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FirstRank Digital

Top 11 Facebook Marketing Tips

By | Facebook, Social Media, Social Media Marketing

Facebook is the most loved social media platform. In fact, it has more than two billion active users across the world. According to a recent study conducted, nearly 65% of the Facebook users log on at least once daily. This is the reason why Facebook has become the core platform for social media marketing.

More and more business owners, including small and medium business owners, are focusing on Facebook marketing to improve their brand visibility, online reputation, consumer relationship, and sales. Therefore, in this blog post, we are bringing the top Facebook marketing tips for you.

1. Target your audience precisely

Discovering your audience and targeting them is one of the core aspects of digital marketing. The biggest advantage of Facebook is that it gives you an option to target your audience by adding multiple filters.

In short, you can target English and Spanish speaking men, between the ages of 27 to 55, who live in a 30-mile radius of London, who are fit at sports and also are working. Yes, we know it is quite difficult to believe.

Begin with analyzing your customer base and developing buyer personas. Once you know who are your potential customers, you can use super-sophisticated targeting features of Facebook to reach your desired audience.

Although you have the option to be as specific as you want, it is not a good idea to be too specific. It can spoil your Facebook marketing, and you may end up reaching no one. So, make sure you are not getting insanely precise.

2. Provide correct and useful information

When people find your ad on their feed, they should be able to get a good idea of what you are selling and how it will help them. There should not be any kind of confusion. So, to avoid confusion it is quite important to provide correct and useful information.

Furthermore, your ad should link to an appropriate web page, which contains valuable and highly tailored information, so that it converts your visitors into customers. So make sure that you provide accurate and useful information not only on your Facebook ads but also on your entire Facebook page.

3. Upload image quotes

Image quotes are good at gaining the attention of the audience. That is the reason why many digital marketers are using them extensively. The best thing about image quotes is they are easy to create. You can find many free online tools that will help you to create image quotes within a couple of minutes.

All you need to do is write a quote and place it on a compelling background. Make sure you do not repeat the same thing using different words. Let there be a variety of emotions. For instance, you can write quotes which are inspirational, funny or motivational. Furthermore, select the background carefully. It should be able to enhance the overall user experience. It is a nice idea to opt for a background that suits the quote as well as your business niche.

Social media marketing experts say the audience is more likely to share image quotes compared to text-only content. So, if you have not tried it yet, do it now.

4. Ask questions

Asking questions on Facebook is one of the best methods to boost audience engagement. Most of the new business owner commit a common mistake. That is they solely try to spread a business message. As a result, the whole Facebook marketing effort turns out to be a one-way interaction.

In digital marketing, things don’t work in this way. You must try to improve audience engagement. Only then they will remember you and opt you when they are in need of products and services that you offer.

You can ask various questions. Along with boosting audience engagement, asking questions also serve other purposes. Here we are mentioning some.
● Asking opinion based questions will help to know your audience
● Asking feedback questions will help you to evolve your business
● Asking fun question will help you to improve consumer relationship

5. Test your ads

No marketing campaign is 100% perfect. With time, we have to evolve it. So, it is always best to take the help of the trial and error method to figure out what works for your marketing campaign and what does not.

So, test your ads and see to which ad brings the desired response. Continue with the one which brought you the good results and scrap the other one. People who are new to social media usually test their ads once and stick to the best one for years. This is not going to work. You need to keep testing and evolving so that your ad remains compelling and up to date.

6. Make use of emojis

Social media marketing experts say that Facebook ads with emojis get more clicks than the ads without it. Unfortunately, Google came to know about this fact and therefore we now can’t use emojis in AdWords ad text.

However, this is not the case with Facebook. According to a study, more than 90% of online users use emojis, and they feel it is the best way to express feelings compared to text-only content.

So, it makes sense to use emojis in your Facebook marketing posts. Make sure you do not over do it. Your post should have the right amount of text and emojis. If you put more emojis, it may turn your visitors off or create confusion. Just keep it simple and exciting.

7. Study your competitors

There is one easy method to determine whether your campaign is on the right track. That is knowing what your competitors are doing. It will help you understand what is working for them and what is not. You can reflect some positive aspects of their campaign into yours. While doing so, make sure you don’t copy the entire campaign.

Doing competitor analysis only once is one of the biggest mistakes of business owners. Marketing campaign evolves with time. Something that was working for your competitors six months back, may not be working now. So it is always good to keep an eye on your competitors and do competitor research regularly.

8. Humanize your brand

One of the most common mistakes business owners do is always trying to sell something on Facebook. Social media marketing strategy includes consumer relationship, online reputation management, brand awareness, and sales.

Let some Facebook posts be about the people who work for you, that is your employees. On the one hand, it will help you to humanize your brand, while on the other hand, it will help you to encourage your employees to work hard.
Furthermore, uploading pictures of your employees working is the best way to showcase your business culture and the environment inside your company. Make sure you do not fake it.

9. Join groups in your niche

Discover interesting groups in your niche using the Facebook search field and join them. If possible create some groups by yourself. Before joining a Facebook group, make sure it is relevant to your business and has your target audience.

Being active in these groups will help you to reach more people and improve brand awareness. In short, It gives you a chance to reach the unexplored audience. Here is what you can do by joining relevant Facebook groups.
● Build a network
● Generate Leads
● Improve incoming traffic
● Increase brand visibility
● Expand customer base

10. Upload videos and go live

Going live is another way to boost engagement. Recently, social media analyst have observed that more and more people are preferring video content over the other types of content. Did you know? Facebook users watch more than a hundred million hours of video every day. With this fact, You can get a pretty good idea about how much Facebook users like to watch videos, especially live videos.

Facebook knows this fact very well. Therefore, it is also making changes to how their algorithm measures users’ interest in videos. In other words, videos will most likely appear in the top position of some of your followers’ feed.

11. Find new content ideas

At the beginning of your Facebook marketing journey, you are filled with a lot of interesting ideas. As time passes, you slowly use all your existing ideas. At some point, you will be deficient of new content ideas. As a result, you will either reduce your posting frequency or start to repeat your old content by using new words. Both methods can significantly harm your marketing campaign.

Whether it is SEO, Social Media Marketing, Pay Per Click or Email Marketing, the success of your digital marketing campaign largely depends on the content you produce. So always come up with new ideas. If you lack new content ideas, you can use some online tools to find fresh ideas. For instance, BUZZSUMO is an amazing tool that helps you to find new content. The best thing about this tool is that it helps you understand the popularity of content over various social media websites such as Facebook, Linkedin, Twitter, Pinterest, and Google+.

Keyword Research

10 Common Keyword Research Mistakes To Avoid

By | Keyword Research

Keyword research is one of the core SEO tasks that involves identifying popular words and phrases people enter into Google to find a product, service or any information on the Internet.

Did you know? Nine out of ten Internet users use a search engine to find any information. So, 9 out of ten search engine users use search terms to find the information they are looking for. That is the reason why SEO agencies consider keyword research to be the most crucial element of SEO.

Ranking your web page or website for irrelevant keywords is the worst thing to do. Doing so, will not get you traffic. Without traffic, it is not possible to generate sales. In order to avoid ranking your website for irrelevant keywords, you have to avoid keyword research mistakes. Here are the top ten most common keyword research mistakes to avoid.

1. Focusing solely on long tail search terms

A long tail search term is a keyword that contains three or more than three words. An SEO agency usually uses long tail keywords to target niche demographics rather than a wide audience. Such keywords are usually more specific and less competitive than other types of keywords. Here are a few examples of long tail keywords.
● White formal shoes for girls
● Android 4GB Ram phone price list
● SEO company in London

Long tail keywords are easy to rank and generate leads. However, focusing solely on this kind of keyword can be harmful. That is because Google rewards on the basis of the width and depth of the content posted on a topic. Google does this by looking at how the content is grouped on a website. Such groups are called a topic cluster. Therefore, it is good to use both long tail keywords and short tail keywords.

2. Ignoring keywords targeted by competitors

In digital marketing, competition analysis is the first step. And in competition analysis, knowing what keywords your competitors are trying to rank for is quite important. That is the reason why one should not overlook the keywords used by competitors.

If your competitor is targeting a couple of keywords for many years, then that simply means it is working for him or her. Moreover, knowing where they are ranking for vital search terms and phrases will enable you to identify easy wins. In addition to that, it will help you to craft a digital marketing strategy and set goals.

3. Selecting keywords that have low search volume

Keyword search volume is nothing but the number of people that are searching the internet via specific keywords over a certain period of time. Usually, keyword search volume if calculated taking months into account. How this is important anyway?

Keywords with low search volume simply mean less number of people are using them. As a result, you will gain low website traffic. Therefore, SEO experts suggest picking keywords that have high search volume, so that your website obtains huge incoming traffic.

However, ranking keywords with high search volume are quite difficult. That is because many people know their importance and try to rank their website for those keywords. This gives rise to a stiff competition in the industry your business belongs to.

How to find the search volumes of a particular keyword? There are many paid as well as free tools that will let you know the search volumes. Here we are mentioning some:
● Google Adwords
● SEMRush
● KWFinder
● MOZ Keyword Planner

4. Preferring broad match keywords over exact match keywords

There are three main types of keyword matching.

● Broad Match: This type contains all your keywords, irrespective what the order is. Further, it may also include extra words in the beginning, end or in between the keyword. Here is an example. If your targeted words are “red umbrellas,” broad match may include “red umbrellas for kids,” “red and blue umbrellas,” and so on.
● Phrase match: This type of matching includes your search terms in order but may have extra words in the beginning or at the end. Here is an example of a phrase match. “Price of a red umbrella,” “features of a red umbrella,” and so on.
● Exact match: This type of matching includes only your keywords in order. That is “red umbrella”

Each one of the above-mentioned match types gives different results. If you target only broad match, you may increase the bounce rate and obtain terrible results. Use these match types carefully.

5. Using plural version instead of singular

Keywords can be divided into two categories, they are singular version and plural version. Here is an example. If you are a PPC agency, then “PPC agencies” is a plural version and “PPC agency” is a singular version keyword.

One of the most common mistake webmasters do is using plural version only. The fact is that people generally use the singular version more. Although search engines are quite smart enough to conclude singular version and plural version of a keyword are one and the same, in many cases, we have found the difference in search results.

This mistake is usually committed by e-commerce website owners. So, if you have an online e-commerce owner, you know what you have to avoid.

6. Failing to do enough research

You may be running your business for decades. You may be an expert in your industry. However, one fact remains the same. That is keyword research needs time. You have to spend sufficient time on finding your results.

The keywords which you select should be the outcome of keyword research and not the outcome of your experience and anticipation. Selection of keywords should depend on various factors such as volume, difficulty, priority, and opportunity. Always remember one thing, the more time you spend on keyword research, the better SEO results you will achieve.

7. Ignoring local keywords

In the past couple of years, Local SEO had become a huge industry. It has been delivering huge traffic to countless local business owners. Although there are numerous local business owners taking maximum benefits of local SEO, there are still many who do not have explored this SEO type.

Local keywords help search engines to list your website whenever an area-specific query is searched. For example, searching “Chinese restaurant” and “Chinese restaurant London” may provide somewhat similar search results. However, the latter would help you receive a list of restaurants near you.

So, if you are not using local keywords, your website is less likely to appear in local search results. Check whether the other businesses in the area are doing the same. Reflect their positive steps in your Local SEO strategy.

8. Focusing on irrelevant keywords

As a business owner, one will like to reach more and more people, so that you can generate non stop sales. Well, that is obvious, isn’t it? However, in order to reach maximum people, business owners tend to use a wide range of keywords. In this process, they are more likely to target irrelevant keywords.

Irrelevant keywords are basically those keywords that your potential customers do not use to find your business. So targeting these keywords is nothing but a waste of time and energy. That is the reason why SEO analysts say do not pick keywords unless and until you have done detailed research.

9. Not considering conversions

Most of the experienced keyword researchers make a mistake of not considering the conversions. There are several types of keywords. One of the most important types of keywords are the ones which bring you more sales.

Yes, keywords with high search volume and low competition are good. However, they do not make any sense if they do not generate sales. Only traffic and no sale is definitely not one of your business goals.

So along with high search volume and low competition, you must focus on purchase intent. Purchase intent keywords are the keywords that showcase the buying intent of a searcher. Here is an example. “Discount on Samsung Note 9”, is a keyword that has purchase intent. Only the person who wants to buy something, looks for the discount right?

Note that purchase intent keywords may not bring you high traffic. However, it will definitely bring some quality traffic which increases sales. So, it is always best to target various keywords without going out of context.

10. Using one-word keywords

Another common mistake that people do while doing keyword research is that they select keywords that consist of a single word. In fact, this is one of the most terrible mistakes that business owners do.

One word keywords are very difficult to rank, as they are very much general, competitive, and lack details. For instance, a person searching for “book” may also be looking for a ruled book, unruled book, king size book, long book or any other type of book.

Generally, Internet users do not use one-word keywords. They usually type specific search queries. So, avoid such keywords, and focus on keywords that have:
● Purchase intent
● High search volume
● Low or moderate competition
● Specific details

Website Hacking

11 Reasons Why Hackers Want To Hack Your Website

By | Search Engine Optimizaion, Website

A hacker is a person who uses computers to gain unauthorized access to data. And the process of gaining unauthorized access is called hacking. There are several reasons why hackers hack websites. Knowing these reasons can help you improve your website security. Therefore, in this blog post, we are going to list the top reasons why hackers want to hack your website. Keep these points in mind while securing your website.

1. To steal data

You might have already guessed this one. One of the most important reasons for hackers hacking your website is your data. They want to gain the data on your website. The data may be of your customers, employees or business. In most of the cases, hackers target big businesses to get more attention. Here are the two popular examples.

Ashley Madison and the Starbucks app hack had rocked the Internet. Especially, the former one. In Ashley Madison hack, hackers were able to breach the web security and get access to all the private data including private photos of world-famous celebrities. So, if you have sensitive data on your website, you need to be extra careful.

Most of the time, hackers also steal information to study your personal identity and then use the same thing to transfer money, get a loan, etc. These hacking incidents have increased, especially after the inception of Internet banking and mobile banking. Some of the businesses that were hacked in the past are Yahoo, eBay, Sony, Adobe, etc.

Although many hacks have shocked the Internet world, people still believe that this cannot happen to them. This ignorance further makes an easy way for hackers to steal your sensitive information.

2. To steal money

The next big reason for hacking a website is money. Most of the hackers prefer money over the data. With the increase in online banking, it has become easy for hackers to hack your website and steal your money. Most of the time they just look for the security vulnerability in the website of fairly big businesses.

The day they get any security vulnerability they will exploit it to make your balance nil. So, if your website deals money, hire a web security expert to maximize the security, so that you have 360° protection.

3. To disrupt services

Hackers usually like to take websites down. And when they do, they leave a statement on the website. They do this by manufacturing bots that overwhelm a server with traffic, which leads to a crash. This is popularly known as Denial of Service attack (DoS) and is capable of putting a company’s website out of service.

In the last couple of years, DDoS attacks have become popular. DDoS stands for Disturbed Denial of Service. This type of attack is carried out by using multiple infected systems so that the single major system leads to denial of service. These two are not the only methods to disrupt services. A hacker can use one among many other methods.

Infecting a large network with malicious software installed onto one computer is also a common method used by hackers. This is usually done via email. This leads to a chain reaction affecting the whole network. As a result, the server is disrupted.

4. To make a point

 If you think hacking is done only for the sake of money and information, then you are wrong. There are some interesting hackers out there. They do hacking to make a point. They do not care about money or data. In fact, they have some other purposes. Let us give you an example.

In the first point, we have already mentioned about Ashley Madison hack and explained how it rocked the digital world. In this particular website hack, the hackers had account details of 32 million users. After hacking they left a message on the website to inform everyone about what they thought about the website. The message was clear that the service like this one was immoral.

So, here, in this case, the hackers were not looking to make money. They were trying to make a point, which they did.

5. To get attention

This might surprise you. A lot of hackers are young. And they sometimes do hacking for surprising reasons. Here are some surprising reasons that motivate a hacker to hack a website:

  • To kill boredom
  • To compete with other hackers
  • To gain name and fame
  • To have fun

When the hacking is done for these purposes, no money is asked. It eventually exposes certain vulnerabilities. In the end, you can improve the overall security efforts.

6. To leak the sensitive information

This is also one of the common reasons why hackers hack a website. In most of the cases, the hacker hacks personal and private data and leaks them. The main motive behind leaking sensitive information is to take revenge.

Leaking sensitive information will kill the credibility of the business. As a result, the company loses its online reputation. For this reason, website security is one of the most important aspects of online reputation management. In addition to that, when your website is hacked, it takes your website ranking to the lowest. Therefore, even SEO experts emphasize website security.

So, if you collect user information, you must never overlook site security. It is always a good option to contact a web security expert.

7. To vandalize a website

This type of harm is usually caused when the website runs an ideology that is completely opposite to the hacker’s ideology. Therefore, most of the time political and religious websites are targeted and vandalized. However, this can also be done to deface a certain popular figure and cause severe damage to his public image.

Here the main aim is to hurt religious and political sentiments. Sometimes this type of hacking is done for fun without any political intention. The other categories of websites that suffer vandalism are school, college, institution and organization websites. In most of the cases, the students of an institution hack its website.

If you own a school, college, institution or organization websites, then encourage your students or employees to embrace ethical hacking. Use their knowledge to strengthen your security system.

8. To spread viruses

A virus is a code which is capable of copying itself and has a severe effect such as corrupting the system and harming the data. Sometimes hackers hack a website to spread these viruses so that they hack several other websites.

Hackers achieve this by writing malicious code into the backend or with files they have uploaded for download on the front end. When the site visitors interact with such content, it gives hackers an opportunity to steal visitors information.

9. To steal server bandwidth

This is another common reason why hackers try to hack your website. Hackers use this bandwidth to host their own activities, for example, bitcoin mining and brute force attacks on other websites.

It is easy to prevent bandwidth theft. A simple Google search will give you all the necessary information including causes, prevention, and solution. Here is the guide to prevent bandwidth theft or hotlinking.

10. To host legitimate pages on your web server

It is not common these days, but one cannot guarantee that this is not going to happen. Hackers try to host legitimate pages on your web server to improve their own search engine optimization (SEO). These pages talk about them and link back to their websites. In other words, they try to build links illegally.

11. To host phishing pages

Phishing refers to a malicious individual or group of individuals who scam the people on the Internet. This is commonly done by two methods. That is either by sending an email or by creating webpages. Since our blog post is on the topic “11 reasons why hackers what to hack your website”, we will discuss how hackers achieve this by creating web pages.

By creating fake web pages on your website, they attempt to collect information from your website visitors who are willing to give it. They usually do this by embedding a contact form on one of your web pages and asking the visitors to enter their information.

What do all the hacked websites have in common?

Lack of website security is common among all the hacked websites. A recent study tells us that online hacks cost medium and small sized businesses nearly 200 thousand dollars every single year. The study also revealed that more than 60% of these businesses normally shut down their businesses, as they cannot survive the damages caused. All this can be easily avoided if you have a proper security system.

How can you protect your website?

There is a lot that you can do to protect your website. For now, we are giving some top tips that will help you to protect your business site, here we go.

  • Backup your site frequently
  • Secure your site at all levels
  • Make use of security plugins
  • Use SSL certificates
  • Use unique and strong passwords
  • Hire a professional

 

 

Marketing Influence

7 Reasons To Work With An Influencer

By | Digital Marketing, Search Engine Optimizaion, Social Media Marketing

In the last couple of years, the role of influencer marketing has significantly grown in digital marketing. So, what exactly is influencer marketing? It is a type of marketing where the focus is on influential people rather than the target market on social media. Here the individuals who have influence over potential customers are identified, and the marketing activities are carried out. Since influencer marketing can positively impact your business, there are many reasons to work with an influencer. In the blog post, we are covering the top seven reasons. Let us begin.

1. Influencers create fresh content

One of the biggest advantages of working with an online influencer is that you get to have fresh high-quality content. And superior content is important for both ranking higher on search engine results page and attracting new customers.

An average online influencer is in this business for many years, he knows how to create a content that people like to consume and move towards sales. Very few people understand the importance of this fact. Many business owners fail to discover all the topics that someone from the outside world would be eager to read. And if at all, the business owners are successful in writing the need of potential customers, the content may not get the visibility and credibility it should.

2. Influencers can bring new followers

One of the main reasons to work with influencers is that they can attract new visitors. Here micro-influencers play a major role. A micro influencer is an influencer whose number of social media followers fall between 2000 to 50000. The number may look less, but the good part is that these micro-influencers have dedicated following. In other words, their followers are active. They believe the expertise of the online influencer.

Some brands try to reach their potential customers via having active social media presence or email marketing. Although these are the best practices in both search engine optimization (SEO) and social media marketing (SMM), an influencer can do the same thing on a wider scale and bring other benefits such as higher brand awareness and brand visibility. So, it makes sense to run social media marketing and email marketing campaign, along with taking help of online influencers.

3. Online influencers improve SEO

Business owners usually take the help of online influencers to gain certain business goals. Some of those are higher visibility, more reach, improved engagement, solid online reputation, and lead generation. However, a very small number of people know that online influencers do improve search engine ranking. As a result, only fewer people attempt to enhance SEO.

Whenever an online influencer creates content and links it to your website, it works like a magic. It simply takes your incoming traffic to another level. If done correctly with right quality and quantity, it elevates search engine ranking of your website. So, share the content created by the influencers on different social media platforms such as Facebook, Twitter, Instagram, etc., and link it to your website.

4. Influencers are conversation starters

Influencers are good at creating content as well as conversations. With years of experience, they know how to speak to your audience. No matter what type of audience you have, they know how to engage and interact with them.

Moreover, you cannot be the only one to praise your products and services. Doing so can do no good. Self-praise never works in marketing. So, when the words from an influencer come out people tend to believe it. In the end, credibility matters the most. If you are able to reach thousands of people, but if no one is believing you, then it is waste of time, money and efforts.

So, if someone, who is not related to your business, is expressing a good opinion about you, then that is considered a credible signal. As a result, emotion and interest of the people shoot up. In the end, they prefer to choose you over your competitors.

5. Influencers generate sales

No matter what digital marketing strategy, method or type you opt, the ultimate goal is to generate sales. It is the sole purpose of your both marketing and business. In the past couple of years, influencer marketing has become one of the leading methods to generate sales. However, that does not mean you need to depend solely on this method. It makes sense to run SEO, SMM, and other digital marketing strategies parallelly.

So, it makes sense to go for influencer marketing. The main question you need to ask here is how many influencers are required. There is no simple answer to this question. The answer depends on various factors such as a size of business, type of business, business goals, type of audience, budget, and type of services and products you sell. Considering all these points, you can judge yourself. SEO experts usually do not recommend settling with one influencer.

6. Influencers establish customer relationships

It is an obvious fact that influencers have a strong relationship with their followers. Over the years, they have gained the trust of the people. Their followers trust their opinion and expertise. So, partnering with the influencers gives access to a solid relationship. It is a kind of shortcut. The good thing is that one influencer can open the door to a lot of connections. This positive wave can spread like a wildfire.

The other positive aspect of a good customer relationship is that it builds a strong online reputation. This is the reason why working with influencers is one of the most-used techniques to establish a solid online reputation within a short period of time.

7. Influencer marketing is a solution for ad blockers

The hard truth is that nobody likes Internet ads. Internet users are using tools to avoid online ads. Today, it is quite easy to install the ad blocker extension in all the popular browsers. In fact, It hardly takes one or two minutes. Many studies have revealed that one out of nine mobile Internet users uses an ad blocker. It simply means more than half a billion people across the world. Furthermore, the usage of ad blockers is growing at an annual rate of 30%. So this issue has become a big headache to digital marketers.

The advantage of working with online influencers is that you bypass ad blockers. In other words, you can reach the target audience without facing any obstacles.

youtube channel optimization

11 Ways To Optimize Your Business YouTube Channel

By | Digital Marketing, Google, Social Media Marketing, Website

Before we begin, let us have a look at some interesting facts about YouTube.

  • Did you know? YouTube is the second largest search engine in the world.
  • 60% of people prefer online video platforms to live television.
  • YouTube is the third most visited site in the world after Google and Facebook.
  • The average mobile viewing session in this platform is more than forty minutes.
  • On an average, YouTube gets more than one billion views per day.
  • You can navigate YouTube in more than 70 languages.
  • The above figures are enough to show the importance of YouTube in digital marketing. So, if you do not own a YouTube video channel for your business yet, you should set up one soon. However, just setting up a channel is not going to work. You have to optimize it just like you optimize your business website. So, in this blog post, you will learn how to optimize your YouTube channel to improve reach and show up in its search, and suggested videos.

1. Plant a keyword into your channel name

On-page metadata in youtube works the same as it does on your business website. The positive impact of keywords usually depends on the place it is used. Keywords that are placed near the front of a title will obviously work like a magic. However, have you ever thought of adding a keyword in your channel name? It is one of the rarest shortcuts in search engine optimization.

For example, instead of ‘Business name,’ try ‘Business name + keyword.’ Make sure the keyword which you use is related to your industry, service, product or any item that you are well recognized with. SEO experts usually suggest to do keyword research and find out the best possible keyword that your visitors use to find the content you share on the video platform.

2. Fill out About Us section

About Us, a page is the most overlooked aspect of a YouTube channel. Even today business owners, marketers, digital marketing partners do not have a clear idea of what should be written in the About us section. Some say company history or business mission should be written, while others say previous achievements.

Not many people know that the first 48 characters of the About Us show up in the YouTube search results. Hence, filling out this section is the must. Doing so will help your visitors understand who you are and what you do. Furthermore, the same content helps the YouTube to put up the best snippet for the content.

The rest of the content present in the About Us page is equally important. This content will help you to do two jobs simultaneously. On one side, you can fully describe what your channel is all about, the type of content you produce, and the goals you want to achieve. On the other side, you can optimize the About Us section with the keywords. Make sure that your keywords match the content and appear natural. Do not overdo it, Google doesn’t like keyword stuffing.

Just in case, if you are not sure about keywords, you can use these tools to find them.

  • YouTube Analytics
  • Google Search Console
  • Google Analytics
  • Moz
  • SEMrush
  • Market Muse

3. Create long videos

The most important ranking signal is “video watch time” or “audience retention.” Watch time can be defined as the average time your viewers spend watching your videos. YouTube is more likely to promote your channel via search and recommended videos if you have a boost in your watch time. That is how this video sharing platform rewards a channel that creates good content.

You can improve your watch time if you publish videos that have a longer duration. Well, that is fundamental. Just length of the video is not the only factor to consider. Focus on the quality of the video too. Only if your videos are lengthy and filled with quality, people like to watch you. That is exactly how watch time is improved. Since SEO experts say that the average length of the videos in page one of YouTube is 14 minutes and 50 seconds, it is better to make videos that are in and around this length.

4. Concentrate on the first 15 seconds

In the previous point, we have discussed the watch time and how it impacts the visibility of your channel. If the viewers are hitting the back button after a couple of seconds, your watch time is destined to go low. As a result, the visibility of your YouTube channel shrinks. However, there is this tip or the best practice you can follow to avoid this issue.

Did you ever think what makes a viewer decide whether to hit the back button or continue watching the video? The answer is simple. Viewers have short attention time on Youtube. They will see your first fifteen seconds of your video, based on that experience they decide whether to stay or not. Therefore, the first 15 seconds of the videos play a crucial part. Make sure you have something in the first 10 to 20 seconds of the videos that glues your viewers.

Here are the best practices to improve watch time:
Preview: At the beginning of the video itself state what is your video about and what are your viewers going to gain from it. After seeing the preview, your viewers will be more likely to stick on the video for a longer period of time. For instance, you can add a 20-seconds section called “What you are going to learn in this episode?” at the beginning of a video.
Proof: Explain how your pitch has worked and back it up with previous success stories. For example, “Our clients have tried this strategy many times, and it worked.”
Preview: The preview which we have earlier talked is different from this one. Keep this preview bit lengthy compared to the earlier one and also be more specific. Here you should show fresh information that viewers have not seen before this point. For instance: “Here are the 10 ways to optimize your YouTube channel.”

5. Optimize your channel trailer

What is a channel trailer? It is a small video created to help visitors learn about a YouTube channel. This is something similar to movie trailers. Make sure you enable the channel trailer. Doing so will display the trailer automatically at the top of your YouTube channel Page for new visitors.

This trailer is a visual About Us of a Youtube page. Since it is not displayed for the already subscribed viewer, it is a great medium to convert your new visitors into subscribers. Here are the best practices you need to follow while creating a channel trailer:

  • Keep your channel trailer in between 30 to 90 seconds.
  • Give a quick intro of you and your channel.
  • Explain the type of videos you are going to post.
  • Include frequency and timing of your posting.
  • Ask to subscribe.

6. Post compelling thumbnail

Thumbnails act like a door to your videos. A viewer judges a channel based on many things such as business name, length of a video, quality of a video, channel trailer, and thumbnails. Since we already talked about the rest, let us discuss thumbnails at this point.

Youtube advertises other videos through thumbnails in its sidebar. So you need to put efforts to make your thumbnails unique and attractive. The same thing happens when your video is listed after a search is conducted on Youtube.

Youtube usually ranks a video with great thumbnail better than the others, even if the quality is not that high. This is because good thumbnails improve click-through rate, which is also a ranking factor. Here are some tips for creating thumbnails.

  • Use large texts, so that viewers can read.
  • Make use of arrow and other symbols.
  • Mark or highlight important region.
  • Add unexpected, surprising or unusual pictures related to the video.
  • Make sure picture quality is high.

7. Make playlists

Playlists help you to organize your YouTube channel. So, with the help of playlists try to keep the videos in a categorical format. Making playlist will improve your Youtube channel optimization efforts in multiple ways. Here we are mentioning some.

  • Provides more visibility for not so popular videos.
  • Increases the rank of a video.
  • Motivates you to create videos with better content.
  • Improves watch time sessions.
  • Enhances user experience by providing related videos.
  • Here are the steps you need to follow to create a playlist on Youtube.
  • Go to the video you want to add in a playlist.
  • Click on “add to” under the video.
  • Next, click on create a new playlist, and enter the name of the playlist.
  • Go through the privacy carefully.
  • Click on the create button.

8. Promote your videos on social media

Just ask yourself one simple question. How your customers will come to know about your YouTube channel and videos? The answer to this is social media marketing. Promoting your videos on social media is a part of SMM strategy. It will help you to target a new audience. As a result, the traffic from social media will flow towards your channel.

A platform such as Facebook, Linkedin, Instagram, and Pinterest have millions and millions of users. If you do it in the right way, you can utilize these platforms to improve ranking and subscribers. Here are some ways to utilize social media platforms.

  • Inform your followers about the upcoming videos.
  • Discuss the content in the videos in the comment section.
  • Collect the feedback to improve the quality of videos.
  • Release the trailer on social media, so that people will know when the video will be available and what it is about. In short, you can promote as well as create suspense among followers.
  • Engage your audience by asking a fun question, and also answers their questions.
  • Share the videos that have fewer numbers of views.
  • Repost the videos that were successful in the past, so that your new followers do not miss them.

9. Say keywords in the video

One of the lesser-known facts about Youtube videos is that content spoken in the video can technically impact the search engine ranking. Yes, Google has made some changes in its algorithm. Now the algorithm can crawl videos, images, and transcriptions. So, anything you say in the video can either positively or negatively influence your ranking.

Therefore, along with putting the keyword in the title of your video, you must say keywords throughout the video to ensure a higher ranking. Note that you do not overdo it. Let your keywords appear natural and match the content of the video. Saying the keyword numerous times is considered as stuffing, Google punishes such activities by lowering the ranking. So, read the Youtube guidelines, and stay on the safer side.

10. Gain user interaction signals

Along with watch time, video length, title, description and click through rate, user interaction is also an important ranking signal. These signals help search engines to understand how active your audience is and how much authority you have on a particular subject.

As a business owner, your job does not finish after creating high-quality content. In fact, your work begins with creating the fresh superior content. So, once you post the video, you should focus on generating user interaction signals. Here are some ways to do so:

  • Share the videos on Facebook, Twitter, and other similar platforms.
  • Join the conversation taking place in the comment section.
  • Link your videos to other videos of your channel.
  • Encourage your viewers to comment on their views and opinions.
  • Be gentle to criticism and publicly accept the mistakes committed.

11. Compelling language and year

Last but not least, language and year are the important ingredients to increase reach and views. Here is how they play their part in your Youtube success story.

The language you use plays a role of attracting the visitors and improving click-through rates. Along with the video quality, a compelling language used in the title is equally important. Make sure you write video titles in such a way that all the videos appear as a part of one collection.

The other smart method to improve click-through rate is by adding a year. For instance, “Places to visit in England, 2019” looks a lot better and up to date than just “Places to visit in England.” Although the year is irrelevant in this case, it still tells the viewers about the freshness of the content. As a result, viewers usually tend to click the video that has a year in its description.

quality content

7 Ways To Create Quality Content

By | Content Creation, Digital Marketing, Search Engine Optimizaion, SEO & PPC

All the major types of digital marketing methods such as search engine optimization (SEO) pay per click (PPC), social media marketing (SMM) and email marketing largely depend upon quality content. In fact, you simply can’t run any of these digital marketing campaigns without content. Therefore, high-quality content is absolutely fundamental in digital marketing.

This gives rise to one important question – what is high-quality content? In simple words, quality content is an original content that adds value to the visitors, improves SEO, and converts visitors into customers. Defining quality content is an easier task than developing the same. However, if you focus more on visitors than on your search engine ranking, your job becomes easy. In this blog post, you will learn the top seven ways to create high-quality content.

1. Develop original content

You cannot rank your web page with the help of copied content. Google detects duplicate content within in seconds and penalizes your site. As a result, your search engine ranking may hit rock bottom. You may have to go for penalty recovery services.

Original content refers to a content that is a product of your thinking, and nothing else. Some people try to spin the article and cheat the search engine. Yes, there are many free article spinning tools available on the Internet. All you need to do is copy the content from a site, and paste it into an article spinner tool, and click on spin. Within a couple of seconds, you will get fresh content. However, the quality of such content is always very low. Since article spinners just rephrase a paragraph, most of the time the sentences do not even make sense.

So, if you want to develop quality content, then you have to forget these two things and focus on the uniqueness of the content. Google likes the content which is liked by the people. So, focus more on providing answers to the questions of the visitors.

2. Create compelling headlines

How do you decide to read a news article? By reading the headline, right? The same thing works here also. Your headlines act like a door for your content. They will decide whether the visitors are going to read your content or not. Here are the two statistics to back our claim:
80% of the people read headlines.
Only 20% of those people read the full content.
Make sure your headlines create curiosity in the minds of readers. Let us take an example. If you are creating content on types of business owners, then your headline should raise a question in the minds of them. ” Seven Types of Business Owners – Which Group Is You In?” creates more curiosity than “Seven Types of Business owners.”

Take time to write headlines. Prefer to write the content first and headline last. While writing you may get some good headline ideas, which you can note down. In the end, you can select the best one. This will save your time.

3. Create actionable content

What was the last article you wrote? Did it give advice on how your readers can apply the given information straight away? If no, you must focus on this aspect.

Content created by you should give the readers a sense of how to utilize the information. Users tend to like the content that guides them to apply the knowledge. For instance, “10 ways to create quality content” looks better than “10 aspects of good-quality content.” The former helps the users to create quality content, whereas the latter just describes the ingredients. So, write all your future blog posts keeping this thing in mind.

4. Try to add images and videos

Visual content enhances your overall content. There is a reason why kids like books which have more pictures. That is because they are engaging, and they also help them to understand quicker and better. The same things apply to blog and website content.

Paragraphs of texts are boring. Hardly anyone likes to read them. So, make sure you add high-quality pictures and videos. Also, make sure they are original. Do not add any images just for the sake of adding. If you put any image or video, make sure it has a role to play in your content. Adding unnecessary visual content can distract the readers and dilute the value of your content.

5. Keep to the point

Yes, Google likes lengthy content. That does not mean you should simply increase the length of the content. Doing so can reduce the quality of the content and spoil the readability.

Users usually want to know more in less time. So it makes sense to say things using fewer sentences. Who does not like to the point articles or blog posts? Increase the length of the content only if there is a scope. In most of the cases, lengthy text increases the bounce rate, as they are time-consuming and less interesting. As a result, your search engine optimization efforts will get spoiled. So, say no to fluff that dilutes your content.

6. Do proper research

This is one of the most important steps you need to take before writing the blog? Select a topic. Once you select the topic, do research and find out what is already written about it. Try to figure out what is missing in those blogs and make a note. Think what new you can add to the topic.

The other thing you should do is find what are the most shared contents in the topic selected by you. This will help you to opt the topics. There are several tools available on the Internet to do this job. You can try BuzzSumo. It helps you to find the most shared content for a particular topic under all social media platforms.

7. Aim to engage the audience

Audience engagement is one of the main goals you should try to achieve. That is because engaged audience hangs on to your every single word and grabs all of it. The only way to obtain engaged audience is to create engaging content. Here are the best practices to improve audience engagement:
End with the questions: Now this does not mean you have to write an incomplete post. We mean you should end the blog with a question that encourages them to utilize the information given by you.
Have a solid beginning: People will not read your full content and make a judgment. Rather they read a headline and first paragraph and decide whether to read or not. So it makes sense to tell why they should care to read and what will they learn from it, at the beginning, itself.
Tell a story: You might already know that people love stories. A story can help you to tell a point clearly. Furthermore, you can easily gain uninterrupted audience attention for a long period of time.
Try to gain user interaction: If you write a content that attracts a lot of user comments, the search engine will believe that you have good content and rank it higher. So, try to obtain people’s interaction.

google my business

Google My Business FAQs

By | Digital Marketing, Google, Online reputation, Website

Google My Business is a free tool for business owners to manage their online presence across Google Search and Google Maps. It helps your customers to find you when they search for a business like yours. Hence having a Google My Business page is an integral part of digital marketing. If you have not claimed your listing yet, do it now.

If you are a new business owner, or if you are new to Google My Business, you may have many questions. To answer all your queries, we are listing all the common Google My Business frequently asked questions, and answering them. Read this blog post, and get all the answers for your queries at one place. Here we go.

1. What is Google My Business Q&As?

Google wants to provide all the information at one place. A typical Google My Business page has the information about opening and closing times, address, contact number, reviews, map, pictures, directions, link to the business website and business description. These are the most basic questions that potential customers try to find an answer before making a contact.

However, there can be some more questions that should be answered. For instance, whether the business has a parking space? Or is the business handicap friendly? So, Google has smartly come up with the GMB Q&As. Google My Business Questions and Answers are crowdsourced. In other words, anyone can question, and anyone can answer the question. The best part is that your customers will get to know your business more closely. In addition to that, you will know what are the consumer concerns and how to satisfy them.

2. How much does it cost?

Google My Business is absolutely free. Do not pay any kind of amount to any person. There are many scams that try to charge you for setting up your GMB page. Do not fall for these scams. Setting up Google My Business is as simple as creating a Facebook account. Adding the correct business name, phone number, address, description, pictures and videos, and other important details is all it takes to set up. The whole process is, simple, effortless, and less time-consuming. Even a person who is new to Google My Business can create his page within a couple of minutes.

3. Why do I need Google My Business If I already have my own website?

GMB is not a substitute for your website. Your website and Google My Business page, go hand in hand. So, having both a website and Google My business account can work in favor of you and improve your search engine optimization and other digital marketing efforts.

The main purpose of Google My Business is to give your local business a public identity and presence on Google, so that, when a customer searches for a business like yours reaches you. In simple words, the information you provide can appear on Google Search and Maps and help your website to get more exposure and customers. Since Google My Business costs nothing, there is no reason to ignore it.

4. Does Google My Business have a mobile app?

Yes, Google My Business has a mobile app, and it is free. And this is one of the reasons why people love GMB. The mobile app allows you to do everything you do in your web account. Here are the main features:
Edit or add new information directly through the Profile Editor.
Click photos and enhance them with a range of excellent filters, and post in your Profile.
Create posts for new events, offers, and launches.
Know who is interacting with your GMB profile, and continue the connection. You can do this by using Customer tab. A Customer tab allows you to respond to reviews, messages directly with customers.
So, it can be said that Google makes it easy to manage your Google My Business page by providing a free mobile application.

5. Do I need to create a business website?

No. It is not necessary to build a website to create a Google My Business page. However, it will be good if you own a website. Just like social media accounts or pages boost the visibility of your business website, Google My Business improves the organic traffic.

The good news is that Google My Business offers you to generate a simple website for free. Google does this with the help of website builder, which uses the information present in the Google My Business profile. Although this website will be a simple one, you can customize it to suit your business.

6. How do I manage multiple business locations?

This is one of the frequently asked Google My Business questions. Managing multiple business locations is easy with Google My Business. Based on the number of the location, there are two methods. If the there are few locations, you can set up every single location under one Google login. In case, if you have ten or more locations, you can use the bulk upload tool. A bulk upload tool is a tool which helps you to upload numerous business locations at once. If you want to upload or edit your locations, you can go to Google My Business Locations.

7. What should I do if my listing is claimed by someone else?

In rare cases, you can see a “someone else has already verified this listing” message when you try to verify your Google My Business listing. If this is the case, then you have nothing to worry. GMB gives you an option to reclaim your listing. All you need to do is a request for admin rights and submit a transfer of the ownership request. Google will try to contact the existing owner to verify the transfer. If the owner does not respond within the period of seven days, then the current owner is unverified, and a verification code is sent to confirm his or her identity.

8. I am an individual practitioner. Can I set up a Google My Business listing?

Yes, it is possible. In fact, Google My Business is more popular among local business and individual practitioners such as lawyers, tutors, doctors, dentists, real estate agents, carpenters, painters, electricians or plumbers. What if there are multiple practitioners who belong to a common organization at one location? Digital marketing experts usually advise creating a listing for all the practitioners separately, in such cases. Not doing so will affect the visibility of the individual practitioners of the same organization. As the result, having a listing will not serve the purpose of owning a listing.

9. Can I skip business address on Google as I work from home?

No, you cannot leave the address field blank. However, Google My Business provides an option that resolves this issue. That is you can hide your business address by listing your business as a service area. Google gives you an option to provide the areas and cities that you cover. You can also choose to remove a service area entirely. If you are not sure about the service area listed in the GMB listing, you can go now and update the location.

10. I am shifting to a new address. How to update?

In most cases, the new address might be occupied by a business before you. If this is the case, then you must find out who the business owner is and mark the listing as closed. Closing the old listing before updating your new address is important for two reasons. One, customers of old business will not mistake you for the old business in your new address. Two, your potential customers will contact you at the correct place. Once the address is changed, your other information can also change such as a phone number, and office hours. So update all the information.

What if your new address is not occupied by a former business? Well, this makes your work easy. The only thing you need to do is update your listing.

SEO Consultants

10 Questions to Ask When Hiring an SEO Consultant

By | Black Hat SEO, Google, Search Engine Optimizaion

Search engine optimization is a never-ending process. Therefore, before hiring an SEO agency one needs to go through its various aspects thoroughly and ask some important questions. Asking these simple yet vital questions will reveal a lot about your potential digital marketing partner. Furthermore, gathering extra information about a probable SEO partner will allow you to make a well-informed decision. Below are the top 10 questions to ask when hiring an SEO consultant. Make sure you don’t forget to ask these questions to your SEO agency.

1. May I know your former and current clients?

Experienced SEO companies usually have a wide range of clients. Normally, these companies encourage you to contact their former and current clients. Actually, this is one of the best practices that search engine optimization agencies follow. If you are not encouraged to contact former clients, you can ask your potential SEO partner to give a list of their clients. If the agency agrees, then that is a good sign.

Go through the list and select the businesses that are relevant to you. Try to contact at least two clients and know their experience. Yes, reading reviews is also a good method. However, a client tends to write a short review. He might miss some important points. So, it is good to talk to former clients to know the pros and cons of a search engine optimization company in detail.

2. How will you improve my visibility?

This is the most important question to ask an SEO consultant before hiring. It is fundamental to know how your potential digital marketing partner is going to improve your search engine ranking. Knowing the work process will make it easy to judge the cost of the service. You can do the same thing for a couple of SEO agencies and judge them on the basis of both cost and SEO service.

Make sure the proposal includes an initial technical review of your site. This can avoid the issues that lower your search engine ranking. Furthermore, ask the details of both on-page optimization and off-page optimization. Go through the process carefully. Search engine optimization is huge. Each and every company follows its own process. Therefore, it makes sense to know the SEO process before joining the hands.

3. Read online reviews.

In the first point, we have discussed that asking questions to the former clients will help you know the subtle details of a company. However, it is not a good idea to depend solely on a couple of ex-clients. Furthermore, it is not viable to contact all the former clients. So it is good to read several reviews, along with contacting a couple of former clients.

Reading online reviews is one of the best and most favorite methods of people to do research on a company. You can know both positive and negative points of an SEO company in one place. Do not form an opinion just by a reading couple of reviews. Make sure you read enough reviews before making an opinion.

Furthermore, read the response of the SEO company to the online reviews. Rude, duplicate or no reply shows the unprofessional side of a company. In addition to that, do not expect an SEO company to have a clean online image. No matter how good a company is, it tends to have a couple of negative reviews at least. So, read both positive and bad reviews and make a well-informed decision.

4. Do you follow search engine guidelines?

There are two types of search engine optimization. They are black hat SEO and White hat SEO. Blackhat SEO involves aggressive SEO strategies, that usually violate search engine guidelines. Such techniques normally give quick results initially, but later become a cause for Google penalty. So it is a good idea to ask whether an SEO company follows search engine guidelines.

Never opt an SEO agency that does a black hat SEO. Normally, online reviews will let you know whether a company follows Google guidelines or not. Furthermore, a company which promises guaranteed results within a short period of time is more likely to use black hat tactics. Search engine optimization takes time. Do not expect a company to deliver the result in a week.

5. How will you improve local search results?

Having a top place in the local search engine results page is critical for small-business owners. So, if you own a small or local business, you should not forget to ask this question. Contact your SEO consultant and try to know who holds the expertise in the local search engine optimization, and how he or she is going to enhance local search results.

If you are going for local search engine optimization, you should expect your business to appear when someone nearby is searching for the products and services you sell. This is done by adding your town, and state to your site’s meta description and title tags. This is just one among several steps that an SEO firm takes to place you in the top position for a specific geographical area.

6. How does pricing work?

Normally, SEO is not a low-cost digital marketing method. The amount you spend on SEO will get multiplied and come back to you in form of sales. In order to get good results, you have to spend some money. However, it does not make sense to pay the amount for the SEO service without knowing its pricing structure.

Since the pricing of SEO is unpredictable, you may end up with a surprise bill. To avoid this ask the below questions regarding pricing:

  • How much do you charge?
  • Do you charge hourly, monthly, or do you have a package?
  • When should we have to pay?
  • Can you provide the details of work done and its cost?
  • Do I need to pay the amount in advance?
  • Can I pay at the end of every month?

7. How will you optimize content?

You might already know content is the most important ranking factor. It has two important jobs to do. Those are engaging visitors and impressing search engines. Rightfully, optimizing the content is the top-most aspect of the search engine optimization process. Below are the five important questions you need to ask.

  • Will you create new content?
  • How will you optimize our content?
  • Why content optimization is important?
  • Is it possible to use the existing content?
  • Will you create new landing pages and add content to it?
    The above-mentioned five questions will give all the details that you need to know about content optimization.

8. Can I meet the SEO, team?

Before choosing an SEO agency, one must make sure that his or her online presence is going in the safe hands. Usually, SEO companies send their top team to win new clients. This is done to make a good impression.

Ask if you can talk to the SEO team that is going to handle your project. You can establish a relationship with them so that you know what work is being done, and who is doing it. The other advantage of knowing the team is that you will not be in the dark. In some cases, projects are handled by not so good SEO team of an excellent SEO agency. So, make sure you are getting the best team. You can judge the team by the previous projects and work experience of the team members.

9. Are you working for our competitors?

It is not unusual for an SEO company to handle the project of the two competitors. This can be good news or bad news based on the orientation of the SEO agency. If the agency is inclined towards you, then you are going to beat your competitors. And if the agency is inclined towards your competitor, then you are going to lose the battle at the beginning itself.

This is because an SEO agency knows what works for you and your competitors? In most of the cases, the SEO firm will take the side of the party which pays more. So, it is better to not to opt an SEO agency which is already running an SEO campaign for your competitors.

10. How do you measure the success of an SEO campaign?

In the end, you want to know how successful a search engine optimization campaign was. However, it is not good to expect quick results. White hat SEO does not violate search engine rules. Hence it takes time to give fruitful results.

There are multiple ways to measure the success of a campaign. In most of the cases, an SEO firm uses search engine optimization metrics to measure the progress of an SEO campaign. Do not aim only for organic traffic. Aim for more conversions and sales too.

Google My Business

10 Tips To Rank Higher in Google My Business Listing

By | Link Building, Online reputation, Search Engine Optimizaion, Social Media

Did you know? If you search something on Google, no matter which browser you use, you are more likely to receive results based on your location. These local search results play an important role in building a bridge between you and your customers. As a result, your potential customer can easily find you and rate your business.

Google My Business, is a platform that helps you to achieve the aforementioned goals. In addition to that, it makes easy for the customers to find vital information such as address, business hours, close and open days, contact numbers, about the business, directions, and service information.

Hence, from a Local SEO point of view, it is critical to be listed in the GMB listing. However, just having a presence on Google My Business is not enough. You need to rank your page in the topmost position. Therefore, in this blog post, we are presenting top ten tricks to rank higher in Google My Business listing.

1. Create posts

Let us start with the most important tip. Very few people know that it is extremely vital to add a post in Google My Business. If you have not created any post yet, you can go to the “posts” section of the Google My Business app, and write a lengthy and informative post that is relevant to your business and audience. Furthermore, it is a good idea to provide the link to any page along with a photo and submit it. Once, the post is published, you can see them on your Google My Business listing.

2. Add labels

Labels feature help you to organize the location into the groups. You can search location by the labels you added, from the dashboard. In addition to that, you can use labels to filter location extensions in AdWords. Google My business gives you an opportunity to assign up to 10 unique labels for each location. Note that the length of the labels can be up to 50 characters, and invalid characters are not allowed to use. However, you can add commas. To add commas in the label, use the string “%2c.” For example, “5%2c000+ customers” would create the label “5,000+ customers.”

3. Write an in-depth description.

If you want to rank your local business high, you must write a detailed description. Now, that does not mean you have to write a bulky article of 2500 words. Keep the words of the description to a decent number, and try to cover almost all relevant information. Your description should contain all the information that your customers look for. Since local results are more driven towards the relevant information provided by the business owners, a detailed description can enhance Local SEO.

There is one more factor that is equally important. That is accuracy. Yes, Google expects you to add accurate information. When you do, you are rewarded. The Google My Business pages, which have accurate information, are prioritized over the others. This is because Google wants your customers to know you better.

4. Build a free Google My Business Website

Yes, Google can create a website for you for free. Google My Business comes with a website builder tool that helps you to create a website within a couple of minutes. All you have to do is sign in to your Google My Business page and click on the option of a website on your dashboard.

That is it. Google will automatically create a website by taking all the necessary information from your Google My Business account. Once the website is created, Google will ask you to choose a theme. SEO experts usually do not recommend business owners to use the websites like these. Google My Business websites are very basic and are only for the small-business owners who do not want to spend money on building a website.

5. Build backlinks

When it comes to search engine optimization (SEO), backlinks are the deciding factor. They are considered one of the most important pillars of white hat SEO. The same thing is important for local search engine optimization. Do not go for quantity, instead strive for quality. Stuffing the websites with backlinks can do more damage than any good.

Build links via natural methods that do not violate Google webmaster guidelines. Quality link building takes time. Google understands this fact very well. If you build numerous links within a couple of days, Google will get suspicious and penalize you. In the worst case, your website might get deleted from the index.

6. Use keywords in the business name

Keywords tell a search engine when to display your website. So, without keywords, there is no search engine optimization. One of the easiest ways to rank your business locally is to use the keywords in the business name. Developing content only for the sake of giving words to your voice is not a good idea. You also need to optimize your content with keywords.

Before optimizing your content, it is really important to figure out what are the keywords. Keywords differ even if the two websites run the same business. So, carry out a proper keyword research to select the search terms that are relevant to your business. SEO experts usually recommend business owners to pick the keywords that improve the conversion rate.

7. Gain Google reviews

Not many people know that Google reviews influence search engine ranking. Yes, Google trusts your customers more than you. Reviews and star rating are the best ways to know the ground realities of a business. So, it is good to gain as many reviews as possible. There are many methods to increase the review count. Here are the most popular methods.
Send the follow-up emails with the link to the review page.
Encourage happy customers to leave a review.
Offer discount code for leaving a review.
Distribute prizes for the lucky reviewers.
Add the link to the review page on the home page and service page.
Make the whole process of posting a review simple and effortless.
Be calm and professional while responding to the reviews.
Share the links to the review page on the social media platforms.

8. Keep contact number and working hours up to date

In a business, it is not uncommon to change phone numbers, working hours, address, and other important information. So, make sure that all the information in your Google My Business profile stays up to date. These things make the work of the customers easy. They will come to know when you are open without calling you. The whole point here is that Google wants to reduce the work for the customers. When you do the same, Google does reward you indirectly. After all, Google, business owners, and SEO experts want to provide a good user-friendly experience to the visitors.

9. Upload high-quality photos

Just filling your Google My Business account with all the necessary details is not enough. Your profile is incomplete without pictures. Think like an audience. If you own a school, people will like to see how the playground, kindergarten, and classrooms look. They might also be interested in knowing the staff, and achievements of your school.

Google My Business gives you an opportunity to express more with the photos. Make sure that you add high-quality pictures that the potential customers are interested to see. Adding irrelevant pictures can put them off, and you might lose them at the beginning itself. So, if you have not added pics yet, get ready to tell your stories through the pictures.

10. Create multiple categories

Last but not least, it is very important to add categories. This helps both the audience and Google to know what kind of business you run. The main purpose of providing a feature to add multiple categories is to describe your business and establish a relationship with the customers. Let us take an example. If you are mutual funds, you can add categories such as mutual funds, finance, commerce, etc. Such categories impact local search engine ranking to a great extent.

Google maps

8 Reasons Why Your Business Isn’t Showing In Google Maps

By | Google, Local SEO, Online reputation

You are a small-business owner. You know the importance of Google My Business page for Local SEO. So you have created a Google My Business account. Unfortunately, your business is not showing in Google Maps. Yes, this is so frustrating. This issue can be fixed easily.

There can be many reasons for not finding your business on Google Maps. Therefore, it is important to diagnose the problem to discover the cause. Only when you come to know the cause, you can resolve the issue. Hence, to help you out, we are listing top 8 reasons why your business is not appearing in Google Maps.

1. Your listing is unverified.

One of the most common and obvious reasons for not seeing your business is your Google My Business listing is not verified. So, how will you find whether your business is verified or not? It is quite simple. Open your browser and search your business name. You will find search results on the left side of the search engine results page, and on the right side, you will see your business profile.

In the right, where your business is displayed, you will find a “suggest an edit” link. All you need to do is see what is next to “suggest an edit” link. If you do not find anything next to this link, then that means your listing is verified. However, if you find “own this business?” link, then that means your business is not verified. Just in case, if your business is not verified, you can follow the below steps to verify your business.

One of the easiest methods for verifying your Google My Business Listing is via phone. It is easy, simple, and less time-consuming. Here we go.
Sign in to your Google My Business account.
Select the business you want to verify, and click on verify now.
Go for the “verify by the phone” option.
A code will be sent to your mobile, enter the same code.
Your business will be verified.

2. Your Google My Business page has a new address.

It is not uncommon to change the business location. An incorrect or old address can be a reason for not seeing your Google My Business listing on Google Maps. So, if you have recently changed your business locations, then log in to your Google My Business account and update your address. Here are the few steps you need to follow:
Sign in to your GMB account.
Go to the menu option and click info.
Next, click on the “address” field.
Enter your new address and click on the Apply button.
If Google doesn’t find your address, you will find a red set marker on the right side over the map. Click on it.
Drag this pin in the map and place it on the new address. You can make use of zoom in and zoom out features of Google Maps while doing so.
After pinpointing, click on OK. Google will review your edit and publish it.

3. Your Google My Business listing is suspended.

This is the other common reason for not seeing your local business on Google Maps. Yes, Google My Business can suspend your listing based on various factors. Here are the common reasons why Google suspends Google My Business listing.
Your site contains a forwarding URL.
Keyword stuffing.
You are a service area business and your address is not hidden.
You run a sensitive business.
You do not have a physical storefront.
You run a business at a place you don’t own.
Find what is the reason behind Google suspending your listing, and fix the issue. Sometimes, Google may suspend the listing based on quality issues. Contact Google Support for assistance and improve the standard of your Google My business listing. At times, this can be confusing. In such a case, it is always better to take professional help of a Local SEO agency.

4. You chose a wrong business category.

Choosing the precise business category really matters. Google wants to know what business category or categories your business falls in, so that, it can show your business to the right audience and help them. Make sure that you have selected the correct business categories for your business. If you have selected the wrong business category, make sure that you correct it. While adding the business category, ensure your first business category is the best match to your local business. Select a second business category only if it makes sense. Do not opt for multiple irrelevant categories in the hope of reaching more people. It can harm your online presence.

5. You have fake or paid reviews.

This issue is common among new business owners. New owners tend to establish an online reputation quickly. So, they adopt methods that violate Google Guidelines. One such method is to buy paid reviews or post fake reviews. Google has built strong algorithms to detect fake Google reviews. With time, these algorithms are becoming smarter and smarter. That is the reason why ORM experts suggest to gain positive online reviews naturally. Below are some proven methods to avoid negative Google reviews, and gain good Google reviews.
Provide an awesome customer service.
Encourage your happy customers to post a review.
Generate a positive feedback loop.
Resolve customer issues within time.
Run online reputation management campaigns.
Report and delete negative Google reviews.

6. You have not updated your business listing.

Normally, a person begins his business journey with something small. With time, both the business owner and the business go through various changes. A business owner tries to evolve the business to adopt the changes. During this process, a business owner should reflect these changes in the Google My Business page.

Setting up Google My Business Page, and adding all the necessary data is not enough. As a business owner, it is your responsibility to keep the information on the Google My Business page up to date. Google expects you to be active when it comes to updating the listing. Here are some of the best practices to follow.
Add a business description in the story section.
Create a logo of your business and add it to GMB account.
Post business images regularly.
Publish status updates.
Share a link to review page.
Engage the audience via content.

7. Poor web experience.

The primary goal of a search engine is to provide a superior web experience. Therefore, the web experience is a ranking factor. That is the reason why good website experience has become an integral part of search engine optimization. If your website provides a poor website experience, then do not expect Google to display your Google My Business listing in the Map pack. So, it is good to have a website that enhances search engine optimization and user experience. Here are some of the basic qualities your website needs to have.
Original high-quality content
Device friendly
Browser friendly
Simple and easy to understand navigation
Lightning speed
Security

8. Inaccurate business information.

Yes, inaccurate business information can become a reason for disappearing your business from the Google My Business listing. Make sure every single detail you add in your profile is accurate. Double check all information present on your Google My Business listing such as contact number, address, business hours, open and close days, labels, keywords, etc. are correct and up to date.

Google does not like Google My Business accounts that have incomplete or inaccurate information. You may lose your search engine ranking and the presence on Google Maps. It is better to not to take the control in your hand unless you know how local search engine optimization is done. Lack of knowledge can harm your both online reputation and online presence. Hence, it makes sense to hire a Local SEO agency to improve your online visibility, conversion rate, sales, and customer base.