Category

Keyword Research

Blog Posts Optimization

7 Tips To Optimize Your Blog Posts For SEO

By | Blogging, Google, Keyword Research, Social Media Marketing

A blog plays an important role in Search Engine Optimization (SEO). If done correctly, blogging can help you to boost your search engine ranking and bring more relevant traffic leading to sales. Therefore, in this blog post, we are going to present seven important tips to optimize your blog posts.

Do Keyword Research

Writing high-quality genuine content is not sufficient. In order to reach maximum people, you need to incorporate right keywords into your blog post. Today, we have various tools available on the Internet to find relevant keywords for your blog post or niche. Here are the popular ones:
● Google AdWords Keyword Tool
● Semrush Tool

Use Keywords In Your Blog Posts

Once you have discovered the keywords relevant to your niche of the blog post, you need to utilize them in your blog post without keyword stuffing. Try to add keywords in the below aspects of your blog post:
● Blog Title and Subheadings
● Introduction and Final Thoughts
● Anchor Text, Title tags, and Meta Descriptions

Optimize Images

Images can add more value to your readers. Using images in your blog posts can be helpful to you in multiple ways, but only if you optimize your images. Use keywords in the file name and description of the images. Make sure that your keywords appear naturally and don’t spoil readability.

Place Subscription Buttons

With time, your readers grow. Placing an RSS or feed button will be a great option for the readers who like to read your content regularly. Subscription button will save your viewers from checking your website regularly for the new updates. They will get instantly notified whenever you add a new blog post.

Promote On Social Media

You might already have your presence on various social media platforms such as Facebook, Twitter, and Google+. Promoting your blog posts on these channels can help you gain new viewers along with higher brand visibility and brand recognition.

Add Author Information

Adding author information has become popular these days for a reason. Google uses more than ten thousand quality raters solely to check quality. These quality raters look for two important things:
● Who owns the website
● Who created the content
Adding author information improves search engine optimization. In addition to that, it also legitimizes the content.

Never Compromise Quality

Optimizing your blog post for Google is something very fundamental. Implementation of the above-mentioned tips is a good thing but solely focusing and relying on search engine optimization is not a good idea. Along with SEO, you should focus on creating high-quality genuine content that adds value to your audience. After all, the quality of the content is the number-one ranking signal.

Google AdWords

What Are Keyword Match Types & When To Use Them?

By | Keyword Research, Paid Search, PPC

Keyword match types are nothing but the parameters that you can set on your keywords to control which queries trigger your ads to pop up. Without the proper understanding of keyword match one cannot run a successful AdWords campaign. It is the most basic knowledge one should have to run an AdWords campaign. Today, therefore, we are discussing about keyword match types and when to use them.

BROAD MATCH

Broad keyword match type is your default match type. As the name indicates, you can reach the widest audience. When you go for the broad match, your ads appear wherever users search for any word in your key phrase, in any order. This Keyword match type allows misspellings and synonyms to trigger your ads. For example, if you use the broad match on keyword “kids umbrella,” your ad might appear when user search for “kids cycle,” “pink umbrella,” etc. Broad match type must be carefully used. It usually attracts clicks from irrelevant traffic and exhausts your budget quickly. Use this keyword match type when you are unsure what words your audience uses to reach you. Later on, you can review keyword data and fine-tune your key phrases or shift to below keyword match types.

BROAD MATCH MODIFIER

As the name indicates broad match modifier is similar to broad match, but it has one extra feature. Here you can emphasize specific keywords by adding “+” sign. Google will display your ad only when that specific term is included in the search query. Let’s take a quick example. If you use broad match modifier on keyword “+kids umbrella,” then Google will display your ads for “kids umbrella,” “cheap kids umbrella,” etc. But Google will not display your ad when user search for “Men’s umbrella.”

PHRASE MATCH

This is one of the most liked keyword match types among advertisers. In this case, your ad is shown only when a user searches for the exact keyword phrase, in the exact order. Let’s take an example. If you use the keyword “kids umbrella” in the phrase match, then your ad will be displayed when users search for “foldable kids umbrella,” “kids umbrella price,” etc., but not “kids pink umbrella” or “kids branded umbrella.” Use phrase match if you want more control over your pay per click campaign. Since irrelevant searches are eliminated in this keyword match type, it attracts more relevant traffic and improves the conversion rate.

EXACT MATCH

Unlike phrase match, exact match type displays your ads only when users search for the exact key phrase. Here in this case, no extra words are included before, after or in between the key phrase. Since this type of match misses out huge opportunities, Google included close variations. Which means, small variants to search queries may trigger your ad. Use this type of keyword match when search behaviour of audience and keyword used by audience are known. Exact keyword match brings less traffic compared to other matches, but the traffic which is obtained is highly relevant.

Do you want more traffic?

Get in contact with our team to chat about what we can do for your brand today.






Keyword Research

Simple and Effective Keyword Research Tips

By | Conversion Rate Optimization, Keyword Research, Local SEO, Search Engine Optimizaion, SEO & PPC

Keyword research is an important part of search engine optimization (SEO). An effective SEO strategy and as well as a PPC campaign begins with the keyword research. If done right, keyword research will help you discover the right keywords that your potential customers use to reach a business like yours. Today, we are presenting some simple and effective keyword research tips that you need to keep in mind.

Identify Your Customers

A keyword research should always begin with customer identification. You should have a good understanding of your customers and their traits. That will make it easy for you to understand and list the different types of keywords or keyword combinations that your customers use to reach your products and services. Focus more on those keywords that have the buyer intent. For example, if a person search for “Samsung Galaxy On7 Nxt 32GB features,” then he is more likely to buy it. Here the key is to target those people who have an intent to buy your products and services.

Evaluate The Keywords

Once you know who your customers are and what they are looking for, you can begin the keyword research. There are many paid as well as free keyword research tools available on the Internet that can do a pretty good job. These tools will help you to discover relevant keywords and their variations. Also, you can inspect the competition over the specific keywords. Ranking your website on Google’s first page for the keywords that bring an extremely low website traffic is of no use. You should select those keywords that have high search volume and less competition.

Study Your Competitors’ High-Performance Keywords

In search engine optimization, the ultimate aim is to rank better than your competitors. Before you begin, you should have a clear idea about who your competitors are and what keywords they are aiming to rank for. There are tools available on the Internet that makes this job easy for you. SEMrush’s Position Tracker is one of the effective tools that help you to analyze your ranking for a particular keyword vs. your competitors. With the variety of tools available, you can easily discover which keywords are working for your competitors.

Add The Keywords In The Correct Places

When it comes to keyword optimization, the place where a keyword is added matters. Beginners usually tend to optimize the homepage with keywords and skip the rest of the web pages. Each and every page of your website where content is present is an opportunity to optimize it with relevant keywords. Include keywords in meta titles, descriptions, heading on the page and the content below the heading. Keep the content relevant to the keywords and make sure that keywords fit with the content very well without spoiling the readability.

Do you want more traffic?

Get in contact with our team to chat about what we can do for your brand today.






Google SEO Tools

7 Free Google Tools You Should Be Using For Your Website SEO

By | Google, Google Analytics, Keyword Research, Search Engine Optimizaion

Google provides various online tools for making search engine optimization (SEO) easy. The best thing about Google SEO tools is that they are completely free and user-friendly. Anyone with limited knowledge can use this tools efficiently to enhance search engine optimization. In this post, we are listing free Google search engine optimization tools that are extremely useful.

1. GOOGLE SEARCH CONSOLE

 Google search console is one of the most important tools used for monitoring website performance in the Google search index. It can help you with your website’s SEO in several ways. Some are mentioned below:

  • Identification of crawling issues
  • Discovery of broken links
  • Knowing the pages indexed
  • Pages crawled per day
  • Duplicate Descriptions & Titles

2. GOOGLE ANALYTICS

 Google Analytics is the most commonly used tool across the world. The best thing about this tool is that it never gets outdated, and it does a better job compared to the paid tools available in the market. Google Analytics provides a wide range of data and helps you in analysis of numerous things, such as:

  • Visitor’s profile
  • Source of the traffic
  • Keywords used by visitors
  • Bounce Rate
  • Traffic flow, etc.

3. GOOGLE KEYWORD PLANNER

 You might already know that Google Keyword Planner is a part of Google AdWords. It is used in research and analysis of keywords required for a PPC campaign. Although it is created for the PPC campaigns, it can be used for SEO. Keyword planner can be used in the research of following attributes of keywords.

  • Search volume trends
  • Keyword ideas
  • Average monthly search volume, etc.

4. GOOGLE ALERTS

 Managing your online presence is fundamental. Google with its automated content detection service helps you to manage your online presence. All you need to do is set the search terms, such as your business name, product name, or anything else. Whenever those search terms appear online, Google will send an email alert to you. In this way, you will know when people quote, link or complain about you.

5. GOOGLE TRENDS

 As the name indicates, this tool lets you know how frequently particular keywords and phrases have been used in the Google, and how that has reshaped over time. Hence, Google Trends is an extremely useful tool that helps you to understand your niche and their interests. Understanding the interests of your niche helps you to create better and relevant content.

6. GOOGLE’S MOBILE-FRIENDLY TEST

 It is a well-known fact that mobile traffic is dominating desktop traffic. Therefore, it is necessary for your website to perform well across all devices. Mobile-friendly test is an easy to use tool. Just enter your URL and Google will tell you whether your website/web pages are mobile friendly or not, and provide suggestions to fix current issues.

7. GOOGLE PAGESPEED INSIGHTS

 Site speed has been the ranking signal since 2010. With PageSpeed insights, you can check the speed of your web pages for mobile as well as desktop. Due to the recent update, now you can know “real world” user speed experience. Just add your URL, and Google will tell you whether your site is slow, average or fast. PageSpeed insights then provide advice to fix existing issues that are hampering your site speed.

Do you want more traffic?

Get in contact with our team to chat about what we can do for your brand today.