Why Does SEO Take So Long?

By February 26, 2018SEO

One of the most important questions asked before going for search engine optimization is, how much time does it take to give results. According to the information provided in the Google Webmaster video, It usually takes four to twelve months to bring noticeable results. Yes, SEO may take a lot of time to give returns. In this post, we will help you understand why SEO takes time.

# SEO Involves Several Tasks

Search engine optimization is not a single task. It is a collection of various time consuming tasks. Regardless of how much experience an SEO agency holds, it takes time to carry out these numerous tasks involved in SEO. Below are some important and time consuming tasks.

  • Setting up the website
  • Setting up social media accounts
  • Keyword research
  • Research on the market
  • Creation of fresh content
  • Research on competitors

# Link Building Is Time Consuming

When it comes to link building, quality always beats quantity. Although there are methods to obtain multiple links quickly, but it is risky. Too many links within a short period of time may trigger Google penalty, and make things worse. Google understands quality link building takes time. That’s why link building is done naturally and gradually, keeping quality in mind.

# Web Isn’t Static

Web is a place which never remains same. It keeps changing. Evolving search engine strategies to adapt these changes is a time-consuming process. Below are the examples of things, which keep changing.

  • Competitors
  • Google Algorithm
  • Behaviour of the Internet users
  • Online market

# Tough Competition

Ultimate goal of competitors is same as that of yours. Beating competitors is an important aspect of search engine optimization. What if you are a newcomer, and your competitor has an online presence since a decade? It is not easy to beat experienced competitors, since they have greater credibility, quality links and established online presence. Obviously, it takes time if your competitors are strong.

# Content Creation Takes Time

 Google prioritizes the websites that are improved and updated regularly. Hence creating genuine content improves search engine optimization. This is the reason why blogs have become popular. It allows to add content regularly. Creating fresh content with optimal keyword density is time consuming. You might think of uploading bulk content; it doesn’t work because Google prefers the website that adds content frequently.

# Crawling Isn’t Spontaneous

 Crawling is the process of discovering new and updated pages to index. This is done by Google Bots. Google doesn’t track your website all the time. Google Bots wandering in the Internet for inspection of websites may not return to your website for a while. Consequently, Google may notice the changes done on your website after some time, which may delay results.