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Google Algorithm Update

Google’s August core search algorithm update

By | Google, Search Engine Optimizaion, Uncategorized

Danny Sullivan from Google has confirmed that Google has processed a significant algorithm update in the Google Search Results after many SEO people found a considerable difference in their keyword ranking.

Danny Sullivan on Twitter –  “When we have updates where there are specific things that may help, we do try to tell you that. With these, there is nothing specific to do — and we do think it’s actionable to understand that, in that hopefully people don’t try fixing things that aren’t really “broken.”

Danny also has confirmed that it was the one as similar to the board core algorithm update occurred on the March. He also retweeted the announcement he made during the March algorithm update when he tweeted the present August Core Search Algorithm update.

Google’s August core search algorithm updates

There are no such essential factors or changes made in this Google Algorithm update, some of them might have seen fluctuations in ranking due to some small elements like page speed or interstitials.

They can fix these easily by finding the reason for the change and bring back the ranking within a shorter period. With this core algorithm update, there are no ranking factors targeted except the content quality and pages quality in the Google Search results. The same has occurred in the last algorithm update made on March; Google stated that there was nothing wrong with many pages, they can focus on some specific factors to get their ranking back easily.

In this August Google Algorithm Update, Danny has confirmed the same, trying to provide more details to the website will get their rank back and there are no extra factors anyone needs to focus on this core google algorithm update.

Danny also has advised to focus on the content quality rather than thinking more broadly on the ranking factors, and he tweeted as

“Want to do better with a broad change? Have great content. Yeah, the same boring answer. However, if you want a better idea of what we consider great content, read our raters guidelines. That’s like almost 200 pages of things to consider: https://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf. “

Danny also commented on the tweet that Google can share many actionable pieces of stuff if they have made them, so you need not spend more time on fixing things. You can check out your quality of the content instead of changing things randomly.

Danny Tweeted like

“If we can share more actionable stuff with the large updates, we will. But, I hope telling people effectively that it is NOT X, Y or Z things is indeed helpful. And from last time, this is really key: https://twitter.com/searchliaison/status/973241542180614144 ”

Apart from these, Japanese Google Webmaster team has also tweeted regarding the role of the broad core algorithm update that they have updated the core algorithm; people can change their content if they found any drops in the ranking factors, they advised not to change other factors as it only targeted quality pages and content.

Japanese Google Webmaster Team Tweet –

“This week we have updated a wide range of core algorithms. This is done several times a year, what you can do for the impact received by this update is to make high-quality content that the search users are searching for as always. For details, please see the English post.”

The present ranking tools and other SEO tools are not showcasing broad changes rather than like few other broad core google algorithm updates, maybe the update was slower roll out, and we have to wait for few days to check out the desirable changes in the keyword rankings.

Googles disavow tool

How to remove Toxic or Bad Links Penalty using Google Disavow Tool

By | Backlinks, Google, Link Building, Uncategorized

Bad or Toxic Link occurs due to the number of Google Webmaster Guidelines violating factors namely building unnatural low-quality backlinks to your website, making use of the link exchange schemes, if you buy links from untrustworthy and low-quality SEO Company, etc.

What to do when you find a bad link in your site?

Google Disavow Tools is the first thing everyone gets in their mind if they find a bad link on their website, so what will the Disavow tool do?

Will it clear your bad links on the website? No, they provide the instruction to the search algorithm that they should not make use of them or count them when analyzing a site.

Steps to use Disavow Tool to abolish the Toxic or Bad Links

 Proceed below to check out the steps you can try to diminish the toxic list from your website.

Try Manually

Before trying out the Disavow tool you need to check for the possibilities to remove them manually by yourself, it means outreaching.

If you can contact someone to remove the links, you can email them and request for the removal of links, and this will help in complete removal of the bad links rather than keeping it hidden from search engines.

Sorting out the Toxic Links

There are some characteristics to consider when finding the bad links. You need to ask the below questions if you doubt specific links of your website,

  • If your anchor text and keywords are unnatural,
  • If you do not find a relevant content based on the topic,
  • If the link is in the footer but hidden at the back of HTML,
  • If the links redirect to an unconnected or unrelated page,
  • In the case of the links moving to spammy websites.

You can make use of Search Consoles to find these toxic links, so here are some of the illustrations you can follow.

  • Login to Search Console and click on the website property you need to analyze.
  • Check for the “Search Traffic” option located on your sidebar menu once you have clicked on the property.
  • Clicking the “Search Traffic” will result in a set of options and from that click on the “Links to your Site.”
  • You will get a page with all of your links listed, and click on the “Who links the most” section and choose “More” from it.
  • You will get a set of links listed, and those will be the domains that are linking to your website. You can download them for the future reference.
  • You will find two buttons at the top namely “Download more sample links” and “Download latest links” which will help in finding the right unnatural links to your site.

Apart from the search console, you can also make use of other backlink explorers namely Ahrefs, Majestic, Open Site Explorer, etc. to find out the toxic links.

Organize your Toxic Links

You need to submit the set of toxic links in .txt when you disavow links, so make sure you change the format and then submit.

Converting them is not tougher, you just need to copy and paste them in a google document, and from the file, option click on “Download as “ and choose the plain text option so that you will have your toxic links organized in a text file. Make sure that every link is in the separate line while submitting the text file to the disavow tool.

How to Make use of Disavow tool now?

You can visit here to reach the Disavow tool; you need to choose the preferred website and click on the Disavow links. You will be redirected to a page with a warning in highlighted yellow color that you are going to do something irreversible and essential.

Just click on the “Disavow Links” to provide the instruction to the search engine not to consider the links. Once you have clicked the link, the tool will ask you to upload the text file with your toxic links, just choose the file and submit them.

Yeah! The work is done, you have stopped the bad links to show up on the search results using the disavow tool. Make sure you are not making the same mistake again.

YouTube Channel Optimization

How to Optimize your YouTube Channel to Go Viral

By | Digital Marketing, Social Media Marketing, Uncategorized

No wonder that Video Marketing is one the hottest trend in Digital Marketing Era, according to Socialbakers nine out ten people check out a video review before purchasing a product online.

No one can beat the world’s second largest Search Engine Youtube out of a variety of video rolling features included social profiles like Facebook, Linkedin, Instagram, Twitter, SnapChat etc.

Essential Factors to Analyze while Optimizing your Youtube Channel

To capture a breakthrough along the Youtube Channel, you need to focus on two mandatory factors namely.

  • Youtube SEO
  • Engaging Content

A few days back Youtube made few guidelines for monetizing videos in the Youtube Channel that Within 12 months of creating a Youtube Channel you need to gain at least 1000 subscribers within 4000 hours once you upload the video to your channel. If you gain these followers then only you will be able to place ads.

So what are they expecting? Yeah, undoubtedly an engaging content. Now let’s check out the important characteristics you need to consider while optimizing your Youtube Channel.

Focus on your Niche

Niche indicates the area that you are going to focus; there are a number of categories and sub-categories available namely Music, Entertainment, Information etc

You should know what type of people you are going to concentrate on and how to make them your loyal followers, this may be tedious, but the right approach will help you in finding the right niche.

Segmentation

There are many right viewers online, and you just need to find out them from a large group and provide the things they need to get popularized. When segmenting the audience, you need to know the age group of people whom you need, the targeted location, the language preference, the genre based on the targeted viewers taste.

The above four factors will help in choosing the right niche, by doing so you can create excellent videos as per the niche you have selected. If you have selected an entertainment niche, then make sure you are creating videos in a way that people love them and get entertained.

Trend Analyzing

Focus on the trend that will bring the audience to your Youtube channels. How can you know the trends in your niche? It can be done.

  • By following your competitor channels, means the channels that create videos in the similar niche you have chosen.
  • Making use of the Google Trend Tool from Google, which will let you know about the current Youtube Trends.
  • By following similar social media trends so that you can choose the one base don your niche.

There are two factors when optimizing your Youtube Channels, and the first one is for views and the second one for rankings.

Youtube Optimization for Views

  • Focus on the Title, make it exciting and meaningful so that your targetted audience will click.
  • Make use of impressive Thumbnails
  • Ensure whether you are requesting people to like, share, subscribe and comment at the video end.

Youtube Optimization for Ranking

  • Make long videos as they can bring you better rankings when considered to the shorter ones.
  • HD quality videos are essential for top rankings.
  • Choosing the right keywords in the title, you can select the keywords you need to target from various keywords tools online.
  • Writing good quality, expressive and engaging descriptions, you need not require keywords to be added in the description because they are not going to help your youtube channel in ranking.
  • Add your business social profile links or the external links in the description for the better leads.
  • Do not forget to add suitable tags as Youtube will list out videos from similar queries, pick them from competitors or choose them by your imagination.

The critical point is to add videos at regular intervals, at the initial stage you need to post videos at the right timings your targeted audience are active to increase your subscribers.

Making this as a habit will enhance the connection between you and your viewers, Many Youtube channels make this prospect for better conversion.

  • Be creative, make a new style and ask viewers to subscribe.
  • Make sure you have active social media pages to promote your Youtube Videos, this increases the interaction with your audiences.
  • Shoot out the questions on your social media pages regarding how to improve your Youtube Channels or ask for any suggestions from your viewers.