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FirstRank Digital

Jun 20
0
Digital Marketing Services

Ten Effective Ways To Drive Traffic To Your Websites

By | Content Marketing, Conversion Rate Optimization, Search Engine Optimizaion, Web design, Website

Why do we create websites? Why do we spend money on digital marketing? The sole reason is to bring maximum people to our website to increase sales. There are many methods or ways to increase incoming traffic to your website. In this article, we are listing ten effective ways to drive traffic to your website.

1. Begin With SEO

Let’s start with the most fundamental method that is search engine optimization (SEO). Here you optimize your webpages to rank them higher in search engine results page. This includes many things such as creating high-quality content, keyword optimization, link building, etc.

2. Social Media Posting

Post blog articles and other content that add value to your users on social media platforms using suitable hashtags. This will attract new customers to your website. The other advantage of social media posting is that it improves brand loyalty and brand recognition.

3. Go For Email Marketing

Email marketing is the best way to stay in touch with your existing as well as probable customers and also to bring them to your website. Don’t always try to sell your products and services. Instead, provide useful information, links to blogs posts, offers, etc. In addition to that emphasize email subject lines.

4. Run Online Advertisements

The easiest and quickest way to get people on your website is by online advertising. Here are some popular methods for online advertisements:

  • Social media advertisements
  • Display advertisements
  • Pay Per Click, etc.

5. Guest Blogging

Guest blogging is another effective method to drive traffic to your website. Make sure that you create relevant content and do guest blogging keeping audience in mind. There is no point in attracting audience, which isn’t relevant to your business.

6. Target Long Tail Keywords

Since short tail keywords have more competition, it is not easy to rank them on search engine. Long tail keywords are less competitive. And moreover, it is easy to get ranked on search engine’s first page for long tail keywords. In addition to that, voice to text like features are encouraging users to use more specific phrases.

7. Widen Your Online Presence

Have a presence on online groups that are closely related to you business and community. Participate in conversations, answer peoples’ queries, comment on social media posts, etc. The more you are active, the more web traffic you earn.

8. Get Listed

One of the easiest methods to gain traffic is by getting listed in review sites and online directories. So getting positive reviews will establish a strong online reputation, which will lead to increased traffic to your website that converts.

9. Make Use Of Landing Pages

Attract your customers with super offers and create a landing page relevant to your offers. Offers may be anything such as free trial for a week, free sign-up, discount codes, etc. Landing pages is a great way to bring huge traffic to your website almost instantly.

10. Catch Attention Through Headlines

Headline is the most important aspect of your content. It is the first thing which people notice and decide whether to read the content or not. So make sure your headlines are irresistible and are able to gain people’s attention. That is where the whole thing depends on.

Do you want more traffic?

Get in contact with our team to chat about what we can do for your brand today.







    Jun 18
    0
    Social Media Marketing Services

    Six Best Practices for Social Media Marketing

    By | Social Media Marketing

    Social media marketing is one of the most favorite methods of digital marketing. It might look easy, but the fact is that there are many things to keep in mind while running a campaign. A successful social media marketing campaign has its own recipe. Adding right ingredients at right time and right place matter the most to make a social media campaign successful. Therefore, in this blog post, we are presenting six best practices to maximize your social media returns.

    Respond Quickly

    Gone are the days when people used to send mails and used to wait for the reply. If you are on social media, then people expect you to respond quickly. According to a study, 53 percent of people expect a brand to respond within an hour. That figure rises to 72 percent when they have grievances or complaints. Moreover, customers tend to engage and connect with the brands, which respond promptly.

    Share The Conversation

    If there is something that cannot be avoided, then it is unsatisfied customers. No matter what business you own, you will have unsatisfied customers. There is nothing you can do other than providing a good service and resolving the issue. Resolving problems makes an unsatisfied customer satisfied. Sharing those conversations makes you look like a mature and customer-oriented company.

    Post Consistently At The Right Time

    Posting on social media and praying for getting engagements is not going to work. Guess work is something which you shouldn’t do in social media marketing. Analyze the data and figure out the most suitable time to post. There are few tools available, which pick the right time to publish your posts. This actually reduces the negatives and improves audience engagement.

    Measure Your Progress

    You will not know your progress, until you measure it. Take it as a challenge and find out the impact of a social media campaign on your business. Knowing the impact precisely is important because it helps you to make better discussion regarding budget, technology, resources, etc. Taking right decisions at the right time keeps your business in the progressive path.

    Know Your Customers

    You can’t be a customer oriented company unless you know the customers. This is not only the important part of your marketing but also of your business. No business has grown big without knowing customer needs, concerns and expectations. Knowing your customer will help you to channelize your social media campaign effectively and quickly.

    Emphasize Quality Over Quantity

    Just like link building, even in social media marketing quality matters. Compromising quality over quantity might make your followers to unfollow you on social media. Put your efforts for creating quality content, which engages your followers, provide value to your audience and attract new people.

    Do you want more traffic?

    Get in contact with our team to chat about what we can do for your brand today.







      Jun 14
      0
      Google AdWords

      What Are Keyword Match Types & When To Use Them?

      By | Keyword Research, Paid Search, PPC

      Keyword match types are nothing but the parameters that you can set on your keywords to control which queries trigger your ads to pop up. Without the proper understanding of keyword match one cannot run a successful AdWords campaign. It is the most basic knowledge one should have to run an AdWords campaign. Today, therefore, we are discussing about keyword match types and when to use them.

      BROAD MATCH

      Broad keyword match type is your default match type. As the name indicates, you can reach the widest audience. When you go for the broad match, your ads appear wherever users search for any word in your key phrase, in any order. This Keyword match type allows misspellings and synonyms to trigger your ads. For example, if you use the broad match on keyword “kids umbrella,” your ad might appear when user search for “kids cycle,” “pink umbrella,” etc. Broad match type must be carefully used. It usually attracts clicks from irrelevant traffic and exhausts your budget quickly. Use this keyword match type when you are unsure what words your audience uses to reach you. Later on, you can review keyword data and fine-tune your key phrases or shift to below keyword match types.

      BROAD MATCH MODIFIER

      As the name indicates broad match modifier is similar to broad match, but it has one extra feature. Here you can emphasize specific keywords by adding “+” sign. Google will display your ad only when that specific term is included in the search query. Let’s take a quick example. If you use broad match modifier on keyword “+kids umbrella,” then Google will display your ads for “kids umbrella,” “cheap kids umbrella,” etc. But Google will not display your ad when user search for “Men’s umbrella.”

      PHRASE MATCH

      This is one of the most liked keyword match types among advertisers. In this case, your ad is shown only when a user searches for the exact keyword phrase, in the exact order. Let’s take an example. If you use the keyword “kids umbrella” in the phrase match, then your ad will be displayed when users search for “foldable kids umbrella,” “kids umbrella price,” etc., but not “kids pink umbrella” or “kids branded umbrella.” Use phrase match if you want more control over your pay per click campaign. Since irrelevant searches are eliminated in this keyword match type, it attracts more relevant traffic and improves the conversion rate.

      EXACT MATCH

      Unlike phrase match, exact match type displays your ads only when users search for the exact key phrase. Here in this case, no extra words are included before, after or in between the key phrase. Since this type of match misses out huge opportunities, Google included close variations. Which means, small variants to search queries may trigger your ad. Use this type of keyword match when search behaviour of audience and keyword used by audience are known. Exact keyword match brings less traffic compared to other matches, but the traffic which is obtained is highly relevant.

      Do you want more traffic?

      Get in contact with our team to chat about what we can do for your brand today.







        Jun 11
        0
        Digital Marketing Services

        Benefits Of Digital Marketing Over Traditional Marketing

        By | Digital Marketing

        Market has significantly changed over last two decades. Now people sit in their bedrooms and go through varieties of products/services and their reviews and buy them within a couple of minutes. Traditional marketing which was effective before the digital era is no longer a reliable source for marketing. For today’s digital market, you need digital marketing to reach more people. In this blog post, we will discuss the benefits of digital marketing over traditional marketing.

        Less Investment & More Returns

        Traditional marketing usually targets a wider audience. As a result of which, the whole process gets costly. On the other hand, digital marketing has the ability to target specific audience, which will save you a lot of money and as well as bring more sales.

        Get Noticed

        The goal of any marketing strategy is to get noticed. People tend to ignore traditional marketing ads such as TV ads, Radio ads, newspaper ads. This is not the case with digital marketing. A good digital marketing strategy will place your ad at the right time and right place, so that you get noticed.

        Suitable For All Kinds Of Business

        Traditional marketing is not suitable to all kinds of business, especially small businesses and local businesses. Digital marketing is flexible and can suit any type of business and any size of business. No matter what kind of audience you have, with the digital marketing, you can target them and reach them.

        Non Interruptive

        Traditional marketing ads are interruptive in nature. They are played in between movies, TV series, sports, etc. Viewers really don’t have any option other than changing the channel. This is not the case with digital marketing. Here viewers are in control; they can skip the ad.

        Easy Refinement

        Modifying traditional marketing campaign running on TV, radio, etc. is not an easy task. It usually takes a couple of days. On the other hand, digital marketing gives you the control in your hand. You can easily track the results and fine-tune the strategy by making adjustments for bringing better results.

        Encourage Your Audience To Take Action

        Traditional marketing methods do not produce the kind of engagement which digital marketing produces. Due to the absence of “call to action” option, a potential customer is not motivated to take the next step. Unlike traditional methods, digital marketing involves the call to action button. Visitors can easily visit website, landing page, sign up, call, email, etc. by clicking on a call to action button.

        More Exposure

        Traditional marketing methods are not capable of reaching larger population. They are limited to specific region and specific audience, whereas with the help of digital marketing, you can connect to global audience within no time. Hence, it becomes easy for you to expand your business from local level to international.

        Do you want more traffic?

        Get in contact with our team to chat about what we can do for your brand today.







          Jun 08
          0
          Lead Generation

          What is lead generation & What are its advantages

          By | Conversion Rate Optimization, Digital Marketing, Lead Generation, Search Engine Optimizaion

          Lead generation can be defined as the process of identifying and cultivating potential customers for your products and services. It plays an important role in expanding customer base. A mature SEO agency always takes lead generation into account and crafts the search engine optimization strategy. In this blog post, we are listing the advantages of lead generation for your business.

          Elevated Conversion Rate

          When people are looking for products or services you offer and discover your website on search engine results page then they are more likely to convert into a customer. For example, if a person has a broken sofa, he will search for “furniture repair” and tend to contact and interact with the top results. A quality lead generation process will convert these leads into customers and increase conversion rate.

          Higher Customer Engagement

          Customer engagement is the most important part of lead generation. Lead generation is impossible without engagement. If you fail to produce an engagement, then you will lose your potential customers to your competitors and suffer losses. Lead generation process does not let your prospects wander and leave. In fact, it engages your prospects, which often results in sales.

          Improved Sales

          We already discussed that a quality lead generation process engages your audience and improves conversion rates in above-mentioned points. These two facts contribute together and increase sales exponentially. The more you invest in lead generation the more sales you make. Moreover, ultimate goal of a lead generation service is to improve sales and earn revenue.

          Know Your Potential Customers

          Lead nurturing is a great way to learn more about your potential customers. Below are the important questions which lead generation process answers:

          • What difficulties your potential customers are facing?
          • What features or qualities they are looking for?
          • What makes them happy?
          • What makes them to trust a business? Etc.

          Showcase Your Expertise

          People are more likely to choose the businesses which they know and trust. When a person turns to your website for the first time, he might not know your business very well. Hence, he might not consider making the next move. Lead generation solves this problem. Lead nurturing is a great opportunity to feed all the necessary information to your prospects and establish trust and showcase your expertise.

          Costs Less Than Traditional Methods Such As TV, Print, etc.

          The biggest advantage of lead generation is that it is cost effective and gives high return on investment (ROI). Traditional methods target wider audience and hence consume a lot of money and efforts to produce required results. On the other hand, lead generation targets only those audience who may become your customers. This is the reason why lead generation is highly successful compared with traditional methods.

          Do you want more traffic?

          Get in contact with our team to chat about what we can do for your brand today.







            Jun 06
            0
            Keyword Research

            Simple and Effective Keyword Research Tips

            By | Conversion Rate Optimization, Keyword Research, Local SEO, Search Engine Optimizaion, SEO & PPC

            Keyword research is an important part of search engine optimization (SEO). An effective SEO strategy and as well as a PPC campaign begins with the keyword research. If done right, keyword research will help you discover the right keywords that your potential customers use to reach a business like yours. Today, we are presenting some simple and effective keyword research tips that you need to keep in mind.

            Identify Your Customers

            A keyword research should always begin with customer identification. You should have a good understanding of your customers and their traits. That will make it easy for you to understand and list the different types of keywords or keyword combinations that your customers use to reach your products and services. Focus more on those keywords that have the buyer intent. For example, if a person search for “Samsung Galaxy On7 Nxt 32GB features,” then he is more likely to buy it. Here the key is to target those people who have an intent to buy your products and services.

            Evaluate The Keywords

            Once you know who your customers are and what they are looking for, you can begin the keyword research. There are many paid as well as free keyword research tools available on the Internet that can do a pretty good job. These tools will help you to discover relevant keywords and their variations. Also, you can inspect the competition over the specific keywords. Ranking your website on Google’s first page for the keywords that bring an extremely low website traffic is of no use. You should select those keywords that have high search volume and less competition.

            Study Your Competitors’ High-Performance Keywords

            In search engine optimization, the ultimate aim is to rank better than your competitors. Before you begin, you should have a clear idea about who your competitors are and what keywords they are aiming to rank for. There are tools available on the Internet that makes this job easy for you. SEMrush’s Position Tracker is one of the effective tools that help you to analyze your ranking for a particular keyword vs. your competitors. With the variety of tools available, you can easily discover which keywords are working for your competitors.

            Add The Keywords In The Correct Places

            When it comes to keyword optimization, the place where a keyword is added matters. Beginners usually tend to optimize the homepage with keywords and skip the rest of the web pages. Each and every page of your website where content is present is an opportunity to optimize it with relevant keywords. Include keywords in meta titles, descriptions, heading on the page and the content below the heading. Keep the content relevant to the keywords and make sure that keywords fit with the content very well without spoiling the readability.

            Do you want more traffic?

            Get in contact with our team to chat about what we can do for your brand today.







              Jun 04
              0
              Social Media Marketing

              Five Common Social Media Marketing Myths

              By | Social Media Marketing

              Social media is an amazing marketing tool to reach global audience almost instantly. Over the last few years, social media has grown rapidly. Just like everything else in the world, social media also undergoes changes. And these changes give rise to many misconceptions and myths. Below are the most common social media marketing myths you can’t afford to believe.

              MYTH 1: Having Huge Number Of Followers Guarantees The Success Of A Social Media Marketing Campaign

              Having thousands and millions of followers is easy these days. There are several automation tools available on the Internet that can provide you any number of followers you want. Due to this, pages which have a million followers and zero engagements are common nowadays. What matter the most is engagement rate. Hence, focus on building real followers and establish credibility.

              MYTH 2: Social Media Marketing Needs No Money

              This is the most widespread misconception about SMM. Social media marketing is not free; it is social media, which is free. Every single social media platform, whether it is Facebook, Instagram, Twitter, Pinterest, etc. ask marketers to pay for reaching more people. The more you pay the more people you reach. Moreover, you need a social media expert to create a content that is not only relevant to your business, but also engaging.

              MYTH 3: It Is Good To Market On Every Social Media Platform Available

              No, it is not a good idea. No matter, what marketing strategy you opt, being cost-effective is important. Targeting all the social media networks will waste your time, money and efforts. Not all social media networks are same. Moreover, each one of them has a different kind of audience. Analyze which social media platform best suits your business, business type, business goals, etc. and target only those platforms. In this way, your social media campaign will be more efficient.

              MYTH 4: Social Media Marketing Doesn’t Suit My Business

              Still, many people think that their customers aren’t online. Therefore, they believe social media marketing is not helpful for them. Currently, Facebook has more than two billion users and Twitter has more than 300 million users. These numbers are exponentially increasing. In the recent years, many other social media networks have emerged and gained a lot of popularity. Not matter, what business you own, your potential customers are on social media.

              MYTH 5: Social Media Marketing Doesn’t Deliver Results

              Measuring Return On Investment (ROI) can be a difficult task. Some marketers don’t know how exactly social media ROI is calculated. As the result of which, they fail to provide a detailed report. Due to this, people come to a conclusion that social media marketing doesn’t deliver required results. But the reality is something else. More than 70% of marketers, who are expert in ROI calculation, say that Social Media Marketing brings them substantial results. If done properly, social media marketing can bring amazing results.

              Do you want more traffic?

              Get in contact with our team to chat about what we can do for your brand today.







                May 28
                0
                ONPAGE SEO

                Five SEO Fundamentals That Never Change With Algorithm Updates

                By | Search Engine Optimizaion

                Google brings small and as well as major changes in its algorithm frequently. These algorithm updates affect the online presence of a website. To adapt these changes a webmaster evolves his best practices regularly. But there are few basic SEO fundamentals that never change with algorithm updates. Below are those five SEO fundamentals to focus on.

                1. Quality Content

                Right from the beginning, Google has been rewarding the websites that have original and high-quality content. No matter how many algorithm updates are released. Quality content will be the key factor for ranking a website. In fact, most of the algorithm updates are released to detect quality content and reward it. Quality content has been the top-most SEO fundamental, and it will continue to be forever.

                2. Keywords Are Evergreen

                Have you ever wondered, how Google decides which website has the relevant content for a search query? Obviously, it is the keywords which tell Google that your website has a query relevant content. No matter how times Google updates its algorithm, keywords will remain a key factor for search engine optimization (SEO). Although keywords are important, overdoing it can cause the damage to your online visibility. Therefore, maintain an optimal keyword density.

                3. Blackhat Techniques Are Harmful

                Along with the dos, don’ts are equally important in SEO. The overall Google’s job can be divided into two parts. One, to present high-quality relevant content. Two, to penalize websites that doesn’t follow Google Guidelines. In past, Google has brought major changes in its algorithm to catch websites that use blackhat techniques and penalize them. In future too, Google will bring updates to detect blackhat techniques more precisely. Hence, following Google Guidelines is one of the most basic best practices.

                4. Bots Need To Crawl Your Website

                Only after bots crawling your website, Google will come to know what content your website has. Without crawling, Google cannot present search results for a query. This is the part where technical SEO plays a key role. From proper site loading to presenting right pictures of your brand, lots of things come under technical SEO. Although few technical factors may fluctuate, keeping your website visible will continue to be an SEO fundamental. If your website is not visible to Google bots, then it will not be visible to your customers also.

                5. Backlinks

                Keywords indicate that your website has relevant content. But how does Google know that your website is a high-quality resource? Backlinks do that job for Google. In simple words, backlinks can be considered as recommendations from other websites. The more relevant and good sites link to your website, the more beneficial it is. Although link building has undergone few changes over the last few years, but the basic concept remains same. Quality links are the best way to improve domain authority, and will continue to be for a long-time at least.

                May 22
                0
                SEO Campaign

                Why SEO Is A Continuous Process

                By | Search Engine Optimizaion

                SEO is not a one-time event. It is a continuous process. It is not a good idea to stop search engine optimization (SEO) when your website is placed in the first page of search engine results page. Your current search engine ranking is not the permanent ranking. Without proper SEO strategy your ranking may drop, and you might lose a well-established online presence. Hence, to ensure a growing online presence you need a continuous SEO campaign. In this blog post, we are presenting the top reasons why SEO is a continuous process.

                Your Competitors Might Occupy Your Online Position

                Your competitors are selling the same products and services which you are selling. They are also targeting the same audience which you are targeting. Without an ongoing search engine optimization strategy, your competitors will occupy your online market easily, and will leave you behind. Once your ranking drops, you start losing existing customers, and your customer base starts to shrink. As the result of which, you will notice a huge drop in the revenue.

                Search Engines Evolve Their Algorithms Consistently

                Did you know Google updates its search algorithm nearly 500 to 600 times during a year? Without an ongoing search engine optimization strategy, these updates might significantly affect your online visibility. An ongoing SEO strategy will help you to adapt the changes brought in search engine algorithm without risking your online visibility. Hence, going for continuous SEO campaign will establish and maintain a stable online position in the fluctuating search engine results page.

                Changing Behavior Of Search Engine Users

                You might be thinking how change in behavior of search engine users can also be a reason. It is quite simple. Over the time search habits of search engine users tend to change. Due to which the keywords they use to reach a particular product, service, content, website, etc. also changes. Keywords which were bringing a huge traffic last month may not bring sufficient traffic this month. A good ongoing SEO strategy includes keeping an eye on changing keywords and incorporating the new keywords in your website.

                Continuous SEO Maintains Your Page Rank

                Maintaining your page rank will bring stability in your business, and ensures a gradual business growth. A study revealed that the businesses which discontinued their SEO campaign noticed a 30% drop in their ranking. On the other hand, the businesses which continued with their SEO campaign found an 18% hike in their ranking. A discontinuous SEO will result in fluctuating search engine ranking. And a business with fluctuating position in search engine results page has low credibility.

                Marketplace Is Continuously Changing

                Technology is changing rapidly, every week new products and services are introduced in the market, which encourages users to alter existing keywords or to use a new set of keywords. Therefore, the keywords which are working extremely well today may not be relevant or effective in the future. Running continuous SEO campaign will take care of this part along with many others. An SEO expert will keep the keywords and other aspects of your online presence up-to-date.

                May 14
                0
                Content writing

                Why Your Business Needs a Blog

                By | Blogging

                In the recent years, blogs have become extremely popular. But yet many business owners, especially small-business owners overlook the importance of blogs. A blog not only enhances search engine optimization but also engages your audience and keeps them up-to-date. Below are the top reasons why your business needs a blog.

                Blogs Bring Exposure

                A blog helps you to attract right people to your website. Websites usually don’t have enough pages and content to rank on various types of keywords. As the result of which, it becomes difficult to rank for different kinds of keywords. Blogs are the perfect solution for this problem. With the help of a blog, you can add fresh content optimized with various keywords. Google will index your content for various keywords. Increment in the number of keywords you rank for, will increase your exposure.

                Blogs Generate More Leads

                There is a relationship between the number of pages a website has and the number of leads it receives. Experts say that the more pages a website has the more leads it generates. In other words, the more content you have the more leads you will receive. Blogs give you an opportunity to take advantage of this fact. You can consistently add high-quality genuine content in the form of blog posts and gain new leads, which play an important role in customer base expansion.

                Blogs Establish Authority

                Today, blogs are considered as a fundamental aspect of a website. Customers usually expect a website to have its own blog. Having a blog will give a good impression to your visitors. With the help of blog, you can provide valuable insights, helpful information, guidelines, answers for common questions, etc. and establish authority as well as credibility. Authority and credibility influence your audience positively. It will more likely convert a customer enquiry into a business transaction.

                Answer Customer Queries

                Gaining new customers is not easy. New customers rightfully have many questions that need to be answered. Customers usually hesitate to make the next move if their queries are left unanswered. Adding standard FAQs in your website doesn’t help much. Blogs give you an opportunity to answer wide range of customer questions without any limitations. Experts say any business, which answers customer queries tend to receive more leads and generally have a higher conversion rate.

                Blogging & Social Media Marketing Complement Each Other

                Social media is an excellent medium to market your business. Although social media marketing gives long lasting results, but building an engaging audience over social media usually takes a lot of time. Moreover, social media marketing needs content. That’s where blogging comes into the picture. Every single blog post you share over social media gives your audience an opportunity to share it across all the social media platforms. In this way, your blogs can enhance your social media efforts and as well as bring traffic to your website.