SEO is not a one-time event. It is a continuous process. It is not a good idea to stop search engine optimization (SEO) when your website is placed in the first page of search engine results page. Your current search engine ranking is not the permanent ranking. Without proper SEO strategy your ranking may drop, and you might lose a well-established online presence. Hence, to ensure a growing online presence you need a continuous SEO campaign. In this blog post, we are presenting the top reasons why SEO is a continuous process.
Your Competitors Might Occupy Your Online Position
Your competitors are selling the same products and services which you are selling. They are also targeting the same audience which you are targeting. Without an ongoing search engine optimization strategy, your competitors will occupy your online market easily, and will leave you behind. Once your ranking drops, you start losing existing customers, and your customer base starts to shrink. As the result of which, you will notice a huge drop in the revenue.
Search Engines Evolve Their Algorithms Consistently
Did you know Google updates its search algorithm nearly 500 to 600 times during a year? Without an ongoing search engine optimization strategy, these updates might significantly affect your online visibility. An ongoing SEO strategy will help you to adapt the changes brought in search engine algorithm without risking your online visibility. Hence, going for continuous SEO campaign will establish and maintain a stable online position in the fluctuating search engine results page.
Changing Behavior Of Search Engine Users
You might be thinking how change in behavior of search engine users can also be a reason. It is quite simple. Over the time search habits of search engine users tend to change. Due to which the keywords they use to reach a particular product, service, content, website, etc. also changes. Keywords which were bringing a huge traffic last month may not bring sufficient traffic this month. A good ongoing SEO strategy includes keeping an eye on changing keywords and incorporating the new keywords in your website.
Continuous SEO Maintains Your Page Rank
Maintaining your page rank will bring stability in your business, and ensures a gradual business growth. A study revealed that the businesses which discontinued their SEO campaign noticed a 30% drop in their ranking. On the other hand, the businesses which continued with their SEO campaign found an 18% hike in their ranking. A discontinuous SEO will result in fluctuating search engine ranking. And a business with fluctuating position in search engine results page has low credibility.
Marketplace Is Continuously Changing
Technology is changing rapidly, every week new products and services are introduced in the market, which encourages users to alter existing keywords or to use a new set of keywords. Therefore, the keywords which are working extremely well today may not be relevant or effective in the future. Running continuous SEO campaign will take care of this part along with many others. An SEO expert will keep the keywords and other aspects of your online presence up-to-date.