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web Page Speed Optimization

Tips To Reduce Your Web Page Load Time

By | Search Engine Optimizaion, Website

Page load time is an important part of user experience. If you want to give a good user experience to your visitors, then you need to keep your page load time to the minimum. Apart from that page load time is a ranking factor and one of the key aspects of search engine optimization (SEO). Therefore, today, we are presenting tips to reduce your web page load time.

Know Your Present Page Speed

There are several tools available on the Internet to check the current speed of your web page. Most of these online tools will not only find your page speed but also give some valuable inputs and suggestions to fix existing issues. Below are the popular online tools to check page speed:
● Google’s Page Speed Insights
● GTMetrix
● Yahoo’s Yslow

Opt The Hosting Option That Matches Your Needs

Beginners usually opt the one which costs less. Usually, there is less traffic in the beginning. Cheap hosting may work good for a while, but when you start to gain traffic, you need to upgrade it. There are three different types of hosting available:
1. Shared Hosting
2. VPS Hosting
3. Dedicated Server

Shared hosting is the cheapest among the three hosting options. Here you share some resources like CPU and disk space with other sites. It hardly costs you 5 to 6 British Pounds.

Similar to Shared Hosting, in VPS hosting you have to share your server, but there is a difference. Here you have dedicated portions of the server’s resources.

Dedicated Server is for those, who don’t want to share the server. Here you are responsible for your maintenance. It gives you more space and complete control.

Minimize Your File Size

It is a well-known fact that small files open quickly. So it is one of the best practices to keep the file size to the minimum without compromising the quality. The best way to minimize your file size is by compressing it. Run a compression audit and compress all the files, which have a scope.

Enable Browser Caching

Here is how enabling browser caching makes your website to load faster on the visitors’ device. When visitors visit your site, the elements of your websites are stored in their hard drive in a cache. Therefore, when your visitors visit your site next time, your site opens quickly.

Deactivate Unnecessary Plugins

Using too many plugins may contribute to your web page load time and make your web page slow. Therefore, it is best to use only those plugins which are needed and skip the rest. Moreover, experts suggest to switch off the plugins, which are not in use.

Google Penalty Check

How To Check If Your Website Is Penalized By Google

By | Google, Google Analytics

Google penalty is a nightmare for all the people who have an online presence. Not always Google penalty is the reason behind the decline of your search engine rankings. Therefore, in the blog post, we are going to help you find out whether your website is penalized, and what caused it? Knowing the cause that led to Google Penalty can make Google penalty recovery easy.

What Is a Google Penalty?

Whenever a site is hit by a Google Penalty, it is either no longer displayed in the search results, or search rankings of the website may go down significantly. The decline in search rankings might happen to the entire website or some of the web pages that violate Google webmaster guidelines.

How to Detect a Google Penalty?

There are two types of Google penalties. They are a manual penalty and an algorithmic penalty. There are several ways to know if your website is hit by these Google penalties. Let us start with the best method:

Use Google Webmaster Tools

Log in your Google Webmaster Tools account and click on “Search Traffic.” A drop-down list will appear. Click on “Manual Actions.”

If your website is suffering from any kind of manual penalty, then the type of penalty will be displayed. If your website is free from the manual penalty, then you will find a “no manual spam actions found” message under Manual Actions.

Analyze Google Traffic

Another best way to know whether your site is penalized is by reviewing Google organic traffic. Login to Google analytics, and check your organic traffic. If you notice any decrease in traffic from the date of any Google algorithm update, then it could mean Google Penalty is the reason.

Determining Without Google Analytics

You can still find out which Google Update has caused the significant drop in traffic. There are many traffic estimator tools like SEMrush available. Using these tools you can analyze the drop in traffic and Google Algorithm Update history. If you lost traffic after an update, then it may mean your website is suffering from a Google Penalty.

Google Your Domain Name

A simple Google search can determine whether your website is hit by Google Penalty or not. Just search for your domain name or title tag text. If your website is not displayed on the first page of Google, then it may indicate a Google penalty. If your website isn’t displayed on the first page for the domain query, quickly use the other methods and confirm the penalty.

Final Thoughts

Getting hit by a Google penalty is bad. It can risk your online presence and lead to several negative consequences. Avoid using any kind of on-page or off-page black hat SEO tactics. Always follow Google webmaster guidelines and keep your website safe from Google penalties.

Blog Posts Optimization

7 Tips To Optimize Your Blog Posts For SEO

By | Blogging, Google, Keyword Research, Social Media Marketing

A blog plays an important role in Search Engine Optimization (SEO). If done correctly, blogging can help you to boost your search engine ranking and bring more relevant traffic leading to sales. Therefore, in this blog post, we are going to present seven important tips to optimize your blog posts.

Do Keyword Research

Writing high-quality genuine content is not sufficient. In order to reach maximum people, you need to incorporate right keywords into your blog post. Today, we have various tools available on the Internet to find relevant keywords for your blog post or niche. Here are the popular ones:
● Google AdWords Keyword Tool
● Semrush Tool

Use Keywords In Your Blog Posts

Once you have discovered the keywords relevant to your niche of the blog post, you need to utilize them in your blog post without keyword stuffing. Try to add keywords in the below aspects of your blog post:
● Blog Title and Subheadings
● Introduction and Final Thoughts
● Anchor Text, Title tags, and Meta Descriptions

Optimize Images

Images can add more value to your readers. Using images in your blog posts can be helpful to you in multiple ways, but only if you optimize your images. Use keywords in the file name and description of the images. Make sure that your keywords appear naturally and don’t spoil readability.

Place Subscription Buttons

With time, your readers grow. Placing an RSS or feed button will be a great option for the readers who like to read your content regularly. Subscription button will save your viewers from checking your website regularly for the new updates. They will get instantly notified whenever you add a new blog post.

Promote On Social Media

You might already have your presence on various social media platforms such as Facebook, Twitter, and Google+. Promoting your blog posts on these channels can help you gain new viewers along with higher brand visibility and brand recognition.

Add Author Information

Adding author information has become popular these days for a reason. Google uses more than ten thousand quality raters solely to check quality. These quality raters look for two important things:
● Who owns the website
● Who created the content
Adding author information improves search engine optimization. In addition to that, it also legitimizes the content.

Never Compromise Quality

Optimizing your blog post for Google is something very fundamental. Implementation of the above-mentioned tips is a good thing but solely focusing and relying on search engine optimization is not a good idea. Along with SEO, you should focus on creating high-quality genuine content that adds value to your audience. After all, the quality of the content is the number-one ranking signal.

Meta Description

How To Write An Effective Meta Description

By | Google, Search Engine Optimizaion

A meta description is a brief summary that describes the content on a web page displayed in the search results. The main objective of a meta description is to get more clicks from the search engine results page and enhance SEO efforts. Therefore, in this blog post, we are going to discuss how to write an effective meta description.

Include Keywords

A meta description is not a ranking signal, but Google highlights the search terms by making them bold. Including keywords in your snippet will make your web page more relevant to the searcher’s query, and will help you attain more clicks.

Make It Simple & Clear

Avoid keyword stuffing in your meta descriptions. It doesn’t help you in any way. In fact, keyword stuffing makes your website look like a spammy website. Ensure that your meta description consists of simple, clear and easy to read content.

A Snippet Is An Ad

Yes, a snippet acts like an advertisement for your webpage. So, it is absolutely fundamental to make your meta descriptions more compelling. Make sure that your meta description is relevant to the content to your webpage and matches it.

Don’t Duplicate

Just like title tags, a meta description should also be unique. Using same meta description for all your web pages can be risky for your online presence. Google may penalize you for mass duplication of the meta description. So, write a unique meta description for all your web pages.

Encourage Audience To Take Action

Your meta description should be more than just a description. Your audience should know what they have to do. Therefore, use action-oriented language and encourage your visitors to take the desired action. Make use of verbs such as “Grab.”

Keep Length In Mind

Google has been varying the length of meta descriptions. Keep your content length within the character limit. If your description crosses the character limit, then Google will chop the end off. You may lose some important keywords. So, better use vital keywords at the beginning itself.

Offer Excitement

Tell the searchers what they are going to get after clicking on your link. Write a meta description that offers a solution or a benefit to searchers. Make sure the expectation created in search engine results page matches the offer on the website. Failing to match the expectation may result in increased bounce rate.

Use Rich Snippets

Rich snippets attract more clicks. To improve the appeal of your meta description, you can add a few important elements to your snippet. For example consumer rating, star rating, product or service description, timings, etc. This will add value to your visitors and influence the buying decision in SERP itself.

Experienced Digital Agencies

5 Factors To Consider When Choosing A Digital Marketing Partner

By | Digital Marketing, PPC, Search Engine Optimizaion, Social Media Marketing

Just having an online presence for your business is not enough. In order to reach more people, you need digital marketing services. A good digital marketing agency will help you to reach more potential customers and expands the customer base. But how to know whether a digital marketing agency is effective for your business or not? There are several factors to consider before choosing a digital marketing partner. In this blog post, we are listing top five factors.

Factor 1: Experience

Experience is one of the most important key factors. Experienced agencies usually reflect professionalism and deliver results quickly. Furthermore, they know how to handle difficulties, and fix both online and offline issues effectively. Therefore, before selecting a digital marketing agency, you need to make sure the agency has sufficient experience in your industry. Check when the agency was founded and calculate the number of years’ experience it has under its belt.

Factor 2: Quality Service

Most of the new business owners commit a common mistake by picking the least-expensive digital marketing company. Inexpensive digital marketing services are less likely to deliver the promised results. Therefore, give more importance to your business goals over the price offered. Get in contact with the ex-clients and current clients of the company and evaluate the services offered to judge the quality.

Factor 3: Core Strength

Every digital marketing firm has its own strength. Some are excellent at search engine optimization, and some are good at pay per click advertising. Always search for a company that has services you require as the core strength. For instance, if you need social media marketing services, then look for a digital marketing company, whose core strength is SMM.

Factor 4: Quality Content

Almost all the aspects of digital marketing such as SEO, SMM, PPC and Link building require quality content. Make sure the company which you are choosing as the digital marketing partner is qualified to create amazing content. Going through the case studies will reveal a lot about the content development capabilities of a firm. Here are the types of content a company should be able to create:
● Infographics
● Social media posts
● Articles
● Videos
● Pictures and many more

Factor 5: Credibility

Is the firm credible? This is one of the most important questions to ask before picking a digital marketing company. Digital marketing is a long journey, and that’s why you need to tie up with the one which is more credible. To find the credibility of a company, talk to the former clients and know their experiences. Reading online reviews is also an effective method to judge credibility.

Yoast SEO

The Top 10 benefits of Yoast SEO

By | Search Engine Optimizaion, Social Media Marketing

Yoast SEO is one the most-used plugin for search engine optimization (SEO). With more than 5 million downloads and a 4.7-star rating, Yoast SEO is one of the most loved and widely trusted SEO plugins across the WordPress community. If you are not using Yoast SEO yet, then you probably don’t know the benefits of using Yoast SEO. Therefore, in this blog post, we are going to list the top ten benefits of using Yoast SEO.

1. Improve Content SEO

Website content optimization has two fundamental purposes. First, to present content in a way such that search engine likes it. Second, to engage the audience in obtaining higher website traffic and business growth. Here are the ways in which Yoast SEO will help you in content optimization:
● Ensures proper internal linking in your blog post.
● Helps in the optimization of images.
● Advises you to add main keywords in the title, subheading, and URL.
● Maintains decent keyword density.
● Helps to maintain optimal title length.
● Inspects no follow and normal backlinks.
● Ensures that your post has more than three hundred words.
● Suggests you to add focus keywords in the first paragraph.

2. Enhance Readability

Just optimizing the content for the search engine is not enough. One has to pay equal attention to engaging visitors also. Here is how Yoast SEO helps you to optimize the content to improve readability.
● Limits passive voice usage to ten percent.
● Helps you to avoid word repetition.
● Provides readability scores.
● Discourages lengthy paragraphs.
● Ensures your paragraphs contain thirty percent transition words.

3. Web Page Preview

Want to know how your web page looks like on search engine results page? Yoast SEO plugin can help you. It shows how your search result looks when your customer searches for your products or services. Furthermore, this SEO plugin will notify if the length of your title or meta description is too short or too long so that you can edit it to ensure the search engine requirements are met. That’s how Yoast SEO plays an important role in improving organic click-through rates.

4. Generate XML Sitemaps Automatically

A sitemap is used to inform about the web pages that are ready for crawling. It is one of the basic needs of a website to ensure proper indexing. Here the beauty of this SEO plugin is that it creates XML sitemaps automatically and ensures smooth indexing. To make use of this feature you need to enable it. To generate your sitemap automatically, go to XML site functionality and click on “enabled.”

5. Effortless Social Media Sharing

Yoast SEO provides a wide range of features and benefits to cover a larger ground in search engine optimization. One of those features is, it provides an option to customize and share snippets on social media platforms like Facebook and Twitter. This feature comes in handy in engaging social media audience. You might already know that people on social media have a very limited attention span. Therefore, Yoast SEO provides an option to add the different title, description, and images to attract your audience on social media for better SEO and SMM.

6. Hustle Free Import And Export Of Settings

Importing Settings: If you are currently using some other plugin and want to shift to Yoast SEO, then import and export features are a lifesaver for you. With Yoast plugin, you can easily import the settings from the previously used plugin. As the result, a lot of time and energy are saved.

Exporting Settings: If you have created a new blog, and want to make same SEO settings on your new online presence, then you don’t need to install and set up the Yoast plugin once again. Yoast SEO provides an option to export the settings from your current site and import it to the new blog.

7. Easy Website verification

Submitting your new website to popular search engines such as Google, Bing, Yandex etc. is one of the best practices in search engine optimization. That’s exactly where Yoast SEO helps you. With Yoast SEO, you can effortlessly verify the ownership of your website. It provides a feature to add meta tags provided by various search engines to confirm the ownership of your online presence.

8. Mark cornerstone content

what is cornerstone content? Cornerstone content pieces are the best articles which reflect your business and mission. In other words, they are the articles which you want to rank higher in the search engine results page, and also want your website visitors to read them. Define cornerstone content for your website with Yoast SEO plugin. All you have to do is tick the checkbox which says, “This article is cornerstone content.” And everything else is taken care by the Yoast SEO plugin.

9. Detect Indexable Problems

Yoast SEO uses OnPage.org integration to detect indexable issues. This is a default feature of the Yoast plugin. When you install and configure Yoast plugin, it automatically checks if your site is indexable by Google, and notifies you on the dashboard, if any issues are found. If you encounter any indexable issues, fix them as soon as possible to avoid search engine traffic loss.

10. Configure Nofollow, Noindex, and Canonical URL

With Yoast SEO plugin you can easily configure Nofollow, Noindex, and Canonical URL. This is one of the technical benefits of using Yoast SEO for search engine optimization.

Nofollow: A Nofollow tag tells the search engine not to follow the links on a page. All the WordPress links are Dofollow by default. Using Yoast you can easily make your post links Nofollow.

Noindex: Noindex links are those web pages in your website that you don’t want Google to index. Yoast plugin gives you an option to convert specific pages in your website into No-index pages.

Canonical URL: A canonical URL is used to manage cross-domain duplicate content. With Yoast SEO, you can configure the canonical URL and prevent “duplicate content issues.”

Seo Plugins

10 Best SEO Plugins For WordPress

By | Google Analytics, SEO & PPC, Social Media, WordPress Website

One of the biggest advantages of using WordPress is that it contains thousands of plugins to make your job easy. Among these numerous plugins, you can find many plugins that can enhance search engine optimization. Not all of them are going to help you. Therefore, in this blog post, we are listing ten best SEO plugins for WordPress.

1. Yoast SEO Plugin

When it comes to search engine optimization, undoubtedly Yoast SEO is the king. With more than 5 million downloads and a 4.7-star rating, Yoast SEO is your best bet. Here are a few things that make Yoast the best SEO plugin.
● Yoast SEO notifies when a duplicate content is used.
● It shows what your Google search result is going to look like.
● Automatically creates XML sitemaps and informs Google.
● This Plugin is updated frequently.
● Social integration features link SEO and Social media.
● Yoast checks the readability of a web page content and gives valuable suggestions.
● With Yoast, you have the best support that makes your job easy.
● It helps you to analyze keyword optimized content present on your web page, and many more.

2. All In One SEO Pack

As the name indicates this SEO plugin is truly all in one SEO pack. It is one of the most popular and helpful SEO plugins that has almost all features of Yoast SEO. Anyone, including beginners, can use this plugin easily. Here are the most loved features of All In One SEO Pack:
● XML sitemap creation and Google Analytics assistance.
● Title optimization for Google and other search engines.
● The capability of overriding any settings.
● Prevents the use of duplicate content, and many more.

3. Google XML Sitemaps

This SEO plugin makes indexing easy. Google XML sitemap creates the sitemap automatically. As the result, a search engine can easily index your blog. Once you become familiar with the settings, all you need to do is sit back and relax. This plugin will take care of pretty much everything. It automatically updates the sitemap, whenever a new content is added.

4. Broken Link Checker

Adding more content can make blog management a difficult job. That’s where Broken Link Checker can help you. As the name indicates this SEO plugin inspects broken link and notifies you. Below are some of its key features:
● The capability of monitoring links in all the sections of a website.
● Discovers the link that doesn’t work anymore.
● Prevents Google from following broken links.
● One can give unique appearance for the broken links in the posts.

5. All In One Schema Rich Snippets

A rich snippet is different from a regular snippet. It contains many visual elements such as star rating, images, etc. to give more information to the Internet users. Since WordPress doesn’t have any inbuilt option for creating the rich snippets, All In One Schema Rich Snippets can do the job for you. Here are some of its advantages:
● Both Search engine and the Internet surfers like rich snippets.
● Supports various types of content such as reviews, product, events, videos, etc.
● One can share the appealing search result on social media since it contains all the necessary information.

6. SEO Squirrly

SEO Squirrly is one of the best plugins for the beginners or the people who are not an SEO expert. This plugin provides SEO recommendations and suggestions to improve search engine ranking. Here are the things that this SEO plugin can do for you:
● Real-time keyword optimization.
● Provides SEO insights for the content.
● One can monitor progress on the weekly basis.
● Analyzes the competitors to beat them.

7. SEO Optimized Images

Along with the content, it is very important to optimize your images. Just including images in your blog or web page is not a good idea. Optimizing images can improve your search engine ranking and drive traffic via Google’s image search. If you are looking for a plugin to optimize your images, then SEO Optimized Images is your best choice. This SEO plugin can help you to add SEO friendly alt and title attributes, without consuming any time.

8. WPtouch Mobile Plugin

In the recent years, mobile Internet users have exponentially grown. Therefore, search engines want to give a better experience to mobile users. That is the reason why mobile friendliness is a ranking signal today. Not having a mobile friendly site can lead to a drop in the search engine ranking. If you are not sure how to make your website mobile friendly, then this plugin can do the job for you. It creates simple and appealing mobile friendly themes for the mobile visitors and provides a seamless browsing experience.

9. W3 Total Cache

Is your WordPress site slow? Do you want to make your website fast but don’t know how to do it? No problem, W3 Total Cache can fix all the problems that are making your website slow. This SEO plugin is designed to make your website fast and provide a great user experience. When this SEO plugin is correctly configured, it improves the site performance up to 10 times and greatly enhances your search engine optimization efforts. If you are not sure whether your website is fast or slow, you can find out the speed of your website using free online tools available on the Internet.

10. Google Analytics By MonsterInsights

Google Analytics is a popular tool used to track data such as website traffic, top keywords, and many more. If you use Google Analytics, you should try Google Analytics By MonsterInsights plugin. The biggest advantage of using this plugin is, you no longer need to jump back and forth between your website and Google Analytics. Have a look at its key features:
● External and internal link tracking.
● Utilize universal tracking code.
● Use Google Analytics API for easy installation.
● User-friendly data metric dashboard within WordPress.
● Analyze interest and demographic reports.

Conversion Rate Optimization

Best Practices For Conversion Rate Optimization

By | Conversion Rate Optimization, CRO

Just bringing the people on your website shouldn’t be your ultimate goal. Yes, bringing traffic is an extremely important part of digital marketing. But the ultimate goal of any business should be of doing more sales. For that you need to convert your visitors into customers, and that cannot be possible without conversion rate optimization. Therefore, today, we are presenting effective best practices for conversion rate optimization.

 Keep Form Fields To Minimum

 Having many form fields may reduce your work but at a huge cost. No one likes to fill the forms. Customers may abandon your site, which may become a major cause for your low conversion rate. So, get rid of unnecessary form fields and keep its number to the minimum.

 Feed Answers To The Shoppers Quickly

 People who prefer online shopping expect to get the work done quickly. They come across many questions before making a purchase. Having FAQ’s on your website is not a bad idea. It quickly answers almost all the customer queries. Moreover, it also saves your time spent on answering queries.

 Optimize Page Load Times

 Well, nobody wishes to browse through a website which takes a lot of time to load. In fact, most of the people expect a website to load within a couple of seconds. Even a delay of a second can raise bounce rate. If you want your visitors to convert, then you need to optimize your website to load and respond quickly.

 Write Impactful Content

 Along with the design, content also plays an important role in improving the conversion rate. Research your audience and know their browsing behaviour. Write content with an intent to convert visitors into customers. Make sure your website and your content both guide your visitors correctly and lead them to the purchase.

Use Call To Action Smartly

CTA or call to action button encourages your customers to take specific actions such as sign up, call, register, get a quote, make an enquiry, etc. Use CTA buttons in appropriate places. In addition to that, use a colour contraction, which makes your CTA button attractive and easily noticeable.

Check The Browser Compatibility

Gone are the days when people used to depend on one or two browsers. Today, there are several browsers available. A user may use any browser to reach your site. Make sure your website is compatible with at least popular browsers. Perform tests regularly and fix the issues then and there.

Add Clear Headlines

This is the last but the most important point, which website owners tend to ignore. The first thing which users notice in your website or landing page is the headlines. Adding clear and simple headlines will not only convey the right message but also improve the conversion rate.

Do you want more traffic?

Get in contact with our team to chat about what we can do for your brand today.







    Digital Marketing Services

    Ten Effective Ways To Drive Traffic To Your Websites

    By | Content Marketing, Conversion Rate Optimization, Search Engine Optimizaion, Web design, Website

    Why do we create websites? Why do we spend money on digital marketing? The sole reason is to bring maximum people to our website to increase sales. There are many methods or ways to increase incoming traffic to your website. In this article, we are listing ten effective ways to drive traffic to your website.

    1. Begin With SEO

    Let’s start with the most fundamental method that is search engine optimization (SEO). Here you optimize your webpages to rank them higher in search engine results page. This includes many things such as creating high-quality content, keyword optimization, link building, etc.

    2. Social Media Posting

    Post blog articles and other content that add value to your users on social media platforms using suitable hashtags. This will attract new customers to your website. The other advantage of social media posting is that it improves brand loyalty and brand recognition.

    3. Go For Email Marketing

    Email marketing is the best way to stay in touch with your existing as well as probable customers and also to bring them to your website. Don’t always try to sell your products and services. Instead, provide useful information, links to blogs posts, offers, etc. In addition to that emphasize email subject lines.

    4. Run Online Advertisements

    The easiest and quickest way to get people on your website is by online advertising. Here are some popular methods for online advertisements:

    • Social media advertisements
    • Display advertisements
    • Pay Per Click, etc.

    5. Guest Blogging

    Guest blogging is another effective method to drive traffic to your website. Make sure that you create relevant content and do guest blogging keeping audience in mind. There is no point in attracting audience, which isn’t relevant to your business.

    6. Target Long Tail Keywords

    Since short tail keywords have more competition, it is not easy to rank them on search engine. Long tail keywords are less competitive. And moreover, it is easy to get ranked on search engine’s first page for long tail keywords. In addition to that, voice to text like features are encouraging users to use more specific phrases.

    7. Widen Your Online Presence

    Have a presence on online groups that are closely related to you business and community. Participate in conversations, answer peoples’ queries, comment on social media posts, etc. The more you are active, the more web traffic you earn.

    8. Get Listed

    One of the easiest methods to gain traffic is by getting listed in review sites and online directories. So getting positive reviews will establish a strong online reputation, which will lead to increased traffic to your website that converts.

    9. Make Use Of Landing Pages

    Attract your customers with super offers and create a landing page relevant to your offers. Offers may be anything such as free trial for a week, free sign-up, discount codes, etc. Landing pages is a great way to bring huge traffic to your website almost instantly.

    10. Catch Attention Through Headlines

    Headline is the most important aspect of your content. It is the first thing which people notice and decide whether to read the content or not. So make sure your headlines are irresistible and are able to gain people’s attention. That is where the whole thing depends on.

    Do you want more traffic?

    Get in contact with our team to chat about what we can do for your brand today.







      ONPAGE SEO

      Five SEO Fundamentals That Never Change With Algorithm Updates

      By | Search Engine Optimizaion

      Google brings small and as well as major changes in its algorithm frequently. These algorithm updates affect the online presence of a website. To adapt these changes a webmaster evolves his best practices regularly. But there are few basic SEO fundamentals that never change with algorithm updates. Below are those five SEO fundamentals to focus on.

      1. Quality Content

      Right from the beginning, Google has been rewarding the websites that have original and high-quality content. No matter how many algorithm updates are released. Quality content will be the key factor for ranking a website. In fact, most of the algorithm updates are released to detect quality content and reward it. Quality content has been the top-most SEO fundamental, and it will continue to be forever.

      2. Keywords Are Evergreen

      Have you ever wondered, how Google decides which website has the relevant content for a search query? Obviously, it is the keywords which tell Google that your website has a query relevant content. No matter how times Google updates its algorithm, keywords will remain a key factor for search engine optimization (SEO). Although keywords are important, overdoing it can cause the damage to your online visibility. Therefore, maintain an optimal keyword density.

      3. Blackhat Techniques Are Harmful

      Along with the dos, don’ts are equally important in SEO. The overall Google’s job can be divided into two parts. One, to present high-quality relevant content. Two, to penalize websites that doesn’t follow Google Guidelines. In past, Google has brought major changes in its algorithm to catch websites that use blackhat techniques and penalize them. In future too, Google will bring updates to detect blackhat techniques more precisely. Hence, following Google Guidelines is one of the most basic best practices.

      4. Bots Need To Crawl Your Website

      Only after bots crawling your website, Google will come to know what content your website has. Without crawling, Google cannot present search results for a query. This is the part where technical SEO plays a key role. From proper site loading to presenting right pictures of your brand, lots of things come under technical SEO. Although few technical factors may fluctuate, keeping your website visible will continue to be an SEO fundamental. If your website is not visible to Google bots, then it will not be visible to your customers also.

      5. Backlinks

      Keywords indicate that your website has relevant content. But how does Google know that your website is a high-quality resource? Backlinks do that job for Google. In simple words, backlinks can be considered as recommendations from other websites. The more relevant and good sites link to your website, the more beneficial it is. Although link building has undergone few changes over the last few years, but the basic concept remains same. Quality links are the best way to improve domain authority, and will continue to be for a long-time at least.