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Online Reputation Management

10 Online Reputation Management Tips For Your Business 

By | Digital Marketing, Google, Online reputation, Social Media

Online reputation is one of the most important pillars of any business. A good reputation helps a business in retaining existing customers and as well as gaining new customers. On the other hand, a poor reputation and make you lose the market to your competitors. Hence, it is really important for a business to maintain a solid online reputation. Therefore, in this blog post, we are going to present the top online reputation management tips to establish a strong reputation.

Tip 1: Know your audience

Let us start with something very important and basic. To maintain an online reputation you have to do several things such as:

  • Fulfilling the expectations
  • Engaging the audience
  • Creating suitable content.

To do the above-mentioned things it is really important to understand the audience. Stepping into online reputation management without knowing your audience can harm your reputation. Therefore, know your audience very well. Make sure that you have a good understanding about their likes, dislikes, behavior, expectations, interests and many other things. This is vital because both your online reputation and business revolve around these things. You cannot run a business without a clear picture of your audience.

Tip 2: Avoid online argument

This is one of the major mistakes that most of the businessmen do. You might be right and have every reason to argue, but arguments show the unprofessional side of a business or a brand. The best way to handle such situations is by giving a standard reply and taking the matter offline. Keep calm and deal with the customer problems professionally. Solving an issue successfully will not only turn an unhappy customer happy but also attracts new customers.

Tip 3: Be a good listener

Today, there are various online reputation tools available to know what people are talking about your brand. Read what others are talking about you and how is your reputation is getting shaped. Popular tools such as Mention tool and Google Alerts can serve this purpose. Listening to what is being said about your brand is beneficial in multiple ways.

  • Helps you in understanding of current brand image
  • Improves the problem-solving ability
  • Introduces new customers
  • Connects with the probable customers

Tip 4: Apologize

Saying we are sorry or apologizing, even when the mistake is not on your side is a smart thing to do. It absorbs the anger of an unhappy customer and resolves the issue most of the time. Furthermore, it shows that you value your customer and establish you as a professional in the minds of other customers. The worst thing to do here is to be defensive. This will not solve the issue, but instead it makes it bigger. Your focus should be on resolving the issue. Therefore, it’s not a good idea to explain or defend yourself. Apologize, take the issue offline and resolve it. That’s the best thing to do.

Tip 5: Keep an eye on your employees

When it comes to fake reviews, angry employees are the common source. Although there is nothing much you can do, taking some precautionary measures can minimize the risk. Make sure that you check out their social media profiles before hiring them. Use online reputation management tools such as Mention tool for knowing and understanding the corporate image of your employees. This will help you to identify the problem early. As the result, you can resolve an issue before it turns big.

Tip 6: Be almost everywhere

Today, we have various online platforms to reach people across the globe. Your brand should have an online presence at these platforms. Well, at least on Facebook, Twitter and Google+. If you have a B2B business, then Linkedin can be more helpful. If your business has more visual content, then prefer Pinterest, Flickr and Instagram. If you can create videos, Youtube and Vimeo are the best. The point here is to be there where your customer is. Customers are more likely to share their experiences on social media. Having an online presence can give a better option to deal with negative reviews.

Tip 7: Get rid of negative reviews

To be honest, getting rid of negative reviews is quite difficult. However, it is possible is some cases where the review violates the policy. Therefore, check, whether a review is violating any guidelines. In case of any violation, contact concern officials and appeal to remove them. Another good method of removing negative removes is to contact the person and make a request politely. Customers usually tend to change the bad reviews into good owns when approached respectfully.

Tip 8: Blog

You might already know that blogging plays an important role in digital marketing by enhancing search engine optimization. In addition to that, blogging can improve your online reputation. Yes, you read it right. It can give you a solid “home court” ground where you can respond to any serious assertions made about your brand if required. It gives you an opportunity to tell your side of the story. Be honest and transparent. Over explaining or over defending yourself can do more harm than good.

Tip 9: Dilute negative reviews

If you can’t remove negative Google reviews, then dilute them. Encourage your satisfied customer to leave a review. A happy customer is more likely to give a positive review. Gaining better reviews will minimize the impact of negative reviews. In addition to that couple of negative reviews makes your brand look more genuine and credible. Having only positive reviews can make the customers question the credibility of the reviews. Therefore, fake positive reviews are definitely a bad idea.

Tip 10: Be transparent

Well a good reputation cannot be earned without being transparent. Therefore, be transparent with your employees, customers and probable customers. One of the common things that are responsible for negative Google reviews is a mismatch between the expectation created, and the result delivered. Hence, be honest about your products, services, company, staff, etc., and avoid overhype. So as you set out on the journey of building a good online reputation, keep these ten things in mind.

Google Algorithm Update

Google’s August core search algorithm update

By | Google, Search Engine Optimizaion, Uncategorized

Danny Sullivan from Google has confirmed that Google has processed a significant algorithm update in the Google Search Results after many SEO people found a considerable difference in their keyword ranking.

Danny Sullivan on Twitter –  “When we have updates where there are specific things that may help, we do try to tell you that. With these, there is nothing specific to do — and we do think it’s actionable to understand that, in that hopefully people don’t try fixing things that aren’t really “broken.”

Danny also has confirmed that it was the one as similar to the board core algorithm update occurred on the March. He also retweeted the announcement he made during the March algorithm update when he tweeted the present August Core Search Algorithm update.

Google’s August core search algorithm updates

There are no such essential factors or changes made in this Google Algorithm update, some of them might have seen fluctuations in ranking due to some small elements like page speed or interstitials.

They can fix these easily by finding the reason for the change and bring back the ranking within a shorter period. With this core algorithm update, there are no ranking factors targeted except the content quality and pages quality in the Google Search results. The same has occurred in the last algorithm update made on March; Google stated that there was nothing wrong with many pages, they can focus on some specific factors to get their ranking back easily.

In this August Google Algorithm Update, Danny has confirmed the same, trying to provide more details to the website will get their rank back and there are no extra factors anyone needs to focus on this core google algorithm update.

Danny also has advised to focus on the content quality rather than thinking more broadly on the ranking factors, and he tweeted as

“Want to do better with a broad change? Have great content. Yeah, the same boring answer. However, if you want a better idea of what we consider great content, read our raters guidelines. That’s like almost 200 pages of things to consider: https://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf. “

Danny also commented on the tweet that Google can share many actionable pieces of stuff if they have made them, so you need not spend more time on fixing things. You can check out your quality of the content instead of changing things randomly.

Danny Tweeted like

“If we can share more actionable stuff with the large updates, we will. But, I hope telling people effectively that it is NOT X, Y or Z things is indeed helpful. And from last time, this is really key: https://twitter.com/searchliaison/status/973241542180614144 ”

Apart from these, Japanese Google Webmaster team has also tweeted regarding the role of the broad core algorithm update that they have updated the core algorithm; people can change their content if they found any drops in the ranking factors, they advised not to change other factors as it only targeted quality pages and content.

Japanese Google Webmaster Team Tweet –

“This week we have updated a wide range of core algorithms. This is done several times a year, what you can do for the impact received by this update is to make high-quality content that the search users are searching for as always. For details, please see the English post.”

The present ranking tools and other SEO tools are not showcasing broad changes rather than like few other broad core google algorithm updates, maybe the update was slower roll out, and we have to wait for few days to check out the desirable changes in the keyword rankings.

Googles disavow tool

How to remove Toxic or Bad Links Penalty using Google Disavow Tool

By | Backlinks, Google, Link Building, Uncategorized

Bad or Toxic Link occurs due to the number of Google Webmaster Guidelines violating factors namely building unnatural low-quality backlinks to your website, making use of the link exchange schemes, if you buy links from untrustworthy and low-quality SEO Company, etc.

What to do when you find a bad link in your site?

Google Disavow Tools is the first thing everyone gets in their mind if they find a bad link on their website, so what will the Disavow tool do?

Will it clear your bad links on the website? No, they provide the instruction to the search algorithm that they should not make use of them or count them when analyzing a site.

Steps to use Disavow Tool to abolish the Toxic or Bad Links

 Proceed below to check out the steps you can try to diminish the toxic list from your website.

Try Manually

Before trying out the Disavow tool you need to check for the possibilities to remove them manually by yourself, it means outreaching.

If you can contact someone to remove the links, you can email them and request for the removal of links, and this will help in complete removal of the bad links rather than keeping it hidden from search engines.

Sorting out the Toxic Links

There are some characteristics to consider when finding the bad links. You need to ask the below questions if you doubt specific links of your website,

  • If your anchor text and keywords are unnatural,
  • If you do not find a relevant content based on the topic,
  • If the link is in the footer but hidden at the back of HTML,
  • If the links redirect to an unconnected or unrelated page,
  • In the case of the links moving to spammy websites.

You can make use of Search Consoles to find these toxic links, so here are some of the illustrations you can follow.

  • Login to Search Console and click on the website property you need to analyze.
  • Check for the “Search Traffic” option located on your sidebar menu once you have clicked on the property.
  • Clicking the “Search Traffic” will result in a set of options and from that click on the “Links to your Site.”
  • You will get a page with all of your links listed, and click on the “Who links the most” section and choose “More” from it.
  • You will get a set of links listed, and those will be the domains that are linking to your website. You can download them for the future reference.
  • You will find two buttons at the top namely “Download more sample links” and “Download latest links” which will help in finding the right unnatural links to your site.

Apart from the search console, you can also make use of other backlink explorers namely Ahrefs, Majestic, Open Site Explorer, etc. to find out the toxic links.

Organize your Toxic Links

You need to submit the set of toxic links in .txt when you disavow links, so make sure you change the format and then submit.

Converting them is not tougher, you just need to copy and paste them in a google document, and from the file, option click on “Download as “ and choose the plain text option so that you will have your toxic links organized in a text file. Make sure that every link is in the separate line while submitting the text file to the disavow tool.

How to Make use of Disavow tool now?

You can visit here to reach the Disavow tool; you need to choose the preferred website and click on the Disavow links. You will be redirected to a page with a warning in highlighted yellow color that you are going to do something irreversible and essential.

Just click on the “Disavow Links” to provide the instruction to the search engine not to consider the links. Once you have clicked the link, the tool will ask you to upload the text file with your toxic links, just choose the file and submit them.

Yeah! The work is done, you have stopped the bad links to show up on the search results using the disavow tool. Make sure you are not making the same mistake again.

Google Webmaster Tools

How to add your Website to Google Webmaster Tools / Search Console

By | Google, Website, WordPress Website

Google Webmaster was later changed to Search Console by Google, and they are used to maintain and monitor your website existence in the Google Search Results.

To rank your site in Google Search Results, it’s not mandatory to sign up for a Search Console but doing so will help you in understanding every update on your website. You will be able to know how Google is looking for your site as well as how it optimize them in the search results in a legitimate way.

 Who can make use of Search Console?

Business owners, SEO Specialists, Digital Marketer, Site Administrator, App Developer, Web Developer, etc.

Why use Search Console?

  • To check out whether your site is getting accessed on Google Search Results.
  • Submit new content for fast and immediate crawling.
  • To remove content that you need not show them in the search results.
  • To know the visual engagement
  • Maintaining your site from every aspect from search performance to significant disruption.
  • To resolve any spam issues or malware on your site when found.

What URL should you use on the Website Property?

helps in recording the date only for the https version of your site, in this case, you need to add HTTP and https as two single versions to the search console.

How to Add your website to Google Search Console?

Proceed below to find out the simple steps through which you can add your website to the Search Console.

  1. You need to have a Google Account to sign up for a Search Console. If you do not have then first create a Gmail Account to proceed further.
  1. Once after creating a Google account, visit Search Console page and sign into your Google Account.
  1. Click on the Add a Property (red button) to add your site to the search console.
  1. You need to type your site URL into the box and then click on the Add button in blue color for further steps.
  1. You will get a new dialog up, click on the Alternate Methods and select the HTML Tag, copy the code.
  1. Go to your WordPress website, log in and choose the SEO from the Menu option on the left-hand side of your Dashboard.
  1. Click on the SEO to expand them for the options, choose general and click on the webmaster tools from the dialog box.
  1. You will find Google Verification code under Webmaster tools, paste the copied code from the Webmaster tools and click on save changes.
  1. Click verify on the Search Console once you have made the changes in your SEO part.

Yay! You have added your website to the Google Search Console now.

YouTube Channel Optimization

How to Optimize your YouTube Channel to Go Viral

By | Digital Marketing, Social Media Marketing, Uncategorized

No wonder that Video Marketing is one the hottest trend in Digital Marketing Era, according to Socialbakers nine out ten people check out a video review before purchasing a product online.

No one can beat the world’s second largest Search Engine Youtube out of a variety of video rolling features included social profiles like Facebook, Linkedin, Instagram, Twitter, SnapChat etc.

Essential Factors to Analyze while Optimizing your Youtube Channel

To capture a breakthrough along the Youtube Channel, you need to focus on two mandatory factors namely.

  • Youtube SEO
  • Engaging Content

A few days back Youtube made few guidelines for monetizing videos in the Youtube Channel that Within 12 months of creating a Youtube Channel you need to gain at least 1000 subscribers within 4000 hours once you upload the video to your channel. If you gain these followers then only you will be able to place ads.

So what are they expecting? Yeah, undoubtedly an engaging content. Now let’s check out the important characteristics you need to consider while optimizing your Youtube Channel.

Focus on your Niche

Niche indicates the area that you are going to focus; there are a number of categories and sub-categories available namely Music, Entertainment, Information etc

You should know what type of people you are going to concentrate on and how to make them your loyal followers, this may be tedious, but the right approach will help you in finding the right niche.

Segmentation

There are many right viewers online, and you just need to find out them from a large group and provide the things they need to get popularized. When segmenting the audience, you need to know the age group of people whom you need, the targeted location, the language preference, the genre based on the targeted viewers taste.

The above four factors will help in choosing the right niche, by doing so you can create excellent videos as per the niche you have selected. If you have selected an entertainment niche, then make sure you are creating videos in a way that people love them and get entertained.

Trend Analyzing

Focus on the trend that will bring the audience to your Youtube channels. How can you know the trends in your niche? It can be done.

  • By following your competitor channels, means the channels that create videos in the similar niche you have chosen.
  • Making use of the Google Trend Tool from Google, which will let you know about the current Youtube Trends.
  • By following similar social media trends so that you can choose the one base don your niche.

There are two factors when optimizing your Youtube Channels, and the first one is for views and the second one for rankings.

Youtube Optimization for Views

  • Focus on the Title, make it exciting and meaningful so that your targetted audience will click.
  • Make use of impressive Thumbnails
  • Ensure whether you are requesting people to like, share, subscribe and comment at the video end.

Youtube Optimization for Ranking

  • Make long videos as they can bring you better rankings when considered to the shorter ones.
  • HD quality videos are essential for top rankings.
  • Choosing the right keywords in the title, you can select the keywords you need to target from various keywords tools online.
  • Writing good quality, expressive and engaging descriptions, you need not require keywords to be added in the description because they are not going to help your youtube channel in ranking.
  • Add your business social profile links or the external links in the description for the better leads.
  • Do not forget to add suitable tags as Youtube will list out videos from similar queries, pick them from competitors or choose them by your imagination.

The critical point is to add videos at regular intervals, at the initial stage you need to post videos at the right timings your targeted audience are active to increase your subscribers.

Making this as a habit will enhance the connection between you and your viewers, Many Youtube channels make this prospect for better conversion.

  • Be creative, make a new style and ask viewers to subscribe.
  • Make sure you have active social media pages to promote your Youtube Videos, this increases the interaction with your audiences.
  • Shoot out the questions on your social media pages regarding how to improve your Youtube Channels or ask for any suggestions from your viewers.
Google Analytics

Google Analytics and its widespread uses

By | Conversion Rate Optimization, Google, Google Analytics

A website is an instance of an organization that is represented on the internet for making a stand. This can be attained by fully keeping your website on track by analyzing every detail in your website from content to quality of the market.

Google Analytics is a free website analysis service of Google. Google Analytics helps you analyze the number of users that visit your website, their origin of visit, use of your website for them and even the area from which they visit. These data help you analyze the platform for online marketing of your website.
Google analytics is made possible by simply tracking the data by inserting a tracking code in your website, this will help you obtain optimum data and analyze it for future references.

Google analytics tracks data via a java code which has to be included in every page of the website; thereby the user’s activity information is collected in a database. The code also sets a cookie on each visitor’s computer, which provides anonymous information to create user profiles.

Uses of Google analytics for better website content:

  • To Collect Information of the best online campaign bringing Traffic:

Online campaign for marketing can be done in a variety of different methods. The basic formats are via E-mail, Social media marketing, interconnecting link, lead generation etc. out of these, it is vital to find out which is the best method that attracts more traffic to your website. Knowing this would give you an upper hand by which you can update your marketing techniques on the best platform.

  • To Identify the best and worst content in your page:

You can now determine which content in your website has many readers eagerly staying on the page without bouncing off. With the help of Site content-tracking information, you can identify those pages on which the visitors stay the longest with minimal bounce rates. Once this content is recognized, you can reciprocate the likeness of that content on to the other pages and become optimized. Similarly, you can identify the worst content in your page by analyzing the number of people leaving your website at a particular page and you can take steps accordingly to bring them back.

  • To Pinpoint specific searches made by visitors on your website:

Keyword presence is a mandatory function already available in your website. However, some visitors leave your page after failing to find certain specific things. You can now find out what they are by tracking their search results. If visitors refined their search and continued in your website, it implies they found out what they needed. This might not be the case every time, with the help of Site Search function, you can know about the content that was unavailable in your page that the readers searched for.  This will give you a better idea on the pages that need more specific information.

  • To determine the compatibility of E-commerce websites:

In every e-commerce website, there will be a multi-level check out process which needs to be evaluated constantly to verify the interest rate of customers. For example, if the customer gives up at the payment page, it means that the page is not yet customer friendly and is complicated for use. This will in turn help you update your page and test it again. If people leave before confirming their order, it means there is something wrong with the product’s price or reviews. This will pinpoint your area for improvement. This can be done by using the Goal Funnel function available. Fixing these issues can eventually lead to more sales.

WordPress SEO Plugins

5 Free SEO plugins for WordPress Optimization

By | Search Engine Optimizaion, WordPress Website

WordPress is the most popular website management system used by over 60 million websites in the world. Owing to its efficiency in open-source content management, WordPress is opted by most organizations for better blog management. It is quite easy to set up a website on WordPress and has many different plugins for different website needs.
Search Engine Optimization is the major traffic attracter to your website. Hence it is very important to set up a WordPress website with the best SEO plugin.A WordPress plugin has various features that can be utilized in your website, some are:

  • Social Media Integration
  • XML Sitemaps
  • Page Analysis
  • Ecommerce sites integration
  • Theme compatibility

We will now look into the top 5 free SEO plugins for WordPress optimization.

  1. WordPress SEO by YOAST:

WordPress SEO by YOAST is the most famous SEO plugin used by over 6 million users.YOAST offers advanced features which can help get you the attention needed for your website.YOAST’s WordPress has many key features that enhance the quality of your website, some are:

  • YOAST provides a snippet preview which allows you to preview your page in the search engine. This helps you to create better quality content.
  • YOAST has ‘Page Analysis’ feature which checks on minute things like length of the post, meta description relatability, keyword focus etc.
  • YOAST WordPress SEO aids multi-site compatibility.
  • Breadcrumb is an important feature of YOAST which helps with easy navigation in search engines for the users.
  • YOAST has the most advanced XML sitemaps feature. With it, YOAST creates XML sitemaps automatically and informs Google and Bing of its existence.

 

  1. All in one SEO:

All in one WordPress SEO pack is the next popular SEO plugin used by over 1 million users. All in one plugin offers some special features that are not found in any other plugin. It was created by Micheal Torbert, a WordPress developer. Some of its vital features include:

  • Meta tag generation by All in one SEO gives you the power to determine the pages and content that will be shown in Google search results and to hide those that won’t be shown.
  • Duplicate content highlighter is another salient feature of this plugin. This feature simply indicates plagiarism or other similar content already available on the web.
  • All in one SEO plugin helps in the SEO integration of E-commerce websites.
  • Other features like Sitemap support, Google analytics support, Social media details and system status box are available in this plugin.
  1. SEO by SQUIRRLY:

SQUIRRLY eliminates majority of the main hazards put forth by the website during the optimization process.SQUIRRLY is a keyword based SEO plugin which concentrates on optimizing the content with keywords. Some salient features of SQUIRRLY are:

  • It gives importance to the presence of keywords in title, content and Url.
  • SQUIRRLY tracks every aspect of your content marketing strategy.
  • It suggests headlines in accordance with your keyword.
  • SQUIRRLY monitors of your weekly progress and constantly suggests updates.
  • Has a positive energy with green symbolization for the good work.
  1. High Performance SEO by Greg:

The high-performance SEO by Greg is the next major SEO plugin that helps you gain visibility in the Search engines like Google, Bing, and Yahoo. Some of the salient features of this plugin are:

  • The high-performance SEO by Greg is equipped with a conflict analyzer that points out if there is a content conflicting your own.
  • The plugin provides a variety of secondary descriptions and titles that can be used in your webpage.
  • This plugin has the salient feature of 100 on-page SEO characteristics that will help your page be optimized.
  • The plugin also recognizes any duplicate content present in the website and removes it and alters it based on your content.
  1. W3 total Cache plugin:

W3 Total Cache plugin tends to the matter that is most important for every website, which is the speed of sustaining. This plugin helps a site to sustain a significant amount of traffic without crashing or hanging. This plugin also reduces time of download for the users and performs CDN integration.

  • Transparent CDN management with theme files, Media Library and WordPress itself
  • Compatible with dedicated servers, dedicated clusters and shared hosting
  • Accelerated Mobile Pages support which is an unavoidable vital factor nowadays.
  • SSL (Secure Socket Layer) support
  • Caching of feeds in memory on CDN or on disk.

there are many plugins available for free and payable on the web, the above mentioned are few of the best. The plugins can be used together for better quality and SEO content, but they may slow down the speed of your page.

Basic SEO Terms

25 Basic SEO Terms You Should Know

By | Backlinks, Link Building, PPC, Search Engine Optimizaion

New to the digital marketing world? Finding it hard to understand SEO and its fundamental terms? Don’t worry, we are presenting all the basic information that you are looking for. But before we begin let us understand what is SEO?

What Is SEO?
You might already know that SEO stands for Search Engine Optimization. But what exactly is Search Engine Optimization? It is the process of optimizing your website so that Google prefers to show it as a top result for the certain search terms.

25 Fundamental SEO Terms

Understanding basic SEO terms is essential to grasp the basics of SEO. Here are the basic SEO terms and definition you are looking for.

1. Title tag: Title tag, also known as the page title, is a .html tag. It tells both Google and the net surfers what your web page is about. One can see title tag on the tab of his or her Internet browser or in the headline of search results.

2. Meta Description: Similar to the title tag, a meta description is also a .html tag but has a different purpose. As the name indicates, a meta description is a description of a web page which appears in the search results.

3. Backlink: Backlink, or simply link, is a hyperlink on somebody else’s website pointing to your website. These links play an important part in SEO.

4. SERP: The full form of SERP is Search Engine Results Page. Whenever you enter a query, the search engine comes up with a page loaded with search results, which is known as SERP.

5. PageRank: Named after Larry Page, is an algorithm which Google uses to rank a website for specific search terms. Today, there are more than 200 factors that Google uses to rank a website.

6. Keyword: Keyword is one of the most-used SEO terms. It is nothing but the set of words that searchers use to find particular information, product or service on the Internet. For example, “Restaurants in London” is a keyword which users use to find a restaurant in London.

7. Anchor Text: A clickable text on a web page is called as anchor text. Keyword rich anchor text is used to improve search engine ranking. It basically tells the search engines what your website does.

8. Indexing: Indexing is a process where search engines like Google, Bing, etc. collect and store your data through their bots. In other words, indexing is the process of saving a copy of your web page in the database of a search engine.

9. NoFollow: Basically, NoFollow is a link attribute. It is used by the webmasters to tell Google that a link doesn’t have to be counted as a vote.

10. Keyword Density: Keyword Density is nothing but the number of times a keyword used in a page divided by the total number of words. Keeping a healthy keyword density is one of the best practices in SEO.

11. Sandbox: Google adds the newly indexed web pages in the sandbox. These web pages are not displayed in Search Engine Results Page until the website is thoroughly verified.

12. Cloaking: Cloaking is a black hat technique. Here a webmaster shows different content to the Google and the Internet surfers, which is against webmaster guidelines. Therefore, Google penalizes for this activity aggressively.

13. Robot.txt: It is a file, which is located in the root of a domain. Robot.txt instructs the Google bots about the structure of the site. This file prevents a search spider from crawling any specific section of a site.

14. Keyword Stuffing: Keyword Stuffing is a practice of adding a large number of keywords into a content to gain higher search engine ranking. Obviously, this is a black hat practice. Google penalizes websites that do keyword stuffing.

15. 301 Redirect: Deleting pages or changing URL is a common practice in the digital world. As the name indicates, 301 redirects will redirect your users from an old URL to the new or active one.

16. SEM: SEM stands for Search Engine Marketing, it is nothing but the marketing of products or services through search engines like Google, Yahoo, and Bing. SEM is further divided into SEO and PPC.

17. PPC: Stands for Pay Per Click, it is an online advertising model, where an advertiser needs to pay only when someone clicks on their ad. PPC is also known as Cost Per Click (CPC).

18. Indexed Pages: Indexed pages are basically the pages of your website that are stored by search engines like Google, Yahoo or Bing in their database. The process of storing is called indexing.

19. Inbound Link: A link in one site pointing to another site is called in the bound link. An inbound link enhances the SEO of a website and plays a major role in improving search engine ranking. It is also referred to as external link or backlink.

20. Internal Link: A link from one page of a site pointing to another page of the same site is called as an internal link. For instance, a link on your homepage pointing to your blog is an internal link.

21. Link Building: A process of gaining more inbound links to your site to obtain a higher position in Search Engine Results Page. From guest posting to blog commenting, Link Building can be done in many ways.

22. RSS Feed: Stands for Really Simple Syndication, it gives an option for your viewers to subscribe for getting notified whenever a new content is added.

23. Sitemap: A file that provides a map of all the pages on a site to the search engine for easy indexing. It can be created using various online tools available.

24. Traffic: In search engine optimization, traffic refers to the Internet surfers who visit your site. When someone says, “your site is getting a lot of traffic,” he or she actually means many people are visiting your site.

25. Ranking Factors: The factors that are used by search engine to determine the rank of a website for a particular keyword are called as ranking factors. Google uses more than 200 ranking factors to position a web page in SERP.

Tools For Checking Backlinks

6 Best Backlink Checker Tools For Your Website

By | Backlinks, Search Engine Optimizaion

We all know that backlinks are one of the most important ranking signals. That is the reason why a good SEO strategy emphasizes quality link building. One of the most important sources for the quality backlink is your competitor. You can spy on your competitors and find out from where they are getting their links. In this blog post, we are listing the top six backlink checker tools to analyze your site and your competitors’ site.

Ahrefs

Ahrefs is one of the most helpful backlink checker tools we have. You can create a free account to determine various aspects of your backlinks such as:
● Total number of backlinks you currently have
● From where they are coming
● What anchor text is used
● And many others
If you are looking for further more detailed analysis, then go for the paid account and trace your progress over time.

SEMrush

This backlink checker tool can provide a lot of vital information. Just enter any URL, including backlinks, and get in-depth details. SEMrush gives you an option to track multiple competitor websites to get detailed data of the links. This tool gives a limited number of free searches, for more you need to go for a paid account.

Majestic

Majestic is another awesome backlink checker tool. If you want to explore your own site, you can do it with a free account. If you need further more detailed information on your site, you should opt for paid plans, which range from $49.99/month to $399.99/month.

Google Search Console

The Google Search Console is an important part of webmaster tools that Google offers. Open search console, and select “Search Traffic” section, and check out “Links to your site.” Using this tool you can know various things about the links, such as:
● Total links to your site
● The most linked account
● Sites that link your site the most
● Anchor text used, etc.
The only limitation of this tool is that you can only analyze links on your own site.

Backlink Watch

Do you want to keep an eye or spy on your competitors? Backlink Watch is the best tool to get your work done. It gives important information like:
● Total number of links
● Page rank
● The anchor text used
● And many others
The best part of this backlink checker tool is that it is completely free. You can use it as many times as you can.

Link Diagnosis

Link Diagnosis is another easy to use backlink checker tool. All you need to do is enter your URL and hit the start button to obtain the report for associated backlink details. The report will contain the below details:
● Unique backlinks
● Popular anchor text
● Page rank for all the backlinks, etc.

Google SEO Tools

8 Essential Free Google SEO Tools For Your Website in 2018

By | Google, Google Analytics, Search Engine Optimizaion

You might already know that Google is the most popular search engine worldwide. It provides plenty of tools that make search engine optimization (SEO) easy. You can use these SEO tools to enhance your optimization efforts and bring the desired results. Here are the Eight free Google SEO tools for your website.

1. Google Trends

With time, everything changes, including the search terms. Yes, the search terms or keywords which people use to find some information, product or service on the Internet changes with time. Google Trends is an amazing tool to cope with this change. It gives you relevant trending searches, rising terms and regional interest for specific keywords.

2. Google Consumer Survey

We make websites for the consumers. Therefore, understanding the audience is the key part of any business. This free Google tool lets you take a survey and measure site satisfaction. Although free version limits you for the four questions, but still you can obtain important data and analyze user experience.

3. Google Search Console

Google Search Console, formally known as webmaster tools, is one of the best SEO tools we have. This free SEO tool can be helpful in multiple ways. Here are the basic things which you can do:
● See whether your website has a manual penalty
● Discover broken links
● Detect crawling issues
● View indexed pages
● And many more

4. Google Places For Business
Google places for business is another great search engine optimization tool. It will help to control the information that is displayed in Google Maps, which local results utilize. Google+ Business pages may look similar to Google Places, but Google Places For Business has a better interface, and also it manages the listing that pops up in the maps.

5. Google Analytics

Google Analytics is one of the most useful SEO tools for website analysis. Although there are many alternatives to Google Analytics available, but still it continues to be the popular one. Here are the things Google Analytics can help you with:
● Content Analysis
● Analysis of user experience
● Campaign results and many more

6. Google Analytics Content Experiments

Google Analytics Content Experiments is the best tools for testing, measuring, and optimizing your website. In other words, you can test content, layout, headings and many more to meet the perfection. Therefore, this SEO tool plays a vital role in conversion rate optimization.

7. Google Keyword Planner

Keywords are the search terms that people are using to search for something on a search engine like Google. Google Keyword Planner is an amazing free SEO tool. It can be used to find suitable and relevant keywords for your website. You can use these keywords and optimize the content on your website and blog.

8. Google Correlate

Picking up the right keywords really matters, and that’s where this tool will help you. Google Correlate keeps you ahead of your competitors. Just like other SEO tools mentioned in this list, Google correlate is also a free tool. It provides detailed information on your keywords and greatly helps in keyword research.