Search engines like Google love fresh and high-quality content. For this reason, major part of search engine optimization (SEO) strategy revolves around quality content. Blogs give you an opportunity to add new content regularly. Today, benefits of blogging are not just limited to brand awareness and brand loyalty. It provides additional SEO benefits too. Below are the most important SEO benefits of blogging.
MORE AND MORE TRAFFIC
Who doesn’t want to get more traffic to his or her website? Blogging is one of the easiest ways to bring more and more traffic to your website. A blog is the best medium to add fresh content frequently. Adding more content will index more pages from your domain and improves organic search visibility. Greater organic search visibility drives more incoming traffic to your website.
Along with external links, internal links are also important to improve search engine optimization. Internal links and relevant anchor text helps Google to understand, what you do and what products or services you offer. Furthermore, interlinking boosts the ranking of your web pages and individual blog posts in search engine results pages (SERPs).
SOCIAL MEDIA BACKLINKS
Social media is growing rapidly. Today, we have a variety of social media platforms such as Facebook, Twitter and LinkedIn. Biggest advantage with blogs is that they give an opportunity to share blog posts over these social media platforms and increase inbound traffic. Subsequently, you will reach a wider audience and trigger search signal.
MORE INDEXED PAGES
A blog allows you to publish fresh content and grow your website gradually. More content simply means more indexing. Google gives preference to websites that have more quality content, as they are helpful to users. With higher quantity of genuine blog posts, you have the better chances of indexing your website for the targeted keywords. As a result of which, your search ranking increases.
EXPANSION OF TARGETED KEYWORDS
It is important for a website to maintain a healthy keyword density to avoid keyword stuffing. As a result of which it limits the variety of keywords that appear in the homepage, about us, product/service page, etc. Blogs bring an added advantage, that is you can target a wide range of keywords starting from secondary keywords to the most competitive keywords.
BETTER CONVERSION RATE
According to a study, companies that blog are more likely to get higher Return On Investment (ROI) than companies that don’t. An active blog gives a positive impression of you being interactive and well maintained. Regular blog posts help to build brand loyalty among your audience gradually. An audience with higher brand loyalty is more likely to convert and improve the conversion rate.