Social media is an amazing marketing tool to reach global audience almost instantly. Over the last few years, social media has grown rapidly. Just like everything else in the world, social media also undergoes changes. And these changes give rise to many misconceptions and myths. Below are the most common social media marketing myths you can’t afford to believe.
MYTH 1: Having Huge Number Of Followers Guarantees The Success Of A Social Media Marketing Campaign
Having thousands and millions of followers is easy these days. There are several automation tools available on the Internet that can provide you any number of followers you want. Due to this, pages which have a million followers and zero engagements are common nowadays. What matter the most is engagement rate. Hence, focus on building real followers and establish credibility.
MYTH 2: Social Media Marketing Needs No Money
This is the most widespread misconception about SMM. Social media marketing is not free; it is social media, which is free. Every single social media platform, whether it is Facebook, Instagram, Twitter, Pinterest, etc. ask marketers to pay for reaching more people. The more you pay the more people you reach. Moreover, you need a social media expert to create a content that is not only relevant to your business, but also engaging.
MYTH 3: It Is Good To Market On Every Social Media Platform Available
No, it is not a good idea. No matter, what marketing strategy you opt, being cost-effective is important. Targeting all the social media networks will waste your time, money and efforts. Not all social media networks are same. Moreover, each one of them has a different kind of audience. Analyze which social media platform best suits your business, business type, business goals, etc. and target only those platforms. In this way, your social media campaign will be more efficient.
MYTH 4: Social Media Marketing Doesn’t Suit My Business
Still, many people think that their customers aren’t online. Therefore, they believe social media marketing is not helpful for them. Currently, Facebook has more than two billion users and Twitter has more than 300 million users. These numbers are exponentially increasing. In the recent years, many other social media networks have emerged and gained a lot of popularity. Not matter, what business you own, your potential customers are on social media.
MYTH 5: Social Media Marketing Doesn’t Deliver Results
Measuring Return On Investment (ROI) can be a difficult task. Some marketers don’t know how exactly social media ROI is calculated. As the result of which, they fail to provide a detailed report. Due to this, people come to a conclusion that social media marketing doesn’t deliver required results. But the reality is something else. More than 70% of marketers, who are expert in ROI calculation, say that Social Media Marketing brings them substantial results. If done properly, social media marketing can bring amazing results.