Category

Digital Marketing

Online Reputation Management

10 Online Reputation Management Tips For Your Business 

By | Digital Marketing, Google, Online reputation, Social Media

Online reputation is one of the most important pillars of any business. A good reputation helps a business in retaining existing customers and as well as gaining new customers. On the other hand, a poor reputation and make you lose the market to your competitors. Hence, it is really important for a business to maintain a solid online reputation. Therefore, in this blog post, we are going to present the top online reputation management tips to establish a strong reputation.

Tip 1: Know your audience

Let us start with something very important and basic. To maintain an online reputation you have to do several things such as:

  • Fulfilling the expectations
  • Engaging the audience
  • Creating suitable content.

To do the above-mentioned things it is really important to understand the audience. Stepping into online reputation management without knowing your audience can harm your reputation. Therefore, know your audience very well. Make sure that you have a good understanding about their likes, dislikes, behavior, expectations, interests and many other things. This is vital because both your online reputation and business revolve around these things. You cannot run a business without a clear picture of your audience.

Tip 2: Avoid online argument

This is one of the major mistakes that most of the businessmen do. You might be right and have every reason to argue, but arguments show the unprofessional side of a business or a brand. The best way to handle such situations is by giving a standard reply and taking the matter offline. Keep calm and deal with the customer problems professionally. Solving an issue successfully will not only turn an unhappy customer happy but also attracts new customers.

Tip 3: Be a good listener

Today, there are various online reputation tools available to know what people are talking about your brand. Read what others are talking about you and how is your reputation is getting shaped. Popular tools such as Mention tool and Google Alerts can serve this purpose. Listening to what is being said about your brand is beneficial in multiple ways.

  • Helps you in understanding of current brand image
  • Improves the problem-solving ability
  • Introduces new customers
  • Connects with the probable customers

Tip 4: Apologize

Saying we are sorry or apologizing, even when the mistake is not on your side is a smart thing to do. It absorbs the anger of an unhappy customer and resolves the issue most of the time. Furthermore, it shows that you value your customer and establish you as a professional in the minds of other customers. The worst thing to do here is to be defensive. This will not solve the issue, but instead it makes it bigger. Your focus should be on resolving the issue. Therefore, it’s not a good idea to explain or defend yourself. Apologize, take the issue offline and resolve it. That’s the best thing to do.

Tip 5: Keep an eye on your employees

When it comes to fake reviews, angry employees are the common source. Although there is nothing much you can do, taking some precautionary measures can minimize the risk. Make sure that you check out their social media profiles before hiring them. Use online reputation management tools such as Mention tool for knowing and understanding the corporate image of your employees. This will help you to identify the problem early. As the result, you can resolve an issue before it turns big.

Tip 6: Be almost everywhere

Today, we have various online platforms to reach people across the globe. Your brand should have an online presence at these platforms. Well, at least on Facebook, Twitter and Google+. If you have a B2B business, then Linkedin can be more helpful. If your business has more visual content, then prefer Pinterest, Flickr and Instagram. If you can create videos, Youtube and Vimeo are the best. The point here is to be there where your customer is. Customers are more likely to share their experiences on social media. Having an online presence can give a better option to deal with negative reviews.

Tip 7: Get rid of negative reviews

To be honest, getting rid of negative reviews is quite difficult. However, it is possible is some cases where the review violates the policy. Therefore, check, whether a review is violating any guidelines. In case of any violation, contact concern officials and appeal to remove them. Another good method of removing negative removes is to contact the person and make a request politely. Customers usually tend to change the bad reviews into good owns when approached respectfully.

Tip 8: Blog

You might already know that blogging plays an important role in digital marketing by enhancing search engine optimization. In addition to that, blogging can improve your online reputation. Yes, you read it right. It can give you a solid “home court” ground where you can respond to any serious assertions made about your brand if required. It gives you an opportunity to tell your side of the story. Be honest and transparent. Over explaining or over defending yourself can do more harm than good.

Tip 9: Dilute negative reviews

If you can’t remove negative Google reviews, then dilute them. Encourage your satisfied customer to leave a review. A happy customer is more likely to give a positive review. Gaining better reviews will minimize the impact of negative reviews. In addition to that couple of negative reviews makes your brand look more genuine and credible. Having only positive reviews can make the customers question the credibility of the reviews. Therefore, fake positive reviews are definitely a bad idea.

Tip 10: Be transparent

Well a good reputation cannot be earned without being transparent. Therefore, be transparent with your employees, customers and probable customers. One of the common things that are responsible for negative Google reviews is a mismatch between the expectation created, and the result delivered. Hence, be honest about your products, services, company, staff, etc., and avoid overhype. So as you set out on the journey of building a good online reputation, keep these ten things in mind.

YouTube Channel Optimization

How to Optimize your YouTube Channel to Go Viral

By | Digital Marketing, Social Media Marketing, Uncategorized

No wonder that Video Marketing is one the hottest trend in Digital Marketing Era, according to Socialbakers nine out ten people check out a video review before purchasing a product online.

No one can beat the world’s second largest Search Engine Youtube out of a variety of video rolling features included social profiles like Facebook, Linkedin, Instagram, Twitter, SnapChat etc.

Essential Factors to Analyze while Optimizing your Youtube Channel

To capture a breakthrough along the Youtube Channel, you need to focus on two mandatory factors namely.

  • Youtube SEO
  • Engaging Content

A few days back Youtube made few guidelines for monetizing videos in the Youtube Channel that Within 12 months of creating a Youtube Channel you need to gain at least 1000 subscribers within 4000 hours once you upload the video to your channel. If you gain these followers then only you will be able to place ads.

So what are they expecting? Yeah, undoubtedly an engaging content. Now let’s check out the important characteristics you need to consider while optimizing your Youtube Channel.

Focus on your Niche

Niche indicates the area that you are going to focus; there are a number of categories and sub-categories available namely Music, Entertainment, Information etc

You should know what type of people you are going to concentrate on and how to make them your loyal followers, this may be tedious, but the right approach will help you in finding the right niche.

Segmentation

There are many right viewers online, and you just need to find out them from a large group and provide the things they need to get popularized. When segmenting the audience, you need to know the age group of people whom you need, the targeted location, the language preference, the genre based on the targeted viewers taste.

The above four factors will help in choosing the right niche, by doing so you can create excellent videos as per the niche you have selected. If you have selected an entertainment niche, then make sure you are creating videos in a way that people love them and get entertained.

Trend Analyzing

Focus on the trend that will bring the audience to your Youtube channels. How can you know the trends in your niche? It can be done.

  • By following your competitor channels, means the channels that create videos in the similar niche you have chosen.
  • Making use of the Google Trend Tool from Google, which will let you know about the current Youtube Trends.
  • By following similar social media trends so that you can choose the one base don your niche.

There are two factors when optimizing your Youtube Channels, and the first one is for views and the second one for rankings.

Youtube Optimization for Views

  • Focus on the Title, make it exciting and meaningful so that your targetted audience will click.
  • Make use of impressive Thumbnails
  • Ensure whether you are requesting people to like, share, subscribe and comment at the video end.

Youtube Optimization for Ranking

  • Make long videos as they can bring you better rankings when considered to the shorter ones.
  • HD quality videos are essential for top rankings.
  • Choosing the right keywords in the title, you can select the keywords you need to target from various keywords tools online.
  • Writing good quality, expressive and engaging descriptions, you need not require keywords to be added in the description because they are not going to help your youtube channel in ranking.
  • Add your business social profile links or the external links in the description for the better leads.
  • Do not forget to add suitable tags as Youtube will list out videos from similar queries, pick them from competitors or choose them by your imagination.

The critical point is to add videos at regular intervals, at the initial stage you need to post videos at the right timings your targeted audience are active to increase your subscribers.

Making this as a habit will enhance the connection between you and your viewers, Many Youtube channels make this prospect for better conversion.

  • Be creative, make a new style and ask viewers to subscribe.
  • Make sure you have active social media pages to promote your Youtube Videos, this increases the interaction with your audiences.
  • Shoot out the questions on your social media pages regarding how to improve your Youtube Channels or ask for any suggestions from your viewers.
WordPress Themes To Choose

7 Things To Consider When Choosing A WordPress Theme

By | Digital Marketing, Google, Website, WordPress Website

Today, themes can influence search engine ranking and user experience. Selecting a theme solely based on appearance is not a good idea. There are several things that you need to keep in mind before picking a WordPress theme for your website. Therefore, in this blog post, we are going to present the top seven things that you need to consider before selecting a WordPress theme.

Simplicity

You might have come across many good but complicated themes. And you might have picked some already. That’s exactly where you are going wrong. Your goal should be of providing what an Internet user is looking for. A complicated theme might confuse the visitor. Therefore, always choose themes, which are simple.

Is The Theme Responsive?

This is one of the most important questions to ask before using a theme. You get traffic from desktop, mobile, tablet and many other devices. Therefore, you need to make sure that the theme is responsive across all screen sizes. To check whether a theme is responsive or not, copy the theme URL and paste it in Google’s mobile-friendly test.

Browser Compatibility

Today their several browsers available for free to browse through the Internet. Your potential customers or visitors might be using Google Chrome, Edge, Firefox or any other browser. Therefore, make sure the theme which you are going to use is compatible across all the popular browser.

SEO Friendliness

Search engine optimization is the most important aspect of your website. If you are looking for a better search engine ranking or want to retain the existing ranking, then you should not use themes that are not SEO friendly. Take some technical help to discover whether the theme is SEO friendly or not.

Reviews and Ratings

How do you know a film is good before watching it? By seeing its star rating and reviews. Similarly, themes are rated and reviewed by the WordPress community. You can see the rating and go through the reviews of a theme to judge it. A theme which is downloaded and loved by thousands of people is mostly the good one.

Social Media Integration

Social Media Marketing is an important part of digital marketing. That is the reason why your theme should be ready for social media. If you are selecting a theme, prefer the one which has fully integrated social media widgets.

Security

Security must be your top-most priority. But how to know whether a theme is secure are not? The easiest method is to read the reviews. Users tend to pick security issues quickly and post reviews. Furthermore, avoid themes that have no reviews or lesser reviews.

Experienced Digital Agencies

5 Factors To Consider When Choosing A Digital Marketing Partner

By | Digital Marketing, PPC, Search Engine Optimizaion, Social Media Marketing

Just having an online presence for your business is not enough. In order to reach more people, you need digital marketing services. A good digital marketing agency will help you to reach more potential customers and expands the customer base. But how to know whether a digital marketing agency is effective for your business or not? There are several factors to consider before choosing a digital marketing partner. In this blog post, we are listing top five factors.

Factor 1: Experience

Experience is one of the most important key factors. Experienced agencies usually reflect professionalism and deliver results quickly. Furthermore, they know how to handle difficulties, and fix both online and offline issues effectively. Therefore, before selecting a digital marketing agency, you need to make sure the agency has sufficient experience in your industry. Check when the agency was founded and calculate the number of years’ experience it has under its belt.

Factor 2: Quality Service

Most of the new business owners commit a common mistake by picking the least-expensive digital marketing company. Inexpensive digital marketing services are less likely to deliver the promised results. Therefore, give more importance to your business goals over the price offered. Get in contact with the ex-clients and current clients of the company and evaluate the services offered to judge the quality.

Factor 3: Core Strength

Every digital marketing firm has its own strength. Some are excellent at search engine optimization, and some are good at pay per click advertising. Always search for a company that has services you require as the core strength. For instance, if you need social media marketing services, then look for a digital marketing company, whose core strength is SMM.

Factor 4: Quality Content

Almost all the aspects of digital marketing such as SEO, SMM, PPC and Link building require quality content. Make sure the company which you are choosing as the digital marketing partner is qualified to create amazing content. Going through the case studies will reveal a lot about the content development capabilities of a firm. Here are the types of content a company should be able to create:
● Infographics
● Social media posts
● Articles
● Videos
● Pictures and many more

Factor 5: Credibility

Is the firm credible? This is one of the most important questions to ask before picking a digital marketing company. Digital marketing is a long journey, and that’s why you need to tie up with the one which is more credible. To find the credibility of a company, talk to the former clients and know their experiences. Reading online reviews is also an effective method to judge credibility.

Online marketing

How to Create SEO Friendly Content for Your Website

By | Content Creation, Content Marketing, CRO, Digital Marketing, Search Engine Optimizaion

Creating content for your website is not same as creating content for your PPT presentation. If you want to create content for your website, then you have to keep two things in mind. One, your content should add value to your visitors and convey the correct message. Two, your content should be SEO friendly. In this blog post, we are going to explain how to create SEO friendly content for your website.

 Begin With Research

No matter how expert you are in a particular field or a subject, you shouldn’t write a content without doing proper research. Research will help you to elaborate the data and widen your knowledge. Use various tools available online and find out important data such as:

  • What kind of keywords your audience use

  • Your audience’s search behaviour

  • In-depth data on the content

  • Facts supporting your content, etc.

 Focus On Introduction

While crawling your page, the search engine bots will try to understand the context of your webpage. It is best to add keywords in the introduction or at the beginning of your webpage. This makes indexing simple, clear and easy. If you read the introduction in this article, you will find that we have added, “create SEO friendly content” in it.

Use Images

Just adding images, is not going to work. Make sure you add images that are relevant to your content. Optimize the images for both readability and search engine optimization. If done right, images will make your content both enjoyable and search engine friendly. The other plus point of using images is that it makes the visitors to stick to your content for a longer time.

Make Your Content interesting

No doubt your content should add value to your visitors, but along with that you need to make it interesting. You can make the reading enjoyable in multiple ways, here are some things you need to focus on:

  • Usage of appropriate font size for heading, subheadings, body, etc.

  • Picking up the right font style

  • Highlighting important things using underline, bold, italics, etc. features

 Content Length

The ideal content length for a given content varies with respect to gener, readers, topic, type of post, etc. In case of blog posts; Google considers the lengthy ones (400 to 2000 words) as more informative, provided it should have other quality signals. It is better to stick to a word limit and keep adding content consistently.

Genuine and Distinctive Content

This is the most important aspect for your website content. Without genuine and distinctive content, you cannot succeed. The above mentioned best practices are applicable only if your content is original and unique. Google has the ability to identify the duplicated content almost instantly. Therefore, optimization of duplicated content can never make it search engine friendly

 

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Digital Marketing Services

Benefits Of Digital Marketing Over Traditional Marketing

By | Digital Marketing

Market has significantly changed over last two decades. Now people sit in their bedrooms and go through varieties of products/services and their reviews and buy them within a couple of minutes. Traditional marketing which was effective before the digital era is no longer a reliable source for marketing. For today’s digital market, you need digital marketing to reach more people. In this blog post, we will discuss the benefits of digital marketing over traditional marketing.

Less Investment & More Returns

Traditional marketing usually targets a wider audience. As a result of which, the whole process gets costly. On the other hand, digital marketing has the ability to target specific audience, which will save you a lot of money and as well as bring more sales.

Get Noticed

The goal of any marketing strategy is to get noticed. People tend to ignore traditional marketing ads such as TV ads, Radio ads, newspaper ads. This is not the case with digital marketing. A good digital marketing strategy will place your ad at the right time and right place, so that you get noticed.

Suitable For All Kinds Of Business

Traditional marketing is not suitable to all kinds of business, especially small businesses and local businesses. Digital marketing is flexible and can suit any type of business and any size of business. No matter what kind of audience you have, with the digital marketing, you can target them and reach them.

Non Interruptive

Traditional marketing ads are interruptive in nature. They are played in between movies, TV series, sports, etc. Viewers really don’t have any option other than changing the channel. This is not the case with digital marketing. Here viewers are in control; they can skip the ad.

Easy Refinement

Modifying traditional marketing campaign running on TV, radio, etc. is not an easy task. It usually takes a couple of days. On the other hand, digital marketing gives you the control in your hand. You can easily track the results and fine-tune the strategy by making adjustments for bringing better results.

Encourage Your Audience To Take Action

Traditional marketing methods do not produce the kind of engagement which digital marketing produces. Due to the absence of “call to action” option, a potential customer is not motivated to take the next step. Unlike traditional methods, digital marketing involves the call to action button. Visitors can easily visit website, landing page, sign up, call, email, etc. by clicking on a call to action button.

More Exposure

Traditional marketing methods are not capable of reaching larger population. They are limited to specific region and specific audience, whereas with the help of digital marketing, you can connect to global audience within no time. Hence, it becomes easy for you to expand your business from local level to international.

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Lead Generation

What is lead generation & What are its advantages

By | Conversion Rate Optimization, Digital Marketing, Lead Generation, Search Engine Optimizaion

Lead generation can be defined as the process of identifying and cultivating potential customers for your products and services. It plays an important role in expanding customer base. A mature SEO agency always takes lead generation into account and crafts the search engine optimization strategy. In this blog post, we are listing the advantages of lead generation for your business.

Elevated Conversion Rate

When people are looking for products or services you offer and discover your website on search engine results page then they are more likely to convert into a customer. For example, if a person has a broken sofa, he will search for “furniture repair” and tend to contact and interact with the top results. A quality lead generation process will convert these leads into customers and increase conversion rate.

Higher Customer Engagement

Customer engagement is the most important part of lead generation. Lead generation is impossible without engagement. If you fail to produce an engagement, then you will lose your potential customers to your competitors and suffer losses. Lead generation process does not let your prospects wander and leave. In fact, it engages your prospects, which often results in sales.

Improved Sales

We already discussed that a quality lead generation process engages your audience and improves conversion rates in above-mentioned points. These two facts contribute together and increase sales exponentially. The more you invest in lead generation the more sales you make. Moreover, ultimate goal of a lead generation service is to improve sales and earn revenue.

Know Your Potential Customers

Lead nurturing is a great way to learn more about your potential customers. Below are the important questions which lead generation process answers:

  • What difficulties your potential customers are facing?
  • What features or qualities they are looking for?
  • What makes them happy?
  • What makes them to trust a business? Etc.

Showcase Your Expertise

People are more likely to choose the businesses which they know and trust. When a person turns to your website for the first time, he might not know your business very well. Hence, he might not consider making the next move. Lead generation solves this problem. Lead nurturing is a great opportunity to feed all the necessary information to your prospects and establish trust and showcase your expertise.

Costs Less Than Traditional Methods Such As TV, Print, etc.

The biggest advantage of lead generation is that it is cost effective and gives high return on investment (ROI). Traditional methods target wider audience and hence consume a lot of money and efforts to produce required results. On the other hand, lead generation targets only those audience who may become your customers. This is the reason why lead generation is highly successful compared with traditional methods.

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Digital Marketing Services

The 7 Different Types Of Digital Marketing: Which Is Right For You?

By | Digital Marketing

Digital marketing is the most popular and effective type of marketing. Today, there are several types of digital marketing methods available. If you have an online presence, then it is fundamental to know the different types of digital marketing. Beginners usually find it difficult to know which one is right for them. Therefore, in this blog post, we will help you understand which type of digital marketing is right for your business.

Search Engine Optimization (SEO)

SEO is the most famous and fundamental type of digital marketing that everyone needs. If your customers use the search engine to find a business like yours then, SEO is the most basic and powerful type of digital marketing you need. Although SEO has significantly changed during this decade, basic purpose still remains the same. That is to rank higher in search engine results page.

Pay Per Click Advertising (PPC)

PPC is suitable for those businesses whose customers use a search engine to reach them. If you want to get placed in first page of search engine results page instantly, then PPC advertising is the best option. Select the right keywords. Whenever the users type those keywords, your advertisement is displayed along with organic results. As far as PPC is concerned, taking the command in your hand may turn into a costly affair. It is advisable to hire a PPC expert.

Social Media Marketing (SMM)

Social media marketing improves various aspects of your business such as brand visibility, brand loyalty, brand recognition, customer relations, website traffic, etc. In simple words; social media marketing is a complete package of benefits. If you want to expand your customer base, then social media marketing is the best option available. SMM is suitable for all the businesses, which have online presence.

Content Marketing

Search engines are always looking for good content. Most of the digital marketing methods such as SEO, SMM, etc. revolve around the good content. Content marketing is a collection of the best stuff, working in harmony. If you and your business are capable of producing a high-quality genuine content, then content marketing is something you should try.

Affiliate Marketing

In an affiliate marketing, a business owner lets someone else to do the marketing part. Here profit obtained through marketing is shared. Any website where you can track the direct sales such as B2B, Ecommerce business, etc. is suitable for affiliate marketing.

Viral Marketing

As the name indicates, Viral Marketing makes your content go viral and bring an overnight success. Viral Marketing Experts present the content in a weird, hilarious, jaw dropping or trendy manner, which catches attention of the audience. Usually, B2C customers are more suitable for this type of digital marketing.

Email Marketing

Email marketing is one of the most cost-effective methods of digital marketing that brings high return on investment. Almost all types of online business belonging to small, medium or large size can use email marketing. The main advantage of email marketing over other marketing methods is that it gives you the control over audience, time and message.

Digital Marketing Services

Importance Of Digital Marketing In Today’s Scenario

By | Content Creation, Content Marketing, Digital Marketing, Lead Generation

Today, the Internet is a boon that provides endless opportunities for your small, medium or large business. Currently, more than half of the global population uses the Internet. Experts say that in coming years above 80% of the world population will be online. Therefore, digital marketing has become an integral part of marketing. In this blog post, we will help you understand the importance of digital marketing for your business.

COST EFFECTIVE

Digital marketing is one of the most cost-effective mediums of marketing. Traditional marketing methods such as print, broadcast, etc. require a lot of money and provide limited output. On the other hand, Digital Marketing is cheap; it suits all types and sizes of business.

REACH MOBILE CONSUMERS

Mobile users are growing day by day. Currently, a large portion of adult population in UK uses smartphones. With digital marketing, you can easily target your mobile audience, and convert into your customers. Reaching mobile consumers is the key for business growth.

CONTENT CONNECTS CUSTOMERS

Digital Marketing allows you to use content to get connected with customers. The advantage of content is that it allows you to speak more and express more. Hence it an effective medium to convey a clear message and attract huge website traffic for the purpose of increasing sales.

GET HIGH ROI

Return On Investment (ROI) is an important factor in any marketing strategy. Traditional marketing methods have low return on investment and don’t suit all types and sizes of business. Where as, Digital marketing is the best method to expand customer base and gain high return on investment.

DIFFERENT TYPES OF DIGITAL MARKETING

There are different types of digital marketing available such as Search Engine Optimization (SEO), Pay Per Click Advertising (PPC), Social Media Marketing (SMM), Content Marketing, Affiliate Marketing, etc. You can choose any type of marketing depending on your business type, business size and business goals.

TAP SOCIAL MEDIA

Social media is on the rise. Right from teenagers to old aged people, everyone is on social media. You can improve the efficiency of your campaign by precisely targeting your potential customers based on their age, location and interests. Moreover, it is an effective method to improve brand visibility and brand awareness.

BUILD CREDIBILITY

Trust plays a vital role in converting a potential customer into customer. Digital Marketing strategies will help you to place your brand on first page of Search Engine Results Page (SERP). Being in the first page of Google not only establishes trust, but also increases website traffic. As the result of which, you get new customers effortlessly.

EASY TO MEASURE OUTCOMES

Results of traditional marketing strategies are difficult to measure. Without knowing detailed outcome, it is difficult to gauge the success of a campaign. This is not the case with digital marketing. Every single digital marketing tactic you use is measurable. You can do an in-depth analysis of present results and fine tune to achieve another landmark.

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SEO Marketing

Why Does SEO Take So Long to Start Working?

By | Digital Marketing, Google, Search Engine Optimizaion

One of the most important questions asked before going for search engine optimization is, how much time does it take to give results. According to the information provided in the Google Webmaster video, It usually takes four to twelve months to bring noticeable results. Yes, SEO may take a lot of time to give returns. In this post, we will help you understand why SEO takes time.

1. SEO Involves Several Tasks

Search engine optimization is not a single task. It is a collection of various time consuming tasks. Regardless of how much experience an SEO agency holds, it takes time to carry out these numerous tasks involved in SEO. Below are some important and time consuming tasks.

  • Setting up the website
  • Setting up social media accounts
  • Keyword research
  • Research on the market
  • Creation of fresh content
  • Research on competitors

2. Link Building Is Time Consuming

When it comes to link building, quality always beats quantity. Although there are methods to obtain multiple links quickly, but it is risky. Too many links within a short period of time may trigger Google penalty, and make things worse. Google understands quality link building takes time. That’s why link building is done naturally and gradually, keeping quality in mind.

3. Web Isn’t Static

Web is a place which never remains same. It keeps changing. Evolving search engine strategies to adapt these changes is a time-consuming process. Below are the examples of things, which keep changing.

  • Competitors
  • Google Algorithm
  • Behaviour of the Internet users
  • Online market

4. Tough Competition

Ultimate goal of competitors is same as that of yours. Beating competitors is an important aspect of search engine optimization. What if you are a newcomer, and your competitor has an online presence since a decade? It is not easy to beat experienced competitors, since they have greater credibility, quality links and established online presence. Obviously, it takes time if your competitors are strong.

5. Content Creation Takes Time

 Google prioritizes the websites that are improved and updated regularly. Hence creating genuine content improves search engine optimization. This is the reason why blogs have become popular. It allows to add content regularly. Creating fresh content with optimal keyword density is time consuming. You might think of uploading bulk content; it doesn’t work because Google prefers the website that adds content frequently.

6. Crawling Isn’t Spontaneous

 Crawling is the process of discovering new and updated pages to index. This is done by Google Bots. Google doesn’t track your website all the time. Google Bots wandering in the Internet for inspection of websites may not return to your website for a while. Consequently, Google may notice the changes done on your website after some time, which may delay results.

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