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FirstRank Digital

Jul 13
0
Different Types of content

6 Types Of Content You Should Be Using

By | Content Creation, Social Media

Today, you can create various types of content to convey your business message to your audience with the help of texts, videos, and pictures. Although mediums of conveying the message are different, but the ultimate goal is same – attract traffic, build loyal customers and enhance SEO efforts. Therefore, in this blog post, we will be discussing six types of content that you should be using.

1. Powerful Infographics

As the name indicates, infographics is a pictorial representation of information or data. Infographics are powerful in nature. They evoke interest and gain audience engagement. Therefore, compared to other content types of infographics are more liked and shared on social media platforms. This content type is more suitable to convey any information such as statistics and research data.

2. Viral Memes

Social media platforms such as Facebook and Instagram are flooded with memes for a reason. Meme is one of the most entertaining content types we have. Here the audience is engaged as well as entertaining. This content type is easily created and gets viral quickly. Social media platforms are the ideal places for your memes. Use them adequately with the suitable content.

3. Helpful Videos

A video is a powerful content type, which gives you a larger freedom to express. Creating videos usually take time, but they are worth the effort. The information conveyed via videos sticks in the mind of the audience for a longer time and help to build brand awareness. Always make sure that your videos are adding value to your audience and engaging them.

4. In-depth Guides

A guide consists of a detailed and in-depth information on any topic. Writing guide is not an easy task. Along with a good idea, it requires a lot of time and efforts of writers and designers. Although it appears an uneasy task, but it has its own advantages. You can establish yourself as an expert in your niche and build a strong reputation and credibility.

5. Valuable How-to Content

How-to content is popular across all most all niches. Creating How-to content will be highly helpful and valuable to your audience. Here are the fives steps for writing how-to content.

● Explain the problem
● Introduce the solution
● Explain the solution in steps
● Sum up the discussion
● Draft conclusion

6. Interesting Lists

People are usually attracted to the posts which contain lists. This is the reason why many blog posts are written in the list format. Here are the few examples you might have noticed on the Internet:

● 15 movies you must watch before you die.
● 20 beautiful honeymoon destinations in the UK.
● The 10 healthiest foods on the earth.

Don’t they evoke interest? Don’t you feel like to explore those blog posts? That’s how it works. Make interesting lists that are relevant to your niche and explain them in detail.

Jul 11
0
WordPress Themes To Choose

7 Things To Consider When Choosing A WordPress Theme

By | Digital Marketing, Google, Website, WordPress Website

Today, themes can influence search engine ranking and user experience. Selecting a theme solely based on appearance is not a good idea. There are several things that you need to keep in mind before picking a WordPress theme for your website. Therefore, in this blog post, we are going to present the top seven things that you need to consider before selecting a WordPress theme.

Simplicity

You might have come across many good but complicated themes. And you might have picked some already. That’s exactly where you are going wrong. Your goal should be of providing what an Internet user is looking for. A complicated theme might confuse the visitor. Therefore, always choose themes, which are simple.

Is The Theme Responsive?

This is one of the most important questions to ask before using a theme. You get traffic from desktop, mobile, tablet and many other devices. Therefore, you need to make sure that the theme is responsive across all screen sizes. To check whether a theme is responsive or not, copy the theme URL and paste it in Google’s mobile-friendly test.

Browser Compatibility

Today their several browsers available for free to browse through the Internet. Your potential customers or visitors might be using Google Chrome, Edge, Firefox or any other browser. Therefore, make sure the theme which you are going to use is compatible across all the popular browser.

SEO Friendliness

Search engine optimization is the most important aspect of your website. If you are looking for a better search engine ranking or want to retain the existing ranking, then you should not use themes that are not SEO friendly. Take some technical help to discover whether the theme is SEO friendly or not.

Reviews and Ratings

How do you know a film is good before watching it? By seeing its star rating and reviews. Similarly, themes are rated and reviewed by the WordPress community. You can see the rating and go through the reviews of a theme to judge it. A theme which is downloaded and loved by thousands of people is mostly the good one.

Social Media Integration

Social Media Marketing is an important part of digital marketing. That is the reason why your theme should be ready for social media. If you are selecting a theme, prefer the one which has fully integrated social media widgets.

Security

Security must be your top-most priority. But how to know whether a theme is secure are not? The easiest method is to read the reviews. Users tend to pick security issues quickly and post reviews. Furthermore, avoid themes that have no reviews or lesser reviews.

Jul 09
0
Features of Mobile Friendly Website

6 Reasons Why You Need A Mobile-Friendly Website

By | Search Engine Optimizaion, Social Media Marketing, Website

Gone are the days when people had a desktop as the only option to access the Internet. Today things have changed; one can surf the Internet using various devices such as smartphones, tablets, etc. And that is the reason why your website needs to provide good user experience across all the screen sizes. Here are the top six reasons why your website needs to be mobile friendly.

1. Mobile Friendliness Influences Search Ranking

Google has made two things clear from its mobile-friendly update. One, websites which are not mobile friendly are going to be penalized. Two, websites which are mobile friendly will be rewarded by improving its search engine ranking. Carryout mobile-friendly test to know whether your site is mobile friendly.

2. Dominance Of Mobile Traffic

Number of mobile Internet users has already surpassed the number desktop Internet users. This dominance of mobile traffic over desktop traffic makes Mobile SEO absolutely fundamental. Not having a mobile-friendly website usually leads to a poor user experience and causes a higher bounce rate. As a result, you will lose a majority of the potential customers.

3. User Behaviour

User behavior changes from device to device. Very fewer people know that mobile users tend to spend more money than computer users. That is exactly why providing poor mobile experience reduces the sales. Make sure that your website is properly optimized for mobile, and gain seamless sales.

4. Gain Local Customers

Local customers are more likely to make a purchase within 24 hours after the Google search. A mobile-friendly site can quickly convert these potential customers into customers. Here, proper display of a website is just only one feature. Mobile friendly websites have many other features that enhance the whole experience of a user. Below are the fundamental features of a mobile-friendly site:
● Loads quickly
● Have one-click call feature
● Maps and directions
● Make a reservation, etc.

5. Enhances Social Media Marketing

Studies reveal that approximately 90% of the Internet users use social media platforms such as Facebook, Twitter, etc. through their mobile. Hence, if you are running an SMM campaign, you should expect a huge mobile traffic to your website. If your website gives a poor mobile experience, you may not retain the traffic from social media. As the result of which, you will have limited conversions.

6. Desktop Users Are Also Mobile Users

You might already know that computer users, and mobile users overlap. In other words, the majority of the people use both mobile and desktop to access the Internet. A user may collect information about your product or service on a computer, and may decide to make a purchase using a mobile, or vice versa. Either way, it is going to affect the conversion rate. Making your website mobile friendly can fix this issue.

Jul 07
0
Experienced Digital Agencies

5 Factors To Consider When Choosing A Digital Marketing Partner

By | Digital Marketing, PPC, Search Engine Optimizaion, Social Media Marketing

Just having an online presence for your business is not enough. In order to reach more people, you need digital marketing services. A good digital marketing agency will help you to reach more potential customers and expands the customer base. But how to know whether a digital marketing agency is effective for your business or not? There are several factors to consider before choosing a digital marketing partner. In this blog post, we are listing top five factors.

Factor 1: Experience

Experience is one of the most important key factors. Experienced agencies usually reflect professionalism and deliver results quickly. Furthermore, they know how to handle difficulties, and fix both online and offline issues effectively. Therefore, before selecting a digital marketing agency, you need to make sure the agency has sufficient experience in your industry. Check when the agency was founded and calculate the number of years’ experience it has under its belt.

Factor 2: Quality Service

Most of the new business owners commit a common mistake by picking the least-expensive digital marketing company. Inexpensive digital marketing services are less likely to deliver the promised results. Therefore, give more importance to your business goals over the price offered. Get in contact with the ex-clients and current clients of the company and evaluate the services offered to judge the quality.

Factor 3: Core Strength

Every digital marketing firm has its own strength. Some are excellent at search engine optimization, and some are good at pay per click advertising. Always search for a company that has services you require as the core strength. For instance, if you need social media marketing services, then look for a digital marketing company, whose core strength is SMM.

Factor 4: Quality Content

Almost all the aspects of digital marketing such as SEO, SMM, PPC and Link building require quality content. Make sure the company which you are choosing as the digital marketing partner is qualified to create amazing content. Going through the case studies will reveal a lot about the content development capabilities of a firm. Here are the types of content a company should be able to create:
● Infographics
● Social media posts
● Articles
● Videos
● Pictures and many more

Factor 5: Credibility

Is the firm credible? This is one of the most important questions to ask before picking a digital marketing company. Digital marketing is a long journey, and that’s why you need to tie up with the one which is more credible. To find the credibility of a company, talk to the former clients and know their experiences. Reading online reviews is also an effective method to judge credibility.

Jul 05
0
Yoast SEO

The Top 10 benefits of Yoast SEO

By | Search Engine Optimizaion, Social Media Marketing

Yoast SEO is one the most-used plugin for search engine optimization (SEO). With more than 5 million downloads and a 4.7-star rating, Yoast SEO is one of the most loved and widely trusted SEO plugins across the WordPress community. If you are not using Yoast SEO yet, then you probably don’t know the benefits of using Yoast SEO. Therefore, in this blog post, we are going to list the top ten benefits of using Yoast SEO.

1. Improve Content SEO

Website content optimization has two fundamental purposes. First, to present content in a way such that search engine likes it. Second, to engage the audience in obtaining higher website traffic and business growth. Here are the ways in which Yoast SEO will help you in content optimization:
● Ensures proper internal linking in your blog post.
● Helps in the optimization of images.
● Advises you to add main keywords in the title, subheading, and URL.
● Maintains decent keyword density.
● Helps to maintain optimal title length.
● Inspects no follow and normal backlinks.
● Ensures that your post has more than three hundred words.
● Suggests you to add focus keywords in the first paragraph.

2. Enhance Readability

Just optimizing the content for the search engine is not enough. One has to pay equal attention to engaging visitors also. Here is how Yoast SEO helps you to optimize the content to improve readability.
● Limits passive voice usage to ten percent.
● Helps you to avoid word repetition.
● Provides readability scores.
● Discourages lengthy paragraphs.
● Ensures your paragraphs contain thirty percent transition words.

3. Web Page Preview

Want to know how your web page looks like on search engine results page? Yoast SEO plugin can help you. It shows how your search result looks when your customer searches for your products or services. Furthermore, this SEO plugin will notify if the length of your title or meta description is too short or too long so that you can edit it to ensure the search engine requirements are met. That’s how Yoast SEO plays an important role in improving organic click-through rates.

4. Generate XML Sitemaps Automatically

A sitemap is used to inform about the web pages that are ready for crawling. It is one of the basic needs of a website to ensure proper indexing. Here the beauty of this SEO plugin is that it creates XML sitemaps automatically and ensures smooth indexing. To make use of this feature you need to enable it. To generate your sitemap automatically, go to XML site functionality and click on “enabled.”

5. Effortless Social Media Sharing

Yoast SEO provides a wide range of features and benefits to cover a larger ground in search engine optimization. One of those features is, it provides an option to customize and share snippets on social media platforms like Facebook and Twitter. This feature comes in handy in engaging social media audience. You might already know that people on social media have a very limited attention span. Therefore, Yoast SEO provides an option to add the different title, description, and images to attract your audience on social media for better SEO and SMM.

6. Hustle Free Import And Export Of Settings

Importing Settings: If you are currently using some other plugin and want to shift to Yoast SEO, then import and export features are a lifesaver for you. With Yoast plugin, you can easily import the settings from the previously used plugin. As the result, a lot of time and energy are saved.

Exporting Settings: If you have created a new blog, and want to make same SEO settings on your new online presence, then you don’t need to install and set up the Yoast plugin once again. Yoast SEO provides an option to export the settings from your current site and import it to the new blog.

7. Easy Website verification

Submitting your new website to popular search engines such as Google, Bing, Yandex etc. is one of the best practices in search engine optimization. That’s exactly where Yoast SEO helps you. With Yoast SEO, you can effortlessly verify the ownership of your website. It provides a feature to add meta tags provided by various search engines to confirm the ownership of your online presence.

8. Mark cornerstone content

what is cornerstone content? Cornerstone content pieces are the best articles which reflect your business and mission. In other words, they are the articles which you want to rank higher in the search engine results page, and also want your website visitors to read them. Define cornerstone content for your website with Yoast SEO plugin. All you have to do is tick the checkbox which says, “This article is cornerstone content.” And everything else is taken care by the Yoast SEO plugin.

9. Detect Indexable Problems

Yoast SEO uses OnPage.org integration to detect indexable issues. This is a default feature of the Yoast plugin. When you install and configure Yoast plugin, it automatically checks if your site is indexable by Google, and notifies you on the dashboard, if any issues are found. If you encounter any indexable issues, fix them as soon as possible to avoid search engine traffic loss.

10. Configure Nofollow, Noindex, and Canonical URL

With Yoast SEO plugin you can easily configure Nofollow, Noindex, and Canonical URL. This is one of the technical benefits of using Yoast SEO for search engine optimization.

Nofollow: A Nofollow tag tells the search engine not to follow the links on a page. All the WordPress links are Dofollow by default. Using Yoast you can easily make your post links Nofollow.

Noindex: Noindex links are those web pages in your website that you don’t want Google to index. Yoast plugin gives you an option to convert specific pages in your website into No-index pages.

Canonical URL: A canonical URL is used to manage cross-domain duplicate content. With Yoast SEO, you can configure the canonical URL and prevent “duplicate content issues.”

Jul 03
0
Best Plugins for Wordpress

How To Choose The Right Plugin For Your WordPress Website

By | Google, WordPress Website

WordPress offers thousands of plugins for your website. For a given function, you can find numerous plugins. Picking the right one can be a difficult task. Not all plugins are going to help you. And not all are going to serve the purpose. Therefore, in this blog post, we are going to help you to choose the best plugin for your WordPress site. Here are the things to look for while choosing a WordPress plugin.

Check Star Ratings

This is might look oblivious, but trust us, star ratings can reveal a lot about a WordPress plugin. These ratings are given by the ex-users or present users. It tells the ground reality of a plugin. If you are confused between a couple of similar plugins, then pick the one which has the highest star rating. Just in case, if you are new and don’t know how to check star rating, go to the plugin page and click on the description. You will find the star rating of the plugin under the description tab. Install plugins, which have more than a four-star rating. Anything under four, may not be safe or productive.

Read Reviews

Reading reviews is one of the easiest methods to do online research on a given plugin. Reviews will help you explore pretty much everything about a plugin. The best thing is that you will know whether a plugin will be useful or not before installing it. Information and knowledge obtained via reviews will surely help you to make the better decisions. Before coming to any conclusion, make sure that you read several reviews, including positive ones and the negative ones. Here are the things which reviews will help you discover:
● Positive points.
● Drawbacks.
● Persisting issues or difficulty faced.
● Useful insights.
● Safety concerns and many more.

Active Installations

Solely depending on the star rating or reviews is not a good idea. You need to check every single aspect of a plugin. Here the number of active installations is another important aspect. The credibility of a plugin largely depends on the number of active installations. More active installations imply that the plugin is trusted among the WordPress community. In other words, you can trust what numerous people have already trusted.

You can find the total number of active installations under the description tab. To be on a safer side, avoid installing a free plugin under one thousand active installations.

Check out Compatibility & Updates

There are two main purposes of regularly updating a plugin. First, it improves security and safety. Second, frequent updates make it more compatible. Furthermore, regular updates reflect the active involvement of a developer. Therefore, avoid installing plugins that are rarely updated because it might risk your website security. You can find out when the plugin was last updated or whether it is compatible, in the description tab.

Jul 01
0
Seo Plugins

10 Best SEO Plugins For WordPress

By | Google Analytics, SEO & PPC, Social Media, WordPress Website

One of the biggest advantages of using WordPress is that it contains thousands of plugins to make your job easy. Among these numerous plugins, you can find many plugins that can enhance search engine optimization. Not all of them are going to help you. Therefore, in this blog post, we are listing ten best SEO plugins for WordPress.

1. Yoast SEO Plugin

When it comes to search engine optimization, undoubtedly Yoast SEO is the king. With more than 5 million downloads and a 4.7-star rating, Yoast SEO is your best bet. Here are a few things that make Yoast the best SEO plugin.
● Yoast SEO notifies when a duplicate content is used.
● It shows what your Google search result is going to look like.
● Automatically creates XML sitemaps and informs Google.
● This Plugin is updated frequently.
● Social integration features link SEO and Social media.
● Yoast checks the readability of a web page content and gives valuable suggestions.
● With Yoast, you have the best support that makes your job easy.
● It helps you to analyze keyword optimized content present on your web page, and many more.

2. All In One SEO Pack

As the name indicates this SEO plugin is truly all in one SEO pack. It is one of the most popular and helpful SEO plugins that has almost all features of Yoast SEO. Anyone, including beginners, can use this plugin easily. Here are the most loved features of All In One SEO Pack:
● XML sitemap creation and Google Analytics assistance.
● Title optimization for Google and other search engines.
● The capability of overriding any settings.
● Prevents the use of duplicate content, and many more.

3. Google XML Sitemaps

This SEO plugin makes indexing easy. Google XML sitemap creates the sitemap automatically. As the result, a search engine can easily index your blog. Once you become familiar with the settings, all you need to do is sit back and relax. This plugin will take care of pretty much everything. It automatically updates the sitemap, whenever a new content is added.

4. Broken Link Checker

Adding more content can make blog management a difficult job. That’s where Broken Link Checker can help you. As the name indicates this SEO plugin inspects broken link and notifies you. Below are some of its key features:
● The capability of monitoring links in all the sections of a website.
● Discovers the link that doesn’t work anymore.
● Prevents Google from following broken links.
● One can give unique appearance for the broken links in the posts.

5. All In One Schema Rich Snippets

A rich snippet is different from a regular snippet. It contains many visual elements such as star rating, images, etc. to give more information to the Internet users. Since WordPress doesn’t have any inbuilt option for creating the rich snippets, All In One Schema Rich Snippets can do the job for you. Here are some of its advantages:
● Both Search engine and the Internet surfers like rich snippets.
● Supports various types of content such as reviews, product, events, videos, etc.
● One can share the appealing search result on social media since it contains all the necessary information.

6. SEO Squirrly

SEO Squirrly is one of the best plugins for the beginners or the people who are not an SEO expert. This plugin provides SEO recommendations and suggestions to improve search engine ranking. Here are the things that this SEO plugin can do for you:
● Real-time keyword optimization.
● Provides SEO insights for the content.
● One can monitor progress on the weekly basis.
● Analyzes the competitors to beat them.

7. SEO Optimized Images

Along with the content, it is very important to optimize your images. Just including images in your blog or web page is not a good idea. Optimizing images can improve your search engine ranking and drive traffic via Google’s image search. If you are looking for a plugin to optimize your images, then SEO Optimized Images is your best choice. This SEO plugin can help you to add SEO friendly alt and title attributes, without consuming any time.

8. WPtouch Mobile Plugin

In the recent years, mobile Internet users have exponentially grown. Therefore, search engines want to give a better experience to mobile users. That is the reason why mobile friendliness is a ranking signal today. Not having a mobile friendly site can lead to a drop in the search engine ranking. If you are not sure how to make your website mobile friendly, then this plugin can do the job for you. It creates simple and appealing mobile friendly themes for the mobile visitors and provides a seamless browsing experience.

9. W3 Total Cache

Is your WordPress site slow? Do you want to make your website fast but don’t know how to do it? No problem, W3 Total Cache can fix all the problems that are making your website slow. This SEO plugin is designed to make your website fast and provide a great user experience. When this SEO plugin is correctly configured, it improves the site performance up to 10 times and greatly enhances your search engine optimization efforts. If you are not sure whether your website is fast or slow, you can find out the speed of your website using free online tools available on the Internet.

10. Google Analytics By MonsterInsights

Google Analytics is a popular tool used to track data such as website traffic, top keywords, and many more. If you use Google Analytics, you should try Google Analytics By MonsterInsights plugin. The biggest advantage of using this plugin is, you no longer need to jump back and forth between your website and Google Analytics. Have a look at its key features:
● External and internal link tracking.
● Utilize universal tracking code.
● Use Google Analytics API for easy installation.
● User-friendly data metric dashboard within WordPress.
● Analyze interest and demographic reports.

Jun 25
0
Online marketing

How to Create SEO Friendly Content for Your Website

By | Content Creation, Content Marketing, CRO, Digital Marketing, Search Engine Optimizaion

Creating content for your website is not same as creating content for your PPT presentation. If you want to create content for your website, then you have to keep two things in mind. One, your content should add value to your visitors and convey the correct message. Two, your content should be SEO friendly. In this blog post, we are going to explain how to create SEO friendly content for your website.

 Begin With Research

No matter how expert you are in a particular field or a subject, you shouldn’t write a content without doing proper research. Research will help you to elaborate the data and widen your knowledge. Use various tools available online and find out important data such as:

  • What kind of keywords your audience use

  • Your audience’s search behaviour

  • In-depth data on the content

  • Facts supporting your content, etc.

 Focus On Introduction

While crawling your page, the search engine bots will try to understand the context of your webpage. It is best to add keywords in the introduction or at the beginning of your webpage. This makes indexing simple, clear and easy. If you read the introduction in this article, you will find that we have added, “create SEO friendly content” in it.

Use Images

Just adding images, is not going to work. Make sure you add images that are relevant to your content. Optimize the images for both readability and search engine optimization. If done right, images will make your content both enjoyable and search engine friendly. The other plus point of using images is that it makes the visitors to stick to your content for a longer time.

Make Your Content interesting

No doubt your content should add value to your visitors, but along with that you need to make it interesting. You can make the reading enjoyable in multiple ways, here are some things you need to focus on:

  • Usage of appropriate font size for heading, subheadings, body, etc.

  • Picking up the right font style

  • Highlighting important things using underline, bold, italics, etc. features

 Content Length

The ideal content length for a given content varies with respect to gener, readers, topic, type of post, etc. In case of blog posts; Google considers the lengthy ones (400 to 2000 words) as more informative, provided it should have other quality signals. It is better to stick to a word limit and keep adding content consistently.

Genuine and Distinctive Content

This is the most important aspect for your website content. Without genuine and distinctive content, you cannot succeed. The above mentioned best practices are applicable only if your content is original and unique. Google has the ability to identify the duplicated content almost instantly. Therefore, optimization of duplicated content can never make it search engine friendly

 

Do you want more traffic?

Get in contact with our team to chat about what we can do for your brand today.







    Jun 24
    0
    Conversion Rate Optimization

    Best Practices For Conversion Rate Optimization

    By | Conversion Rate Optimization, CRO

    Just bringing the people on your website shouldn’t be your ultimate goal. Yes, bringing traffic is an extremely important part of digital marketing. But the ultimate goal of any business should be of doing more sales. For that you need to convert your visitors into customers, and that cannot be possible without conversion rate optimization. Therefore, today, we are presenting effective best practices for conversion rate optimization.

     Keep Form Fields To Minimum

     Having many form fields may reduce your work but at a huge cost. No one likes to fill the forms. Customers may abandon your site, which may become a major cause for your low conversion rate. So, get rid of unnecessary form fields and keep its number to the minimum.

     Feed Answers To The Shoppers Quickly

     People who prefer online shopping expect to get the work done quickly. They come across many questions before making a purchase. Having FAQ’s on your website is not a bad idea. It quickly answers almost all the customer queries. Moreover, it also saves your time spent on answering queries.

     Optimize Page Load Times

     Well, nobody wishes to browse through a website which takes a lot of time to load. In fact, most of the people expect a website to load within a couple of seconds. Even a delay of a second can raise bounce rate. If you want your visitors to convert, then you need to optimize your website to load and respond quickly.

     Write Impactful Content

     Along with the design, content also plays an important role in improving the conversion rate. Research your audience and know their browsing behaviour. Write content with an intent to convert visitors into customers. Make sure your website and your content both guide your visitors correctly and lead them to the purchase.

    Use Call To Action Smartly

    CTA or call to action button encourages your customers to take specific actions such as sign up, call, register, get a quote, make an enquiry, etc. Use CTA buttons in appropriate places. In addition to that, use a colour contraction, which makes your CTA button attractive and easily noticeable.

    Check The Browser Compatibility

    Gone are the days when people used to depend on one or two browsers. Today, there are several browsers available. A user may use any browser to reach your site. Make sure your website is compatible with at least popular browsers. Perform tests regularly and fix the issues then and there.

    Add Clear Headlines

    This is the last but the most important point, which website owners tend to ignore. The first thing which users notice in your website or landing page is the headlines. Adding clear and simple headlines will not only convey the right message but also improve the conversion rate.

    Do you want more traffic?

    Get in contact with our team to chat about what we can do for your brand today.







      Jun 22
      0
      Google Crawl

      Top Reasons Why Google Isn’t Indexing Your Website

      By | Google, Search Engine Optimizaion, Website, WordPress Website

      Getting your website indexed is one of the most important things in search engine optimization (SEO). An unindexed website is a website which isn’t a part of Google search index. If your site is not indexed, then searchers will not be able to find your content organically. There may be many reasons for your site not being indexed. In the blog post, we are presenting the top reasons why Google isn’t indexing your website.

      Your Website Is Indexed Under www- Or Non-www Domain

      Users don’t differentiate between http://example.com and http://www.example.com. They consider both as one and the same. But the fact is that www is subdomain. Therefore, to make sure both the sites are indexed, add both the sites to your GWT account. In addition to that set your preferred domain and verify ownership.

      Absence Of Sitemap.xml

      A sitemap.xml is a simple list of directions for Google to index your website. Therefore, sitemap.xml is necessary to get your website indexed. If you don’t have sitemap.xml, then through Google sitemap policy and create it. It is quite easy.

      Crawl Errors

      In the case of crawl errors, Google doesn’t crawl your website. Since it doesn’t crawl, your website doesn’t get indexed. Yes, to index a website, crawling is necessary. Take help of Google webmaster tools to identify crawl errors. Select your site, click on “crawl” and then click on “crawl errors.” That’s it, you will find crawl errors if they exist.

      Duplicate Content

      Not many people know that excessive duplicate content on a website can also be a reason for Google not indexing your website. If search engines discover that most of your content on your site is duplicated, then it may abort indexing your site. Moreover, content duplication is also a black hat method, avoid duplication of content completely.

      Robots.txt

      Robots.txt is usually used to tell a search engine not to index a particular part of your website. In some cases, a developer can by mistake block your site via robots.txt. This issue is easy to fix, and it takes no time. Just by removing the entry from the robot.txt, you can get your site indexed.

      Privacy Settings

      This issue is more common in WordPress websites. You or the developer may have kept the privacy settings ON. As a result of which, search engine may not be indexing your website. To check privacy settings, go to Admin and click on “settings” and then click on “privacy.” If the privacy setting is ON, then fix it.

      Your Site Is Brand New

      Indexing takes time, especially in the cases of new websites. If your website is new, Google may take few days or even weeks to index your website. Don’t forget to request Google Crawl and fetch your site. Make sure your website is free from above-mentioned issues and errors.