Category

SEO & PPC

quality content

7 Ways To Create Quality Content

By | Content Creation, Digital Marketing, Search Engine Optimizaion, SEO & PPC

All the major types of digital marketing methods such as search engine optimization (SEO) pay per click (PPC), social media marketing (SMM) and email marketing largely depend upon quality content. In fact, you simply can’t run any of these digital marketing campaigns without content. Therefore, high-quality content is absolutely fundamental in digital marketing.

This gives rise to one important question – what is high-quality content? In simple words, quality content is an original content that adds value to the visitors, improves SEO, and converts visitors into customers. Defining quality content is an easier task than developing the same. However, if you focus more on visitors than on your search engine ranking, your job becomes easy. In this blog post, you will learn the top seven ways to create high-quality content.

1. Develop original content

You cannot rank your web page with the help of copied content. Google detects duplicate content within in seconds and penalizes your site. As a result, your search engine ranking may hit rock bottom. You may have to go for penalty recovery services.

Original content refers to a content that is a product of your thinking, and nothing else. Some people try to spin the article and cheat the search engine. Yes, there are many free article spinning tools available on the Internet. All you need to do is copy the content from a site, and paste it into an article spinner tool, and click on spin. Within a couple of seconds, you will get fresh content. However, the quality of such content is always very low. Since article spinners just rephrase a paragraph, most of the time the sentences do not even make sense.

So, if you want to develop quality content, then you have to forget these two things and focus on the uniqueness of the content. Google likes the content which is liked by the people. So, focus more on providing answers to the questions of the visitors.

2. Create compelling headlines

How do you decide to read a news article? By reading the headline, right? The same thing works here also. Your headlines act like a door for your content. They will decide whether the visitors are going to read your content or not. Here are the two statistics to back our claim:
80% of the people read headlines.
Only 20% of those people read the full content.
Make sure your headlines create curiosity in the minds of readers. Let us take an example. If you are creating content on types of business owners, then your headline should raise a question in the minds of them. ” Seven Types of Business Owners – Which Group Is You In?” creates more curiosity than “Seven Types of Business owners.”

Take time to write headlines. Prefer to write the content first and headline last. While writing you may get some good headline ideas, which you can note down. In the end, you can select the best one. This will save your time.

3. Create actionable content

What was the last article you wrote? Did it give advice on how your readers can apply the given information straight away? If no, you must focus on this aspect.

Content created by you should give the readers a sense of how to utilize the information. Users tend to like the content that guides them to apply the knowledge. For instance, “10 ways to create quality content” looks better than “10 aspects of good-quality content.” The former helps the users to create quality content, whereas the latter just describes the ingredients. So, write all your future blog posts keeping this thing in mind.

4. Try to add images and videos

Visual content enhances your overall content. There is a reason why kids like books which have more pictures. That is because they are engaging, and they also help them to understand quicker and better. The same things apply to blog and website content.

Paragraphs of texts are boring. Hardly anyone likes to read them. So, make sure you add high-quality pictures and videos. Also, make sure they are original. Do not add any images just for the sake of adding. If you put any image or video, make sure it has a role to play in your content. Adding unnecessary visual content can distract the readers and dilute the value of your content.

5. Keep to the point

Yes, Google likes lengthy content. That does not mean you should simply increase the length of the content. Doing so can reduce the quality of the content and spoil the readability.

Users usually want to know more in less time. So it makes sense to say things using fewer sentences. Who does not like to the point articles or blog posts? Increase the length of the content only if there is a scope. In most of the cases, lengthy text increases the bounce rate, as they are time-consuming and less interesting. As a result, your search engine optimization efforts will get spoiled. So, say no to fluff that dilutes your content.

6. Do proper research

This is one of the most important steps you need to take before writing the blog? Select a topic. Once you select the topic, do research and find out what is already written about it. Try to figure out what is missing in those blogs and make a note. Think what new you can add to the topic.

The other thing you should do is find what are the most shared contents in the topic selected by you. This will help you to opt the topics. There are several tools available on the Internet to do this job. You can try BuzzSumo. It helps you to find the most shared content for a particular topic under all social media platforms.

7. Aim to engage the audience

Audience engagement is one of the main goals you should try to achieve. That is because engaged audience hangs on to your every single word and grabs all of it. The only way to obtain engaged audience is to create engaging content. Here are the best practices to improve audience engagement:
End with the questions: Now this does not mean you have to write an incomplete post. We mean you should end the blog with a question that encourages them to utilize the information given by you.
Have a solid beginning: People will not read your full content and make a judgment. Rather they read a headline and first paragraph and decide whether to read or not. So it makes sense to tell why they should care to read and what will they learn from it, at the beginning, itself.
Tell a story: You might already know that people love stories. A story can help you to tell a point clearly. Furthermore, you can easily gain uninterrupted audience attention for a long period of time.
Try to gain user interaction: If you write a content that attracts a lot of user comments, the search engine will believe that you have good content and rank it higher. So, try to obtain people’s interaction.

Seo Plugins

10 Best SEO Plugins For WordPress

By | Google Analytics, SEO & PPC, Social Media, WordPress Website

One of the biggest advantages of using WordPress is that it contains thousands of plugins to make your job easy. Among these numerous plugins, you can find many plugins that can enhance search engine optimization. Not all of them are going to help you. Therefore, in this blog post, we are listing ten best SEO plugins for WordPress.

1. Yoast SEO Plugin

When it comes to search engine optimization, undoubtedly Yoast SEO is the king. With more than 5 million downloads and a 4.7-star rating, Yoast SEO is your best bet. Here are a few things that make Yoast the best SEO plugin.
● Yoast SEO notifies when a duplicate content is used.
● It shows what your Google search result is going to look like.
● Automatically creates XML sitemaps and informs Google.
● This Plugin is updated frequently.
● Social integration features link SEO and Social media.
● Yoast checks the readability of a web page content and gives valuable suggestions.
● With Yoast, you have the best support that makes your job easy.
● It helps you to analyze keyword optimized content present on your web page, and many more.

2. All In One SEO Pack

As the name indicates this SEO plugin is truly all in one SEO pack. It is one of the most popular and helpful SEO plugins that has almost all features of Yoast SEO. Anyone, including beginners, can use this plugin easily. Here are the most loved features of All In One SEO Pack:
● XML sitemap creation and Google Analytics assistance.
● Title optimization for Google and other search engines.
● The capability of overriding any settings.
● Prevents the use of duplicate content, and many more.

3. Google XML Sitemaps

This SEO plugin makes indexing easy. Google XML sitemap creates the sitemap automatically. As the result, a search engine can easily index your blog. Once you become familiar with the settings, all you need to do is sit back and relax. This plugin will take care of pretty much everything. It automatically updates the sitemap, whenever a new content is added.

4. Broken Link Checker

Adding more content can make blog management a difficult job. That’s where Broken Link Checker can help you. As the name indicates this SEO plugin inspects broken link and notifies you. Below are some of its key features:
● The capability of monitoring links in all the sections of a website.
● Discovers the link that doesn’t work anymore.
● Prevents Google from following broken links.
● One can give unique appearance for the broken links in the posts.

5. All In One Schema Rich Snippets

A rich snippet is different from a regular snippet. It contains many visual elements such as star rating, images, etc. to give more information to the Internet users. Since WordPress doesn’t have any inbuilt option for creating the rich snippets, All In One Schema Rich Snippets can do the job for you. Here are some of its advantages:
● Both Search engine and the Internet surfers like rich snippets.
● Supports various types of content such as reviews, product, events, videos, etc.
● One can share the appealing search result on social media since it contains all the necessary information.

6. SEO Squirrly

SEO Squirrly is one of the best plugins for the beginners or the people who are not an SEO expert. This plugin provides SEO recommendations and suggestions to improve search engine ranking. Here are the things that this SEO plugin can do for you:
● Real-time keyword optimization.
● Provides SEO insights for the content.
● One can monitor progress on the weekly basis.
● Analyzes the competitors to beat them.

7. SEO Optimized Images

Along with the content, it is very important to optimize your images. Just including images in your blog or web page is not a good idea. Optimizing images can improve your search engine ranking and drive traffic via Google’s image search. If you are looking for a plugin to optimize your images, then SEO Optimized Images is your best choice. This SEO plugin can help you to add SEO friendly alt and title attributes, without consuming any time.

8. WPtouch Mobile Plugin

In the recent years, mobile Internet users have exponentially grown. Therefore, search engines want to give a better experience to mobile users. That is the reason why mobile friendliness is a ranking signal today. Not having a mobile friendly site can lead to a drop in the search engine ranking. If you are not sure how to make your website mobile friendly, then this plugin can do the job for you. It creates simple and appealing mobile friendly themes for the mobile visitors and provides a seamless browsing experience.

9. W3 Total Cache

Is your WordPress site slow? Do you want to make your website fast but don’t know how to do it? No problem, W3 Total Cache can fix all the problems that are making your website slow. This SEO plugin is designed to make your website fast and provide a great user experience. When this SEO plugin is correctly configured, it improves the site performance up to 10 times and greatly enhances your search engine optimization efforts. If you are not sure whether your website is fast or slow, you can find out the speed of your website using free online tools available on the Internet.

10. Google Analytics By MonsterInsights

Google Analytics is a popular tool used to track data such as website traffic, top keywords, and many more. If you use Google Analytics, you should try Google Analytics By MonsterInsights plugin. The biggest advantage of using this plugin is, you no longer need to jump back and forth between your website and Google Analytics. Have a look at its key features:
● External and internal link tracking.
● Utilize universal tracking code.
● Use Google Analytics API for easy installation.
● User-friendly data metric dashboard within WordPress.
● Analyze interest and demographic reports.

Keyword Research

Simple and Effective Keyword Research Tips

By | Conversion Rate Optimization, Keyword Research, Local SEO, Search Engine Optimizaion, SEO & PPC

Keyword research is an important part of search engine optimization (SEO). An effective SEO strategy and as well as a PPC campaign begins with the keyword research. If done right, keyword research will help you discover the right keywords that your potential customers use to reach a business like yours. Today, we are presenting some simple and effective keyword research tips that you need to keep in mind.

Identify Your Customers

A keyword research should always begin with customer identification. You should have a good understanding of your customers and their traits. That will make it easy for you to understand and list the different types of keywords or keyword combinations that your customers use to reach your products and services. Focus more on those keywords that have the buyer intent. For example, if a person search for “Samsung Galaxy On7 Nxt 32GB features,” then he is more likely to buy it. Here the key is to target those people who have an intent to buy your products and services.

Evaluate The Keywords

Once you know who your customers are and what they are looking for, you can begin the keyword research. There are many paid as well as free keyword research tools available on the Internet that can do a pretty good job. These tools will help you to discover relevant keywords and their variations. Also, you can inspect the competition over the specific keywords. Ranking your website on Google’s first page for the keywords that bring an extremely low website traffic is of no use. You should select those keywords that have high search volume and less competition.

Study Your Competitors’ High-Performance Keywords

In search engine optimization, the ultimate aim is to rank better than your competitors. Before you begin, you should have a clear idea about who your competitors are and what keywords they are aiming to rank for. There are tools available on the Internet that makes this job easy for you. SEMrush’s Position Tracker is one of the effective tools that help you to analyze your ranking for a particular keyword vs. your competitors. With the variety of tools available, you can easily discover which keywords are working for your competitors.

Add The Keywords In The Correct Places

When it comes to keyword optimization, the place where a keyword is added matters. Beginners usually tend to optimize the homepage with keywords and skip the rest of the web pages. Each and every page of your website where content is present is an opportunity to optimize it with relevant keywords. Include keywords in meta titles, descriptions, heading on the page and the content below the heading. Keep the content relevant to the keywords and make sure that keywords fit with the content very well without spoiling the readability.

Do you want more traffic?

Get in contact with our team to chat about what we can do for your brand today.






PPC VS SEO

Top Reasons To Run PPC And SEO Together

By | Digital Marketing, Google, Search Engine Optimizaion, SEO & PPC

It is a well-known fact that SEO and PPC are different. But they don’t conflict with each other. On contrary, they compliment each other in multiple ways. If you are running SEO and PPC separately, then you are missing out some awesome benefits of running search engine optimization and pay per click campaign simultaneously. Below are the top reasons why you should be running SEO and PPC together.

DOMINATE SERP

Most of the people have a common misconception that there is no necessity of PPC, if search engine optimization is working fine. Running PPC and SEO in parallel, doubles your presence on search engine results page and gives an impression that you have a well-established online presence. Dominating SERP always result in multiplied web traffic.

PPC HELPS YOU TO EVOLVE ORGANIC CONTENT STRATEGY

We all know PPC gives quick results compared to search engine optimization. You can smartly test page attributes with the help of pay per click advertisements. A best-performing PPC ad copy gives you a great information that is necessary to create title tags, meta descriptions and page content to rank organically well.

SITE SEARCH DATA CAN HELP PPC

Figuring out which keywords your customers are using to find your product or service is an important part of a pay per click strategy. Analyzing site search data can provide the beneficial insights on keywords by feeding two extremely important aspects of the customers:
1. Customer needs
2. Search habits

SEO CAN IMPROVE PPC CONVERSION

Making a landing page relevant to Ad copy is important to have a better conversion. A customer expects that he should be taken to a page that closely matches the message in ad copy.
PPC teams usually spend more time on testing and evolving ads. They have little control or authority over a client’s website. If you are running SEO and PPC simultaneously, then SEO team can do this job easily and optimize your landing page.

Fill THE GAP EASILY

Search engine algorithms are constantly updated. Due to this, search results are constantly fluctuating. In simple words, if your site holds a top rank for a keyword this week, then it might not be visible in first page of SERPs next week. This makes you lose your hard-earned online presence. In such cases, PPC team can easily fill the gap by increasing keyword bids or by setting up relevant ads.

TEST IDEAS

When it comes to results, search engine optimization is slow. It means, if you make few changes to your site, then you have to wait for a long time to know the result. There is no scope of testing in search engine optimization.
Unlike SEO, PPC is amazingly instant. Within no time, you get data on how a PPC campaign is performing. What works for PPC usually works for SEO. Therefore, you can test new ideas by the help of PPC before implementing in SEO.

SHARE KEYWORD DATA

Running SEO and PPC campaign together provide you double data and hence one can have continuous access to best-performing keywords. Analyzing this data gives you plenty of information, which is necessary to make better decisions throughout the campaign. Such insightful data is not available when SEO and PPC are used separately.

SEO CAN REDUCE PPC COST

In certain industries, there are keywords that are too expensive to use for PPC. Such costly keywords can eat up your budget. If you are running SEO and PPC together, then you can use these expensive keywords for search engine optimization and target inexpensive keywords with PPC campaigns. In this way, you can reduce the cost of PPC and also achieve a better overall online presence.