A website is an instance of an organization that is represented on the internet for making a stand. This can be attained by fully keeping your website on track by analyzing every detail in your website from content to quality of the market.
Google Analytics is a free website analysis service of Google. Google Analytics helps you analyze the number of users that visit your website, their origin of visit, use of your website for them and even the area from which they visit. These data help you analyze the platform for online marketing of your website.
Google analytics is made possible by simply tracking the data by inserting a tracking code in your website, this will help you obtain optimum data and analyze it for future references.
Google analytics tracks data via a java code which has to be included in every page of the website; thereby the user’s activity information is collected in a database. The code also sets a cookie on each visitor’s computer, which provides anonymous information to create user profiles.
Uses of Google analytics for better website content:
- To Collect Information of the best online campaign bringing Traffic:
Online campaign for marketing can be done in a variety of different methods. The basic formats are via E-mail, Social media marketing, interconnecting link, lead generation etc. out of these, it is vital to find out which is the best method that attracts more traffic to your website. Knowing this would give you an upper hand by which you can update your marketing techniques on the best platform.
- To Identify the best and worst content in your page:
You can now determine which content in your website has many readers eagerly staying on the page without bouncing off. With the help of Site content-tracking information, you can identify those pages on which the visitors stay the longest with minimal bounce rates. Once this content is recognized, you can reciprocate the likeness of that content on to the other pages and become optimized. Similarly, you can identify the worst content in your page by analyzing the number of people leaving your website at a particular page and you can take steps accordingly to bring them back.
- To Pinpoint specific searches made by visitors on your website:
Keyword presence is a mandatory function already available in your website. However, some visitors leave your page after failing to find certain specific things. You can now find out what they are by tracking their search results. If visitors refined their search and continued in your website, it implies they found out what they needed. This might not be the case every time, with the help of Site Search function, you can know about the content that was unavailable in your page that the readers searched for. This will give you a better idea on the pages that need more specific information.
- To determine the compatibility of E-commerce websites:
In every e-commerce website, there will be a multi-level check out process which needs to be evaluated constantly to verify the interest rate of customers. For example, if the customer gives up at the payment page, it means that the page is not yet customer friendly and is complicated for use. This will in turn help you update your page and test it again. If people leave before confirming their order, it means there is something wrong with the product’s price or reviews. This will pinpoint your area for improvement. This can be done by using the Goal Funnel function available. Fixing these issues can eventually lead to more sales.