Facebook is the most loved social media platform. In fact, it has more than two billion active users across the world. According to a recent study conducted, nearly 65% of the Facebook users log on at least once daily. This is the reason why Facebook has become the core platform for social media marketing.
More and more business owners, including small and medium business owners, are focusing on Facebook marketing to improve their brand visibility, online reputation, consumer relationship, and sales. Therefore, in this blog post, we are bringing the top Facebook marketing tips for you.
1. Target your audience precisely
Discovering your audience and targeting them is one of the core aspects of digital marketing. The biggest advantage of Facebook is that it gives you an option to target your audience by adding multiple filters.
In short, you can target English and Spanish speaking men, between the ages of 27 to 55, who live in a 30-mile radius of London, who are fit at sports and also are working. Yes, we know it is quite difficult to believe.
Begin with analyzing your customer base and developing buyer personas. Once you know who are your potential customers, you can use super-sophisticated targeting features of Facebook to reach your desired audience.
Although you have the option to be as specific as you want, it is not a good idea to be too specific. It can spoil your Facebook marketing, and you may end up reaching no one. So, make sure you are not getting insanely precise.
2. Provide correct and useful information
When people find your ad on their feed, they should be able to get a good idea of what you are selling and how it will help them. There should not be any kind of confusion. So, to avoid confusion it is quite important to provide correct and useful information.
Furthermore, your ad should link to an appropriate web page, which contains valuable and highly tailored information, so that it converts your visitors into customers. So make sure that you provide accurate and useful information not only on your Facebook ads but also on your entire Facebook page.
3. Upload image quotes
Image quotes are good at gaining the attention of the audience. That is the reason why many digital marketers are using them extensively. The best thing about image quotes is they are easy to create. You can find many free online tools that will help you to create image quotes within a couple of minutes.
All you need to do is write a quote and place it on a compelling background. Make sure you do not repeat the same thing using different words. Let there be a variety of emotions. For instance, you can write quotes which are inspirational, funny or motivational. Furthermore, select the background carefully. It should be able to enhance the overall user experience. It is a nice idea to opt for a background that suits the quote as well as your business niche.
Social media marketing experts say the audience is more likely to share image quotes compared to text-only content. So, if you have not tried it yet, do it now.
4. Ask questions
Asking questions on Facebook is one of the best methods to boost audience engagement. Most of the new business owner commit a common mistake. That is they solely try to spread a business message. As a result, the whole Facebook marketing effort turns out to be a one-way interaction.
In digital marketing, things don’t work in this way. You must try to improve audience engagement. Only then they will remember you and opt you when they are in need of products and services that you offer.
You can ask various questions. Along with boosting audience engagement, asking questions also serve other purposes. Here we are mentioning some.
● Asking opinion based questions will help to know your audience
● Asking feedback questions will help you to evolve your business
● Asking fun question will help you to improve consumer relationship
5. Test your ads
No marketing campaign is 100% perfect. With time, we have to evolve it. So, it is always best to take the help of the trial and error method to figure out what works for your marketing campaign and what does not.
So, test your ads and see to which ad brings the desired response. Continue with the one which brought you the good results and scrap the other one. People who are new to social media usually test their ads once and stick to the best one for years. This is not going to work. You need to keep testing and evolving so that your ad remains compelling and up to date.
6. Make use of emojis
Social media marketing experts say that Facebook ads with emojis get more clicks than the ads without it. Unfortunately, Google came to know about this fact and therefore we now can’t use emojis in AdWords ad text.
However, this is not the case with Facebook. According to a study, more than 90% of online users use emojis, and they feel it is the best way to express feelings compared to text-only content.
So, it makes sense to use emojis in your Facebook marketing posts. Make sure you do not over do it. Your post should have the right amount of text and emojis. If you put more emojis, it may turn your visitors off or create confusion. Just keep it simple and exciting.
7. Study your competitors
There is one easy method to determine whether your campaign is on the right track. That is knowing what your competitors are doing. It will help you understand what is working for them and what is not. You can reflect some positive aspects of their campaign into yours. While doing so, make sure you don’t copy the entire campaign.
Doing competitor analysis only once is one of the biggest mistakes of business owners. Marketing campaign evolves with time. Something that was working for your competitors six months back, may not be working now. So it is always good to keep an eye on your competitors and do competitor research regularly.
8. Humanize your brand
One of the most common mistakes business owners do is always trying to sell something on Facebook. Social media marketing strategy includes consumer relationship, online reputation management, brand awareness, and sales.
Let some Facebook posts be about the people who work for you, that is your employees. On the one hand, it will help you to humanize your brand, while on the other hand, it will help you to encourage your employees to work hard.
Furthermore, uploading pictures of your employees working is the best way to showcase your business culture and the environment inside your company. Make sure you do not fake it.
9. Join groups in your niche
Discover interesting groups in your niche using the Facebook search field and join them. If possible create some groups by yourself. Before joining a Facebook group, make sure it is relevant to your business and has your target audience.
Being active in these groups will help you to reach more people and improve brand awareness. In short, It gives you a chance to reach the unexplored audience. Here is what you can do by joining relevant Facebook groups.
● Build a network
● Generate Leads
● Improve incoming traffic
● Increase brand visibility
● Expand customer base
10. Upload videos and go live
Going live is another way to boost engagement. Recently, social media analyst have observed that more and more people are preferring video content over the other types of content. Did you know? Facebook users watch more than a hundred million hours of video every day. With this fact, You can get a pretty good idea about how much Facebook users like to watch videos, especially live videos.
Facebook knows this fact very well. Therefore, it is also making changes to how their algorithm measures users’ interest in videos. In other words, videos will most likely appear in the top position of some of your followers’ feed.
11. Find new content ideas
At the beginning of your Facebook marketing journey, you are filled with a lot of interesting ideas. As time passes, you slowly use all your existing ideas. At some point, you will be deficient of new content ideas. As a result, you will either reduce your posting frequency or start to repeat your old content by using new words. Both methods can significantly harm your marketing campaign.
Whether it is SEO, Social Media Marketing, Pay Per Click or Email Marketing, the success of your digital marketing campaign largely depends on the content you produce. So always come up with new ideas. If you lack new content ideas, you can use some online tools to find fresh ideas. For instance, BUZZSUMO is an amazing tool that helps you to find new content. The best thing about this tool is that it helps you understand the popularity of content over various social media websites such as Facebook, Linkedin, Twitter, Pinterest, and Google+.