Category

CRO

Online marketing

How to Create SEO Friendly Content for Your Website

By | Content Creation, Content Marketing, CRO, Digital Marketing, Search Engine Optimizaion

Creating content for your website is not same as creating content for your PPT presentation. If you want to create content for your website, then you have to keep two things in mind. One, your content should add value to your visitors and convey the correct message. Two, your content should be SEO friendly. In this blog post, we are going to explain how to create SEO friendly content for your website.

 Begin With Research

No matter how expert you are in a particular field or a subject, you shouldn’t write a content without doing proper research. Research will help you to elaborate the data and widen your knowledge. Use various tools available online and find out important data such as:

  • What kind of keywords your audience use

  • Your audience’s search behaviour

  • In-depth data on the content

  • Facts supporting your content, etc.

 Focus On Introduction

While crawling your page, the search engine bots will try to understand the context of your webpage. It is best to add keywords in the introduction or at the beginning of your webpage. This makes indexing simple, clear and easy. If you read the introduction in this article, you will find that we have added, “create SEO friendly content” in it.

Use Images

Just adding images, is not going to work. Make sure you add images that are relevant to your content. Optimize the images for both readability and search engine optimization. If done right, images will make your content both enjoyable and search engine friendly. The other plus point of using images is that it makes the visitors to stick to your content for a longer time.

Make Your Content interesting

No doubt your content should add value to your visitors, but along with that you need to make it interesting. You can make the reading enjoyable in multiple ways, here are some things you need to focus on:

  • Usage of appropriate font size for heading, subheadings, body, etc.

  • Picking up the right font style

  • Highlighting important things using underline, bold, italics, etc. features

 Content Length

The ideal content length for a given content varies with respect to gener, readers, topic, type of post, etc. In case of blog posts; Google considers the lengthy ones (400 to 2000 words) as more informative, provided it should have other quality signals. It is better to stick to a word limit and keep adding content consistently.

Genuine and Distinctive Content

This is the most important aspect for your website content. Without genuine and distinctive content, you cannot succeed. The above mentioned best practices are applicable only if your content is original and unique. Google has the ability to identify the duplicated content almost instantly. Therefore, optimization of duplicated content can never make it search engine friendly

 

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Get in contact with our team to chat about what we can do for your brand today.






Conversion Rate Optimization

Best Practices For Conversion Rate Optimization

By | Conversion Rate Optimization, CRO

Just bringing the people on your website shouldn’t be your ultimate goal. Yes, bringing traffic is an extremely important part of digital marketing. But the ultimate goal of any business should be of doing more sales. For that you need to convert your visitors into customers, and that cannot be possible without conversion rate optimization. Therefore, today, we are presenting effective best practices for conversion rate optimization.

 Keep Form Fields To Minimum

 Having many form fields may reduce your work but at a huge cost. No one likes to fill the forms. Customers may abandon your site, which may become a major cause for your low conversion rate. So, get rid of unnecessary form fields and keep its number to the minimum.

 Feed Answers To The Shoppers Quickly

 People who prefer online shopping expect to get the work done quickly. They come across many questions before making a purchase. Having FAQ’s on your website is not a bad idea. It quickly answers almost all the customer queries. Moreover, it also saves your time spent on answering queries.

 Optimize Page Load Times

 Well, nobody wishes to browse through a website which takes a lot of time to load. In fact, most of the people expect a website to load within a couple of seconds. Even a delay of a second can raise bounce rate. If you want your visitors to convert, then you need to optimize your website to load and respond quickly.

 Write Impactful Content

 Along with the design, content also plays an important role in improving the conversion rate. Research your audience and know their browsing behaviour. Write content with an intent to convert visitors into customers. Make sure your website and your content both guide your visitors correctly and lead them to the purchase.

Use Call To Action Smartly

CTA or call to action button encourages your customers to take specific actions such as sign up, call, register, get a quote, make an enquiry, etc. Use CTA buttons in appropriate places. In addition to that, use a colour contraction, which makes your CTA button attractive and easily noticeable.

Check The Browser Compatibility

Gone are the days when people used to depend on one or two browsers. Today, there are several browsers available. A user may use any browser to reach your site. Make sure your website is compatible with at least popular browsers. Perform tests regularly and fix the issues then and there.

Add Clear Headlines

This is the last but the most important point, which website owners tend to ignore. The first thing which users notice in your website or landing page is the headlines. Adding clear and simple headlines will not only convey the right message but also improve the conversion rate.

Do you want more traffic?

Get in contact with our team to chat about what we can do for your brand today.