Category

Social Media Marketing

Top 11 Facebook Marketing Tips

By | Facebook, Social Media, Social Media Marketing

Facebook is the most loved social media platform. In fact, it has more than two billion active users across the world. According to a recent study conducted, nearly 65% of the Facebook users log on at least once daily. This is the reason why Facebook has become the core platform for social media marketing.

More and more business owners, including small and medium business owners, are focusing on Facebook marketing to improve their brand visibility, online reputation, consumer relationship, and sales. Therefore, in this blog post, we are bringing the top Facebook marketing tips for you.

1. Target your audience precisely

Discovering your audience and targeting them is one of the core aspects of digital marketing. The biggest advantage of Facebook is that it gives you an option to target your audience by adding multiple filters.

In short, you can target English and Spanish speaking men, between the ages of 27 to 55, who live in a 30-mile radius of London, who are fit at sports and also are working. Yes, we know it is quite difficult to believe.

Begin with analyzing your customer base and developing buyer personas. Once you know who are your potential customers, you can use super-sophisticated targeting features of Facebook to reach your desired audience.

Although you have the option to be as specific as you want, it is not a good idea to be too specific. It can spoil your Facebook marketing, and you may end up reaching no one. So, make sure you are not getting insanely precise.

2. Provide correct and useful information

When people find your ad on their feed, they should be able to get a good idea of what you are selling and how it will help them. There should not be any kind of confusion. So, to avoid confusion it is quite important to provide correct and useful information.

Furthermore, your ad should link to an appropriate web page, which contains valuable and highly tailored information, so that it converts your visitors into customers. So make sure that you provide accurate and useful information not only on your Facebook ads but also on your entire Facebook page.

3. Upload image quotes

Image quotes are good at gaining the attention of the audience. That is the reason why many digital marketers are using them extensively. The best thing about image quotes is they are easy to create. You can find many free online tools that will help you to create image quotes within a couple of minutes.

All you need to do is write a quote and place it on a compelling background. Make sure you do not repeat the same thing using different words. Let there be a variety of emotions. For instance, you can write quotes which are inspirational, funny or motivational. Furthermore, select the background carefully. It should be able to enhance the overall user experience. It is a nice idea to opt for a background that suits the quote as well as your business niche.

Social media marketing experts say the audience is more likely to share image quotes compared to text-only content. So, if you have not tried it yet, do it now.

4. Ask questions

Asking questions on Facebook is one of the best methods to boost audience engagement. Most of the new business owner commit a common mistake. That is they solely try to spread a business message. As a result, the whole Facebook marketing effort turns out to be a one-way interaction.

In digital marketing, things don’t work in this way. You must try to improve audience engagement. Only then they will remember you and opt you when they are in need of products and services that you offer.

You can ask various questions. Along with boosting audience engagement, asking questions also serve other purposes. Here we are mentioning some.
● Asking opinion based questions will help to know your audience
● Asking feedback questions will help you to evolve your business
● Asking fun question will help you to improve consumer relationship

5. Test your ads

No marketing campaign is 100% perfect. With time, we have to evolve it. So, it is always best to take the help of the trial and error method to figure out what works for your marketing campaign and what does not.

So, test your ads and see to which ad brings the desired response. Continue with the one which brought you the good results and scrap the other one. People who are new to social media usually test their ads once and stick to the best one for years. This is not going to work. You need to keep testing and evolving so that your ad remains compelling and up to date.

6. Make use of emojis

Social media marketing experts say that Facebook ads with emojis get more clicks than the ads without it. Unfortunately, Google came to know about this fact and therefore we now can’t use emojis in AdWords ad text.

However, this is not the case with Facebook. According to a study, more than 90% of online users use emojis, and they feel it is the best way to express feelings compared to text-only content.

So, it makes sense to use emojis in your Facebook marketing posts. Make sure you do not over do it. Your post should have the right amount of text and emojis. If you put more emojis, it may turn your visitors off or create confusion. Just keep it simple and exciting.

7. Study your competitors

There is one easy method to determine whether your campaign is on the right track. That is knowing what your competitors are doing. It will help you understand what is working for them and what is not. You can reflect some positive aspects of their campaign into yours. While doing so, make sure you don’t copy the entire campaign.

Doing competitor analysis only once is one of the biggest mistakes of business owners. Marketing campaign evolves with time. Something that was working for your competitors six months back, may not be working now. So it is always good to keep an eye on your competitors and do competitor research regularly.

8. Humanize your brand

One of the most common mistakes business owners do is always trying to sell something on Facebook. Social media marketing strategy includes consumer relationship, online reputation management, brand awareness, and sales.

Let some Facebook posts be about the people who work for you, that is your employees. On the one hand, it will help you to humanize your brand, while on the other hand, it will help you to encourage your employees to work hard.
Furthermore, uploading pictures of your employees working is the best way to showcase your business culture and the environment inside your company. Make sure you do not fake it.

9. Join groups in your niche

Discover interesting groups in your niche using the Facebook search field and join them. If possible create some groups by yourself. Before joining a Facebook group, make sure it is relevant to your business and has your target audience.

Being active in these groups will help you to reach more people and improve brand awareness. In short, It gives you a chance to reach the unexplored audience. Here is what you can do by joining relevant Facebook groups.
● Build a network
● Generate Leads
● Improve incoming traffic
● Increase brand visibility
● Expand customer base

10. Upload videos and go live

Going live is another way to boost engagement. Recently, social media analyst have observed that more and more people are preferring video content over the other types of content. Did you know? Facebook users watch more than a hundred million hours of video every day. With this fact, You can get a pretty good idea about how much Facebook users like to watch videos, especially live videos.

Facebook knows this fact very well. Therefore, it is also making changes to how their algorithm measures users’ interest in videos. In other words, videos will most likely appear in the top position of some of your followers’ feed.

11. Find new content ideas

At the beginning of your Facebook marketing journey, you are filled with a lot of interesting ideas. As time passes, you slowly use all your existing ideas. At some point, you will be deficient of new content ideas. As a result, you will either reduce your posting frequency or start to repeat your old content by using new words. Both methods can significantly harm your marketing campaign.

Whether it is SEO, Social Media Marketing, Pay Per Click or Email Marketing, the success of your digital marketing campaign largely depends on the content you produce. So always come up with new ideas. If you lack new content ideas, you can use some online tools to find fresh ideas. For instance, BUZZSUMO is an amazing tool that helps you to find new content. The best thing about this tool is that it helps you understand the popularity of content over various social media websites such as Facebook, Linkedin, Twitter, Pinterest, and Google+.

Marketing Influence

7 Reasons To Work With An Influencer

By | Digital Marketing, Search Engine Optimizaion, Social Media Marketing

In the last couple of years, the role of influencer marketing has significantly grown in digital marketing. So, what exactly is influencer marketing? It is a type of marketing where the focus is on influential people rather than the target market on social media. Here the individuals who have influence over potential customers are identified, and the marketing activities are carried out. Since influencer marketing can positively impact your business, there are many reasons to work with an influencer. In the blog post, we are covering the top seven reasons. Let us begin.

1. Influencers create fresh content

One of the biggest advantages of working with an online influencer is that you get to have fresh high-quality content. And superior content is important for both ranking higher on search engine results page and attracting new customers.

An average online influencer is in this business for many years, he knows how to create a content that people like to consume and move towards sales. Very few people understand the importance of this fact. Many business owners fail to discover all the topics that someone from the outside world would be eager to read. And if at all, the business owners are successful in writing the need of potential customers, the content may not get the visibility and credibility it should.

2. Influencers can bring new followers

One of the main reasons to work with influencers is that they can attract new visitors. Here micro-influencers play a major role. A micro influencer is an influencer whose number of social media followers fall between 2000 to 50000. The number may look less, but the good part is that these micro-influencers have dedicated following. In other words, their followers are active. They believe the expertise of the online influencer.

Some brands try to reach their potential customers via having active social media presence or email marketing. Although these are the best practices in both search engine optimization (SEO) and social media marketing (SMM), an influencer can do the same thing on a wider scale and bring other benefits such as higher brand awareness and brand visibility. So, it makes sense to run social media marketing and email marketing campaign, along with taking help of online influencers.

3. Online influencers improve SEO

Business owners usually take the help of online influencers to gain certain business goals. Some of those are higher visibility, more reach, improved engagement, solid online reputation, and lead generation. However, a very small number of people know that online influencers do improve search engine ranking. As a result, only fewer people attempt to enhance SEO.

Whenever an online influencer creates content and links it to your website, it works like a magic. It simply takes your incoming traffic to another level. If done correctly with right quality and quantity, it elevates search engine ranking of your website. So, share the content created by the influencers on different social media platforms such as Facebook, Twitter, Instagram, etc., and link it to your website.

4. Influencers are conversation starters

Influencers are good at creating content as well as conversations. With years of experience, they know how to speak to your audience. No matter what type of audience you have, they know how to engage and interact with them.

Moreover, you cannot be the only one to praise your products and services. Doing so can do no good. Self-praise never works in marketing. So, when the words from an influencer come out people tend to believe it. In the end, credibility matters the most. If you are able to reach thousands of people, but if no one is believing you, then it is waste of time, money and efforts.

So, if someone, who is not related to your business, is expressing a good opinion about you, then that is considered a credible signal. As a result, emotion and interest of the people shoot up. In the end, they prefer to choose you over your competitors.

5. Influencers generate sales

No matter what digital marketing strategy, method or type you opt, the ultimate goal is to generate sales. It is the sole purpose of your both marketing and business. In the past couple of years, influencer marketing has become one of the leading methods to generate sales. However, that does not mean you need to depend solely on this method. It makes sense to run SEO, SMM, and other digital marketing strategies parallelly.

So, it makes sense to go for influencer marketing. The main question you need to ask here is how many influencers are required. There is no simple answer to this question. The answer depends on various factors such as a size of business, type of business, business goals, type of audience, budget, and type of services and products you sell. Considering all these points, you can judge yourself. SEO experts usually do not recommend settling with one influencer.

6. Influencers establish customer relationships

It is an obvious fact that influencers have a strong relationship with their followers. Over the years, they have gained the trust of the people. Their followers trust their opinion and expertise. So, partnering with the influencers gives access to a solid relationship. It is a kind of shortcut. The good thing is that one influencer can open the door to a lot of connections. This positive wave can spread like a wildfire.

The other positive aspect of a good customer relationship is that it builds a strong online reputation. This is the reason why working with influencers is one of the most-used techniques to establish a solid online reputation within a short period of time.

7. Influencer marketing is a solution for ad blockers

The hard truth is that nobody likes Internet ads. Internet users are using tools to avoid online ads. Today, it is quite easy to install the ad blocker extension in all the popular browsers. In fact, It hardly takes one or two minutes. Many studies have revealed that one out of nine mobile Internet users uses an ad blocker. It simply means more than half a billion people across the world. Furthermore, the usage of ad blockers is growing at an annual rate of 30%. So this issue has become a big headache to digital marketers.

The advantage of working with online influencers is that you bypass ad blockers. In other words, you can reach the target audience without facing any obstacles.

youtube channel optimization

11 Ways To Optimize Your Business YouTube Channel

By | Digital Marketing, Google, Social Media Marketing, Website

Before we begin, let us have a look at some interesting facts about YouTube.

  • Did you know? YouTube is the second largest search engine in the world.
  • 60% of people prefer online video platforms to live television.
  • YouTube is the third most visited site in the world after Google and Facebook.
  • The average mobile viewing session in this platform is more than forty minutes.
  • On an average, YouTube gets more than one billion views per day.
  • You can navigate YouTube in more than 70 languages.
  • The above figures are enough to show the importance of YouTube in digital marketing. So, if you do not own a YouTube video channel for your business yet, you should set up one soon. However, just setting up a channel is not going to work. You have to optimize it just like you optimize your business website. So, in this blog post, you will learn how to optimize your YouTube channel to improve reach and show up in its search, and suggested videos.

1. Plant a keyword into your channel name

On-page metadata in youtube works the same as it does on your business website. The positive impact of keywords usually depends on the place it is used. Keywords that are placed near the front of a title will obviously work like a magic. However, have you ever thought of adding a keyword in your channel name? It is one of the rarest shortcuts in search engine optimization.

For example, instead of ‘Business name,’ try ‘Business name + keyword.’ Make sure the keyword which you use is related to your industry, service, product or any item that you are well recognized with. SEO experts usually suggest to do keyword research and find out the best possible keyword that your visitors use to find the content you share on the video platform.

2. Fill out About Us section

About Us, a page is the most overlooked aspect of a YouTube channel. Even today business owners, marketers, digital marketing partners do not have a clear idea of what should be written in the About us section. Some say company history or business mission should be written, while others say previous achievements.

Not many people know that the first 48 characters of the About Us show up in the YouTube search results. Hence, filling out this section is the must. Doing so will help your visitors understand who you are and what you do. Furthermore, the same content helps the YouTube to put up the best snippet for the content.

The rest of the content present in the About Us page is equally important. This content will help you to do two jobs simultaneously. On one side, you can fully describe what your channel is all about, the type of content you produce, and the goals you want to achieve. On the other side, you can optimize the About Us section with the keywords. Make sure that your keywords match the content and appear natural. Do not overdo it, Google doesn’t like keyword stuffing.

Just in case, if you are not sure about keywords, you can use these tools to find them.

  • YouTube Analytics
  • Google Search Console
  • Google Analytics
  • Moz
  • SEMrush
  • Market Muse

3. Create long videos

The most important ranking signal is “video watch time” or “audience retention.” Watch time can be defined as the average time your viewers spend watching your videos. YouTube is more likely to promote your channel via search and recommended videos if you have a boost in your watch time. That is how this video sharing platform rewards a channel that creates good content.

You can improve your watch time if you publish videos that have a longer duration. Well, that is fundamental. Just length of the video is not the only factor to consider. Focus on the quality of the video too. Only if your videos are lengthy and filled with quality, people like to watch you. That is exactly how watch time is improved. Since SEO experts say that the average length of the videos in page one of YouTube is 14 minutes and 50 seconds, it is better to make videos that are in and around this length.

4. Concentrate on the first 15 seconds

In the previous point, we have discussed the watch time and how it impacts the visibility of your channel. If the viewers are hitting the back button after a couple of seconds, your watch time is destined to go low. As a result, the visibility of your YouTube channel shrinks. However, there is this tip or the best practice you can follow to avoid this issue.

Did you ever think what makes a viewer decide whether to hit the back button or continue watching the video? The answer is simple. Viewers have short attention time on Youtube. They will see your first fifteen seconds of your video, based on that experience they decide whether to stay or not. Therefore, the first 15 seconds of the videos play a crucial part. Make sure you have something in the first 10 to 20 seconds of the videos that glues your viewers.

Here are the best practices to improve watch time:
Preview: At the beginning of the video itself state what is your video about and what are your viewers going to gain from it. After seeing the preview, your viewers will be more likely to stick on the video for a longer period of time. For instance, you can add a 20-seconds section called “What you are going to learn in this episode?” at the beginning of a video.
Proof: Explain how your pitch has worked and back it up with previous success stories. For example, “Our clients have tried this strategy many times, and it worked.”
Preview: The preview which we have earlier talked is different from this one. Keep this preview bit lengthy compared to the earlier one and also be more specific. Here you should show fresh information that viewers have not seen before this point. For instance: “Here are the 10 ways to optimize your YouTube channel.”

5. Optimize your channel trailer

What is a channel trailer? It is a small video created to help visitors learn about a YouTube channel. This is something similar to movie trailers. Make sure you enable the channel trailer. Doing so will display the trailer automatically at the top of your YouTube channel Page for new visitors.

This trailer is a visual About Us of a Youtube page. Since it is not displayed for the already subscribed viewer, it is a great medium to convert your new visitors into subscribers. Here are the best practices you need to follow while creating a channel trailer:

  • Keep your channel trailer in between 30 to 90 seconds.
  • Give a quick intro of you and your channel.
  • Explain the type of videos you are going to post.
  • Include frequency and timing of your posting.
  • Ask to subscribe.

6. Post compelling thumbnail

Thumbnails act like a door to your videos. A viewer judges a channel based on many things such as business name, length of a video, quality of a video, channel trailer, and thumbnails. Since we already talked about the rest, let us discuss thumbnails at this point.

Youtube advertises other videos through thumbnails in its sidebar. So you need to put efforts to make your thumbnails unique and attractive. The same thing happens when your video is listed after a search is conducted on Youtube.

Youtube usually ranks a video with great thumbnail better than the others, even if the quality is not that high. This is because good thumbnails improve click-through rate, which is also a ranking factor. Here are some tips for creating thumbnails.

  • Use large texts, so that viewers can read.
  • Make use of arrow and other symbols.
  • Mark or highlight important region.
  • Add unexpected, surprising or unusual pictures related to the video.
  • Make sure picture quality is high.

7. Make playlists

Playlists help you to organize your YouTube channel. So, with the help of playlists try to keep the videos in a categorical format. Making playlist will improve your Youtube channel optimization efforts in multiple ways. Here we are mentioning some.

  • Provides more visibility for not so popular videos.
  • Increases the rank of a video.
  • Motivates you to create videos with better content.
  • Improves watch time sessions.
  • Enhances user experience by providing related videos.
  • Here are the steps you need to follow to create a playlist on Youtube.
  • Go to the video you want to add in a playlist.
  • Click on “add to” under the video.
  • Next, click on create a new playlist, and enter the name of the playlist.
  • Go through the privacy carefully.
  • Click on the create button.

8. Promote your videos on social media

Just ask yourself one simple question. How your customers will come to know about your YouTube channel and videos? The answer to this is social media marketing. Promoting your videos on social media is a part of SMM strategy. It will help you to target a new audience. As a result, the traffic from social media will flow towards your channel.

A platform such as Facebook, Linkedin, Instagram, and Pinterest have millions and millions of users. If you do it in the right way, you can utilize these platforms to improve ranking and subscribers. Here are some ways to utilize social media platforms.

  • Inform your followers about the upcoming videos.
  • Discuss the content in the videos in the comment section.
  • Collect the feedback to improve the quality of videos.
  • Release the trailer on social media, so that people will know when the video will be available and what it is about. In short, you can promote as well as create suspense among followers.
  • Engage your audience by asking a fun question, and also answers their questions.
  • Share the videos that have fewer numbers of views.
  • Repost the videos that were successful in the past, so that your new followers do not miss them.

9. Say keywords in the video

One of the lesser-known facts about Youtube videos is that content spoken in the video can technically impact the search engine ranking. Yes, Google has made some changes in its algorithm. Now the algorithm can crawl videos, images, and transcriptions. So, anything you say in the video can either positively or negatively influence your ranking.

Therefore, along with putting the keyword in the title of your video, you must say keywords throughout the video to ensure a higher ranking. Note that you do not overdo it. Let your keywords appear natural and match the content of the video. Saying the keyword numerous times is considered as stuffing, Google punishes such activities by lowering the ranking. So, read the Youtube guidelines, and stay on the safer side.

10. Gain user interaction signals

Along with watch time, video length, title, description and click through rate, user interaction is also an important ranking signal. These signals help search engines to understand how active your audience is and how much authority you have on a particular subject.

As a business owner, your job does not finish after creating high-quality content. In fact, your work begins with creating the fresh superior content. So, once you post the video, you should focus on generating user interaction signals. Here are some ways to do so:

  • Share the videos on Facebook, Twitter, and other similar platforms.
  • Join the conversation taking place in the comment section.
  • Link your videos to other videos of your channel.
  • Encourage your viewers to comment on their views and opinions.
  • Be gentle to criticism and publicly accept the mistakes committed.

11. Compelling language and year

Last but not least, language and year are the important ingredients to increase reach and views. Here is how they play their part in your Youtube success story.

The language you use plays a role of attracting the visitors and improving click-through rates. Along with the video quality, a compelling language used in the title is equally important. Make sure you write video titles in such a way that all the videos appear as a part of one collection.

The other smart method to improve click-through rate is by adding a year. For instance, “Places to visit in England, 2019” looks a lot better and up to date than just “Places to visit in England.” Although the year is irrelevant in this case, it still tells the viewers about the freshness of the content. As a result, viewers usually tend to click the video that has a year in its description.

YouTube Channel Optimization

How to Optimize your YouTube Channel to Go Viral

By | Digital Marketing, Social Media Marketing, Uncategorized

No wonder that Video Marketing is one the hottest trend in Digital Marketing Era, according to Socialbakers nine out ten people check out a video review before purchasing a product online.

No one can beat the world’s second largest Search Engine Youtube out of a variety of video rolling features included social profiles like Facebook, Linkedin, Instagram, Twitter, SnapChat etc.

Essential Factors to Analyze while Optimizing your Youtube Channel

To capture a breakthrough along the Youtube Channel, you need to focus on two mandatory factors namely.

  • Youtube SEO
  • Engaging Content

A few days back Youtube made few guidelines for monetizing videos in the Youtube Channel that Within 12 months of creating a Youtube Channel you need to gain at least 1000 subscribers within 4000 hours once you upload the video to your channel. If you gain these followers then only you will be able to place ads.

So what are they expecting? Yeah, undoubtedly an engaging content. Now let’s check out the important characteristics you need to consider while optimizing your Youtube Channel.

Focus on your Niche

Niche indicates the area that you are going to focus; there are a number of categories and sub-categories available namely Music, Entertainment, Information etc.

You should know what type of people you are going to concentrate on and how to make them your loyal followers, this may be tedious, but the right approach will help you in finding the right niche.

Segmentation

There are many right viewers online, and you just need to find out them from a large group and provide the things they need to get popularized. When segmenting the audience, you need to know the age group of people whom you need, the targeted location, the language preference, the genre based on the targeted viewers taste.

The above four factors will help in choosing the right niche, by doing so you can create excellent videos as per the niche you have selected. If you have selected an entertainment niche, then make sure you are creating videos in a way that people love them and get entertained.

Trend Analyzing

Focus on the trend that will bring the audience to your Youtube channels. How can you know the trends in your niche? It can be done.

  • By following your competitor channels, means the channels that create videos in the similar niche you have chosen.
  • Making use of the Google Trend Tool from Google, which will let you know about the current Youtube Trends.
  • By following similar social media trends so that you can choose the one base don your niche.

There are two factors when optimizing your Youtube Channels, and the first one is for views and the second one for rankings.

Youtube Optimization for Views

  • Focus on the Title, make it exciting and meaningful so that your targeted audience will click.
  • Make use of impressive Thumbnails.
  • Ensure whether you are requesting people to like, share, subscribe and comment at the video end.

Youtube Optimization for Ranking

  • Make long videos as they can bring you better rankings when considered to the shorter ones.
  • HD quality videos are essential for top rankings.
  • Choosing the right keywords in the title, you can select the keywords you need to target from various keywords tools online.
  • Writing good quality, expressive and engaging descriptions, you need not require keywords to be added in the description because they are not going to help your Youtube channel in ranking.
  • Add your business social profile links or the external links in the description for the better leads.
  • Do not forget to add suitable tags as Youtube will list out videos from similar queries, pick them from competitors or choose them by your imagination.

The critical point is to add videos at regular intervals, at the initial stage you need to post videos at the right timings your targeted audience are active to increase your subscribers.

Making this as a habit will enhance the connection between you and your viewers, Many Youtube channels make this prospect for better conversion.

  • Be creative, make a new style and ask viewers to subscribe.
  • Make sure you have active social media pages to promote your Youtube Videos, this increases the interaction with your audiences.
  • Shoot out the questions on your social media pages regarding how to improve your Youtube Channels or ask for any suggestions from your viewers.
Blog Posts Optimization

7 Tips To Optimize Your Blog Posts For SEO

By | Blogging, Google, Keyword Research, Social Media Marketing

A blog plays an important role in Search Engine Optimization (SEO). If done correctly, blogging can help you to boost your search engine ranking and bring more relevant traffic leading to sales. Therefore, in this blog post, we are going to present seven important tips to optimize your blog posts.

Do Keyword Research

Writing high-quality genuine content is not sufficient. In order to reach maximum people, you need to incorporate right keywords into your blog post. Today, we have various tools available on the Internet to find relevant keywords for your blog post or niche. Here are the popular ones:
● Google AdWords Keyword Tool
● Semrush Tool

Use Keywords In Your Blog Posts

Once you have discovered the keywords relevant to your niche of the blog post, you need to utilize them in your blog post without keyword stuffing. Try to add keywords in the below aspects of your blog post:
● Blog Title and Subheadings
● Introduction and Final Thoughts
● Anchor Text, Title tags, and Meta Descriptions

Optimize Images

Images can add more value to your readers. Using images in your blog posts can be helpful to you in multiple ways, but only if you optimize your images. Use keywords in the file name and description of the images. Make sure that your keywords appear naturally and don’t spoil readability.

Place Subscription Buttons

With time, your readers grow. Placing an RSS or feed button will be a great option for the readers who like to read your content regularly. Subscription button will save your viewers from checking your website regularly for the new updates. They will get instantly notified whenever you add a new blog post.

Promote On Social Media

You might already have your presence on various social media platforms such as Facebook, Twitter, and Google+. Promoting your blog posts on these channels can help you gain new viewers along with higher brand visibility and brand recognition.

Add Author Information

Adding author information has become popular these days for a reason. Google uses more than ten thousand quality raters solely to check quality. These quality raters look for two important things:
● Who owns the website
● Who created the content
Adding author information improves search engine optimization. In addition to that, it also legitimizes the content.

Never Compromise Quality

Optimizing your blog post for Google is something very fundamental. Implementation of the above-mentioned tips is a good thing but solely focusing and relying on search engine optimization is not a good idea. Along with SEO, you should focus on creating high-quality genuine content that adds value to your audience. After all, the quality of the content is the number-one ranking signal.

Features of Mobile Friendly Website

6 Reasons Why You Need A Mobile-Friendly Website

By | Search Engine Optimizaion, Social Media Marketing, Website

Gone are the days when people had a desktop as the only option to access the Internet. Today things have changed; one can surf the Internet using various devices such as smartphones, tablets, etc. And that is the reason why your website needs to provide good user experience across all the screen sizes. Here are the top six reasons why your website needs to be mobile friendly.

1. Mobile Friendliness Influences Search Ranking

Google has made two things clear from its mobile-friendly update. One, websites which are not mobile friendly are going to be penalized. Two, websites which are mobile friendly will be rewarded by improving its search engine ranking. Carryout mobile-friendly test to know whether your site is mobile friendly.

2. Dominance Of Mobile Traffic

Number of mobile Internet users has already surpassed the number desktop Internet users. This dominance of mobile traffic over desktop traffic makes Mobile SEO absolutely fundamental. Not having a mobile-friendly website usually leads to a poor user experience and causes a higher bounce rate. As a result, you will lose a majority of the potential customers.

3. User Behaviour

User behavior changes from device to device. Very fewer people know that mobile users tend to spend more money than computer users. That is exactly why providing poor mobile experience reduces the sales. Make sure that your website is properly optimized for mobile, and gain seamless sales.

4. Gain Local Customers

Local customers are more likely to make a purchase within 24 hours after the Google search. A mobile-friendly site can quickly convert these potential customers into customers. Here, proper display of a website is just only one feature. Mobile friendly websites have many other features that enhance the whole experience of a user. Below are the fundamental features of a mobile-friendly site:
● Loads quickly
● Have one-click call feature
● Maps and directions
● Make a reservation, etc.

5. Enhances Social Media Marketing

Studies reveal that approximately 90% of the Internet users use social media platforms such as Facebook, Twitter, etc. through their mobile. Hence, if you are running an SMM campaign, you should expect a huge mobile traffic to your website. If your website gives a poor mobile experience, you may not retain the traffic from social media. As the result of which, you will have limited conversions.

6. Desktop Users Are Also Mobile Users

You might already know that computer users, and mobile users overlap. In other words, the majority of the people use both mobile and desktop to access the Internet. A user may collect information about your product or service on a computer, and may decide to make a purchase using a mobile, or vice versa. Either way, it is going to affect the conversion rate. Making your website mobile friendly can fix this issue.

Experienced Digital Agencies

5 Factors To Consider When Choosing A Digital Marketing Partner

By | Digital Marketing, PPC, Search Engine Optimizaion, Social Media Marketing

Just having an online presence for your business is not enough. In order to reach more people, you need digital marketing services. A good digital marketing agency will help you to reach more potential customers and expands the customer base. But how to know whether a digital marketing agency is effective for your business or not? There are several factors to consider before choosing a digital marketing partner. In this blog post, we are listing top five factors.

Factor 1: Experience

Experience is one of the most important key factors. Experienced agencies usually reflect professionalism and deliver results quickly. Furthermore, they know how to handle difficulties, and fix both online and offline issues effectively. Therefore, before selecting a digital marketing agency, you need to make sure the agency has sufficient experience in your industry. Check when the agency was founded and calculate the number of years’ experience it has under its belt.

Factor 2: Quality Service

Most of the new business owners commit a common mistake by picking the least-expensive digital marketing company. Inexpensive digital marketing services are less likely to deliver the promised results. Therefore, give more importance to your business goals over the price offered. Get in contact with the ex-clients and current clients of the company and evaluate the services offered to judge the quality.

Factor 3: Core Strength

Every digital marketing firm has its own strength. Some are excellent at search engine optimization, and some are good at pay per click advertising. Always search for a company that has services you require as the core strength. For instance, if you need social media marketing services, then look for a digital marketing company, whose core strength is SMM.

Factor 4: Quality Content

Almost all the aspects of digital marketing such as SEO, SMM, PPC and Link building require quality content. Make sure the company which you are choosing as the digital marketing partner is qualified to create amazing content. Going through the case studies will reveal a lot about the content development capabilities of a firm. Here are the types of content a company should be able to create:
● Infographics
● Social media posts
● Articles
● Videos
● Pictures and many more

Factor 5: Credibility

Is the firm credible? This is one of the most important questions to ask before picking a digital marketing company. Digital marketing is a long journey, and that’s why you need to tie up with the one which is more credible. To find the credibility of a company, talk to the former clients and know their experiences. Reading online reviews is also an effective method to judge credibility.

Yoast SEO

The Top 10 benefits of Yoast SEO

By | Search Engine Optimizaion, Social Media Marketing

Yoast SEO is one the most-used plugin for search engine optimization (SEO). With more than 5 million downloads and a 4.7-star rating, Yoast SEO is one of the most loved and widely trusted SEO plugins across the WordPress community. If you are not using Yoast SEO yet, then you probably don’t know the benefits of using Yoast SEO. Therefore, in this blog post, we are going to list the top ten benefits of using Yoast SEO.

1. Improve Content SEO

Website content optimization has two fundamental purposes. First, to present content in a way such that search engine likes it. Second, to engage the audience in obtaining higher website traffic and business growth. Here are the ways in which Yoast SEO will help you in content optimization:
● Ensures proper internal linking in your blog post.
● Helps in the optimization of images.
● Advises you to add main keywords in the title, subheading, and URL.
● Maintains decent keyword density.
● Helps to maintain optimal title length.
● Inspects no follow and normal backlinks.
● Ensures that your post has more than three hundred words.
● Suggests you to add focus keywords in the first paragraph.

2. Enhance Readability

Just optimizing the content for the search engine is not enough. One has to pay equal attention to engaging visitors also. Here is how Yoast SEO helps you to optimize the content to improve readability.
● Limits passive voice usage to ten percent.
● Helps you to avoid word repetition.
● Provides readability scores.
● Discourages lengthy paragraphs.
● Ensures your paragraphs contain thirty percent transition words.

3. Web Page Preview

Want to know how your web page looks like on search engine results page? Yoast SEO plugin can help you. It shows how your search result looks when your customer searches for your products or services. Furthermore, this SEO plugin will notify if the length of your title or meta description is too short or too long so that you can edit it to ensure the search engine requirements are met. That’s how Yoast SEO plays an important role in improving organic click-through rates.

4. Generate XML Sitemaps Automatically

A sitemap is used to inform about the web pages that are ready for crawling. It is one of the basic needs of a website to ensure proper indexing. Here the beauty of this SEO plugin is that it creates XML sitemaps automatically and ensures smooth indexing. To make use of this feature you need to enable it. To generate your sitemap automatically, go to XML site functionality and click on “enabled.”

5. Effortless Social Media Sharing

Yoast SEO provides a wide range of features and benefits to cover a larger ground in search engine optimization. One of those features is, it provides an option to customize and share snippets on social media platforms like Facebook and Twitter. This feature comes in handy in engaging social media audience. You might already know that people on social media have a very limited attention span. Therefore, Yoast SEO provides an option to add the different title, description, and images to attract your audience on social media for better SEO and SMM.

6. Hustle Free Import And Export Of Settings

Importing Settings: If you are currently using some other plugin and want to shift to Yoast SEO, then import and export features are a lifesaver for you. With Yoast plugin, you can easily import the settings from the previously used plugin. As the result, a lot of time and energy are saved.

Exporting Settings: If you have created a new blog, and want to make same SEO settings on your new online presence, then you don’t need to install and set up the Yoast plugin once again. Yoast SEO provides an option to export the settings from your current site and import it to the new blog.

7. Easy Website verification

Submitting your new website to popular search engines such as Google, Bing, Yandex etc. is one of the best practices in search engine optimization. That’s exactly where Yoast SEO helps you. With Yoast SEO, you can effortlessly verify the ownership of your website. It provides a feature to add meta tags provided by various search engines to confirm the ownership of your online presence.

8. Mark cornerstone content

what is cornerstone content? Cornerstone content pieces are the best articles which reflect your business and mission. In other words, they are the articles which you want to rank higher in the search engine results page, and also want your website visitors to read them. Define cornerstone content for your website with Yoast SEO plugin. All you have to do is tick the checkbox which says, “This article is cornerstone content.” And everything else is taken care by the Yoast SEO plugin.

9. Detect Indexable Problems

Yoast SEO uses OnPage.org integration to detect indexable issues. This is a default feature of the Yoast plugin. When you install and configure Yoast plugin, it automatically checks if your site is indexable by Google, and notifies you on the dashboard, if any issues are found. If you encounter any indexable issues, fix them as soon as possible to avoid search engine traffic loss.

10. Configure Nofollow, Noindex, and Canonical URL

With Yoast SEO plugin you can easily configure Nofollow, Noindex, and Canonical URL. This is one of the technical benefits of using Yoast SEO for search engine optimization.

Nofollow: A Nofollow tag tells the search engine not to follow the links on a page. All the WordPress links are Dofollow by default. Using Yoast you can easily make your post links Nofollow.

Noindex: Noindex links are those web pages in your website that you don’t want Google to index. Yoast plugin gives you an option to convert specific pages in your website into No-index pages.

Canonical URL: A canonical URL is used to manage cross-domain duplicate content. With Yoast SEO, you can configure the canonical URL and prevent “duplicate content issues.”

Social Media Marketing Services

Six Best Practices for Social Media Marketing

By | Social Media Marketing

Social media marketing is one of the most favorite methods of digital marketing. It might look easy, but the fact is that there are many things to keep in mind while running a campaign. A successful social media marketing campaign has its own recipe. Adding right ingredients at right time and right place matter the most to make a social media campaign successful. Therefore, in this blog post, we are presenting six best practices to maximize your social media returns.

Respond Quickly

Gone are the days when people used to send mails and used to wait for the reply. If you are on social media, then people expect you to respond quickly. According to a study, 53 percent of people expect a brand to respond within an hour. That figure rises to 72 percent when they have grievances or complaints. Moreover, customers tend to engage and connect with the brands, which respond promptly.

Share The Conversation

If there is something that cannot be avoided, then it is unsatisfied customers. No matter what business you own, you will have unsatisfied customers. There is nothing you can do other than providing a good service and resolving the issue. Resolving problems makes an unsatisfied customer satisfied. Sharing those conversations makes you look like a mature and customer-oriented company.

Post Consistently At The Right Time

Posting on social media and praying for getting engagements is not going to work. Guess work is something which you shouldn’t do in social media marketing. Analyze the data and figure out the most suitable time to post. There are few tools available, which pick the right time to publish your posts. This actually reduces the negatives and improves audience engagement.

Measure Your Progress

You will not know your progress, until you measure it. Take it as a challenge and find out the impact of a social media campaign on your business. Knowing the impact precisely is important because it helps you to make better discussion regarding budget, technology, resources, etc. Taking right decisions at the right time keeps your business in the progressive path.

Know Your Customers

You can’t be a customer oriented company unless you know the customers. This is not only the important part of your marketing but also of your business. No business has grown big without knowing customer needs, concerns and expectations. Knowing your customer will help you to channelize your social media campaign effectively and quickly.

Emphasize Quality Over Quantity

Just like link building, even in social media marketing quality matters. Compromising quality over quantity might make your followers to unfollow you on social media. Put your efforts for creating quality content, which engages your followers, provide value to your audience and attract new people.

Do you want more traffic?

Get in contact with our team to chat about what we can do for your brand today.






Social Media Marketing

Five Common Social Media Marketing Myths

By | Social Media Marketing

Social media is an amazing marketing tool to reach global audience almost instantly. Over the last few years, social media has grown rapidly. Just like everything else in the world, social media also undergoes changes. And these changes give rise to many misconceptions and myths. Below are the most common social media marketing myths you can’t afford to believe.

MYTH 1: Having Huge Number Of Followers Guarantees The Success Of A Social Media Marketing Campaign

Having thousands and millions of followers is easy these days. There are several automation tools available on the Internet that can provide you any number of followers you want. Due to this, pages which have a million followers and zero engagements are common nowadays. What matter the most is engagement rate. Hence, focus on building real followers and establish credibility.

MYTH 2: Social Media Marketing Needs No Money

This is the most widespread misconception about SMM. Social media marketing is not free; it is social media, which is free. Every single social media platform, whether it is Facebook, Instagram, Twitter, Pinterest, etc. ask marketers to pay for reaching more people. The more you pay the more people you reach. Moreover, you need a social media expert to create a content that is not only relevant to your business, but also engaging.

MYTH 3: It Is Good To Market On Every Social Media Platform Available

No, it is not a good idea. No matter, what marketing strategy you opt, being cost-effective is important. Targeting all the social media networks will waste your time, money and efforts. Not all social media networks are same. Moreover, each one of them has a different kind of audience. Analyze which social media platform best suits your business, business type, business goals, etc. and target only those platforms. In this way, your social media campaign will be more efficient.

MYTH 4: Social Media Marketing Doesn’t Suit My Business

Still, many people think that their customers aren’t online. Therefore, they believe social media marketing is not helpful for them. Currently, Facebook has more than two billion users and Twitter has more than 300 million users. These numbers are exponentially increasing. In the recent years, many other social media networks have emerged and gained a lot of popularity. Not matter, what business you own, your potential customers are on social media.

MYTH 5: Social Media Marketing Doesn’t Deliver Results

Measuring Return On Investment (ROI) can be a difficult task. Some marketers don’t know how exactly social media ROI is calculated. As the result of which, they fail to provide a detailed report. Due to this, people come to a conclusion that social media marketing doesn’t deliver required results. But the reality is something else. More than 70% of marketers, who are expert in ROI calculation, say that Social Media Marketing brings them substantial results. If done properly, social media marketing can bring amazing results.

Do you want more traffic?

Get in contact with our team to chat about what we can do for your brand today.