Category

Content Marketing

Online marketing

How to Create SEO Friendly Content for Your Website

By | Content Creation, Content Marketing, CRO, Digital Marketing, Search Engine Optimizaion

Creating content for your website is not same as creating content for your PPT presentation. If you want to create content for your website, then you have to keep two things in mind. One, your content should add value to your visitors and convey the correct message. Two, your content should be SEO friendly. In this blog post, we are going to explain how to create SEO friendly content for your website.

 Begin With Research

No matter how expert you are in a particular field or a subject, you shouldn’t write a content without doing proper research. Research will help you to elaborate the data and widen your knowledge. Use various tools available online and find out important data such as:

  • What kind of keywords your audience use

  • Your audience’s search behaviour

  • In-depth data on the content

  • Facts supporting your content, etc.

 Focus On Introduction

While crawling your page, the search engine bots will try to understand the context of your webpage. It is best to add keywords in the introduction or at the beginning of your webpage. This makes indexing simple, clear and easy. If you read the introduction in this article, you will find that we have added, “create SEO friendly content” in it.

Use Images

Just adding images, is not going to work. Make sure you add images that are relevant to your content. Optimize the images for both readability and search engine optimization. If done right, images will make your content both enjoyable and search engine friendly. The other plus point of using images is that it makes the visitors to stick to your content for a longer time.

Make Your Content interesting

No doubt your content should add value to your visitors, but along with that you need to make it interesting. You can make the reading enjoyable in multiple ways, here are some things you need to focus on:

  • Usage of appropriate font size for heading, subheadings, body, etc.

  • Picking up the right font style

  • Highlighting important things using underline, bold, italics, etc. features

 Content Length

The ideal content length for a given content varies with respect to gener, readers, topic, type of post, etc. In case of blog posts; Google considers the lengthy ones (400 to 2000 words) as more informative, provided it should have other quality signals. It is better to stick to a word limit and keep adding content consistently.

Genuine and Distinctive Content

This is the most important aspect for your website content. Without genuine and distinctive content, you cannot succeed. The above mentioned best practices are applicable only if your content is original and unique. Google has the ability to identify the duplicated content almost instantly. Therefore, optimization of duplicated content can never make it search engine friendly

 

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Digital Marketing Services

Ten Effective Ways To Drive Traffic To Your Websites

By | Content Marketing, Conversion Rate Optimization, Search Engine Optimizaion, Web design, Website

Why do we create websites? Why do we spend money on digital marketing? The sole reason is to bring maximum people to our website to increase sales. There are many methods or ways to increase incoming traffic to your website. In this article, we are listing ten effective ways to drive traffic to your website.

1. Begin With SEO

Let’s start with the most fundamental method that is search engine optimization (SEO). Here you optimize your webpages to rank them higher in search engine results page. This includes many things such as creating high-quality content, keyword optimization, link building, etc.

2. Social Media Posting

Post blog articles and other content that add value to your users on social media platforms using suitable hashtags. This will attract new customers to your website. The other advantage of social media posting is that it improves brand loyalty and brand recognition.

3. Go For Email Marketing

Email marketing is the best way to stay in touch with your existing as well as probable customers and also to bring them to your website. Don’t always try to sell your products and services. Instead, provide useful information, links to blogs posts, offers, etc. In addition to that emphasize email subject lines.

4. Run Online Advertisements

The easiest and quickest way to get people on your website is by online advertising. Here are some popular methods for online advertisements:

  • Social media advertisements
  • Display advertisements
  • Pay Per Click, etc.

5. Guest Blogging

Guest blogging is another effective method to drive traffic to your website. Make sure that you create relevant content and do guest blogging keeping audience in mind. There is no point in attracting audience, which isn’t relevant to your business.

6. Target Long Tail Keywords

Since short tail keywords have more competition, it is not easy to rank them on search engine. Long tail keywords are less competitive. And moreover, it is easy to get ranked on search engine’s first page for long tail keywords. In addition to that, voice to text like features are encouraging users to use more specific phrases.

7. Widen Your Online Presence

Have a presence on online groups that are closely related to you business and community. Participate in conversations, answer peoples’ queries, comment on social media posts, etc. The more you are active, the more web traffic you earn.

8. Get Listed

One of the easiest methods to gain traffic is by getting listed in review sites and online directories. So getting positive reviews will establish a strong online reputation, which will lead to increased traffic to your website that converts.

9. Make Use Of Landing Pages

Attract your customers with super offers and create a landing page relevant to your offers. Offers may be anything such as free trial for a week, free sign-up, discount codes, etc. Landing pages is a great way to bring huge traffic to your website almost instantly.

10. Catch Attention Through Headlines

Headline is the most important aspect of your content. It is the first thing which people notice and decide whether to read the content or not. So make sure your headlines are irresistible and are able to gain people’s attention. That is where the whole thing depends on.

Do you want more traffic?

Get in contact with our team to chat about what we can do for your brand today.






Digital Marketing Services

Importance Of Digital Marketing In Today’s Scenario

By | Content Creation, Content Marketing, Digital Marketing, Lead Generation

Today, the Internet is a boon that provides endless opportunities for your small, medium or large business. Currently, more than half of the global population uses the Internet. Experts say that in coming years above 80% of the world population will be online. Therefore, digital marketing has become an integral part of marketing. In this blog post, we will help you understand the importance of digital marketing for your business.

COST EFFECTIVE

Digital marketing is one of the most cost-effective mediums of marketing. Traditional marketing methods such as print, broadcast, etc. require a lot of money and provide limited output. On the other hand, Digital Marketing is cheap; it suits all types and sizes of business.

REACH MOBILE CONSUMERS

Mobile users are growing day by day. Currently, a large portion of adult population in UK uses smartphones. With digital marketing, you can easily target your mobile audience, and convert into your customers. Reaching mobile consumers is the key for business growth.

CONTENT CONNECTS CUSTOMERS

Digital Marketing allows you to use content to get connected with customers. The advantage of content is that it allows you to speak more and express more. Hence it an effective medium to convey a clear message and attract huge website traffic for the purpose of increasing sales.

GET HIGH ROI

Return On Investment (ROI) is an important factor in any marketing strategy. Traditional marketing methods have low return on investment and don’t suit all types and sizes of business. Where as, Digital marketing is the best method to expand customer base and gain high return on investment.

DIFFERENT TYPES OF DIGITAL MARKETING

There are different types of digital marketing available such as Search Engine Optimization (SEO), Pay Per Click Advertising (PPC), Social Media Marketing (SMM), Content Marketing, Affiliate Marketing, etc. You can choose any type of marketing depending on your business type, business size and business goals.

TAP SOCIAL MEDIA

Social media is on the rise. Right from teenagers to old aged people, everyone is on social media. You can improve the efficiency of your campaign by precisely targeting your potential customers based on their age, location and interests. Moreover, it is an effective method to improve brand visibility and brand awareness.

BUILD CREDIBILITY

Trust plays a vital role in converting a potential customer into customer. Digital Marketing strategies will help you to place your brand on first page of Search Engine Results Page (SERP). Being in the first page of Google not only establishes trust, but also increases website traffic. As the result of which, you get new customers effortlessly.

EASY TO MEASURE OUTCOMES

Results of traditional marketing strategies are difficult to measure. Without knowing detailed outcome, it is difficult to gauge the success of a campaign. This is not the case with digital marketing. Every single digital marketing tactic you use is measurable. You can do an in-depth analysis of present results and fine tune to achieve another landmark.

Do you want more traffic?

Get in contact with our team to chat about what we can do for your brand today.






Website Optimization

Top Ten Practices of Perfectly Optimized Websites

By | Content Marketing, Digital Marketing, Search Engine Optimizaion, Web design, Website

A website is a front door of your company, organization or business. Today, we have a wide range of approaches to build a quality website, but the key characteristics of a good website always remain same. If you are planning to build a new website, or working on an existing site to make it better, then here are the top ten features of a good website to emphasize.

1. Genuine and Quality Content

The ultimate goal of any search engine is to present unique, original and relevant content to the web surfers. Although fresh content gives you more visibility, but that should not be the only thing to focus on. Your content should be able to do below tasks:
● Answer visitors’ questions
● Feed all the necessary information
● Build trust
● Engage audience
● Make a visitor to take action

2. Rapidity

There are many online tools available to test speed of your website. Nobody likes a website which takes more time to load and respond. Slow speed makes a visitor to hit back button. A website which loads within a couple of seconds not only enhances usability, but also search engine ranking.

3. Search Engine Optimized

SEO stands for Search Engine Optimization. It is a technique, which helps you to achieve a higher rank for a particular search query of a web surfer. A website with great content is useless, if no one can find it. A search engine optimized site reaches more people and brings huge traffic.

4. Browser Friendly

There are several browsers available for various devices and operating systems. A website should be compatible with all browsers or at least with popular ones such as Google Chrome, Firefox, Opera, UC, Safari, Internet Explorer etc. A website which isn’t browser-friendly, may not work properly with some browsers and damage user experience.

5. Relevant Appearance

Your website should have relevant appearance, so that your audience can relate to it. For example, a website which provides the live cricket scores should smartly be decorated with former players, cricket grounds, trophies, winning moments, cricket tools, etc., so that a visitor connects with your website and a bond is established.

6. Screen Friendly

Today, the Internet can be accessed through the help of various devices such as mobiles, tablets, laptops and desktops. Each one of them comes with their own screen sizes. Your website should fit across these screen sizes. A website which isn’t screen-friendly makes visitors to scroll horizontally or zoom-in/zoom-out and spoil the user experience.

7. Seamless Navigation

Easy navigation takes a user to the desired places across your website and fulfills his or her needs. The attention span of a website visitor is extremely low. If visitors experience difficulty or confusion to find something, then they might exit your site quickly. Keep the navigation confusion-free and as simple as possible.

8. Social Media Sharing Feature

No doubt, search engine optimization is the best, but solely depending on it is not a good idea. A plugin for social media sharing can drive huge traffic to your website, especially if you have good products, blogs, research data, infographics, etc.

9. Secure

Web surfers are very much concerned about security. Make sure you follow all the guidelines to meet industry standards and ensure optimum security. Use encryption to protect and secure vital data such as passwords. A secure site builds trust and confidence of visitors.

10. Clear CTA

CTA stands for call to action. Terminal goal of any business/organization/company is to make a visitor to take the desired action. Keep easy, simple call to action buttons in appropriate places. At the end of page, it is a good practice to point a user to something useful such as:
● Request a quote
● Download
● Visit
● Share
● Become a member, etc.

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Responsive web design

8 Essential Benefits of A Responsive Web Design

By | Content Marketing, Search Engine Optimizaion, Web design, Website

Responsive web design is an approach to web design, which makes web pages look good on all devices. It is achieved by shrinking, enlarging, hiding or moving the content of a web page with the help of CSS and HTML to fit across all screens.

In recent years, an upsurge in worldwide smartphone users is noticed. Today, 57% of traffic comes from mobiles and tablets, and it is expected to increase further. Therefore, quality of being responsive has become indispensable for any website. Below are the advantages of a responsive web design.

1. Seamless User Experience
The prime goal of any website owner should be of providing a smooth, uninterrupted and optimal user experience. It is for this reason Google recommends responsive web design. A responsive web design gives a choice for your users to experience your website through any device.

2. Save Money & Time
Creating two versions of your website for desktop and smartphone users can be expensive and time consuming. The content of responsive website acts like fluid, it can easily fit across all screen sizes. Having one single website for all devices, can save money and time.

3. Easy & Cost-Effective Maintenance
Having two versions of your website for desktop and mobile users is a costly affair. You have to run search engine optimization for each version separately. With a responsive web design, you have just one website that you have to take care of. Obviously, maintaining one website is much easier than maintaining two.

4. Google Friendly
Google recommends responsive web design. It has already claimed that responsive web design will have a positive impact on search rankings on mobile devices. Where as, running multiple versions of your website is not search engine friendly. Same content in all versions can give rise to the problem of content duplication.

5. Lower Bounce Rate
Bounce Rate is a key factor, which tells the search engine, whether a website is providing quality content and user friendly experience to the visitors. A responsive website provides excellent user experience and makes a visitor stick to your website for a longer time and keeps the bounce rate to the minimum.

6. Quicker Page Loading
Who doesn’t like to have faster web pages? Page loading time is not only important for the visitors, but also for search engine ranking. Responsive web design decreases the time taken by a web page to load, especially for mobiles and tablets and further enhances browsing experience.

7. Improved SEO
Responsive web design compliment your search engine optimization strategy. Along with quality content, responsive web design also plays an important role in SEO. Improved backlink profile, reduced bounce rate and quicker loading, translate into greater visibility.

8. Avoid Duplicate Content Penalties
Having similar content on mobile version and desktop version of your website can get you penalized by Google algorithms and hurt your search engine ranking. With a responsive website, you can avoid content duplication penalties.

Conclusion:
A responsive web design provides numerous other benefits. We have listed the most important ones. It is not sensible for any business to ignore rapidly increasing mobile audience. Therefore, start reaping benefits of a responsive web design from your next website redesign.

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