Category

Web design

Digital Marketing Services

Ten Effective Ways To Drive Traffic To Your Websites

By | Content Marketing, Conversion Rate Optimization, Search Engine Optimizaion, Web design, Website

Why do we create websites? Why do we spend money on digital marketing? The sole reason is to bring maximum people to our website to increase sales. There are many methods or ways to increase incoming traffic to your website. In this article, we are listing ten effective ways to drive traffic to your website.

1. Begin With SEO

Let’s start with the most fundamental method that is search engine optimization (SEO). Here you optimize your webpages to rank them higher in search engine results page. This includes many things such as creating high-quality content, keyword optimization, link building, etc.

2. Social Media Posting

Post blog articles and other content that add value to your users on social media platforms using suitable hashtags. This will attract new customers to your website. The other advantage of social media posting is that it improves brand loyalty and brand recognition.

3. Go For Email Marketing

Email marketing is the best way to stay in touch with your existing as well as probable customers and also to bring them to your website. Don’t always try to sell your products and services. Instead, provide useful information, links to blogs posts, offers, etc. In addition to that emphasize email subject lines.

4. Run Online Advertisements

The easiest and quickest way to get people on your website is by online advertising. Here are some popular methods for online advertisements:

  • Social media advertisements
  • Display advertisements
  • Pay Per Click, etc.

5. Guest Blogging

Guest blogging is another effective method to drive traffic to your website. Make sure that you create relevant content and do guest blogging keeping audience in mind. There is no point in attracting audience, which isn’t relevant to your business.

6. Target Long Tail Keywords

Since short tail keywords have more competition, it is not easy to rank them on search engine. Long tail keywords are less competitive. And moreover, it is easy to get ranked on search engine’s first page for long tail keywords. In addition to that, voice to text like features are encouraging users to use more specific phrases.

7. Widen Your Online Presence

Have a presence on online groups that are closely related to you business and community. Participate in conversations, answer peoples’ queries, comment on social media posts, etc. The more you are active, the more web traffic you earn.

8. Get Listed

One of the easiest methods to gain traffic is by getting listed in review sites and online directories. So getting positive reviews will establish a strong online reputation, which will lead to increased traffic to your website that converts.

9. Make Use Of Landing Pages

Attract your customers with super offers and create a landing page relevant to your offers. Offers may be anything such as free trial for a week, free sign-up, discount codes, etc. Landing pages is a great way to bring huge traffic to your website almost instantly.

10. Catch Attention Through Headlines

Headline is the most important aspect of your content. It is the first thing which people notice and decide whether to read the content or not. So make sure your headlines are irresistible and are able to gain people’s attention. That is where the whole thing depends on.

Do you want more traffic?

Get in contact with our team to chat about what we can do for your brand today.






Mobile Friendly SEO

Things You Need To Know About Google’s Mobile-Friendly Update

By | Google, Web design, Website

Google keeps updating its algorithm to bring better and relevant results for the search queries. On 21st April 2015, Google rolled out the mobile-friendly update. It is one of the major updates in this decade. The prime purpose of this update is to make Mobile Internet surfing easy and effortless. Here are the things you need to know about Google’s mobile-friendly update.

Why Mobile-Friendly Update Was Necessary

In the recent years, Mobile Internet users have exponentially increased. Today, more than 50% of Internet traffic comes from mobile phones, and it is expected to increase further. To make the Internet surfing more user-friendly, it is essential to make the websites mobile-friendly. Hence, Google’s mobile-friendly update was necessary to serve this purpose.

Changes That Google Brought To Its Algorithm

Google has updated its algorithm so that the search results should lead to content that is easily readable across all mobile phones. After the Mobile-Friendly Update, here are the qualities your website needs to have to rank well:

● Screen-Friendly: Content on a website should have fluid characteristics. That is the content should fit across various screen sizes.
● Easy To View: There should be no necessity of zooming-in, zooming-out or horizontal scrolling to view the entire page.
● Easy To Tap: Links and other elements in the website should be easy to tap.
● Scalable Fonts: Website should include fonts that scale for easier reading across all devices.
● Free From Flash Like Technologies. Etc.

Google’s Mobile-Friendly Update:

● Does not affect search ranking on desktops.
● Solely affects search ranking on mobile phones.
● Applies to individual pages, not the entire website.
● Affects search results for all languages equally.

How To Find Out Whether Your Site Is Mobile-Friendly or Not?

You can test individual mobile pages with the help of Mobile-Friendly Test. You can also find out status of the full website via Mobile usability report in webmaster tools. Nonmobile-friendly pages of your website results in reduction of web traffic, as Google prioritizes mobile-friendly sites over nonmobile-friendly sites.

 Impact Of Google’s Mobile-Friendly Update

After the update, mobile friendliness has become a ranking signal. Google’s Mobile-Friendly Update can bring positive or negative impact to your website depending on whether your web pages are mobile-friendly or not. The mobile-friendly website will have a better search engine ranking over the websites that aren’t mobile-friendly. Although it is important for a website to be mobile-friendly, but it is not the only criteria. A website should obviously have fresh, original and high-quality content.

What If Your Website Fails Mobile-Friendly Test?

Failing mobile-friendly test will definitely have a negative impact on website traffic and online visibility. Recommendations provided post Mobile-Friendly Test can do a pretty good job in optimizing your website for mobiles. With these recommendations or suggestions, you can easily fix mobile usability issues and errors across the site. Lack of responsive web design has been the major and the most popular reason to fail this test. It can be fixed only if the website is rebuilt.

Do you want more traffic?

Get in contact with our team to chat about what we can do for your brand today.






Website Optimization

Top Ten Practices of Perfectly Optimized Websites

By | Content Marketing, Digital Marketing, Search Engine Optimizaion, Web design, Website

A website is a front door of your company, organization or business. Today, we have a wide range of approaches to build a quality website, but the key characteristics of a good website always remain same. If you are planning to build a new website, or working on an existing site to make it better, then here are the top ten features of a good website to emphasize.

1. Genuine and Quality Content

The ultimate goal of any search engine is to present unique, original and relevant content to the web surfers. Although fresh content gives you more visibility, but that should not be the only thing to focus on. Your content should be able to do below tasks:
● Answer visitors’ questions
● Feed all the necessary information
● Build trust
● Engage audience
● Make a visitor to take action

2. Rapidity

There are many online tools available to test speed of your website. Nobody likes a website which takes more time to load and respond. Slow speed makes a visitor to hit back button. A website which loads within a couple of seconds not only enhances usability, but also search engine ranking.

3. Search Engine Optimized

SEO stands for Search Engine Optimization. It is a technique, which helps you to achieve a higher rank for a particular search query of a web surfer. A website with great content is useless, if no one can find it. A search engine optimized site reaches more people and brings huge traffic.

4. Browser Friendly

There are several browsers available for various devices and operating systems. A website should be compatible with all browsers or at least with popular ones such as Google Chrome, Firefox, Opera, UC, Safari, Internet Explorer etc. A website which isn’t browser-friendly, may not work properly with some browsers and damage user experience.

5. Relevant Appearance

Your website should have relevant appearance, so that your audience can relate to it. For example, a website which provides the live cricket scores should smartly be decorated with former players, cricket grounds, trophies, winning moments, cricket tools, etc., so that a visitor connects with your website and a bond is established.

6. Screen Friendly

Today, the Internet can be accessed through the help of various devices such as mobiles, tablets, laptops and desktops. Each one of them comes with their own screen sizes. Your website should fit across these screen sizes. A website which isn’t screen-friendly makes visitors to scroll horizontally or zoom-in/zoom-out and spoil the user experience.

7. Seamless Navigation

Easy navigation takes a user to the desired places across your website and fulfills his or her needs. The attention span of a website visitor is extremely low. If visitors experience difficulty or confusion to find something, then they might exit your site quickly. Keep the navigation confusion-free and as simple as possible.

8. Social Media Sharing Feature

No doubt, search engine optimization is the best, but solely depending on it is not a good idea. A plugin for social media sharing can drive huge traffic to your website, especially if you have good products, blogs, research data, infographics, etc.

9. Secure

Web surfers are very much concerned about security. Make sure you follow all the guidelines to meet industry standards and ensure optimum security. Use encryption to protect and secure vital data such as passwords. A secure site builds trust and confidence of visitors.

10. Clear CTA

CTA stands for call to action. Terminal goal of any business/organization/company is to make a visitor to take the desired action. Keep easy, simple call to action buttons in appropriate places. At the end of page, it is a good practice to point a user to something useful such as:
● Request a quote
● Download
● Visit
● Share
● Become a member, etc.

Have a Project in Mind?

Get in contact with our team to chat about what we can do for your brand today.






Responsive web design

8 Essential Benefits of A Responsive Web Design

By | Content Marketing, Search Engine Optimizaion, Web design, Website

Responsive web design is an approach to web design, which makes web pages look good on all devices. It is achieved by shrinking, enlarging, hiding or moving the content of a web page with the help of CSS and HTML to fit across all screens.

In recent years, an upsurge in worldwide smartphone users is noticed. Today, 57% of traffic comes from mobiles and tablets, and it is expected to increase further. Therefore, quality of being responsive has become indispensable for any website. Below are the advantages of a responsive web design.

1. Seamless User Experience
The prime goal of any website owner should be of providing a smooth, uninterrupted and optimal user experience. It is for this reason Google recommends responsive web design. A responsive web design gives a choice for your users to experience your website through any device.

2. Save Money & Time
Creating two versions of your website for desktop and smartphone users can be expensive and time consuming. The content of responsive website acts like fluid, it can easily fit across all screen sizes. Having one single website for all devices, can save money and time.

3. Easy & Cost-Effective Maintenance
Having two versions of your website for desktop and mobile users is a costly affair. You have to run search engine optimization for each version separately. With a responsive web design, you have just one website that you have to take care of. Obviously, maintaining one website is much easier than maintaining two.

4. Google Friendly
Google recommends responsive web design. It has already claimed that responsive web design will have a positive impact on search rankings on mobile devices. Where as, running multiple versions of your website is not search engine friendly. Same content in all versions can give rise to the problem of content duplication.

5. Lower Bounce Rate
Bounce Rate is a key factor, which tells the search engine, whether a website is providing quality content and user friendly experience to the visitors. A responsive website provides excellent user experience and makes a visitor stick to your website for a longer time and keeps the bounce rate to the minimum.

6. Quicker Page Loading
Who doesn’t like to have faster web pages? Page loading time is not only important for the visitors, but also for search engine ranking. Responsive web design decreases the time taken by a web page to load, especially for mobiles and tablets and further enhances browsing experience.

7. Improved SEO
Responsive web design compliment your search engine optimization strategy. Along with quality content, responsive web design also plays an important role in SEO. Improved backlink profile, reduced bounce rate and quicker loading, translate into greater visibility.

8. Avoid Duplicate Content Penalties
Having similar content on mobile version and desktop version of your website can get you penalized by Google algorithms and hurt your search engine ranking. With a responsive website, you can avoid content duplication penalties.

Conclusion:
A responsive web design provides numerous other benefits. We have listed the most important ones. It is not sensible for any business to ignore rapidly increasing mobile audience. Therefore, start reaping benefits of a responsive web design from your next website redesign.

Have a project in Mind?

Get in contact with our team to chat about what we can do for your brand today.






Need a Website

10 Reasons Why Your Business Needs A Website

By | Web design, Website, WordPress Website

From asking route to a stranger to using google maps, we have come a long way. Market is no longer same it used to be. Over a period of time market has changed into a digital market. In today’s digital market your business has a need for a website. Below are the top 10 reasons.

1. Your business will be available 24×7

Unlike traditional 10 am to 9 pm, your business will be available to your customers round the clock, seven days a week. Even when you are off from work, your website will be working for you giving a better accessibility to the customer.

2. Improves the ease of doing business

A website for your business makes it easy for your customers and for you to do business. They are just a few clicks away from knowing and buying your products and services.

3. Saves time

Customers can visit your website and know everything about your products and services without visiting your store and without calling you. They can also see the pictures of products and services you provide just sitting in their home.

4. Greater freedom to express

A website helps you to express your business in detail to your customers. This is not possible with TV, newspaper advertisement where there are space and time restrictions. It helps you to establish a better relationship with customers.

5. Get connected with your customers.

Your website can send latest updates such as new arrivals, the discount of the day, festival offers to customers via email and phone text. You can also take feedback from previous experience and suggestions for upcoming events.

6. Get noticed

Your website will be listed by search engines when someone searches for the things you sell. Anybody in the world can login to your website and know about your business. That gives a greater exposure to your business.

7. Build credibility

A professional website adds credibility to new clients. Your business history and past statistics help new clients to build trust, which is a base to do any business.

8. Cost effective

Building a website is cost-effective compared to other methods of promoting your business such as TV and newspaper advertisements. With less money input you get various online marketing benefits.

9. Get a great start for your new launches

Imagine, you have to launch a new product or service. Having a website makes your job easy. You can introduce your new product/service in your website and make your existing customers and website visitors aware well before the launch. Basically helps you to create Buzz.

10. It is Easy

It is not hard or complicated to own a website as many of us may think. But in reality, it is a lot more easier, simple and doesn’t take much time either.

Have a Project in Mind?

Get in contact with our team to chat about what we can do for your brand today.






WordPress Website

Top 10 Reasons To Use WordPress For Your New Website

By | Web design, WordPress Website

From a blogging software to the most popular content management system (CMS), WordPress has emerged to be the best. Currently, as much as 29% of the web uses WordPress. If you are looking forward to create a new website, here are the top 10 reasons to use WordPress.

1. Costs zero

WordPress is an open-source software. Ever since its inception, thousands of developers across the globe have contributed and are contributing to make it the best. With just few clicks, you can install WordPress for free without any hidden charges.

2. WordPress is simple and easy to use

WordPress is beginner-friendly, simple and easy to use. Today if WordPress is extremely popular, then it’s because of these quantities. You need not be a tech expert to use WordPress. All you need is a computer and internet access.

3. SEO gets easier

In digital marketing, SEO has great significance. Search engines favour WordPress because it has a clean and uncomplicated code. Several SEO plugins provided by WordPress make it easy to optimize your website. That’s why WordPress websites in general have higher search engine ranking.

4. Plugins

WordPress is known for plugins. With WordPress, you can explore and choose between wide ranges of plugins required for your site functionality. You can do all this without knowing how to code. Just go to WordPress plugin directory and install the required plugin with a single click. Simple, isn’t it?

5. Safe and invulnerable to threats

WordPress is highly safe and secure, all you need to do is keep updating to get the new version. The core system of WordPress is regularly updated to ensure the security of the site. Security updates can be installed via one-click direct links provided by WordPress.

6. Built-In blogging feature

Websites which are created with WordPress have a built-in blogging feature. A blog helps you to do content marketing to increase brand awareness, expand customer base and engage your online community. Furthermore, enabling a comment feature helps your audience to interact and connect with your business.

7. Create multi-language sites

Do you have a global business and want to duplicate your website in local languages for all your branches? WordPress sites are easy to duplicate in other languages. WordPress supports more than 150 languages.

8. Responsive mobile sites

Mobile phone internet users are rapidly increasing year by year. This year, out of total global online traffic, mobile phone traffic holds the share of 52.64%. WordPress sites automatically adjust the layout to available screen size and make it smooth and user-friendly.

9. WordPress is highly versatile

With WordPress, you can create any type of website, for example, business website, e-commerce website, online communities, Question and answer website, auction website, institutional website, blogs, business directory, podcasting website, etc.

10. WordPress adds new features regularly

WordPress is updated frequently with advancements and new attributes, so that web development becomes much easier and simpler. Keep updating WordPress with a click of a button.

Do you want more traffic?

Get in contact with our team to chat about what we can do for your brand today.