Just bringing the people on your website shouldn’t be your ultimate goal. Yes, bringing traffic is an extremely important part of digital marketing. But the ultimate goal of any business should be of doing more sales. For that you need to convert your visitors into customers, and that cannot be possible without conversion rate optimization. Therefore, today, we are presenting effective best practices for conversion rate optimization.
Keep Form Fields To Minimum
Having many form fields may reduce your work but at a huge cost. No one likes to fill the forms. Customers may abandon your site, which may become a major cause for your low conversion rate. So, get rid of unnecessary form fields and keep its number to the minimum.
Feed Answers To The Shoppers Quickly
People who prefer online shopping expect to get the work done quickly. They come across many questions before making a purchase. Having FAQ’s on your website is not a bad idea. It quickly answers almost all the customer queries. Moreover, it also saves your time spent on answering queries.
Optimize Page Load Times
Well, nobody wishes to browse through a website which takes a lot of time to load. In fact, most of the people expect a website to load within a couple of seconds. Even a delay of a second can raise bounce rate. If you want your visitors to convert, then you need to optimize your website to load and respond quickly.
Write Impactful Content
Along with the design, content also plays an important role in improving the conversion rate. Research your audience and know their browsing behaviour. Write content with an intent to convert visitors into customers. Make sure your website and your content both guide your visitors correctly and lead them to the purchase.
Use Call To Action Smartly
CTA or call to action button encourages your customers to take specific actions such as sign up, call, register, get a quote, make an enquiry, etc. Use CTA buttons in appropriate places. In addition to that, use a colour contraction, which makes your CTA button attractive and easily noticeable.
Check The Browser Compatibility
Gone are the days when people used to depend on one or two browsers. Today, there are several browsers available. A user may use any browser to reach your site. Make sure your website is compatible with at least popular browsers. Perform tests regularly and fix the issues then and there.
Add Clear Headlines
This is the last but the most important point, which website owners tend to ignore. The first thing which users notice in your website or landing page is the headlines. Adding clear and simple headlines will not only convey the right message but also improve the conversion rate.