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WordPress SEO Plugins

5 Free SEO plugins for WordPress Optimization

By | Search Engine Optimizaion, WordPress Website

WordPress is the most popular website management system used by over 60 million websites in the world. Owing to its efficiency in open-source content management, WordPress is opted by most organizations for better blog management. It is quite easy to set up a website on WordPress and has many different plugins for different website needs.
Search Engine Optimization is the major traffic attracter to your website. Hence it is very important to set up a WordPress website with the best SEO plugin.A WordPress plugin has various features that can be utilized in your website, some are:

  • Social Media Integration
  • XML Sitemaps
  • Page Analysis
  • Ecommerce sites integration
  • Theme compatibility

We will now look into the top 5 free SEO plugins for WordPress optimization.

  1. WordPress SEO by YOAST:

WordPress SEO by YOAST is the most famous SEO plugin used by over 6 million users.YOAST offers advanced features which can help get you the attention needed for your website.YOAST’s WordPress has many key features that enhance the quality of your website, some are:

  • YOAST provides a snippet preview which allows you to preview your page in the search engine. This helps you to create better quality content.
  • YOAST has ‘Page Analysis’ feature which checks on minute things like length of the post, meta description relatability, keyword focus etc.
  • YOAST WordPress SEO aids multi-site compatibility.
  • Breadcrumb is an important feature of YOAST which helps with easy navigation in search engines for the users.
  • YOAST has the most advanced XML sitemaps feature. With it, YOAST creates XML sitemaps automatically and informs Google and Bing of its existence.

 

  1. All in one SEO:

All in one WordPress SEO pack is the next popular SEO plugin used by over 1 million users. All in one plugin offers some special features that are not found in any other plugin. It was created by Micheal Torbert, a WordPress developer. Some of its vital features include:

  • Meta tag generation by All in one SEO gives you the power to determine the pages and content that will be shown in Google search results and to hide those that won’t be shown.
  • Duplicate content highlighter is another salient feature of this plugin. This feature simply indicates plagiarism or other similar content already available on the web.
  • All in one SEO plugin helps in the SEO integration of E-commerce websites.
  • Other features like Sitemap support, Google analytics support, Social media details and system status box are available in this plugin.
  1. SEO by SQUIRRLY:

SQUIRRLY eliminates majority of the main hazards put forth by the website during the optimization process.SQUIRRLY is a keyword based SEO plugin which concentrates on optimizing the content with keywords. Some salient features of SQUIRRLY are:

  • It gives importance to the presence of keywords in title, content and Url.
  • SQUIRRLY tracks every aspect of your content marketing strategy.
  • It suggests headlines in accordance with your keyword.
  • SQUIRRLY monitors of your weekly progress and constantly suggests updates.
  • Has a positive energy with green symbolization for the good work.
  1. High Performance SEO by Greg:

The high-performance SEO by Greg is the next major SEO plugin that helps you gain visibility in the Search engines like Google, Bing, and Yahoo. Some of the salient features of this plugin are:

  • The high-performance SEO by Greg is equipped with a conflict analyzer that points out if there is a content conflicting your own.
  • The plugin provides a variety of secondary descriptions and titles that can be used in your webpage.
  • This plugin has the salient feature of 100 on-page SEO characteristics that will help your page be optimized.
  • The plugin also recognizes any duplicate content present in the website and removes it and alters it based on your content.
  1. W3 total Cache plugin:

W3 Total Cache plugin tends to the matter that is most important for every website, which is the speed of sustaining. This plugin helps a site to sustain a significant amount of traffic without crashing or hanging. This plugin also reduces time of download for the users and performs CDN integration.

  • Transparent CDN management with theme files, Media Library and WordPress itself
  • Compatible with dedicated servers, dedicated clusters and shared hosting
  • Accelerated Mobile Pages support which is an unavoidable vital factor nowadays.
  • SSL (Secure Socket Layer) support
  • Caching of feeds in memory on CDN or on disk.

there are many plugins available for free and payable on the web, the above mentioned are few of the best. The plugins can be used together for better quality and SEO content, but they may slow down the speed of your page.

Basic SEO Terms

25 Basic SEO Terms You Should Know

By | Backlinks, Link Building, PPC, Search Engine Optimizaion

New to the digital marketing world? Finding it hard to understand SEO and its fundamental terms? Don’t worry, we are presenting all the basic information that you are looking for. But before we begin let us understand what is SEO?

What Is SEO?
You might already know that SEO stands for Search Engine Optimization. But what exactly is Search Engine Optimization? It is the process of optimizing your website so that Google prefers to show it as a top result for the certain search terms.

25 Fundamental SEO Terms

Understanding basic SEO terms is essential to grasp the basics of SEO. Here are the basic SEO terms and definition you are looking for.

1. Title tag: Title tag, also known as the page title, is a .html tag. It tells both Google and the net surfers what your web page is about. One can see title tag on the tab of his or her Internet browser or in the headline of search results.

2. Meta Description: Similar to the title tag, a meta description is also a .html tag but has a different purpose. As the name indicates, a meta description is a description of a web page which appears in the search results.

3. Backlink: Backlink, or simply link, is a hyperlink on somebody else’s website pointing to your website. These links play an important part in SEO.

4. SERP: The full form of SERP is Search Engine Results Page. Whenever you enter a query, the search engine comes up with a page loaded with search results, which is known as SERP.

5. PageRank: Named after Larry Page, is an algorithm which Google uses to rank a website for specific search terms. Today, there are more than 200 factors that Google uses to rank a website.

6. Keyword: Keyword is one of the most-used SEO terms. It is nothing but the set of words that searchers use to find particular information, product or service on the Internet. For example, “Restaurants in London” is a keyword which users use to find a restaurant in London.

7. Anchor Text: A clickable text on a web page is called as anchor text. Keyword rich anchor text is used to improve search engine ranking. It basically tells the search engines what your website does.

8. Indexing: Indexing is a process where search engines like Google, Bing, etc. collect and store your data through their bots. In other words, indexing is the process of saving a copy of your web page in the database of a search engine.

9. NoFollow: Basically, NoFollow is a link attribute. It is used by the webmasters to tell Google that a link doesn’t have to be counted as a vote.

10. Keyword Density: Keyword Density is nothing but the number of times a keyword used in a page divided by the total number of words. Keeping a healthy keyword density is one of the best practices in SEO.

11. Sandbox: Google adds the newly indexed web pages in the sandbox. These web pages are not displayed in Search Engine Results Page until the website is thoroughly verified.

12. Cloaking: Cloaking is a black hat technique. Here a webmaster shows different content to the Google and the Internet surfers, which is against webmaster guidelines. Therefore, Google penalizes for this activity aggressively.

13. Robot.txt: It is a file, which is located in the root of a domain. Robot.txt instructs the Google bots about the structure of the site. This file prevents a search spider from crawling any specific section of a site.

14. Keyword Stuffing: Keyword Stuffing is a practice of adding a large number of keywords into a content to gain higher search engine ranking. Obviously, this is a black hat practice. Google penalizes websites that do keyword stuffing.

15. 301 Redirect: Deleting pages or changing URL is a common practice in the digital world. As the name indicates, 301 redirects will redirect your users from an old URL to the new or active one.

16. SEM: SEM stands for Search Engine Marketing, it is nothing but the marketing of products or services through search engines like Google, Yahoo, and Bing. SEM is further divided into SEO and PPC.

17. PPC: Stands for Pay Per Click, it is an online advertising model, where an advertiser needs to pay only when someone clicks on their ad. PPC is also known as Cost Per Click (CPC).

18. Indexed Pages: Indexed pages are basically the pages of your website that are stored by search engines like Google, Yahoo or Bing in their database. The process of storing is called indexing.

19. Inbound Link: A link in one site pointing to another site is called in the bound link. An inbound link enhances the SEO of a website and plays a major role in improving search engine ranking. It is also referred to as external link or backlink.

20. Internal Link: A link from one page of a site pointing to another page of the same site is called as an internal link. For instance, a link on your homepage pointing to your blog is an internal link.

21. Link Building: A process of gaining more inbound links to your site to obtain a higher position in Search Engine Results Page. From guest posting to blog commenting, Link Building can be done in many ways.

22. RSS Feed: Stands for Really Simple Syndication, it gives an option for your viewers to subscribe for getting notified whenever a new content is added.

23. Sitemap: A file that provides a map of all the pages on a site to the search engine for easy indexing. It can be created using various online tools available.

24. Traffic: In search engine optimization, traffic refers to the Internet surfers who visit your site. When someone says, “your site is getting a lot of traffic,” he or she actually means many people are visiting your site.

25. Ranking Factors: The factors that are used by search engine to determine the rank of a website for a particular keyword are called as ranking factors. Google uses more than 200 ranking factors to position a web page in SERP.

Tools For Checking Backlinks

6 Best Backlink Checker Tools For Your Website

By | Backlinks, Search Engine Optimizaion

We all know that backlinks are one of the most important ranking signals. That is the reason why a good SEO strategy emphasizes quality link building. One of the most important sources for the quality backlink is your competitor. You can spy on your competitors and find out from where they are getting their links. In this blog post, we are listing the top six backlink checker tools to analyze your site and your competitors site.

Ahrefs

Ahrefs is one of the most helpful backlink checker tools we have. You can create a free account to determine various aspects of your backlinks such as:
● Total number of backlinks you currently have
● From where they are coming
● What anchor text is used
● And many others
If you are looking for further more detailed analysis, then go for the paid account and trace your progress over time.

SEMrush

This backlink checker tool can provide a lot of vital information. Just enter any URL, including backlinks, and get in-depth details. SEMrush gives you an option to track multiple competitor websites to get detailed data of the links. This tool gives a limited number of free searches, for more you need to go for a paid account.

Majestic

Majestic is another awesome backlink checker tool. If you want to explore your own site, you can do it with a free account. If you need further more detailed information on your site, you should opt for paid plans, which range from $49.99/month to $399.99/month.

Google Search Console

The Google Search Console is an important part of webmaster tools that Google offers. Open search console, and select “Search Traffic” section, and check out “Links to your site.” Using this tool you can know various things about the links, such as:
● Total links to your site
● The most linked account
● Sites that link your site the most
● Anchor text used, etc.
The only limitation of this tool is that you can only analyze links on your own site.

Backlink Watch

Do you want to keep an eye or spy on your competitors? Backlink Watch is the best tool to get your work done. It gives important information like:
● Total number of links
● Page rank
● The anchor text used
● And many others
The best part of this backlink checker tool is that it is completely free. You can use it as many times as you can.

Link Diagnosis

Link Diagnosis is another easy to use backlink checker tool. All you need to do is enter your URL and hit the start button to obtain the report for associated backlink details. The report will contain the below details:
● Unique backlinks
● Popular anchor text
● Page rank for all the backlinks, etc.

Google SEO Tools

8 Essential Free Google SEO Tools For Your Website in 2018

By | Google, Google Analytics, Search Engine Optimizaion

You might already know that Google is the most popular search engine worldwide. It provides plenty of tools that make search engine optimization (SEO) easy. You can use these SEO tools to enhance your optimization efforts and bring the desired results. Here are the Eight free Google SEO tools for your website.

1. Google Trends

With time, everything changes, including the search terms. Yes, the search terms or keywords which people use to find some information, product or service on the Internet changes with time. Google Trends is an amazing tool to cope with this change. It gives you relevant trending searches, rising terms and regional interest for specific keywords.

2. Google Consumer Survey

We make websites for the consumers. Therefore, understanding the audience is the key part of any business. This free Google tool lets you take a survey and measure site satisfaction. Although free version limits you for the four questions, but still you can obtain important data and analyze user experience.

3. Google Search Console

Google Search Console, formally known as webmaster tools, is one of the best SEO tools we have. This free SEO tool can be helpful in multiple ways. Here are the basic things which you can do:
● See whether your website has a manual penalty
● Discover broken links
● Detect crawling issues
● View indexed pages
● And many more

4. Google Places For Business
Google places for business is another great search engine optimization tool. It will help to control the information that is displayed in Google Maps, which local results utilize. Google+ Business pages may look similar to Google Places, but Google Places For Business has a better interface, and also it manages the listing that pops up in the maps.

5. Google Analytics

Google Analytics is one of the most useful SEO tools for website analysis. Although there are many alternatives to Google Analytics available, but still it continues to be the popular one. Here are the things Google Analytics can help you with:
● Content Analysis
● Analysis of user experience
● Campaign results and many more

6. Google Analytics Content Experiments

Google Analytics Content Experiments is the best tools for testing, measuring, and optimizing your website. In other words, you can test content, layout, headings and many more to meet the perfection. Therefore, this SEO tool plays a vital role in conversion rate optimization.

7. Google Keyword Planner

Keywords are the search terms that people are using to search for something on a search engine like Google. Google Keyword Planner is an amazing free SEO tool. It can be used to find suitable and relevant keywords for your website. You can use these keywords and optimize the content on your website and blog.

8. Google Correlate

Picking up the right keywords really matters, and that’s where this tool will help you. Google Correlate keeps you ahead of your competitors. Just like other SEO tools mentioned in this list, Google correlate is also a free tool. It provides detailed information on your keywords and greatly helps in keyword research.

Guest Blogging

Seven Major Benefits Of Guest Blogging

By | Blogging, Link Building, Social Media

Guest blogging improves SEO (Search Engine Optimization) in multiple ways, and also it is the best method to build a strong connection with your audience. But yet, many people overlook the advantages of guest blogging. As a result of which, myths like – guest blogging is dead become popular. Therefore, today we will be presenting the seven major benefits of guest blogging.

1. Get Targeted Traffic Almost Instantly

Quality matters the most in the case guest blogging. If you are able to produce high-quality original content, then guest blogging is a boon for you. Posting quality content will add value to your readers, and brings targeted traffic to your website. The advantage of targeted traffic is that it is more likely to convert into sales.

2. Grow Your Audience

In order to grow your business, you need to reach new people. Posting blog posts in your blog will make you reach only your audience. On the other hand, guest blogging will introduce you and your business to new audience and increases your customer base.

3. Enhance Link Building

One of the biggest advantages of the guest is that it gives you links. Backlinks are a ranking factor, and therefore, link building is an important aspect of search engine optimization. Posting high-quality engaging posts via guest posting will contribute to improve your search engine ranking.

4. Generate Social Media Shares

Generating social media shares is an exceptional method to reach huge people effectively, which will enhance your social media marketing efforts. The more shares your guest post gains, the more your brand visibility, brand awareness and brand loyalty improves on social media platforms. In addition to that, you get bulk traffic.

5. Improve Brand Awareness

With the help of guest blogging, one can establish high authority in their niche. The best way to do it is by sharing content, which isn’t available elsewhere. Leverage the opportunity to showcase what you do and how you do it. Also, try to add your brand voice in all the guest blogging posts.

6. Generate Leads

Selection of correct websites is the key in guest blogging. Give preference to those websites that are relevant to your business and also have consistent traffic. By doing so, you will reach audience, which is already interested in what you provide.

7. Establish Yourself As Expert

The basic benefit of guest blogging is that it establishes your credibility. It shows you are capable of writing for other blogs. People are going to trust you more when they find your content on various websites. Keep blogging on one subject and establish yourself as an expert on various platforms.

Google Search Engine

HOW GOOGLE SEARCH WORKS?

By | Backlinks, Google

Google is the most popular and widely used search engine in the world. Using Google has become an important part of our lives. Today, we carry Google in our pockets and use it for everything from “knowing movie reviews” to “understanding gravitational waves.” At some point of the time we all have wondered, how Google comes up with amazing results for our query within no time. Let’s understand, how exactly Google does it.

But before that, you need to know how the Internet, web page, Google and user fit all together. Let us take an example: What do you do when you have a query and don’t know which books in the library have the information you need? Obviously, you take help of a librarian. A librarian understands your query and comes up with the best books matching your description by going through numerous books. The Internet works in the similar fashion. The Internet is like a library, websites are like books, and Google acts as a librarian.

Google’s follows two steps to provide relevant results to your query.

1. Crawling & Indexing
2. Ranking

CRAWLING & INDEXING:

Crawling is a process carried out to find new and updated pages. Crawling isn’t an easy job because there are billions of web pages worldwide. Google uses a huge set of computers to crawl these billions of web pages with the help of a program. This program is called as Googlebot. It is also known as a spider, bot or robot. Computer programs decide three things for a website:
● Which page to crawl
● How frequently to crawl
● How many pages to fetch

Spiders begin with fetching a couple of pages, and then they follow the links on that couple of pages and fetch the page they point to and follow all the links on those pages and so on until almost all web pages are covered. Google gathers web pages during the crawling process to create an index. This index is similar to an index present in the back of a book. Google index consists of words and their locations.

RANKING:

Whenever you Google search, algorithms look up your keywords in the index to find the appropriate web pages. For a search query, there are hundreds of web pages. In order to show the best web pages at the top and low-quality ones in the last, Google ranks the pages. Currently, there are more than two hundred ranking factors that Google uses to rank a page. Some of the most important ranking signals are given below:
● Content Quality
● Backlinks
● Mobile Friendly
● Speed
● Social Signals
● Security (HTTPS)
● User Experience

Landing Page Optimization

BEST PRACTICES FOR LANDING PAGE OPTIMIZATION (LPO)

By | Search Engine Optimizaion, WordPress Website

Landing page acts like an entrance for a website or a particular section of a website. Creating the right landing pages matters because the conversion rate largely depends on your landing page. Therefore, landing page optimization (LPO) plays an important role in search engine optimization (SEO). Today, we are going to present eight best practices for landing page optimization.

Clear and Precise Headlines

First things first, what do people notice first when they reach your landing page? The headlines, right? So, while writing headlines make sure they catch attention. Try to be specific and clear as much as possible. Any kind of confusion may result in visitor abandoning your landing page.

Create Visitor Friendly Content

Visitors usually are not interested in reading the whole thing. Therefore, create your content in such a way that it becomes easy for your visitors to scan the complete page and find out important parts to go through. Your content should encourage your visitors to take action such as add to cart, make an inquiry, buy, etc.

Add Social Media Sharing Features

A great content without social media sharing features is of no use. Adding social media sharing features helps you in multiple ways.
● You reach a new audience and engage them.
● The new source of traffic.
● Improves Brand Awareness.
● Increases Brand Recognition.

Build Credibility

Before making a purchase, 92% of the customer read reviews. Include reviews of satisfied customers, testimonials, awards, and certificates. It will boost the confidence of the visitors on your business and encourages them to take the next step. In other words, your conversion rate gets higher.

Get Rid Of Distractions

Visitors usually have a short attention span. Any kind of distractions on your landing page may spoil all your other efforts. Do not add anything, which is unnecessary. Keep your landing page simple, eye-catching, clear and easy to grasp.

Minimize The Page Loading Time

Visitors expect a page to load within three seconds. Anything more than that will only increase the bounce rate. You may lose a large portion of the traffic if your page takes more time to load. Make sure your landing page is super quick.

Keep Improvising

Don’t stick to only one version. Conduct A/B testing and figure out which one is bringing more conversion. Don’t stop when you get good results. Keep fine tuning to keep achieving better results. The more you test, the more your landing page will evolve.

Create CTA That Evokes Interest

CTA or Call To Action buttons are the most important aspects of your landing page. You bring people on your landing page so that they click on them. Make sure your CTAs are compelling. Place them in appropriate places and fine-tune the minute details such as:
● Background color
● Text color
● CTA button color

web Page Speed Optimization

Tips To Reduce Your Web Page Load Time

By | Search Engine Optimizaion, Website

Page load time is an important part of user experience. If you want to give a good user experience to your visitors, then you need to keep your page load time to the minimum. Apart from that page load time is a ranking factor and one of the key aspects of search engine optimization (SEO). Therefore, today, we are presenting tips to reduce your web page load time.

Know Your Present Page Speed

There are several tools available on the Internet to check the current speed of your web page. Most of these online tools will not only find your page speed but also give some valuable inputs and suggestions to fix existing issues. Below are the popular online tools to check page speed:
● Google’s Page Speed Insights
● GTMetrix
● Yahoo’s Yslow

Opt The Hosting Option That Matches Your Needs

Beginners usually opt the one which costs less. Usually, there is less traffic in the beginning. Cheap hosting may work good for a while, but when you start to gain traffic, you need to upgrade it. There are three different types of hosting available:
1. Shared Hosting
2. VPS Hosting
3. Dedicated Server

Shared hosting is the cheapest among the three hosting options. Here you share some resources like CPU and disk space with other sites. It hardly costs you 5 to 6 British Pounds.

Similar to Shared Hosting, in VPS hosting you have to share your server, but there is a difference. Here you have dedicated portions of the server’s resources.

Dedicated Server is for those, who don’t want to share the server. Here you are responsible for your maintenance. It gives you more space and complete control.

Minimize Your File Size

It is a well-known fact that small files open quickly. So it is one of the best practices to keep the file size to the minimum without compromising the quality. The best way to minimize your file size is by compressing it. Run a compression audit and compress all the files, which have a scope.

Enable Browser Caching

Here is how enabling browser caching makes your website to load faster on the visitors’ device. When visitors visit your site, the elements of your websites are stored in their hard drive in a cache. Therefore, when your visitors visit your site next time, your site opens quickly.

Deactivate Unnecessary Plugins

Using too many plugins may contribute to your web page load time and make your web page slow. Therefore, it is best to use only those plugins which are needed and skip the rest. Moreover, experts suggest to switch off the plugins, which are not in use.

Google Penalty Check

How To Check If Your Website Is Penalized By Google

By | Google, Google Analytics

Google penalty is a nightmare for all the people who have an online presence. Not always Google penalty is the reason behind the decline of your search engine rankings. Therefore, in the blog post, we are going to help you find out whether your website is penalized, and what caused it? Knowing the cause that led to Google Penalty can make Google penalty recovery easy.

What Is a Google Penalty?

Whenever a site is hit by a Google Penalty, it is either no longer displayed in the search results, or search rankings of the website may go down significantly. The decline in search rankings might happen to the entire website or some of the web pages that violate Google webmaster guidelines.

How to Detect a Google Penalty?

There are two types of Google penalties. They are a manual penalty and an algorithmic penalty. There are several ways to know if your website is hit by these Google penalties. Let us start with the best method:

Use Google Webmaster Tools

Log in your Google Webmaster Tools account and click on “Search Traffic.” A drop-down list will appear. Click on “Manual Actions.”

If your website is suffering from any kind of manual penalty, then the type of penalty will be displayed. If your website is free from the manual penalty, then you will find a “no manual spam actions found” message under Manual Actions.

Analyze Google Traffic

Another best way to know whether your site is penalized is by reviewing Google organic traffic. Login to Google analytics, and check your organic traffic. If you notice any decrease in traffic from the date of any Google algorithm update, then it could mean Google Penalty is the reason.

Determining Without Google Analytics

You can still find out which Google Update has caused the significant drop in traffic. There are many traffic estimator tools like SEMrush available. Using these tools you can analyze the drop in traffic and Google Algorithm Update history. If you lost traffic after an update, then it may mean your website is suffering from a Google Penalty.

Google Your Domain Name

A simple Google search can determine whether your website is hit by Google Penalty or not. Just search for your domain name or title tag text. If your website is not displayed on the first page of Google, then it may indicate a Google penalty. If your website isn’t displayed on the first page for the domain query, quickly use the other methods and confirm the penalty.

Final Thoughts

Getting hit by a Google penalty is bad. It can risk your online presence and lead to several negative consequences. Avoid using any kind of on-page or off-page black hat SEO tactics. Always follow Google webmaster guidelines and keep your website safe from Google penalties.

Blog Posts Optimization

7 Tips To Optimize Your Blog Posts For SEO

By | Blogging, Google, Keyword Research, Social Media Marketing

A blog plays an important role in Search Engine Optimization (SEO). If done correctly, blogging can help you to boost your search engine ranking and bring more relevant traffic leading to sales. Therefore, in this blog post, we are going to present seven important tips to optimize your blog posts.

Do Keyword Research

Writing high-quality genuine content is not sufficient. In order to reach maximum people, you need to incorporate right keywords into your blog post. Today, we have various tools available on the Internet to find relevant keywords for your blog post or niche. Here are the popular ones:
● Google AdWords Keyword Tool
● Semrush Tool

Use Keywords In Your Blog Posts

Once you have discovered the keywords relevant to your niche of the blog post, you need to utilize them in your blog post without keyword stuffing. Try to add keywords in the below aspects of your blog post:
● Blog Title and Subheadings
● Introduction and Final Thoughts
● Anchor Text, Title tags, and Meta Descriptions

Optimize Images

Images can add more value to your readers. Using images in your blog posts can be helpful to you in multiple ways, but only if you optimize your images. Use keywords in the file name and description of the images. Make sure that your keywords appear naturally and don’t spoil readability.

Place Subscription Buttons

With time, your readers grow. Placing an RSS or feed button will be a great option for the readers who like to read your content regularly. Subscription button will save your viewers from checking your website regularly for the new updates. They will get instantly notified whenever you add a new blog post.

Promote On Social Media

You might already have your presence on various social media platforms such as Facebook, Twitter, and Google+. Promoting your blog posts on these channels can help you gain new viewers along with higher brand visibility and brand recognition.

Add Author Information

Adding author information has become popular these days for a reason. Google uses more than ten thousand quality raters solely to check quality. These quality raters look for two important things:
● Who owns the website
● Who created the content
Adding author information improves search engine optimization. In addition to that, it also legitimizes the content.

Never Compromise Quality

Optimizing your blog post for Google is something very fundamental. Implementation of the above-mentioned tips is a good thing but solely focusing and relying on search engine optimization is not a good idea. Along with SEO, you should focus on creating high-quality genuine content that adds value to your audience. After all, the quality of the content is the number-one ranking signal.