Category

Social Media

Online Reputation Management

10 Online Reputation Management Tips For Your Business 

By | Digital Marketing, Google, Online reputation, Social Media

Online reputation is one of the most important pillars of any business. A good reputation helps a business in retaining existing customers and as well as gaining new customers. On the other hand, a poor reputation and make you lose the market to your competitors. Hence, it is really important for a business to maintain a solid online reputation. Therefore, in this blog post, we are going to present the top online reputation management tips to establish a strong reputation.

Tip 1: Know your audience

Let us start with something very important and basic. To maintain an online reputation you have to do several things such as:

  • Fulfilling the expectations
  • Engaging the audience
  • Creating suitable content.

To do the above-mentioned things it is really important to understand the audience. Stepping into online reputation management without knowing your audience can harm your reputation. Therefore, know your audience very well. Make sure that you have a good understanding about their likes, dislikes, behavior, expectations, interests and many other things. This is vital because both your online reputation and business revolve around these things. You cannot run a business without a clear picture of your audience.

Tip 2: Avoid online argument

This is one of the major mistakes that most of the businessmen do. You might be right and have every reason to argue, but arguments show the unprofessional side of a business or a brand. The best way to handle such situations is by giving a standard reply and taking the matter offline. Keep calm and deal with the customer problems professionally. Solving an issue successfully will not only turn an unhappy customer happy but also attracts new customers.

Tip 3: Be a good listener

Today, there are various online reputation tools available to know what people are talking about your brand. Read what others are talking about you and how is your reputation is getting shaped. Popular tools such as Mention tool and Google Alerts can serve this purpose. Listening to what is being said about your brand is beneficial in multiple ways.

  • Helps you in understanding of current brand image
  • Improves the problem-solving ability
  • Introduces new customers
  • Connects with the probable customers

Tip 4: Apologize

Saying we are sorry or apologizing, even when the mistake is not on your side is a smart thing to do. It absorbs the anger of an unhappy customer and resolves the issue most of the time. Furthermore, it shows that you value your customer and establish you as a professional in the minds of other customers. The worst thing to do here is to be defensive. This will not solve the issue, but instead it makes it bigger. Your focus should be on resolving the issue. Therefore, it’s not a good idea to explain or defend yourself. Apologize, take the issue offline and resolve it. That’s the best thing to do.

Tip 5: Keep an eye on your employees

When it comes to fake reviews, angry employees are the common source. Although there is nothing much you can do, taking some precautionary measures can minimize the risk. Make sure that you check out their social media profiles before hiring them. Use online reputation management tools such as Mention tool for knowing and understanding the corporate image of your employees. This will help you to identify the problem early. As the result, you can resolve an issue before it turns big.

Tip 6: Be almost everywhere

Today, we have various online platforms to reach people across the globe. Your brand should have an online presence at these platforms. Well, at least on Facebook, Twitter and Google+. If you have a B2B business, then Linkedin can be more helpful. If your business has more visual content, then prefer Pinterest, Flickr and Instagram. If you can create videos, Youtube and Vimeo are the best. The point here is to be there where your customer is. Customers are more likely to share their experiences on social media. Having an online presence can give a better option to deal with negative reviews.

Tip 7: Get rid of negative reviews

To be honest, getting rid of negative reviews is quite difficult. However, it is possible is some cases where the review violates the policy. Therefore, check, whether a review is violating any guidelines. In case of any violation, contact concern officials and appeal to remove them. Another good method of removing negative removes is to contact the person and make a request politely. Customers usually tend to change the bad reviews into good owns when approached respectfully.

Tip 8: Blog

You might already know that blogging plays an important role in digital marketing by enhancing search engine optimization. In addition to that, blogging can improve your online reputation. Yes, you read it right. It can give you a solid “home court” ground where you can respond to any serious assertions made about your brand if required. It gives you an opportunity to tell your side of the story. Be honest and transparent. Over explaining or over defending yourself can do more harm than good.

Tip 9: Dilute negative reviews

If you can’t remove negative Google reviews, then dilute them. Encourage your satisfied customer to leave a review. A happy customer is more likely to give a positive review. Gaining better reviews will minimize the impact of negative reviews. In addition to that couple of negative reviews makes your brand look more genuine and credible. Having only positive reviews can make the customers question the credibility of the reviews. Therefore, fake positive reviews are definitely a bad idea.

Tip 10: Be transparent

Well a good reputation cannot be earned without being transparent. Therefore, be transparent with your employees, customers and probable customers. One of the common things that are responsible for negative Google reviews is a mismatch between the expectation created, and the result delivered. Hence, be honest about your products, services, company, staff, etc., and avoid overhype. So as you set out on the journey of building a good online reputation, keep these ten things in mind.

Guest Blogging

Seven Major Benefits Of Guest Blogging

By | Blogging, Link Building, Social Media

Guest blogging improves SEO (Search Engine Optimization) in multiple ways, and also it is the best method to build a strong connection with your audience. But yet, many people overlook the advantages of guest blogging. As a result of which, myths like – guest blogging is dead become popular. Therefore, today we will be presenting the seven major benefits of guest blogging.

1. Get Targeted Traffic Almost Instantly

Quality matters the most in the case guest blogging. If you are able to produce high-quality original content, then guest blogging is a boon for you. Posting quality content will add value to your readers, and brings targeted traffic to your website. The advantage of targeted traffic is that it is more likely to convert into sales.

2. Grow Your Audience

In order to grow your business, you need to reach new people. Posting blog posts in your blog will make you reach only your audience. On the other hand, guest blogging will introduce you and your business to new audience and increases your customer base.

3. Enhance Link Building

One of the biggest advantages of the guest is that it gives you links. Backlinks are a ranking factor, and therefore, link building is an important aspect of search engine optimization. Posting high-quality engaging posts via guest posting will contribute to improve your search engine ranking.

4. Generate Social Media Shares

Generating social media shares is an exceptional method to reach huge people effectively, which will enhance your social media marketing efforts. The more shares your guest post gains, the more your brand visibility, brand awareness and brand loyalty improves on social media platforms. In addition to that, you get bulk traffic.

5. Improve Brand Awareness

With the help of guest blogging, one can establish high authority in their niche. The best way to do it is by sharing content, which isn’t available elsewhere. Leverage the opportunity to showcase what you do and how you do it. Also, try to add your brand voice in all the guest blogging posts.

6. Generate Leads

Selection of correct websites is the key in guest blogging. Give preference to those websites that are relevant to your business and also have consistent traffic. By doing so, you will reach audience, which is already interested in what you provide.

7. Establish Yourself As Expert

The basic benefit of guest blogging is that it establishes your credibility. It shows you are capable of writing for other blogs. People are going to trust you more when they find your content on various websites. Keep blogging on one subject and establish yourself as an expert on various platforms.

Different Types of content

6 Types Of Content You Should Be Using

By | Content Creation, Social Media

Today, you can create various types of content to convey your business message to your audience with the help of texts, videos, and pictures. Although mediums of conveying the message are different, but the ultimate goal is same – attract traffic, build loyal customers and enhance SEO efforts. Therefore, in this blog post, we will be discussing six types of content that you should be using.

1. Powerful Infographics

As the name indicates, infographics is a pictorial representation of information or data. Infographics are powerful in nature. They evoke interest and gain audience engagement. Therefore, compared to other content types of infographics are more liked and shared on social media platforms. This content type is more suitable to convey any information such as statistics and research data.

2. Viral Memes

Social media platforms such as Facebook and Instagram are flooded with memes for a reason. Meme is one of the most entertaining content types we have. Here the audience is engaged as well as entertaining. This content type is easily created and gets viral quickly. Social media platforms are the ideal places for your memes. Use them adequately with the suitable content.

3. Helpful Videos

A video is a powerful content type, which gives you a larger freedom to express. Creating videos usually take time, but they are worth the effort. The information conveyed via videos sticks in the mind of the audience for a longer time and help to build brand awareness. Always make sure that your videos are adding value to your audience and engaging them.

4. In-depth Guides

A guide consists of a detailed and in-depth information on any topic. Writing guide is not an easy task. Along with a good idea, it requires a lot of time and efforts of writers and designers. Although it appears an uneasy task, but it has its own advantages. You can establish yourself as an expert in your niche and build a strong reputation and credibility.

5. Valuable How-to Content

How-to content is popular across all most all niches. Creating How-to content will be highly helpful and valuable to your audience. Here are the fives steps for writing how-to content.

● Explain the problem
● Introduce the solution
● Explain the solution in steps
● Sum up the discussion
● Draft conclusion

6. Interesting Lists

People are usually attracted to the posts which contain lists. This is the reason why many blog posts are written in the list format. Here are the few examples you might have noticed on the Internet:

● 15 movies you must watch before you die.
● 20 beautiful honeymoon destinations in the UK.
● The 10 healthiest foods on the earth.

Don’t they evoke interest? Don’t you feel like to explore those blog posts? That’s how it works. Make interesting lists that are relevant to your niche and explain them in detail.

Seo Plugins

10 Best SEO Plugins For WordPress

By | Google Analytics, SEO & PPC, Social Media, WordPress Website

One of the biggest advantages of using WordPress is that it contains thousands of plugins to make your job easy. Among these numerous plugins, you can find many plugins that can enhance search engine optimization. Not all of them are going to help you. Therefore, in this blog post, we are listing ten best SEO plugins for WordPress.

1. Yoast SEO Plugin

When it comes to search engine optimization, undoubtedly Yoast SEO is the king. With more than 5 million downloads and a 4.7-star rating, Yoast SEO is your best bet. Here are a few things that make Yoast the best SEO plugin.
● Yoast SEO notifies when a duplicate content is used.
● It shows what your Google search result is going to look like.
● Automatically creates XML sitemaps and informs Google.
● This Plugin is updated frequently.
● Social integration features link SEO and Social media.
● Yoast checks the readability of a web page content and gives valuable suggestions.
● With Yoast, you have the best support that makes your job easy.
● It helps you to analyze keyword optimized content present on your web page, and many more.

2. All In One SEO Pack

As the name indicates this SEO plugin is truly all in one SEO pack. It is one of the most popular and helpful SEO plugins that has almost all features of Yoast SEO. Anyone, including beginners, can use this plugin easily. Here are the most loved features of All In One SEO Pack:
● XML sitemap creation and Google Analytics assistance.
● Title optimization for Google and other search engines.
● The capability of overriding any settings.
● Prevents the use of duplicate content, and many more.

3. Google XML Sitemaps

This SEO plugin makes indexing easy. Google XML sitemap creates the sitemap automatically. As the result, a search engine can easily index your blog. Once you become familiar with the settings, all you need to do is sit back and relax. This plugin will take care of pretty much everything. It automatically updates the sitemap, whenever a new content is added.

4. Broken Link Checker

Adding more content can make blog management a difficult job. That’s where Broken Link Checker can help you. As the name indicates this SEO plugin inspects broken link and notifies you. Below are some of its key features:
● The capability of monitoring links in all the sections of a website.
● Discovers the link that doesn’t work anymore.
● Prevents Google from following broken links.
● One can give unique appearance for the broken links in the posts.

5. All In One Schema Rich Snippets

A rich snippet is different from a regular snippet. It contains many visual elements such as star rating, images, etc. to give more information to the Internet users. Since WordPress doesn’t have any inbuilt option for creating the rich snippets, All In One Schema Rich Snippets can do the job for you. Here are some of its advantages:
● Both Search engine and the Internet surfers like rich snippets.
● Supports various types of content such as reviews, product, events, videos, etc.
● One can share the appealing search result on social media since it contains all the necessary information.

6. SEO Squirrly

SEO Squirrly is one of the best plugins for the beginners or the people who are not an SEO expert. This plugin provides SEO recommendations and suggestions to improve search engine ranking. Here are the things that this SEO plugin can do for you:
● Real-time keyword optimization.
● Provides SEO insights for the content.
● One can monitor progress on the weekly basis.
● Analyzes the competitors to beat them.

7. SEO Optimized Images

Along with the content, it is very important to optimize your images. Just including images in your blog or web page is not a good idea. Optimizing images can improve your search engine ranking and drive traffic via Google’s image search. If you are looking for a plugin to optimize your images, then SEO Optimized Images is your best choice. This SEO plugin can help you to add SEO friendly alt and title attributes, without consuming any time.

8. WPtouch Mobile Plugin

In the recent years, mobile Internet users have exponentially grown. Therefore, search engines want to give a better experience to mobile users. That is the reason why mobile friendliness is a ranking signal today. Not having a mobile friendly site can lead to a drop in the search engine ranking. If you are not sure how to make your website mobile friendly, then this plugin can do the job for you. It creates simple and appealing mobile friendly themes for the mobile visitors and provides a seamless browsing experience.

9. W3 Total Cache

Is your WordPress site slow? Do you want to make your website fast but don’t know how to do it? No problem, W3 Total Cache can fix all the problems that are making your website slow. This SEO plugin is designed to make your website fast and provide a great user experience. When this SEO plugin is correctly configured, it improves the site performance up to 10 times and greatly enhances your search engine optimization efforts. If you are not sure whether your website is fast or slow, you can find out the speed of your website using free online tools available on the Internet.

10. Google Analytics By MonsterInsights

Google Analytics is a popular tool used to track data such as website traffic, top keywords, and many more. If you use Google Analytics, you should try Google Analytics By MonsterInsights plugin. The biggest advantage of using this plugin is, you no longer need to jump back and forth between your website and Google Analytics. Have a look at its key features:
● External and internal link tracking.
● Utilize universal tracking code.
● Use Google Analytics API for easy installation.
● User-friendly data metric dashboard within WordPress.
● Analyze interest and demographic reports.