Category

WordPress Website

Google Webmaster Tools

How to add your Website to Google Webmaster Tools / Search Console

By | Google, Website, WordPress Website

Google Webmaster was later changed to Search Console by Google, and they are used to maintain and monitor your website existence in the Google Search Results.

To rank your site in Google Search Results, it’s not mandatory to sign up for a Search Console but doing so will help you in understanding every update on your website. You will be able to know how Google is looking for your site as well as how it optimize them in the search results in a legitimate way.

 Who can make use of Search Console?

Business owners, SEO Specialists, Digital Marketer, Site Administrator, App Developer, Web Developer, etc.

Why use Search Console?

  • To check out whether your site is getting accessed on Google Search Results.
  • Submit new content for fast and immediate crawling.
  • To remove content that you need not show them in the search results.
  • To know the visual engagement
  • Maintaining your site from every aspect from search performance to significant disruption.
  • To resolve any spam issues or malware on your site when found.

What URL should you use on the Website Property?

helps in recording the date only for the https version of your site, in this case, you need to add HTTP and https as two single versions to the search console.

How to Add your website to Google Search Console?

Proceed below to find out the simple steps through which you can add your website to the Search Console.

  1. You need to have a Google Account to sign up for a Search Console. If you do not have then first create a Gmail Account to proceed further.
  1. Once after creating a Google account, visit Search Console page and sign into your Google Account.
  1. Click on the Add a Property (red button) to add your site to the search console.
  1. You need to type your site URL into the box and then click on the Add button in blue color for further steps.
  1. You will get a new dialog up, click on the Alternate Methods and select the HTML Tag, copy the code.
  1. Go to your WordPress website, log in and choose the SEO from the Menu option on the left-hand side of your Dashboard.
  1. Click on the SEO to expand them for the options, choose general and click on the webmaster tools from the dialog box.
  1. You will find Google Verification code under Webmaster tools, paste the copied code from the Webmaster tools and click on save changes.
  1. Click verify on the Search Console once you have made the changes in your SEO part.

Yay! You have added your website to the Google Search Console now.

WordPress SEO Plugins

5 Free SEO plugins for WordPress Optimization

By | Search Engine Optimizaion, WordPress Website

WordPress is the most popular website management system used by over 60 million websites in the world. Owing to its efficiency in open-source content management, WordPress is opted by most organizations for better blog management. It is quite easy to set up a website on WordPress and has many different plugins for different website needs.
Search Engine Optimization is the major traffic attracter to your website. Hence it is very important to set up a WordPress website with the best SEO plugin.A WordPress plugin has various features that can be utilized in your website, some are:

  • Social Media Integration
  • XML Sitemaps
  • Page Analysis
  • Ecommerce sites integration
  • Theme compatibility

We will now look into the top 5 free SEO plugins for WordPress optimization.

  1. WordPress SEO by YOAST:

WordPress SEO by YOAST is the most famous SEO plugin used by over 6 million users.YOAST offers advanced features which can help get you the attention needed for your website.YOAST’s WordPress has many key features that enhance the quality of your website, some are:

  • YOAST provides a snippet preview which allows you to preview your page in the search engine. This helps you to create better quality content.
  • YOAST has ‘Page Analysis’ feature which checks on minute things like length of the post, meta description relatability, keyword focus etc.
  • YOAST WordPress SEO aids multi-site compatibility.
  • Breadcrumb is an important feature of YOAST which helps with easy navigation in search engines for the users.
  • YOAST has the most advanced XML sitemaps feature. With it, YOAST creates XML sitemaps automatically and informs Google and Bing of its existence.

 

  1. All in one SEO:

All in one WordPress SEO pack is the next popular SEO plugin used by over 1 million users. All in one plugin offers some special features that are not found in any other plugin. It was created by Micheal Torbert, a WordPress developer. Some of its vital features include:

  • Meta tag generation by All in one SEO gives you the power to determine the pages and content that will be shown in Google search results and to hide those that won’t be shown.
  • Duplicate content highlighter is another salient feature of this plugin. This feature simply indicates plagiarism or other similar content already available on the web.
  • All in one SEO plugin helps in the SEO integration of E-commerce websites.
  • Other features like Sitemap support, Google analytics support, Social media details and system status box are available in this plugin.
  1. SEO by SQUIRRLY:

SQUIRRLY eliminates majority of the main hazards put forth by the website during the optimization process.SQUIRRLY is a keyword based SEO plugin which concentrates on optimizing the content with keywords. Some salient features of SQUIRRLY are:

  • It gives importance to the presence of keywords in title, content and Url.
  • SQUIRRLY tracks every aspect of your content marketing strategy.
  • It suggests headlines in accordance with your keyword.
  • SQUIRRLY monitors of your weekly progress and constantly suggests updates.
  • Has a positive energy with green symbolization for the good work.
  1. High Performance SEO by Greg:

The high-performance SEO by Greg is the next major SEO plugin that helps you gain visibility in the Search engines like Google, Bing, and Yahoo. Some of the salient features of this plugin are:

  • The high-performance SEO by Greg is equipped with a conflict analyzer that points out if there is a content conflicting your own.
  • The plugin provides a variety of secondary descriptions and titles that can be used in your webpage.
  • This plugin has the salient feature of 100 on-page SEO characteristics that will help your page be optimized.
  • The plugin also recognizes any duplicate content present in the website and removes it and alters it based on your content.
  1. W3 total Cache plugin:

W3 Total Cache plugin tends to the matter that is most important for every website, which is the speed of sustaining. This plugin helps a site to sustain a significant amount of traffic without crashing or hanging. This plugin also reduces time of download for the users and performs CDN integration.

  • Transparent CDN management with theme files, Media Library and WordPress itself
  • Compatible with dedicated servers, dedicated clusters and shared hosting
  • Accelerated Mobile Pages support which is an unavoidable vital factor nowadays.
  • SSL (Secure Socket Layer) support
  • Caching of feeds in memory on CDN or on disk.

there are many plugins available for free and payable on the web, the above mentioned are few of the best. The plugins can be used together for better quality and SEO content, but they may slow down the speed of your page.

Landing Page Optimization

BEST PRACTICES FOR LANDING PAGE OPTIMIZATION (LPO)

By | Search Engine Optimizaion, WordPress Website

Landing page acts like an entrance for a website or a particular section of a website. Creating the right landing pages matters because the conversion rate largely depends on your landing page. Therefore, landing page optimization (LPO) plays an important role in search engine optimization (SEO). Today, we are going to present eight best practices for landing page optimization.

Clear and Precise Headlines

First things first, what do people notice first when they reach your landing page? The headlines, right? So, while writing headlines make sure they catch attention. Try to be specific and clear as much as possible. Any kind of confusion may result in visitor abandoning your landing page.

Create Visitor Friendly Content

Visitors usually are not interested in reading the whole thing. Therefore, create your content in such a way that it becomes easy for your visitors to scan the complete page and find out important parts to go through. Your content should encourage your visitors to take action such as add to cart, make an inquiry, buy, etc.

Add Social Media Sharing Features

A great content without social media sharing features is of no use. Adding social media sharing features helps you in multiple ways.
● You reach a new audience and engage them.
● The new source of traffic.
● Improves Brand Awareness.
● Increases Brand Recognition.

Build Credibility

Before making a purchase, 92% of the customer read reviews. Include reviews of satisfied customers, testimonials, awards, and certificates. It will boost the confidence of the visitors on your business and encourages them to take the next step. In other words, your conversion rate gets higher.

Get Rid Of Distractions

Visitors usually have a short attention span. Any kind of distractions on your landing page may spoil all your other efforts. Do not add anything, which is unnecessary. Keep your landing page simple, eye-catching, clear and easy to grasp.

Minimize The Page Loading Time

Visitors expect a page to load within three seconds. Anything more than that will only increase the bounce rate. You may lose a large portion of the traffic if your page takes more time to load. Make sure your landing page is super quick.

Keep Improvising

Don’t stick to only one version. Conduct A/B testing and figure out which one is bringing more conversion. Don’t stop when you get good results. Keep fine tuning to keep achieving better results. The more you test, the more your landing page will evolve.

Create CTA That Evokes Interest

CTA or Call To Action buttons are the most important aspects of your landing page. You bring people on your landing page so that they click on them. Make sure your CTAs are compelling. Place them in appropriate places and fine-tune the minute details such as:
● Background color
● Text color
● CTA button color

WordPress Themes To Choose

7 Things To Consider When Choosing A WordPress Theme

By | Digital Marketing, Google, Website, WordPress Website

Today, themes can influence search engine ranking and user experience. Selecting a theme solely based on appearance is not a good idea. There are several things that you need to keep in mind before picking a WordPress theme for your website. Therefore, in this blog post, we are going to present the top seven things that you need to consider before selecting a WordPress theme.

Simplicity

You might have come across many good but complicated themes. And you might have picked some already. That’s exactly where you are going wrong. Your goal should be of providing what an Internet user is looking for. A complicated theme might confuse the visitor. Therefore, always choose themes, which are simple.

Is The Theme Responsive?

This is one of the most important questions to ask before using a theme. You get traffic from desktop, mobile, tablet and many other devices. Therefore, you need to make sure that the theme is responsive across all screen sizes. To check whether a theme is responsive or not, copy the theme URL and paste it in Google’s mobile-friendly test.

Browser Compatibility

Today their several browsers available for free to browse through the Internet. Your potential customers or visitors might be using Google Chrome, Edge, Firefox or any other browser. Therefore, make sure the theme which you are going to use is compatible across all the popular browser.

SEO Friendliness

Search engine optimization is the most important aspect of your website. If you are looking for a better search engine ranking or want to retain the existing ranking, then you should not use themes that are not SEO friendly. Take some technical help to discover whether the theme is SEO friendly or not.

Reviews and Ratings

How do you know a film is good before watching it? By seeing its star rating and reviews. Similarly, themes are rated and reviewed by the WordPress community. You can see the rating and go through the reviews of a theme to judge it. A theme which is downloaded and loved by thousands of people is mostly the good one.

Social Media Integration

Social Media Marketing is an important part of digital marketing. That is the reason why your theme should be ready for social media. If you are selecting a theme, prefer the one which has fully integrated social media widgets.

Security

Security must be your top-most priority. But how to know whether a theme is secure are not? The easiest method is to read the reviews. Users tend to pick security issues quickly and post reviews. Furthermore, avoid themes that have no reviews or lesser reviews.

Best Plugins for Wordpress

How To Choose The Right Plugin For Your WordPress Website

By | Google, WordPress Website

WordPress offers thousands of plugins for your website. For a given function, you can find numerous plugins. Picking the right one can be a difficult task. Not all plugins are going to help you. And not all are going to serve the purpose. Therefore, in this blog post, we are going to help you to choose the best plugin for your WordPress site. Here are the things to look for while choosing a WordPress plugin.

Check Star Ratings

This is might look oblivious, but trust us, star ratings can reveal a lot about a WordPress plugin. These ratings are given by the ex-users or present users. It tells the ground reality of a plugin. If you are confused between a couple of similar plugins, then pick the one which has the highest star rating. Just in case, if you are new and don’t know how to check star rating, go to the plugin page and click on the description. You will find the star rating of the plugin under the description tab. Install plugins, which have more than a four-star rating. Anything under four, may not be safe or productive.

Read Reviews

Reading reviews is one of the easiest methods to do online research on a given plugin. Reviews will help you explore pretty much everything about a plugin. The best thing is that you will know whether a plugin will be useful or not before installing it. Information and knowledge obtained via reviews will surely help you to make the better decisions. Before coming to any conclusion, make sure that you read several reviews, including positive ones and the negative ones. Here are the things which reviews will help you discover:
● Positive points.
● Drawbacks.
● Persisting issues or difficulty faced.
● Useful insights.
● Safety concerns and many more.

Active Installations

Solely depending on the star rating or reviews is not a good idea. You need to check every single aspect of a plugin. Here the number of active installations is another important aspect. The credibility of a plugin largely depends on the number of active installations. More active installations imply that the plugin is trusted among the WordPress community. In other words, you can trust what numerous people have already trusted.

You can find the total number of active installations under the description tab. To be on a safer side, avoid installing a free plugin under one thousand active installations.

Check out Compatibility & Updates

There are two main purposes of regularly updating a plugin. First, it improves security and safety. Second, frequent updates make it more compatible. Furthermore, regular updates reflect the active involvement of a developer. Therefore, avoid installing plugins that are rarely updated because it might risk your website security. You can find out when the plugin was last updated or whether it is compatible, in the description tab.

Seo Plugins

10 Best SEO Plugins For WordPress

By | Google Analytics, SEO & PPC, Social Media, WordPress Website

One of the biggest advantages of using WordPress is that it contains thousands of plugins to make your job easy. Among these numerous plugins, you can find many plugins that can enhance search engine optimization. Not all of them are going to help you. Therefore, in this blog post, we are listing ten best SEO plugins for WordPress.

1. Yoast SEO Plugin

When it comes to search engine optimization, undoubtedly Yoast SEO is the king. With more than 5 million downloads and a 4.7-star rating, Yoast SEO is your best bet. Here are a few things that make Yoast the best SEO plugin.
● Yoast SEO notifies when a duplicate content is used.
● It shows what your Google search result is going to look like.
● Automatically creates XML sitemaps and informs Google.
● This Plugin is updated frequently.
● Social integration features link SEO and Social media.
● Yoast checks the readability of a web page content and gives valuable suggestions.
● With Yoast, you have the best support that makes your job easy.
● It helps you to analyze keyword optimized content present on your web page, and many more.

2. All In One SEO Pack

As the name indicates this SEO plugin is truly all in one SEO pack. It is one of the most popular and helpful SEO plugins that has almost all features of Yoast SEO. Anyone, including beginners, can use this plugin easily. Here are the most loved features of All In One SEO Pack:
● XML sitemap creation and Google Analytics assistance.
● Title optimization for Google and other search engines.
● The capability of overriding any settings.
● Prevents the use of duplicate content, and many more.

3. Google XML Sitemaps

This SEO plugin makes indexing easy. Google XML sitemap creates the sitemap automatically. As the result, a search engine can easily index your blog. Once you become familiar with the settings, all you need to do is sit back and relax. This plugin will take care of pretty much everything. It automatically updates the sitemap, whenever a new content is added.

4. Broken Link Checker

Adding more content can make blog management a difficult job. That’s where Broken Link Checker can help you. As the name indicates this SEO plugin inspects broken link and notifies you. Below are some of its key features:
● The capability of monitoring links in all the sections of a website.
● Discovers the link that doesn’t work anymore.
● Prevents Google from following broken links.
● One can give unique appearance for the broken links in the posts.

5. All In One Schema Rich Snippets

A rich snippet is different from a regular snippet. It contains many visual elements such as star rating, images, etc. to give more information to the Internet users. Since WordPress doesn’t have any inbuilt option for creating the rich snippets, All In One Schema Rich Snippets can do the job for you. Here are some of its advantages:
● Both Search engine and the Internet surfers like rich snippets.
● Supports various types of content such as reviews, product, events, videos, etc.
● One can share the appealing search result on social media since it contains all the necessary information.

6. SEO Squirrly

SEO Squirrly is one of the best plugins for the beginners or the people who are not an SEO expert. This plugin provides SEO recommendations and suggestions to improve search engine ranking. Here are the things that this SEO plugin can do for you:
● Real-time keyword optimization.
● Provides SEO insights for the content.
● One can monitor progress on the weekly basis.
● Analyzes the competitors to beat them.

7. SEO Optimized Images

Along with the content, it is very important to optimize your images. Just including images in your blog or web page is not a good idea. Optimizing images can improve your search engine ranking and drive traffic via Google’s image search. If you are looking for a plugin to optimize your images, then SEO Optimized Images is your best choice. This SEO plugin can help you to add SEO friendly alt and title attributes, without consuming any time.

8. WPtouch Mobile Plugin

In the recent years, mobile Internet users have exponentially grown. Therefore, search engines want to give a better experience to mobile users. That is the reason why mobile friendliness is a ranking signal today. Not having a mobile friendly site can lead to a drop in the search engine ranking. If you are not sure how to make your website mobile friendly, then this plugin can do the job for you. It creates simple and appealing mobile friendly themes for the mobile visitors and provides a seamless browsing experience.

9. W3 Total Cache

Is your WordPress site slow? Do you want to make your website fast but don’t know how to do it? No problem, W3 Total Cache can fix all the problems that are making your website slow. This SEO plugin is designed to make your website fast and provide a great user experience. When this SEO plugin is correctly configured, it improves the site performance up to 10 times and greatly enhances your search engine optimization efforts. If you are not sure whether your website is fast or slow, you can find out the speed of your website using free online tools available on the Internet.

10. Google Analytics By MonsterInsights

Google Analytics is a popular tool used to track data such as website traffic, top keywords, and many more. If you use Google Analytics, you should try Google Analytics By MonsterInsights plugin. The biggest advantage of using this plugin is, you no longer need to jump back and forth between your website and Google Analytics. Have a look at its key features:
● External and internal link tracking.
● Utilize universal tracking code.
● Use Google Analytics API for easy installation.
● User-friendly data metric dashboard within WordPress.
● Analyze interest and demographic reports.

Google Crawl

Top Reasons Why Google Isn’t Indexing Your Website

By | Google, Search Engine Optimizaion, Website, WordPress Website

Getting your website indexed is one of the most important things in search engine optimization (SEO). An unindexed website is a website which isn’t a part of Google search index. If your site is not indexed, then searchers will not be able to find your content organically. There may be many reasons for your site not being indexed. In the blog post, we are presenting the top reasons why Google isn’t indexing your website.

Your Website Is Indexed Under www- Or Non-www Domain

Users don’t differentiate between http://example.com and http://www.example.com. They consider both as one and the same. But the fact is that www is subdomain. Therefore, to make sure both the sites are indexed, add both the sites to your GWT account. In addition to that set your preferred domain and verify ownership.

Absence Of Sitemap.xml

A sitemap.xml is a simple list of directions for Google to index your website. Therefore, sitemap.xml is necessary to get your website indexed. If you don’t have sitemap.xml, then through Google sitemap policy and create it. It is quite easy.

Crawl Errors

In the case of crawl errors, Google doesn’t crawl your website. Since it doesn’t crawl, your website doesn’t get indexed. Yes, to index a website, crawling is necessary. Take help of Google webmaster tools to identify crawl errors. Select your site, click on “crawl” and then click on “crawl errors.” That’s it, you will find crawl errors if they exist.

Duplicate Content

Not many people know that excessive duplicate content on a website can also be a reason for Google not indexing your website. If search engines discover that most of your content on your site is duplicated, then it may abort indexing your site. Moreover, content duplication is also a black hat method, avoid duplication of content completely.

Robots.txt

Robots.txt is usually used to tell a search engine not to index a particular part of your website. In some cases, a developer can by mistake block your site via robots.txt. This issue is easy to fix, and it takes no time. Just by removing the entry from the robot.txt, you can get your site indexed.

Privacy Settings

This issue is more common in WordPress websites. You or the developer may have kept the privacy settings ON. As a result of which, search engine may not be indexing your website. To check privacy settings, go to Admin and click on “settings” and then click on “privacy.” If the privacy setting is ON, then fix it.

Your Site Is Brand New

Indexing takes time, especially in the cases of new websites. If your website is new, Google may take few days or even weeks to index your website. Don’t forget to request Google Crawl and fetch your site. Make sure your website is free from above-mentioned issues and errors.

Need a Website

10 Reasons Why Your Business Needs A Website

By | Web design, Website, WordPress Website

From asking route to a stranger to using google maps, we have come a long way. Market is no longer same it used to be. Over a period of time market has changed into a digital market. In today’s digital market your business has a need for a website. Below are the top 10 reasons.

1. Your business will be available 24×7

Unlike traditional 10 am to 9 pm, your business will be available to your customers round the clock, seven days a week. Even when you are off from work, your website will be working for you giving a better accessibility to the customer.

2. Improves the ease of doing business

A website for your business makes it easy for your customers and for you to do business. They are just a few clicks away from knowing and buying your products and services.

3. Saves time

Customers can visit your website and know everything about your products and services without visiting your store and without calling you. They can also see the pictures of products and services you provide just sitting in their home.

4. Greater freedom to express

A website helps you to express your business in detail to your customers. This is not possible with TV, newspaper advertisement where there are space and time restrictions. It helps you to establish a better relationship with customers.

5. Get connected with your customers.

Your website can send latest updates such as new arrivals, the discount of the day, festival offers to customers via email and phone text. You can also take feedback from previous experience and suggestions for upcoming events.

6. Get noticed

Your website will be listed by search engines when someone searches for the things you sell. Anybody in the world can login to your website and know about your business. That gives a greater exposure to your business.

7. Build credibility

A professional website adds credibility to new clients. Your business history and past statistics help new clients to build trust, which is a base to do any business.

8. Cost effective

Building a website is cost-effective compared to other methods of promoting your business such as TV and newspaper advertisements. With less money input you get various online marketing benefits.

9. Get a great start for your new launches

Imagine, you have to launch a new product or service. Having a website makes your job easy. You can introduce your new product/service in your website and make your existing customers and website visitors aware well before the launch. Basically helps you to create Buzz.

10. It is Easy

It is not hard or complicated to own a website as many of us may think. But in reality, it is a lot more easier, simple and doesn’t take much time either.

Have a Project in Mind?

Get in contact with our team to chat about what we can do for your brand today.






WordPress Website

Top 10 Reasons To Use WordPress For Your New Website

By | Web design, WordPress Website

From a blogging software to the most popular content management system (CMS), WordPress has emerged to be the best. Currently, as much as 29% of the web uses WordPress. If you are looking forward to create a new website, here are the top 10 reasons to use WordPress.

1. Costs zero

WordPress is an open-source software. Ever since its inception, thousands of developers across the globe have contributed and are contributing to make it the best. With just few clicks, you can install WordPress for free without any hidden charges.

2. WordPress is simple and easy to use

WordPress is beginner-friendly, simple and easy to use. Today if WordPress is extremely popular, then it’s because of these quantities. You need not be a tech expert to use WordPress. All you need is a computer and internet access.

3. SEO gets easier

In digital marketing, SEO has great significance. Search engines favour WordPress because it has a clean and uncomplicated code. Several SEO plugins provided by WordPress make it easy to optimize your website. That’s why WordPress websites in general have higher search engine ranking.

4. Plugins

WordPress is known for plugins. With WordPress, you can explore and choose between wide ranges of plugins required for your site functionality. You can do all this without knowing how to code. Just go to WordPress plugin directory and install the required plugin with a single click. Simple, isn’t it?

5. Safe and invulnerable to threats

WordPress is highly safe and secure, all you need to do is keep updating to get the new version. The core system of WordPress is regularly updated to ensure the security of the site. Security updates can be installed via one-click direct links provided by WordPress.

6. Built-In blogging feature

Websites which are created with WordPress have a built-in blogging feature. A blog helps you to do content marketing to increase brand awareness, expand customer base and engage your online community. Furthermore, enabling a comment feature helps your audience to interact and connect with your business.

7. Create multi-language sites

Do you have a global business and want to duplicate your website in local languages for all your branches? WordPress sites are easy to duplicate in other languages. WordPress supports more than 150 languages.

8. Responsive mobile sites

Mobile phone internet users are rapidly increasing year by year. This year, out of total global online traffic, mobile phone traffic holds the share of 52.64%. WordPress sites automatically adjust the layout to available screen size and make it smooth and user-friendly.

9. WordPress is highly versatile

With WordPress, you can create any type of website, for example, business website, e-commerce website, online communities, Question and answer website, auction website, institutional website, blogs, business directory, podcasting website, etc.

10. WordPress adds new features regularly

WordPress is updated frequently with advancements and new attributes, so that web development becomes much easier and simpler. Keep updating WordPress with a click of a button.

Do you want more traffic?

Get in contact with our team to chat about what we can do for your brand today.