Category

Search Engine Optimizaion

Keyword Research

Simple and Effective Keyword Research Tips

By | Conversion Rate Optimization, Keyword Research, Local SEO, Search Engine Optimizaion, SEO & PPC

Keyword research is an important part of search engine optimization (SEO). An effective SEO strategy and as well as a PPC campaign begins with the keyword research. If done right, keyword research will help you discover the right keywords that your potential customers use to reach a business like yours. Today, we are presenting some simple and effective keyword research tips that you need to keep in mind.

Identify Your Customers

A keyword research should always begin with customer identification. You should have a good understanding of your customers and their traits. That will make it easy for you to understand and list the different types of keywords or keyword combinations that your customers use to reach your products and services. Focus more on those keywords that have the buyer intent. For example, if a person search for “Samsung Galaxy On7 Nxt 32GB features,” then he is more likely to buy it. Here the key is to target those people who have an intent to buy your products and services.

Evaluate The Keywords

Once you know who your customers are and what they are looking for, you can begin the keyword research. There are many paid as well as free keyword research tools available on the Internet that can do a pretty good job. These tools will help you to discover relevant keywords and their variations. Also, you can inspect the competition over the specific keywords. Ranking your website on Google’s first page for the keywords that bring an extremely low website traffic is of no use. You should select those keywords that have high search volume and less competition.

Study Your Competitors’ High-Performance Keywords

In search engine optimization, the ultimate aim is to rank better than your competitors. Before you begin, you should have a clear idea about who your competitors are and what keywords they are aiming to rank for. There are tools available on the Internet that makes this job easy for you. SEMrush’s Position Tracker is one of the effective tools that help you to analyze your ranking for a particular keyword vs. your competitors. With the variety of tools available, you can easily discover which keywords are working for your competitors.

Add The Keywords In The Correct Places

When it comes to keyword optimization, the place where a keyword is added matters. Beginners usually tend to optimize the homepage with keywords and skip the rest of the web pages. Each and every page of your website where content is present is an opportunity to optimize it with relevant keywords. Include keywords in meta titles, descriptions, heading on the page and the content below the heading. Keep the content relevant to the keywords and make sure that keywords fit with the content very well without spoiling the readability.

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ONPAGE SEO

Five SEO Fundamentals That Never Change With Algorithm Updates

By | Search Engine Optimizaion

Google brings small and as well as major changes in its algorithm frequently. These algorithm updates affect the online presence of a website. To adapt these changes a webmaster evolves his best practices regularly. But there are few basic SEO fundamentals that never change with algorithm updates. Below are those five SEO fundamentals to focus on.

1. Quality Content

Right from the beginning, Google has been rewarding the websites that have original and high-quality content. No matter how many algorithm updates are released. Quality content will be the key factor for ranking a website. In fact, most of the algorithm updates are released to detect quality content and reward it. Quality content has been the top-most SEO fundamental, and it will continue to be forever.

2. Keywords Are Evergreen

Have you ever wondered, how Google decides which website has the relevant content for a search query? Obviously, it is the keywords which tell Google that your website has a query relevant content. No matter how times Google updates its algorithm, keywords will remain a key factor for search engine optimization (SEO). Although keywords are important, overdoing it can cause the damage to your online visibility. Therefore, maintain an optimal keyword density.

3. Blackhat Techniques Are Harmful

Along with the dos, don’ts are equally important in SEO. The overall Google’s job can be divided into two parts. One, to present high-quality relevant content. Two, to penalize websites that doesn’t follow Google Guidelines. In past, Google has brought major changes in its algorithm to catch websites that use blackhat techniques and penalize them. In future too, Google will bring updates to detect blackhat techniques more precisely. Hence, following Google Guidelines is one of the most basic best practices.

4. Bots Need To Crawl Your Website

Only after bots crawling your website, Google will come to know what content your website has. Without crawling, Google cannot present search results for a query. This is the part where technical SEO plays a key role. From proper site loading to presenting right pictures of your brand, lots of things come under technical SEO. Although few technical factors may fluctuate, keeping your website visible will continue to be an SEO fundamental. If your website is not visible to Google bots, then it will not be visible to your customers also.

5. Backlinks

Keywords indicate that your website has relevant content. But how does Google know that your website is a high-quality resource? Backlinks do that job for Google. In simple words, backlinks can be considered as recommendations from other websites. The more relevant and good sites link to your website, the more beneficial it is. Although link building has undergone few changes over the last few years, but the basic concept remains same. Quality links are the best way to improve domain authority, and will continue to be for a long-time at least.

SEO Campaign

Why SEO Is A Continuous Process

By | Search Engine Optimizaion

SEO is not a one-time event. It is a continuous process. It is not a good idea to stop search engine optimization (SEO) when your website is placed in the first page of search engine results page. Your current search engine ranking is not the permanent ranking. Without proper SEO strategy your ranking may drop, and you might lose a well-established online presence. Hence, to ensure a growing online presence you need a continuous SEO campaign. In this blog post, we are presenting the top reasons why SEO is a continuous process.

Your Competitors Might Occupy Your Online Position

Your competitors are selling the same products and services which you are selling. They are also targeting the same audience which you are targeting. Without an ongoing search engine optimization strategy, your competitors will occupy your online market easily, and will leave you behind. Once your ranking drops, you start losing existing customers, and your customer base starts to shrink. As the result of which, you will notice a huge drop in the revenue.

Search Engines Evolve Their Algorithms Consistently

Did you know Google updates its search algorithm nearly 500 to 600 times during a year? Without an ongoing search engine optimization strategy, these updates might significantly affect your online visibility. An ongoing SEO strategy will help you to adapt the changes brought in search engine algorithm without risking your online visibility. Hence, going for continuous SEO campaign will establish and maintain a stable online position in the fluctuating search engine results page.

Changing Behavior Of Search Engine Users

You might be thinking how change in behavior of search engine users can also be a reason. It is quite simple. Over the time search habits of search engine users tend to change. Due to which the keywords they use to reach a particular product, service, content, website, etc. also changes. Keywords which were bringing a huge traffic last month may not bring sufficient traffic this month. A good ongoing SEO strategy includes keeping an eye on changing keywords and incorporating the new keywords in your website.

Continuous SEO Maintains Your Page Rank

Maintaining your page rank will bring stability in your business, and ensures a gradual business growth. A study revealed that the businesses which discontinued their SEO campaign noticed a 30% drop in their ranking. On the other hand, the businesses which continued with their SEO campaign found an 18% hike in their ranking. A discontinuous SEO will result in fluctuating search engine ranking. And a business with fluctuating position in search engine results page has low credibility.

Marketplace Is Continuously Changing

Technology is changing rapidly, every week new products and services are introduced in the market, which encourages users to alter existing keywords or to use a new set of keywords. Therefore, the keywords which are working extremely well today may not be relevant or effective in the future. Running continuous SEO campaign will take care of this part along with many others. An SEO expert will keep the keywords and other aspects of your online presence up-to-date.

Online marketing

The Most Common SEO Mistakes To Avoid

By | Search Engine Optimizaion

Mistakes in search engine optimization SEO are not affordable. Even one mistake can do a significant damage to your online presence. Your position in search engine results page may drastically slip down or Google may completely ban your website. Therefore, it is not a good idea to apply popular SEO trends, tricks and techniques to your website blindly. In this blog post, we will be presenting five common SEO mistakes that you need to avoid.

MISTAKE 1: Picking The Wrong Keywords

Keyword optimization is the process of researching, analyzing and choosing the right keywords to drive relevant traffic from a search engine to your site. Selecting the right keywords matters because it decides to which keywords your website should be displayed. Ranking for wrong keywords will attract irrelevant traffic to your website. As the result of which, less conversion takes place.

MISTAKE 2: Creating Content That Is Irrelevant To Keywords

Right from the day one, Google’s ultimate goal is to present most relevant search results for a query. Therefore, focusing solely on keywords and neglecting content isn’t going to work. If your content doesn’t match with keywords, then your website won’t rank well. Always create the content which fits well with the keywords that you want to rank for.

MISTAKE 3: Duplication Of Content

This is the most common SEO mistake among small and medium business owners. Publishing non-original content on your website harms your search engine ranking. Few people use article spinning tools to get instant fresh looking content. Problem with article spinners is that they spoil readability, and sometimes sentences don’t even make sense. It is advisable to hire a content writer to create high-quality genuine content, that conveys the right message to both audience and search engine.

MISTAKE 4: Using Black Hat SEO Techniques

Blackhat SEO techniques are basically SEO techniques that violate Google guidelines. Beginners usually aspire to be in the first page of SERP quickly. Since SEO takes times, they fall for black hat tricks that promise to achieve results within a week. Google has brought many major changes in its algorithm to catch black hat tricks easily. Therefore, using back hat techniques is nothing but risking your website’s viability. Below are the popular black hat techniques you need to avoid:
● Paid Links
● Cloaking
● Doorway Passages
● Keyword Stuffing
● Invisible Text, etc.

MISTAKE 5: Absence Of The Blog Strategy

Blogs are extremely useful in multiple ways. Without a blog strategy, you are missing huge opportunities that can grow you big. A blog serves more than one purpose. Below are the four main advantages of posting regularly via blogs.
● Enhances Search Engine Optimization
● Attracts traffic from social media
● Engages audience and keeps them up-to-date
● Establishes brand loyalty, brand authority and generates leads

Website Design Service

6 Reasons Why Your Website Needs an SEO Audit

By | Search Engine Optimizaion, Website

An SEO audit can be defined as the analysis of a website based on the key factors that search engine uses for presenting organic results. It helps in preventing and resolving of issues that may harm your online presence or spoil user-friendly experience. Below are the reasons why your website needs an SEO audit.

1. Pinpoints Technical Problems

An SEO audit will help you to discover technical issues that act like hurdles for search engine optimization (SEO). Fixing these technical problems will help Google to crawl your website better. Below are some important technical elements that an SEO audit covers.

  • Site Speed
  • Current crawlability
  • Redirects and Errors
  • URL structure and Site Architecture

2. Spots On-Page Issues

An on-page SEO can be defined as modifications made within the website to improve its search engine ranking. An SEO audit will help you to find out the issues within the website which might weaken your search engine ranking. A Good SEO audit will analyze following elements of on-page SEO.

  • Meta Descriptions and Titles
  • Headers & Content
  • Internal Linking, etc.

3. Analyses Competition

Keeping an eye on your competitors is an important part of search engine optimization. An SEO audit is important to identify competition because they are fighting to achieve the same online position, which you are trying to achieve. A good SEO audit will identify your competitor’s strategy, so that you can come up with a foolproof strategy to beat your competitors.

4. Inspects Backlinks

Links play a vital role in a search engine optimization strategy. It can elevate or demote your search engine ranking. An SEO audit will inspect all the links to your website and reveal the below things about the backlinks.

  • Number of backlinks you have
  • Quality of the backlinks
  • Number of backlinks your competitors have, etc.

Low-quality backlinks harm your search engine ranking. These backlinks are eliminated after the SEO audit.

4. Helps in Content Creation

Content is the king, and Google knows that. SEO audit provides huge data over various aspects of your site. Understanding this data will help you in creating a better and relevant content for your website. Good content is evergreen; it has been and it will continue to be the most important aspect of a website.

5. Improves Your Business

SEO audits are not expensive; some sites even offer it for free. With the help of results provided by SEO audit, you can make modifications and fine adjustments to your website that are necessary for optimal performance. After the alterations made to your website, you will notice an increment in the web traffic, which tend to improve your business.

Bottom Line:

SEO audits are extremely beneficial. It will help you to discover the existing problems early and fix them before causing any major damage. Consequently, it saves a lot of money and time. It is advisable to do a thorough SEO audit at least once in a year.

Content Marketing

The Importance Of Quality Content For Search Engine Optimization (SEO)

By | Search Engine Optimizaion

Search engine optimization is all about ranking your website higher in search engine results page. To achieve a higher rank, it is important to know what Google loves or expects in a website. Ever since the inception of Google, quality content has been the prime factor for ranking a website. Here is the importance of quality content in search engine optimization that you need to know.

1. Quality Content is the Best Source For Quality Backlinks

Backlinks can be defined as incoming links to your website. Just imagine, why would someone link to your website? There are only two probable reasons. One, you have paid for the links. Two, you have high-quality content. In most of the cases, paid links lead to Google penalty. Hence people generally link to a website solely because of quality content. Furthermore, high-quality backlinks are known to increase your search engine ranking.

2. Minimizes Bounce Rate

Bounce Rate can be defined as the percentage of visitors who exit your website after viewing only one page. Poor content reduces readability, fails to retain your visitors, and therefore, increases the bounce rate. High-quality content will make your visitors to stick, to your website and lowers the bounce rate. Lesser bounce rate enhances search engine optimization and improves your ranking in search engine results page.

3. Boosts Confidence

Customers’ trust is fundamental for every single business. A business without the trust from the people cannot survive. Content plays an important role for building trust. A customer is less likely to trust a website that has poor content. Well written content not only improves readability but also reflects professionalism. Hence, quality content makes it easy for you to establish trust and gain the confidence of your customers.

4. Improves Conversion Rate

In the above points, we have already discussed that quality content minimizes bounce rate and boosts confidence. These two points contribute to improve the conversion rate. A visitor who trusts your business and is less likely to exit your site will most probably convert into your customer. Higher conversion rate is nothing but more sales and expansion of customer base. In short, your business grows gradually.

5. Helps You To Reach Wider Audience

In the recent years, usage of blogs has become popular to reach more people, especially across social media such as Facebook and Twitter. There are two advantages of reaching the wider audience. One, your website will get huge traffic. Two, you can gain new customers. This can happen only if your content is good enough to share on social media.

SEO Services

SEO BENEFITS OF BLOGGING

By | Search Engine Optimizaion

Search engines like Google love fresh and high-quality content. For this reason, major part of search engine optimization (SEO) strategy revolves around quality content. Blogs give you an opportunity to add new content regularly. Today, benefits of blogging are not just limited to brand awareness and brand loyalty. It provides additional SEO benefits too. Below are the most important SEO benefits of blogging.

MORE AND MORE TRAFFIC

Who doesn’t want to get more traffic to his or her website? Blogging is one of the easiest ways to bring more and more traffic to your website. A blog is the best medium to add fresh content frequently. Adding more content will index more pages from your domain and improves organic search visibility. Greater organic search visibility drives more incoming traffic to your website.

INTERNAL LINKING

Along with external links, internal links are also important to improve search engine optimization. Internal links and relevant anchor text helps Google to understand, what you do and what products or services you offer. Furthermore, interlinking boosts the ranking of your web pages and individual blog posts in search engine results pages (SERPs).

SOCIAL MEDIA BACKLINKS

Social media is growing rapidly. Today, we have a variety of social media platforms such as Facebook, Twitter and LinkedIn. Biggest advantage with blogs is that they give an opportunity to share blog posts over these social media platforms and increase inbound traffic. Subsequently, you will reach a wider audience and trigger search signal.

MORE INDEXED PAGES

A blog allows you to publish fresh content and grow your website gradually. More content simply means more indexing. Google gives preference to websites that have more quality content, as they are helpful to users. With higher quantity of genuine blog posts, you have the better chances of indexing your website for the targeted keywords. As a result of which, your search ranking increases.

EXPANSION OF TARGETED KEYWORDS

It is important for a website to maintain a healthy keyword density to avoid keyword stuffing. As a result of which it limits the variety of keywords that appear in the homepage, about us, product/service page, etc. Blogs bring an added advantage, that is you can target a wide range of keywords starting from secondary keywords to the most competitive keywords.

BETTER CONVERSION RATE

According to a study, companies that blog are more likely to get higher Return On Investment (ROI) than companies that don’t. An active blog gives a positive impression of you being interactive and well maintained. Regular blog posts help to build brand loyalty among your audience gradually. An audience with higher brand loyalty is more likely to convert and improve the conversion rate.

SEO Marketing

Why Does SEO Take So Long to Start Working?

By | Digital Marketing, Google, Search Engine Optimizaion

One of the most important questions asked before going for search engine optimization is, how much time does it take to give results. According to the information provided in the Google Webmaster video, It usually takes four to twelve months to bring noticeable results. Yes, SEO may take a lot of time to give returns. In this post, we will help you understand why SEO takes time.

1. SEO Involves Several Tasks

Search engine optimization is not a single task. It is a collection of various time consuming tasks. Regardless of how much experience an SEO agency holds, it takes time to carry out these numerous tasks involved in SEO. Below are some important and time consuming tasks.

  • Setting up the website
  • Setting up social media accounts
  • Keyword research
  • Research on the market
  • Creation of fresh content
  • Research on competitors

2. Link Building Is Time Consuming

When it comes to link building, quality always beats quantity. Although there are methods to obtain multiple links quickly, but it is risky. Too many links within a short period of time may trigger Google penalty, and make things worse. Google understands quality link building takes time. That’s why link building is done naturally and gradually, keeping quality in mind.

3. Web Isn’t Static

Web is a place which never remains same. It keeps changing. Evolving search engine strategies to adapt these changes is a time-consuming process. Below are the examples of things, which keep changing.

  • Competitors
  • Google Algorithm
  • Behaviour of the Internet users
  • Online market

4. Tough Competition

Ultimate goal of competitors is same as that of yours. Beating competitors is an important aspect of search engine optimization. What if you are a newcomer, and your competitor has an online presence since a decade? It is not easy to beat experienced competitors, since they have greater credibility, quality links and established online presence. Obviously, it takes time if your competitors are strong.

5. Content Creation Takes Time

 Google prioritizes the websites that are improved and updated regularly. Hence creating genuine content improves search engine optimization. This is the reason why blogs have become popular. It allows to add content regularly. Creating fresh content with optimal keyword density is time consuming. You might think of uploading bulk content; it doesn’t work because Google prefers the website that adds content frequently.

6. Crawling Isn’t Spontaneous

 Crawling is the process of discovering new and updated pages to index. This is done by Google Bots. Google doesn’t track your website all the time. Google Bots wandering in the Internet for inspection of websites may not return to your website for a while. Consequently, Google may notice the changes done on your website after some time, which may delay results.

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Link Building Service

Why It Is Important To Rank On Google’s First Page?

By | Search Engine Optimizaion

Google has been dominating the search engine market, and it will continue to dominate in the future as well. That’s why the ultimate goal of any digital marketing strategy is to reach Google’s First Page. In this blog post, you will learn why ranking on Google’s first page is important for every business.

1. DRAWS NEW CUSTOMERS

 There is a reason why stores are mainly located along the streets. That’s because, these stores are easily visible and reachable for the potential customers who pass through the street. The same thing applies to search engine results pages. Being on the first page of Google makes your business noticeable and accessible for new customers. These new customers expand your customer base and help you to grow big.

2. UPLIFTS TRUST

 Guess what will happen, if a customer searches for a product or service that you provide and find your business in the first page of Google? Obviously, he is more likely to trust your business. It will give an impression that your business is well-established and better than your competitors. With an elevated trust, a probable customer is more likely to buy your products/services. Consequently, your sales increase.

3. AMPLIFIES TRAFFIC

 One of the biggest advantages of holding a place in Google’s first result page is that it provides ceaseless traffic to your website. This is because the Internet users tend to click more on first page. Here are some interesting statistics that provide the percentage of clicks that a search engine results page gets.

  • First Page: 91.5%
  • Second Page: 4.8%
  • Third Page: 1.1%

That is the kind of dominance the first result page has over the other pages. In simple words, more than 90% of people don’t navigate to second page at all.

4. SAVES MONEY

Another added benefit of being in first page of Google is that it saves a lot of money. We all know, money saved is money earned. Businesses that are not in first page need to spend more money on various types of advertising. Ranking on Google’s first page will reduce the significant amount of money spent on advertisements.

5. BEATS THE COMPETITION

 There is a stiff competition observed in almost all market sectors. Every business wants to reach more and more people through online. In this environment, being on first page of Google will eliminate almost all business competitors. Beating the competitors will help you to acquire major share in the online market and establishes a strong foundation for your business.

BOTTOM LINE:

Regardless of the size and type of your business, it is important to be ranked on Google’s first result page. It isn’t something that can be done by using risky black-hat tricks available on Google. Only a good white-hat SEO agency can safely rank you in top positions of Google’s first page.

Google SEO Tools

7 Free Google Tools You Should Be Using For Your Website SEO

By | Google, Google Analytics, Keyword Research, Search Engine Optimizaion

Google provides various online tools for making search engine optimization (SEO) easy. The best thing about Google SEO tools is that they are completely free and user-friendly. Anyone with limited knowledge can use this tools efficiently to enhance search engine optimization. In this post, we are listing free Google search engine optimization tools that are extremely useful.

1. GOOGLE SEARCH CONSOLE

 Google search console is one of the most important tools used for monitoring website performance in the Google search index. It can help you with your website’s SEO in several ways. Some are mentioned below:

  • Identification of crawling issues
  • Discovery of broken links
  • Knowing the pages indexed
  • Pages crawled per day
  • Duplicate Descriptions & Titles

2. GOOGLE ANALYTICS

 Google Analytics is the most commonly used tool across the world. The best thing about this tool is that it never gets outdated, and it does a better job compared to the paid tools available in the market. Google Analytics provides a wide range of data and helps you in analysis of numerous things, such as:

  • Visitor’s profile
  • Source of the traffic
  • Keywords used by visitors
  • Bounce Rate
  • Traffic flow, etc.

3. GOOGLE KEYWORD PLANNER

 You might already know that Google Keyword Planner is a part of Google AdWords. It is used in research and analysis of keywords required for a PPC campaign. Although it is created for the PPC campaigns, it can be used for SEO. Keyword planner can be used in the research of following attributes of keywords.

  • Search volume trends
  • Keyword ideas
  • Average monthly search volume, etc.

4. GOOGLE ALERTS

 Managing your online presence is fundamental. Google with its automated content detection service helps you to manage your online presence. All you need to do is set the search terms, such as your business name, product name, or anything else. Whenever those search terms appear online, Google will send an email alert to you. In this way, you will know when people quote, link or complain about you.

5. GOOGLE TRENDS

 As the name indicates, this tool lets you know how frequently particular keywords and phrases have been used in the Google, and how that has reshaped over time. Hence, Google Trends is an extremely useful tool that helps you to understand your niche and their interests. Understanding the interests of your niche helps you to create better and relevant content.

6. GOOGLE’S MOBILE-FRIENDLY TEST

 It is a well-known fact that mobile traffic is dominating desktop traffic. Therefore, it is necessary for your website to perform well across all devices. Mobile-friendly test is an easy to use tool. Just enter your URL and Google will tell you whether your website/web pages are mobile friendly or not, and provide suggestions to fix current issues.

7. GOOGLE PAGESPEED INSIGHTS

 Site speed has been the ranking signal since 2010. With PageSpeed insights, you can check the speed of your web pages for mobile as well as desktop. Due to the recent update, now you can know “real world” user speed experience. Just add your URL, and Google will tell you whether your site is slow, average or fast. PageSpeed insights then provide advice to fix existing issues that are hampering your site speed.

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