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Google Analytics

Google Analytics

Google Analytics and its widespread uses

By | Conversion Rate Optimization, Google, Google Analytics

A website is an instance of an organization that is represented on the internet for making a stand. This can be attained by fully keeping your website on track by analyzing every detail in your website from content to quality of the market.

Google Analytics is a free website analysis service of Google. Google Analytics helps you analyze the number of users that visit your website, their origin of visit, use of your website for them and even the area from which they visit. These data help you analyze the platform for online marketing of your website.
Google analytics is made possible by simply tracking the data by inserting a tracking code in your website, this will help you obtain optimum data and analyze it for future references.

Google analytics tracks data via a java code which has to be included in every page of the website; thereby the user’s activity information is collected in a database. The code also sets a cookie on each visitor’s computer, which provides anonymous information to create user profiles.

Uses of Google analytics for better website content:

  • To Collect Information of the best online campaign bringing Traffic:

Online campaign for marketing can be done in a variety of different methods. The basic formats are via E-mail, Social media marketing, interconnecting link, lead generation etc. out of these, it is vital to find out which is the best method that attracts more traffic to your website. Knowing this would give you an upper hand by which you can update your marketing techniques on the best platform.

  • To Identify the best and worst content in your page:

You can now determine which content in your website has many readers eagerly staying on the page without bouncing off. With the help of Site content-tracking information, you can identify those pages on which the visitors stay the longest with minimal bounce rates. Once this content is recognized, you can reciprocate the likeness of that content on to the other pages and become optimized. Similarly, you can identify the worst content in your page by analyzing the number of people leaving your website at a particular page and you can take steps accordingly to bring them back.

  • To Pinpoint specific searches made by visitors on your website:

Keyword presence is a mandatory function already available in your website. However, some visitors leave your page after failing to find certain specific things. You can now find out what they are by tracking their search results. If visitors refined their search and continued in your website, it implies they found out what they needed. This might not be the case every time, with the help of Site Search function, you can know about the content that was unavailable in your page that the readers searched for.  This will give you a better idea on the pages that need more specific information.

  • To determine the compatibility of E-commerce websites:

In every e-commerce website, there will be a multi-level check out process which needs to be evaluated constantly to verify the interest rate of customers. For example, if the customer gives up at the payment page, it means that the page is not yet customer friendly and is complicated for use. This will in turn help you update your page and test it again. If people leave before confirming their order, it means there is something wrong with the product’s price or reviews. This will pinpoint your area for improvement. This can be done by using the Goal Funnel function available. Fixing these issues can eventually lead to more sales.

Google SEO Tools

8 Essential Free Google SEO Tools For Your Website in 2018

By | Google, Google Analytics, Search Engine Optimizaion

You might already know that Google is the most popular search engine worldwide. It provides plenty of tools that make search engine optimization (SEO) easy. You can use these SEO tools to enhance your optimization efforts and bring the desired results. Here are the Eight free Google SEO tools for your website.

1. Google Trends

With time, everything changes, including the search terms. Yes, the search terms or keywords which people use to find some information, product or service on the Internet changes with time. Google Trends is an amazing tool to cope with this change. It gives you relevant trending searches, rising terms and regional interest for specific keywords.

2. Google Consumer Survey

We make websites for the consumers. Therefore, understanding the audience is the key part of any business. This free Google tool lets you take a survey and measure site satisfaction. Although free version limits you for the four questions, but still you can obtain important data and analyze user experience.

3. Google Search Console

Google Search Console, formally known as webmaster tools, is one of the best SEO tools we have. This free SEO tool can be helpful in multiple ways. Here are the basic things which you can do:
● See whether your website has a manual penalty
● Discover broken links
● Detect crawling issues
● View indexed pages
● And many more

4. Google Places For Business
Google places for business is another great search engine optimization tool. It will help to control the information that is displayed in Google Maps, which local results utilize. Google+ Business pages may look similar to Google Places, but Google Places For Business has a better interface, and also it manages the listing that pops up in the maps.

5. Google Analytics

Google Analytics is one of the most useful SEO tools for website analysis. Although there are many alternatives to Google Analytics available, but still it continues to be the popular one. Here are the things Google Analytics can help you with:
● Content Analysis
● Analysis of user experience
● Campaign results and many more

6. Google Analytics Content Experiments

Google Analytics Content Experiments is the best tools for testing, measuring, and optimizing your website. In other words, you can test content, layout, headings and many more to meet the perfection. Therefore, this SEO tool plays a vital role in conversion rate optimization.

7. Google Keyword Planner

Keywords are the search terms that people are using to search for something on a search engine like Google. Google Keyword Planner is an amazing free SEO tool. It can be used to find suitable and relevant keywords for your website. You can use these keywords and optimize the content on your website and blog.

8. Google Correlate

Picking up the right keywords really matters, and that’s where this tool will help you. Google Correlate keeps you ahead of your competitors. Just like other SEO tools mentioned in this list, Google correlate is also a free tool. It provides detailed information on your keywords and greatly helps in keyword research.

Google Penalty Check

How To Check If Your Website Is Penalized By Google

By | Google, Google Analytics

Google penalty is a nightmare for all the people who have an online presence. Not always Google penalty is the reason behind the decline of your search engine rankings. Therefore, in the blog post, we are going to help you find out whether your website is penalized, and what caused it? Knowing the cause that led to Google Penalty can make Google penalty recovery easy.

What Is a Google Penalty?

Whenever a site is hit by a Google Penalty, it is either no longer displayed in the search results, or search rankings of the website may go down significantly. The decline in search rankings might happen to the entire website or some of the web pages that violate Google webmaster guidelines.

How to Detect a Google Penalty?

There are two types of Google penalties. They are a manual penalty and an algorithmic penalty. There are several ways to know if your website is hit by these Google penalties. Let us start with the best method:

Use Google Webmaster Tools

Log in your Google Webmaster Tools account and click on “Search Traffic.” A drop-down list will appear. Click on “Manual Actions.”

If your website is suffering from any kind of manual penalty, then the type of penalty will be displayed. If your website is free from the manual penalty, then you will find a “no manual spam actions found” message under Manual Actions.

Analyze Google Traffic

Another best way to know whether your site is penalized is by reviewing Google organic traffic. Login to Google analytics, and check your organic traffic. If you notice any decrease in traffic from the date of any Google algorithm update, then it could mean Google Penalty is the reason.

Determining Without Google Analytics

You can still find out which Google Update has caused the significant drop in traffic. There are many traffic estimator tools like SEMrush available. Using these tools you can analyze the drop in traffic and Google Algorithm Update history. If you lost traffic after an update, then it may mean your website is suffering from a Google Penalty.

Google Your Domain Name

A simple Google search can determine whether your website is hit by Google Penalty or not. Just search for your domain name or title tag text. If your website is not displayed on the first page of Google, then it may indicate a Google penalty. If your website isn’t displayed on the first page for the domain query, quickly use the other methods and confirm the penalty.

Final Thoughts

Getting hit by a Google penalty is bad. It can risk your online presence and lead to several negative consequences. Avoid using any kind of on-page or off-page black hat SEO tactics. Always follow Google webmaster guidelines and keep your website safe from Google penalties.

Seo Plugins

10 Best SEO Plugins For WordPress

By | Google Analytics, SEO & PPC, Social Media, WordPress Website

One of the biggest advantages of using WordPress is that it contains thousands of plugins to make your job easy. Among these numerous plugins, you can find many plugins that can enhance search engine optimization. Not all of them are going to help you. Therefore, in this blog post, we are listing ten best SEO plugins for WordPress.

1. Yoast SEO Plugin

When it comes to search engine optimization, undoubtedly Yoast SEO is the king. With more than 5 million downloads and a 4.7-star rating, Yoast SEO is your best bet. Here are a few things that make Yoast the best SEO plugin.
● Yoast SEO notifies when a duplicate content is used.
● It shows what your Google search result is going to look like.
● Automatically creates XML sitemaps and informs Google.
● This Plugin is updated frequently.
● Social integration features link SEO and Social media.
● Yoast checks the readability of a web page content and gives valuable suggestions.
● With Yoast, you have the best support that makes your job easy.
● It helps you to analyze keyword optimized content present on your web page, and many more.

2. All In One SEO Pack

As the name indicates this SEO plugin is truly all in one SEO pack. It is one of the most popular and helpful SEO plugins that has almost all features of Yoast SEO. Anyone, including beginners, can use this plugin easily. Here are the most loved features of All In One SEO Pack:
● XML sitemap creation and Google Analytics assistance.
● Title optimization for Google and other search engines.
● The capability of overriding any settings.
● Prevents the use of duplicate content, and many more.

3. Google XML Sitemaps

This SEO plugin makes indexing easy. Google XML sitemap creates the sitemap automatically. As the result, a search engine can easily index your blog. Once you become familiar with the settings, all you need to do is sit back and relax. This plugin will take care of pretty much everything. It automatically updates the sitemap, whenever a new content is added.

4. Broken Link Checker

Adding more content can make blog management a difficult job. That’s where Broken Link Checker can help you. As the name indicates this SEO plugin inspects broken link and notifies you. Below are some of its key features:
● The capability of monitoring links in all the sections of a website.
● Discovers the link that doesn’t work anymore.
● Prevents Google from following broken links.
● One can give unique appearance for the broken links in the posts.

5. All In One Schema Rich Snippets

A rich snippet is different from a regular snippet. It contains many visual elements such as star rating, images, etc. to give more information to the Internet users. Since WordPress doesn’t have any inbuilt option for creating the rich snippets, All In One Schema Rich Snippets can do the job for you. Here are some of its advantages:
● Both Search engine and the Internet surfers like rich snippets.
● Supports various types of content such as reviews, product, events, videos, etc.
● One can share the appealing search result on social media since it contains all the necessary information.

6. SEO Squirrly

SEO Squirrly is one of the best plugins for the beginners or the people who are not an SEO expert. This plugin provides SEO recommendations and suggestions to improve search engine ranking. Here are the things that this SEO plugin can do for you:
● Real-time keyword optimization.
● Provides SEO insights for the content.
● One can monitor progress on the weekly basis.
● Analyzes the competitors to beat them.

7. SEO Optimized Images

Along with the content, it is very important to optimize your images. Just including images in your blog or web page is not a good idea. Optimizing images can improve your search engine ranking and drive traffic via Google’s image search. If you are looking for a plugin to optimize your images, then SEO Optimized Images is your best choice. This SEO plugin can help you to add SEO friendly alt and title attributes, without consuming any time.

8. WPtouch Mobile Plugin

In the recent years, mobile Internet users have exponentially grown. Therefore, search engines want to give a better experience to mobile users. That is the reason why mobile friendliness is a ranking signal today. Not having a mobile friendly site can lead to a drop in the search engine ranking. If you are not sure how to make your website mobile friendly, then this plugin can do the job for you. It creates simple and appealing mobile friendly themes for the mobile visitors and provides a seamless browsing experience.

9. W3 Total Cache

Is your WordPress site slow? Do you want to make your website fast but don’t know how to do it? No problem, W3 Total Cache can fix all the problems that are making your website slow. This SEO plugin is designed to make your website fast and provide a great user experience. When this SEO plugin is correctly configured, it improves the site performance up to 10 times and greatly enhances your search engine optimization efforts. If you are not sure whether your website is fast or slow, you can find out the speed of your website using free online tools available on the Internet.

10. Google Analytics By MonsterInsights

Google Analytics is a popular tool used to track data such as website traffic, top keywords, and many more. If you use Google Analytics, you should try Google Analytics By MonsterInsights plugin. The biggest advantage of using this plugin is, you no longer need to jump back and forth between your website and Google Analytics. Have a look at its key features:
● External and internal link tracking.
● Utilize universal tracking code.
● Use Google Analytics API for easy installation.
● User-friendly data metric dashboard within WordPress.
● Analyze interest and demographic reports.

Google SEO Tools

7 Free Google Tools You Should Be Using For Your Website SEO

By | Google, Google Analytics, Keyword Research, Search Engine Optimizaion

Google provides various online tools for making search engine optimization (SEO) easy. The best thing about Google SEO tools is that they are completely free and user-friendly. Anyone with limited knowledge can use this tools efficiently to enhance search engine optimization. In this post, we are listing free Google search engine optimization tools that are extremely useful.

1. GOOGLE SEARCH CONSOLE

 Google search console is one of the most important tools used for monitoring website performance in the Google search index. It can help you with your website’s SEO in several ways. Some are mentioned below:

  • Identification of crawling issues
  • Discovery of broken links
  • Knowing the pages indexed
  • Pages crawled per day
  • Duplicate Descriptions & Titles

2. GOOGLE ANALYTICS

 Google Analytics is the most commonly used tool across the world. The best thing about this tool is that it never gets outdated, and it does a better job compared to the paid tools available in the market. Google Analytics provides a wide range of data and helps you in analysis of numerous things, such as:

  • Visitor’s profile
  • Source of the traffic
  • Keywords used by visitors
  • Bounce Rate
  • Traffic flow, etc.

3. GOOGLE KEYWORD PLANNER

 You might already know that Google Keyword Planner is a part of Google AdWords. It is used in research and analysis of keywords required for a PPC campaign. Although it is created for the PPC campaigns, it can be used for SEO. Keyword planner can be used in the research of following attributes of keywords.

  • Search volume trends
  • Keyword ideas
  • Average monthly search volume, etc.

4. GOOGLE ALERTS

 Managing your online presence is fundamental. Google with its automated content detection service helps you to manage your online presence. All you need to do is set the search terms, such as your business name, product name, or anything else. Whenever those search terms appear online, Google will send an email alert to you. In this way, you will know when people quote, link or complain about you.

5. GOOGLE TRENDS

 As the name indicates, this tool lets you know how frequently particular keywords and phrases have been used in the Google, and how that has reshaped over time. Hence, Google Trends is an extremely useful tool that helps you to understand your niche and their interests. Understanding the interests of your niche helps you to create better and relevant content.

6. GOOGLE’S MOBILE-FRIENDLY TEST

 It is a well-known fact that mobile traffic is dominating desktop traffic. Therefore, it is necessary for your website to perform well across all devices. Mobile-friendly test is an easy to use tool. Just enter your URL and Google will tell you whether your website/web pages are mobile friendly or not, and provide suggestions to fix current issues.

7. GOOGLE PAGESPEED INSIGHTS

 Site speed has been the ranking signal since 2010. With PageSpeed insights, you can check the speed of your web pages for mobile as well as desktop. Due to the recent update, now you can know “real world” user speed experience. Just add your URL, and Google will tell you whether your site is slow, average or fast. PageSpeed insights then provide advice to fix existing issues that are hampering your site speed.

Do you want more traffic?

Get in contact with our team to chat about what we can do for your brand today.






Google Analytics

Optimize Your Website For SEO Using Google Analytics

By | Digital Marketing, Google Analytics, Search Engine Optimizaion

Google analytics is a completely free tool. It can be used in multiple ways to get insights on a website’s performance and visitors’ behaviour. Knowing and understanding the data provided by Google analytics on various aspects of your website, can help you in making better decisions for search engine optimization. Here are the uses of Google analytics.

Discover How Visitors Reach Your Website

Analyzing the source of traffic is important. It shows how your search engine optimization strategy is performing. Google analytics provides the insights on how visitors are being driven to your website. If you are running an SEO campaign, then you should expect more traffic from organic search. Below are the sources of traffic:
● Organic search
Paid search
● Direct
● Email
● Referral
● Social
● Display
● Others

Analyze The Keywords Used To Reach Your Website

In search engine optimization, it is extremely important to know what keywords your visitors are using to reach you. With the help of Google Analytics, it is possible to know which word or set of words used in searches have resulted in most traffic. This information can be used to optimize the content on your website, to rank better.

Page Popularity & Bounce Rate

Google Analytics gives the information on average time spent on your web pages and bounce rates. From this, you can discover which pages are popular, and which pages need to be modified. Bounce Rate is the percentage of visitors who exit your site after visiting only one page. Below are the common reasons that lead to high Bounce Rate.
● Slow loading
● Confusing or unclear navigation
● Low quality content
● Content Mismatch

Visitors Details and Behaviour

Knowing who your visitors are and how they behave on your website is a key factor. With the help of Google Analytics, you can know important information of your visitors such as:
● Geographic location
● Age
● Gender
● Type of visitors: New or returning visitor
● Device used: Mobile, Desktop or tablet
This data can help you to evolve your website and your marketing strategies to adapt your visitors.

Traffic Flow

Traffic flow is nothing but the journey of your visitors on your website. For example, if you have a jokes’ website, then Google Analytics will let you know how many people were driven to your homepage, from there how many left (Bounce Rate) and how many navigated to WhatsApp jokes’ page, from there how many went to “about us” and so on. This information can help you to maximize visitor retention and generate leads.

Identify Slow Loading Page Times

Google Analytics lets you know the time taken by your web pages to load. Slow loading pages can spoil the user experience and result in higher bounce rate. Optimizing a page to load faster is important for search engine ranking, and hence it has become a vital part of search engine optimization.

Do you want more traffic?

Get in contact with our team to chat about what we can do for your brand today.