Use Of Google Analytics in SEO

Google analytics is a completely free tool. It can be used in multiple ways to get insights on a website’s performance and visitors’ behaviour. Knowing and understanding the data provided by Google analytics on various aspects of your website, can help you in making better decisions for search engine optimization. Here are the uses of Google analytics.

# Discover How Visitors Reach Your Website

Analyzing the source of traffic is important. It shows how your search engine optimization strategy is performing. Google analytics provides the insights on how visitors are being driven to your website. If you are running an SEO campaign, then you should expect more traffic from organic search. Below are the sources of traffic:
● Organic search
● Paid search
● Direct
● Email
● Referral
● Social
● Display
● Others

# Analyze The Keywords Used To Reach Your Website

In search engine optimization, it is extremely important to know what keywords your visitors are using to reach you. With the help of Google Analytics, it is possible to know which word or set of words used in searches have resulted in most traffic. This information can be used to optimize the content on your website, to rank better.

# Page Popularity & Bounce Rate

Google Analytics gives the information on average time spent on your web pages and bounce rates. From this, you can discover which pages are popular, and which pages need to be modified. Bounce Rate is the percentage of visitors who exit your site after visiting only one page. Below are the common reasons that lead to high Bounce Rate.
● Slow loading
● Confusing or unclear navigation
● Low quality content
● Content Mismatch

# Visitors Details and Behaviour

Knowing who your visitors are and how they behave on your website is a key factor. With the help of Google Analytics, you can know important information of your visitors such as:
● Geographic location
● Age
● Gender
● Type of visitors: New or returning visitor
● Device used: Mobile, Desktop or tablet
This data can help you to evolve your website and your marketing strategies to adapt your visitors.

# Traffic Flow

Traffic flow is nothing but the journey of your visitors on your website. For example, if you have a jokes’ website, then Google Analytics will let you know how many people were driven to your homepage, from there how many left (Bounce Rate) and how many navigated to WhatsApp jokes’ page, from there how many went to “about us” and so on. This information can help you to maximize visitor retention and generate leads.

# Identify Slow Loading Page Times

Google Analytics lets you know the time taken by your web pages to load. Slow loading pages can spoil the user experience and result in higher bounce rate. Optimizing a page to load faster is important for search engine ranking, and hence it has become a vital part of search engine optimization.