Web Designing is not as easy as it used to be. Due to frequent Google Algorithm updates, there are hundreds of things to be kept in mind, while designing a website. Small and medium business owners tend to design their own website to save some money and lose the valuable customers. Hence, saving some money costs them a lot of money. Below are the common Web Design mistakes that can harm your business.
1. Lack Of Clarity
Your website should tell your visitors what you do and what you expect your visitors to do. On an average, a visitor shapes his opinion on your website in less than a second. Lack of clarity is the biggest turn-off. Visitors might get confused and abandon your website straight away. To avoid this, make things interesting and feed all the necessary information innovatively.
2. Non-Mobile Friendly
You might already know that more than 50% of the traffic comes from mobile. Keeping this fact in mind, Google came with mobile friendly update in 2015. Google gives priority to mobile friendly sites over non-mobile friendly sites. Having a non-mobile friendly site can harm your search engine ranking.
3. Social Media Icons On The Top
Social media icons are important but placing them on top of your homepage is not a good idea. Your aim should be to keep your visitors on your site for a longer period. The moment a visitor enters your site may leave your site by clicking on the social media icon. This actually increases the bounce rate and affects your online presence.
4. Slow Loading
An average visitor expects a website to load within three seconds. If your website takes more than three seconds to load, then your visitors may hit the back button. Google likes websites that load faster. Speed has been a ranking factor for desktop searches, Google has announced that from July 2018 onwards speed will be the ranking signal for mobile searches also.
5. Unappealing Images
Images are the important part of web design. Visitors tend to see images more than anything else in the website. Poor quality or uninteresting images may put off customers. For high quality and relevant images, it is advisable to hire a professional. Good and appealing images reflect professionalism.
A wall of text is a large piece of text without any paragraph or breaks. Such type of writing spoils the readability. To make the text appealing, scannable and eye catching make use of following things, which enhance readability.
- Headings & Subheadings
- Bullet lists
- Short sentences and paragraphs
- Simple and clear Language
7. Confusing Navigation
In web designing, the worst thing to do is to make the navigation complicated. Visitors tend to abandon a website, if they find navigation confusing. The best thing to do is keep the navigation clear and as simple as possible. A clear navigation ensures user-friendly experience and enhances site performance.