Category

Conversion Rate Optimization

Google Analytics

Google Analytics and its widespread uses

By | Conversion Rate Optimization, Google, Google Analytics

A website is an instance of an organization that is represented on the internet for making a stand. This can be attained by fully keeping your website on track by analyzing every detail in your website from content to quality of the market.

Google Analytics is a free website analysis service of Google. Google Analytics helps you analyze the number of users that visit your website, their origin of visit, use of your website for them and even the area from which they visit. These data help you analyze the platform for online marketing of your website.
Google analytics is made possible by simply tracking the data by inserting a tracking code in your website, this will help you obtain optimum data and analyze it for future references.

Google analytics tracks data via a java code which has to be included in every page of the website; thereby the user’s activity information is collected in a database. The code also sets a cookie on each visitor’s computer, which provides anonymous information to create user profiles.

Uses of Google analytics for better website content:

  • To Collect Information of the best online campaign bringing Traffic:

Online campaign for marketing can be done in a variety of different methods. The basic formats are via E-mail, Social media marketing, interconnecting link, lead generation etc. out of these, it is vital to find out which is the best method that attracts more traffic to your website. Knowing this would give you an upper hand by which you can update your marketing techniques on the best platform.

  • To Identify the best and worst content in your page:

You can now determine which content in your website has many readers eagerly staying on the page without bouncing off. With the help of Site content-tracking information, you can identify those pages on which the visitors stay the longest with minimal bounce rates. Once this content is recognized, you can reciprocate the likeness of that content on to the other pages and become optimized. Similarly, you can identify the worst content in your page by analyzing the number of people leaving your website at a particular page and you can take steps accordingly to bring them back.

  • To Pinpoint specific searches made by visitors on your website:

Keyword presence is a mandatory function already available in your website. However, some visitors leave your page after failing to find certain specific things. You can now find out what they are by tracking their search results. If visitors refined their search and continued in your website, it implies they found out what they needed. This might not be the case every time, with the help of Site Search function, you can know about the content that was unavailable in your page that the readers searched for.  This will give you a better idea on the pages that need more specific information.

  • To determine the compatibility of E-commerce websites:

In every e-commerce website, there will be a multi-level check out process which needs to be evaluated constantly to verify the interest rate of customers. For example, if the customer gives up at the payment page, it means that the page is not yet customer friendly and is complicated for use. This will in turn help you update your page and test it again. If people leave before confirming their order, it means there is something wrong with the product’s price or reviews. This will pinpoint your area for improvement. This can be done by using the Goal Funnel function available. Fixing these issues can eventually lead to more sales.

Conversion Rate Optimization

Best Practices For Conversion Rate Optimization

By | Conversion Rate Optimization, CRO

Just bringing the people on your website shouldn’t be your ultimate goal. Yes, bringing traffic is an extremely important part of digital marketing. But the ultimate goal of any business should be of doing more sales. For that you need to convert your visitors into customers, and that cannot be possible without conversion rate optimization. Therefore, today, we are presenting effective best practices for conversion rate optimization.

 Keep Form Fields To Minimum

 Having many form fields may reduce your work but at a huge cost. No one likes to fill the forms. Customers may abandon your site, which may become a major cause for your low conversion rate. So, get rid of unnecessary form fields and keep its number to the minimum.

 Feed Answers To The Shoppers Quickly

 People who prefer online shopping expect to get the work done quickly. They come across many questions before making a purchase. Having FAQ’s on your website is not a bad idea. It quickly answers almost all the customer queries. Moreover, it also saves your time spent on answering queries.

 Optimize Page Load Times

 Well, nobody wishes to browse through a website which takes a lot of time to load. In fact, most of the people expect a website to load within a couple of seconds. Even a delay of a second can raise bounce rate. If you want your visitors to convert, then you need to optimize your website to load and respond quickly.

 Write Impactful Content

 Along with the design, content also plays an important role in improving the conversion rate. Research your audience and know their browsing behaviour. Write content with an intent to convert visitors into customers. Make sure your website and your content both guide your visitors correctly and lead them to the purchase.

Use Call To Action Smartly

CTA or call to action button encourages your customers to take specific actions such as sign up, call, register, get a quote, make an enquiry, etc. Use CTA buttons in appropriate places. In addition to that, use a colour contraction, which makes your CTA button attractive and easily noticeable.

Check The Browser Compatibility

Gone are the days when people used to depend on one or two browsers. Today, there are several browsers available. A user may use any browser to reach your site. Make sure your website is compatible with at least popular browsers. Perform tests regularly and fix the issues then and there.

Add Clear Headlines

This is the last but the most important point, which website owners tend to ignore. The first thing which users notice in your website or landing page is the headlines. Adding clear and simple headlines will not only convey the right message but also improve the conversion rate.

Do you want more traffic?

Get in contact with our team to chat about what we can do for your brand today.






Digital Marketing Services

Ten Effective Ways To Drive Traffic To Your Websites

By | Content Marketing, Conversion Rate Optimization, Search Engine Optimizaion, Web design, Website

Why do we create websites? Why do we spend money on digital marketing? The sole reason is to bring maximum people to our website to increase sales. There are many methods or ways to increase incoming traffic to your website. In this article, we are listing ten effective ways to drive traffic to your website.

1. Begin With SEO

Let’s start with the most fundamental method that is search engine optimization (SEO). Here you optimize your webpages to rank them higher in search engine results page. This includes many things such as creating high-quality content, keyword optimization, link building, etc.

2. Social Media Posting

Post blog articles and other content that add value to your users on social media platforms using suitable hashtags. This will attract new customers to your website. The other advantage of social media posting is that it improves brand loyalty and brand recognition.

3. Go For Email Marketing

Email marketing is the best way to stay in touch with your existing as well as probable customers and also to bring them to your website. Don’t always try to sell your products and services. Instead, provide useful information, links to blogs posts, offers, etc. In addition to that emphasize email subject lines.

4. Run Online Advertisements

The easiest and quickest way to get people on your website is by online advertising. Here are some popular methods for online advertisements:

  • Social media advertisements
  • Display advertisements
  • Pay Per Click, etc.

5. Guest Blogging

Guest blogging is another effective method to drive traffic to your website. Make sure that you create relevant content and do guest blogging keeping audience in mind. There is no point in attracting audience, which isn’t relevant to your business.

6. Target Long Tail Keywords

Since short tail keywords have more competition, it is not easy to rank them on search engine. Long tail keywords are less competitive. And moreover, it is easy to get ranked on search engine’s first page for long tail keywords. In addition to that, voice to text like features are encouraging users to use more specific phrases.

7. Widen Your Online Presence

Have a presence on online groups that are closely related to you business and community. Participate in conversations, answer peoples’ queries, comment on social media posts, etc. The more you are active, the more web traffic you earn.

8. Get Listed

One of the easiest methods to gain traffic is by getting listed in review sites and online directories. So getting positive reviews will establish a strong online reputation, which will lead to increased traffic to your website that converts.

9. Make Use Of Landing Pages

Attract your customers with super offers and create a landing page relevant to your offers. Offers may be anything such as free trial for a week, free sign-up, discount codes, etc. Landing pages is a great way to bring huge traffic to your website almost instantly.

10. Catch Attention Through Headlines

Headline is the most important aspect of your content. It is the first thing which people notice and decide whether to read the content or not. So make sure your headlines are irresistible and are able to gain people’s attention. That is where the whole thing depends on.

Do you want more traffic?

Get in contact with our team to chat about what we can do for your brand today.






Lead Generation

What is lead generation & What are its advantages

By | Conversion Rate Optimization, Digital Marketing, Lead Generation, Search Engine Optimizaion

Lead generation can be defined as the process of identifying and cultivating potential customers for your products and services. It plays an important role in expanding customer base. A mature SEO agency always takes lead generation into account and crafts the search engine optimization strategy. In this blog post, we are listing the advantages of lead generation for your business.

Elevated Conversion Rate

When people are looking for products or services you offer and discover your website on search engine results page then they are more likely to convert into a customer. For example, if a person has a broken sofa, he will search for “furniture repair” and tend to contact and interact with the top results. A quality lead generation process will convert these leads into customers and increase conversion rate.

Higher Customer Engagement

Customer engagement is the most important part of lead generation. Lead generation is impossible without engagement. If you fail to produce an engagement, then you will lose your potential customers to your competitors and suffer losses. Lead generation process does not let your prospects wander and leave. In fact, it engages your prospects, which often results in sales.

Improved Sales

We already discussed that a quality lead generation process engages your audience and improves conversion rates in above-mentioned points. These two facts contribute together and increase sales exponentially. The more you invest in lead generation the more sales you make. Moreover, ultimate goal of a lead generation service is to improve sales and earn revenue.

Know Your Potential Customers

Lead nurturing is a great way to learn more about your potential customers. Below are the important questions which lead generation process answers:

  • What difficulties your potential customers are facing?
  • What features or qualities they are looking for?
  • What makes them happy?
  • What makes them to trust a business? Etc.

Showcase Your Expertise

People are more likely to choose the businesses which they know and trust. When a person turns to your website for the first time, he might not know your business very well. Hence, he might not consider making the next move. Lead generation solves this problem. Lead nurturing is a great opportunity to feed all the necessary information to your prospects and establish trust and showcase your expertise.

Costs Less Than Traditional Methods Such As TV, Print, etc.

The biggest advantage of lead generation is that it is cost effective and gives high return on investment (ROI). Traditional methods target wider audience and hence consume a lot of money and efforts to produce required results. On the other hand, lead generation targets only those audience who may become your customers. This is the reason why lead generation is highly successful compared with traditional methods.

Do you want more traffic?

Get in contact with our team to chat about what we can do for your brand today.






Keyword Research

Simple and Effective Keyword Research Tips

By | Conversion Rate Optimization, Keyword Research, Local SEO, Search Engine Optimizaion, SEO & PPC

Keyword research is an important part of search engine optimization (SEO). An effective SEO strategy and as well as a PPC campaign begins with the keyword research. If done right, keyword research will help you discover the right keywords that your potential customers use to reach a business like yours. Today, we are presenting some simple and effective keyword research tips that you need to keep in mind.

Identify Your Customers

A keyword research should always begin with customer identification. You should have a good understanding of your customers and their traits. That will make it easy for you to understand and list the different types of keywords or keyword combinations that your customers use to reach your products and services. Focus more on those keywords that have the buyer intent. For example, if a person search for “Samsung Galaxy On7 Nxt 32GB features,” then he is more likely to buy it. Here the key is to target those people who have an intent to buy your products and services.

Evaluate The Keywords

Once you know who your customers are and what they are looking for, you can begin the keyword research. There are many paid as well as free keyword research tools available on the Internet that can do a pretty good job. These tools will help you to discover relevant keywords and their variations. Also, you can inspect the competition over the specific keywords. Ranking your website on Google’s first page for the keywords that bring an extremely low website traffic is of no use. You should select those keywords that have high search volume and less competition.

Study Your Competitors’ High-Performance Keywords

In search engine optimization, the ultimate aim is to rank better than your competitors. Before you begin, you should have a clear idea about who your competitors are and what keywords they are aiming to rank for. There are tools available on the Internet that makes this job easy for you. SEMrush’s Position Tracker is one of the effective tools that help you to analyze your ranking for a particular keyword vs. your competitors. With the variety of tools available, you can easily discover which keywords are working for your competitors.

Add The Keywords In The Correct Places

When it comes to keyword optimization, the place where a keyword is added matters. Beginners usually tend to optimize the homepage with keywords and skip the rest of the web pages. Each and every page of your website where content is present is an opportunity to optimize it with relevant keywords. Include keywords in meta titles, descriptions, heading on the page and the content below the heading. Keep the content relevant to the keywords and make sure that keywords fit with the content very well without spoiling the readability.

Do you want more traffic?

Get in contact with our team to chat about what we can do for your brand today.