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FirstRank Digital

Tools For Checking Backlinks

6 Best Backlink Checker Tools For Your Website

By | Backlinks, Search Engine Optimizaion

We all know that backlinks are one of the most important ranking signals. That is the reason why a good SEO strategy emphasizes quality link building. One of the most important sources for the quality backlink is your competitor. You can spy on your competitors and find out from where they are getting their links. In this blog post, we are listing the top six backlink checker tools to analyze your site and your competitors site.

Ahrefs

Ahrefs is one of the most helpful backlink checker tools we have. You can create a free account to determine various aspects of your backlinks such as:
● Total number of backlinks you currently have
● From where they are coming
● What anchor text is used
● And many others
If you are looking for further more detailed analysis, then go for the paid account and trace your progress over time.

SEMrush

This backlink checker tool can provide a lot of vital information. Just enter any URL, including backlinks, and get in-depth details. SEMrush gives you an option to track multiple competitor websites to get detailed data of the links. This tool gives a limited number of free searches, for more you need to go for a paid account.

Majestic

Majestic is another awesome backlink checker tool. If you want to explore your own site, you can do it with a free account. If you need further more detailed information on your site, you should opt for paid plans, which range from $49.99/month to $399.99/month.

Google Search Console

The Google Search Console is an important part of webmaster tools that Google offers. Open search console, and select “Search Traffic” section, and check out “Links to your site.” Using this tool you can know various things about the links, such as:
● Total links to your site
● The most linked account
● Sites that link your site the most
● Anchor text used, etc.
The only limitation of this tool is that you can only analyze links on your own site.

Backlink Watch

Do you want to keep an eye or spy on your competitors? Backlink Watch is the best tool to get your work done. It gives important information like:
● Total number of links
● Page rank
● The anchor text used
● And many others
The best part of this backlink checker tool is that it is completely free. You can use it as many times as you can.

Link Diagnosis

Link Diagnosis is another easy to use backlink checker tool. All you need to do is enter your URL and hit the start button to obtain the report for associated backlink details. The report will contain the below details:
● Unique backlinks
● Popular anchor text
● Page rank for all the backlinks, etc.

Google SEO Tools

8 Essential Free Google SEO Tools For Your Website in 2018

By | Google, Google Analytics, Search Engine Optimizaion

You might already know that Google is the most popular search engine worldwide. It provides plenty of tools that make search engine optimization (SEO) easy. You can use these SEO tools to enhance your optimization efforts and bring the desired results. Here are the Eight free Google SEO tools for your website.

1. Google Trends

With time, everything changes, including the search terms. Yes, the search terms or keywords which people use to find some information, product or service on the Internet changes with time. Google Trends is an amazing tool to cope with this change. It gives you relevant trending searches, rising terms and regional interest for specific keywords.

2. Google Consumer Survey

We make websites for the consumers. Therefore, understanding the audience is the key part of any business. This free Google tool lets you take a survey and measure site satisfaction. Although free version limits you for the four questions, but still you can obtain important data and analyze user experience.

3. Google Search Console

Google Search Console, formally known as webmaster tools, is one of the best SEO tools we have. This free SEO tool can be helpful in multiple ways. Here are the basic things which you can do:
● See whether your website has a manual penalty
● Discover broken links
● Detect crawling issues
● View indexed pages
● And many more

4. Google Places For Business
Google places for business is another great search engine optimization tool. It will help to control the information that is displayed in Google Maps, which local results utilize. Google+ Business pages may look similar to Google Places, but Google Places For Business has a better interface, and also it manages the listing that pops up in the maps.

5. Google Analytics

Google Analytics is one of the most useful SEO tools for website analysis. Although there are many alternatives to Google Analytics available, but still it continues to be the popular one. Here are the things Google Analytics can help you with:
● Content Analysis
● Analysis of user experience
● Campaign results and many more

6. Google Analytics Content Experiments

Google Analytics Content Experiments is the best tools for testing, measuring, and optimizing your website. In other words, you can test content, layout, headings and many more to meet the perfection. Therefore, this SEO tool plays a vital role in conversion rate optimization.

7. Google Keyword Planner

Keywords are the search terms that people are using to search for something on a search engine like Google. Google Keyword Planner is an amazing free SEO tool. It can be used to find suitable and relevant keywords for your website. You can use these keywords and optimize the content on your website and blog.

8. Google Correlate

Picking up the right keywords really matters, and that’s where this tool will help you. Google Correlate keeps you ahead of your competitors. Just like other SEO tools mentioned in this list, Google correlate is also a free tool. It provides detailed information on your keywords and greatly helps in keyword research.

Guest Blogging

Seven Major Benefits Of Guest Blogging

By | Blogging, Link Building, Social Media

Guest blogging improves SEO (Search Engine Optimization) in multiple ways, and also it is the best method to build a strong connection with your audience. But yet, many people overlook the advantages of guest blogging. As a result of which, myths like – guest blogging is dead become popular. Therefore, today we will be presenting the seven major benefits of guest blogging.

1. Get Targeted Traffic Almost Instantly

Quality matters the most in the case guest blogging. If you are able to produce high-quality original content, then guest blogging is a boon for you. Posting quality content will add value to your readers, and brings targeted traffic to your website. The advantage of targeted traffic is that it is more likely to convert into sales.

2. Grow Your Audience

In order to grow your business, you need to reach new people. Posting blog posts in your blog will make you reach only your audience. On the other hand, guest blogging will introduce you and your business to new audience and increases your customer base.

3. Enhance Link Building

One of the biggest advantages of the guest is that it gives you links. Backlinks are a ranking factor, and therefore, link building is an important aspect of search engine optimization. Posting high-quality engaging posts via guest posting will contribute to improve your search engine ranking.

4. Generate Social Media Shares

Generating social media shares is an exceptional method to reach huge people effectively, which will enhance your social media marketing efforts. The more shares your guest post gains, the more your brand visibility, brand awareness and brand loyalty improves on social media platforms. In addition to that, you get bulk traffic.

5. Improve Brand Awareness

With the help of guest blogging, one can establish high authority in their niche. The best way to do it is by sharing content, which isn’t available elsewhere. Leverage the opportunity to showcase what you do and how you do it. Also, try to add your brand voice in all the guest blogging posts.

6. Generate Leads

Selection of correct websites is the key in guest blogging. Give preference to those websites that are relevant to your business and also have consistent traffic. By doing so, you will reach audience, which is already interested in what you provide.

7. Establish Yourself As Expert

The basic benefit of guest blogging is that it establishes your credibility. It shows you are capable of writing for other blogs. People are going to trust you more when they find your content on various websites. Keep blogging on one subject and establish yourself as an expert on various platforms.

Google Search Engine

HOW GOOGLE SEARCH WORKS?

By | Backlinks, Google

Google is the most popular and widely used search engine in the world. Using Google has become an important part of our lives. Today, we carry Google in our pockets and use it for everything from “knowing movie reviews” to “understanding gravitational waves.” At some point of the time we all have wondered, how Google comes up with amazing results for our query within no time. Let’s understand, how exactly Google does it.

But before that, you need to know how the Internet, web page, Google and user fit all together. Let us take an example: What do you do when you have a query and don’t know which books in the library have the information you need? Obviously, you take help of a librarian. A librarian understands your query and comes up with the best books matching your description by going through numerous books. The Internet works in the similar fashion. The Internet is like a library, websites are like books, and Google acts as a librarian.

Google’s follows two steps to provide relevant results to your query.

1. Crawling & Indexing
2. Ranking

CRAWLING & INDEXING:

Crawling is a process carried out to find new and updated pages. Crawling isn’t an easy job because there are billions of web pages worldwide. Google uses a huge set of computers to crawl these billions of web pages with the help of a program. This program is called as Googlebot. It is also known as a spider, bot or robot. Computer programs decide three things for a website:
● Which page to crawl
● How frequently to crawl
● How many pages to fetch

Spiders begin with fetching a couple of pages, and then they follow the links on that couple of pages and fetch the page they point to and follow all the links on those pages and so on until almost all web pages are covered. Google gathers web pages during the crawling process to create an index. This index is similar to an index present in the back of a book. Google index consists of words and their locations.

RANKING:

Whenever you Google search, algorithms look up your keywords in the index to find the appropriate web pages. For a search query, there are hundreds of web pages. In order to show the best web pages at the top and low-quality ones in the last, Google ranks the pages. Currently, there are more than two hundred ranking factors that Google uses to rank a page. Some of the most important ranking signals are given below:
● Content Quality
● Backlinks
● Mobile Friendly
● Speed
● Social Signals
● Security (HTTPS)
● User Experience

Landing Page Optimization

BEST PRACTICES FOR LANDING PAGE OPTIMIZATION (LPO)

By | Search Engine Optimizaion, WordPress Website

Landing page acts like an entrance for a website or a particular section of a website. Creating the right landing pages matters because the conversion rate largely depends on your landing page. Therefore, landing page optimization (LPO) plays an important role in search engine optimization (SEO). Today, we are going to present eight best practices for landing page optimization.

Clear and Precise Headlines

First things first, what do people notice first when they reach your landing page? The headlines, right? So, while writing headlines make sure they catch attention. Try to be specific and clear as much as possible. Any kind of confusion may result in visitor abandoning your landing page.

Create Visitor Friendly Content

Visitors usually are not interested in reading the whole thing. Therefore, create your content in such a way that it becomes easy for your visitors to scan the complete page and find out important parts to go through. Your content should encourage your visitors to take action such as add to cart, make an inquiry, buy, etc.

Add Social Media Sharing Features

A great content without social media sharing features is of no use. Adding social media sharing features helps you in multiple ways.
● You reach a new audience and engage them.
● The new source of traffic.
● Improves Brand Awareness.
● Increases Brand Recognition.

Build Credibility

Before making a purchase, 92% of the customer read reviews. Include reviews of satisfied customers, testimonials, awards, and certificates. It will boost the confidence of the visitors on your business and encourages them to take the next step. In other words, your conversion rate gets higher.

Get Rid Of Distractions

Visitors usually have a short attention span. Any kind of distractions on your landing page may spoil all your other efforts. Do not add anything, which is unnecessary. Keep your landing page simple, eye-catching, clear and easy to grasp.

Minimize The Page Loading Time

Visitors expect a page to load within three seconds. Anything more than that will only increase the bounce rate. You may lose a large portion of the traffic if your page takes more time to load. Make sure your landing page is super quick.

Keep Improvising

Don’t stick to only one version. Conduct A/B testing and figure out which one is bringing more conversion. Don’t stop when you get good results. Keep fine tuning to keep achieving better results. The more you test, the more your landing page will evolve.

Create CTA That Evokes Interest

CTA or Call To Action buttons are the most important aspects of your landing page. You bring people on your landing page so that they click on them. Make sure your CTAs are compelling. Place them in appropriate places and fine-tune the minute details such as:
● Background color
● Text color
● CTA button color

web Page Speed Optimization

Tips To Reduce Your Web Page Load Time

By | Search Engine Optimizaion, Website

Page load time is an important part of user experience. If you want to give a good user experience to your visitors, then you need to keep your page load time to the minimum. Apart from that page load time is a ranking factor and one of the key aspects of search engine optimization (SEO). Therefore, today, we are presenting tips to reduce your web page load time.

Know Your Present Page Speed

There are several tools available on the Internet to check the current speed of your web page. Most of these online tools will not only find your page speed but also give some valuable inputs and suggestions to fix existing issues. Below are the popular online tools to check page speed:
● Google’s Page Speed Insights
● GTMetrix
● Yahoo’s Yslow

Opt The Hosting Option That Matches Your Needs

Beginners usually opt the one which costs less. Usually, there is less traffic in the beginning. Cheap hosting may work good for a while, but when you start to gain traffic, you need to upgrade it. There are three different types of hosting available:
1. Shared Hosting
2. VPS Hosting
3. Dedicated Server

Shared hosting is the cheapest among the three hosting options. Here you share some resources like CPU and disk space with other sites. It hardly costs you 5 to 6 British Pounds.

Similar to Shared Hosting, in VPS hosting you have to share your server, but there is a difference. Here you have dedicated portions of the server’s resources.

Dedicated Server is for those, who don’t want to share the server. Here you are responsible for your maintenance. It gives you more space and complete control.

Minimize Your File Size

It is a well-known fact that small files open quickly. So it is one of the best practices to keep the file size to the minimum without compromising the quality. The best way to minimize your file size is by compressing it. Run a compression audit and compress all the files, which have a scope.

Enable Browser Caching

Here is how enabling browser caching makes your website to load faster on the visitors’ device. When visitors visit your site, the elements of your websites are stored in their hard drive in a cache. Therefore, when your visitors visit your site next time, your site opens quickly.

Deactivate Unnecessary Plugins

Using too many plugins may contribute to your web page load time and make your web page slow. Therefore, it is best to use only those plugins which are needed and skip the rest. Moreover, experts suggest to switch off the plugins, which are not in use.

Google Penalty Check

How To Check If Your Website Is Penalized By Google

By | Google, Google Analytics

Google penalty is a nightmare for all the people who have an online presence. Not always Google penalty is the reason behind the decline of your search engine rankings. Therefore, in the blog post, we are going to help you find out whether your website is penalized, and what caused it? Knowing the cause that led to Google Penalty can make Google penalty recovery easy.

What Is a Google Penalty?

Whenever a site is hit by a Google Penalty, it is either no longer displayed in the search results, or search rankings of the website may go down significantly. The decline in search rankings might happen to the entire website or some of the web pages that violate Google webmaster guidelines.

How to Detect a Google Penalty?

There are two types of Google penalties. They are a manual penalty and an algorithmic penalty. There are several ways to know if your website is hit by these Google penalties. Let us start with the best method:

Use Google Webmaster Tools

Log in your Google Webmaster Tools account and click on “Search Traffic.” A drop-down list will appear. Click on “Manual Actions.”

If your website is suffering from any kind of manual penalty, then the type of penalty will be displayed. If your website is free from the manual penalty, then you will find a “no manual spam actions found” message under Manual Actions.

Analyze Google Traffic

Another best way to know whether your site is penalized is by reviewing Google organic traffic. Login to Google analytics, and check your organic traffic. If you notice any decrease in traffic from the date of any Google algorithm update, then it could mean Google Penalty is the reason.

Determining Without Google Analytics

You can still find out which Google Update has caused the significant drop in traffic. There are many traffic estimator tools like SEMrush available. Using these tools you can analyze the drop in traffic and Google Algorithm Update history. If you lost traffic after an update, then it may mean your website is suffering from a Google Penalty.

Google Your Domain Name

A simple Google search can determine whether your website is hit by Google Penalty or not. Just search for your domain name or title tag text. If your website is not displayed on the first page of Google, then it may indicate a Google penalty. If your website isn’t displayed on the first page for the domain query, quickly use the other methods and confirm the penalty.

Final Thoughts

Getting hit by a Google penalty is bad. It can risk your online presence and lead to several negative consequences. Avoid using any kind of on-page or off-page black hat SEO tactics. Always follow Google webmaster guidelines and keep your website safe from Google penalties.

Blog Posts Optimization

7 Tips To Optimize Your Blog Posts For SEO

By | Blogging, Google, Keyword Research, Social Media Marketing

A blog plays an important role in Search Engine Optimization (SEO). If done correctly, blogging can help you to boost your search engine ranking and bring more relevant traffic leading to sales. Therefore, in this blog post, we are going to present seven important tips to optimize your blog posts.

Do Keyword Research

Writing high-quality genuine content is not sufficient. In order to reach maximum people, you need to incorporate right keywords into your blog post. Today, we have various tools available on the Internet to find relevant keywords for your blog post or niche. Here are the popular ones:
● Google AdWords Keyword Tool
● Semrush Tool

Use Keywords In Your Blog Posts

Once you have discovered the keywords relevant to your niche of the blog post, you need to utilize them in your blog post without keyword stuffing. Try to add keywords in the below aspects of your blog post:
● Blog Title and Subheadings
● Introduction and Final Thoughts
● Anchor Text, Title tags, and Meta Descriptions

Optimize Images

Images can add more value to your readers. Using images in your blog posts can be helpful to you in multiple ways, but only if you optimize your images. Use keywords in the file name and description of the images. Make sure that your keywords appear naturally and don’t spoil readability.

Place Subscription Buttons

With time, your readers grow. Placing an RSS or feed button will be a great option for the readers who like to read your content regularly. Subscription button will save your viewers from checking your website regularly for the new updates. They will get instantly notified whenever you add a new blog post.

Promote On Social Media

You might already have your presence on various social media platforms such as Facebook, Twitter, and Google+. Promoting your blog posts on these channels can help you gain new viewers along with higher brand visibility and brand recognition.

Add Author Information

Adding author information has become popular these days for a reason. Google uses more than ten thousand quality raters solely to check quality. These quality raters look for two important things:
● Who owns the website
● Who created the content
Adding author information improves search engine optimization. In addition to that, it also legitimizes the content.

Never Compromise Quality

Optimizing your blog post for Google is something very fundamental. Implementation of the above-mentioned tips is a good thing but solely focusing and relying on search engine optimization is not a good idea. Along with SEO, you should focus on creating high-quality genuine content that adds value to your audience. After all, the quality of the content is the number-one ranking signal.

Meta Description

How To Write An Effective Meta Description

By | Google, Search Engine Optimizaion

A meta description is a brief summary that describes the content on a web page displayed in the search results. The main objective of a meta description is to get more clicks from the search engine results page and enhance SEO efforts. Therefore, in this blog post, we are going to discuss how to write an effective meta description.

Include Keywords

A meta description is not a ranking signal, but Google highlights the search terms by making them bold. Including keywords in your snippet will make your web page more relevant to the searcher’s query, and will help you attain more clicks.

Make It Simple & Clear

Avoid keyword stuffing in your meta descriptions. It doesn’t help you in any way. In fact, keyword stuffing makes your website look like a spammy website. Ensure that your meta description consists of simple, clear and easy to read content.

A Snippet Is An Ad

Yes, a snippet acts like an advertisement for your webpage. So, it is absolutely fundamental to make your meta descriptions more compelling. Make sure that your meta description is relevant to the content to your webpage and matches it.

Don’t Duplicate

Just like title tags, a meta description should also be unique. Using same meta description for all your web pages can be risky for your online presence. Google may penalize you for mass duplication of the meta description. So, write a unique meta description for all your web pages.

Encourage Audience To Take Action

Your meta description should be more than just a description. Your audience should know what they have to do. Therefore, use action-oriented language and encourage your visitors to take the desired action. Make use of verbs such as “Grab.”

Keep Length In Mind

Google has been varying the length of meta descriptions. Keep your content length within the character limit. If your description crosses the character limit, then Google will chop the end off. You may lose some important keywords. So, better use vital keywords at the beginning itself.

Offer Excitement

Tell the searchers what they are going to get after clicking on your link. Write a meta description that offers a solution or a benefit to searchers. Make sure the expectation created in search engine results page matches the offer on the website. Failing to match the expectation may result in increased bounce rate.

Use Rich Snippets

Rich snippets attract more clicks. To improve the appeal of your meta description, you can add a few important elements to your snippet. For example consumer rating, star rating, product or service description, timings, etc. This will add value to your visitors and influence the buying decision in SERP itself.

Different Types of content

6 Types Of Content You Should Be Using

By | Content Creation, Social Media

Today, you can create various types of content to convey your business message to your audience with the help of texts, videos, and pictures. Although mediums of conveying the message are different, but the ultimate goal is same – attract traffic, build loyal customers and enhance SEO efforts. Therefore, in this blog post, we will be discussing six types of content that you should be using.

1. Powerful Infographics

As the name indicates, infographics is a pictorial representation of information or data. Infographics are powerful in nature. They evoke interest and gain audience engagement. Therefore, compared to other content types of infographics are more liked and shared on social media platforms. This content type is more suitable to convey any information such as statistics and research data.

2. Viral Memes

Social media platforms such as Facebook and Instagram are flooded with memes for a reason. Meme is one of the most entertaining content types we have. Here the audience is engaged as well as entertaining. This content type is easily created and gets viral quickly. Social media platforms are the ideal places for your memes. Use them adequately with the suitable content.

3. Helpful Videos

A video is a powerful content type, which gives you a larger freedom to express. Creating videos usually take time, but they are worth the effort. The information conveyed via videos sticks in the mind of the audience for a longer time and help to build brand awareness. Always make sure that your videos are adding value to your audience and engaging them.

4. In-depth Guides

A guide consists of a detailed and in-depth information on any topic. Writing guide is not an easy task. Along with a good idea, it requires a lot of time and efforts of writers and designers. Although it appears an uneasy task, but it has its own advantages. You can establish yourself as an expert in your niche and build a strong reputation and credibility.

5. Valuable How-to Content

How-to content is popular across all most all niches. Creating How-to content will be highly helpful and valuable to your audience. Here are the fives steps for writing how-to content.

● Explain the problem
● Introduce the solution
● Explain the solution in steps
● Sum up the discussion
● Draft conclusion

6. Interesting Lists

People are usually attracted to the posts which contain lists. This is the reason why many blog posts are written in the list format. Here are the few examples you might have noticed on the Internet:

● 15 movies you must watch before you die.
● 20 beautiful honeymoon destinations in the UK.
● The 10 healthiest foods on the earth.

Don’t they evoke interest? Don’t you feel like to explore those blog posts? That’s how it works. Make interesting lists that are relevant to your niche and explain them in detail.