It is a well-known fact that SEO and PPC are different. But they don’t conflict with each other. On contrary, they compliment each other in multiple ways. If you are running SEO and PPC separately, then you are missing out some awesome benefits of running search engine optimization and pay per click campaign simultaneously. Below are the top reasons why you should be running SEO and PPC together.
# DOMINATE SERP
Most of the people have a common misconception that there is no necessity of PPC, if search engine optimization is working fine. Running PPC and SEO in parallel, doubles your presence on search engine results page and gives an impression that you have a well-established online presence. Dominating SERP always result in multiplied web traffic.
# PPC HELPS YOU TO EVOLVE ORGANIC CONTENT STRATEGY
We all know PPC gives quick results compared to search engine optimization. You can smartly test page attributes with the help of pay per click advertisements. A best-performing PPC ad copy gives you a great information that is necessary to create title tags, meta descriptions and page content to rank organically well.
# SITE SEARCH DATA CAN HELP PPC
Figuring out which keywords your customers are using to find your product or service is an important part of a pay per click strategy. Analyzing site search data can provide the beneficial insights on keywords by feeding two extremely important aspects of the customers:
1. Customer needs
2. Search habits
# SEO CAN IMPROVE PPC CONVERSION
Making a landing page relevant to Ad copy is important to have a better conversion. A customer expects that he should be taken to a page that closely matches the message in ad copy.
PPC teams usually spend more time on testing and evolving ads. They have little control or authority over a client’s website. If you are running SEO and PPC simultaneously, then SEO team can do this job easily and optimize your landing page.
# Fill THE GAP EASILY
Search engine algorithms are constantly updated. Due to this, search results are constantly fluctuating. In simple words, if your site holds a top rank for a keyword this week, then it might not be visible in first page of SERPs next week. This makes you lose your hard-earned online presence. In such cases, PPC team can easily fill the gap by increasing keyword bids or by setting up relevant ads.
# TEST IDEAS
When it comes to results, search engine optimization is slow. It means, if you make few changes to your site, then you have to wait for a long time to know the result. There is no scope of testing in search engine optimization.
Unlike SEO, PPC is amazingly instant. Within no time, you get data on how a PPC campaign is performing. What works for PPC usually works for SEO. Therefore, you can test new ideas by the help of PPC before implementing in SEO.
# SHARE KEYWORD DATA
Running SEO and PPC campaign together provide you double data and hence one can have continuous access to best-performing keywords. Analyzing this data gives you plenty of information, which is necessary to make better decisions throughout the campaign. Such insightful data is not available when SEO and PPC are used separately.
# SEO CAN REDUCE PPC COST
In certain industries, there are keywords that are too expensive to use for PPC. Such costly keywords can eat up your budget. If you are running SEO and PPC together, then you can use these expensive keywords for search engine optimization and target inexpensive keywords with PPC campaigns. In this way, you can reduce the cost of PPC and also achieve a better overall online presence.