Mistakes in search engine optimization SEO are not affordable. Even one mistake can do a significant damage to your online presence. Your position in search engine results page may drastically slip down or Google may completely ban your website. Therefore, it is not a good idea to apply popular SEO trends, tricks and techniques to your website blindly. In this blog post, we will be presenting five common SEO mistakes that you need to avoid.
MISTAKE 1: Picking The Wrong Keywords
Keyword optimization is the process of researching, analyzing and choosing the right keywords to drive relevant traffic from a search engine to your site. Selecting the right keywords matters because it decides to which keywords your website should be displayed. Ranking for wrong keywords will attract irrelevant traffic to your website. As the result of which, less conversion takes place.
MISTAKE 2: Creating Content That Is Irrelevant To Keywords
Right from the day one, Google’s ultimate goal is to present most relevant search results for a query. Therefore, focusing solely on keywords and neglecting content isn’t going to work. If your content doesn’t match with keywords, then your website won’t rank well. Always create the content which fits well with the keywords that you want to rank for.
MISTAKE 3: Duplication Of Content
This is the most common SEO mistake among small and medium business owners. Publishing non-original content on your website harms your search engine ranking. Few people use article spinning tools to get instant fresh looking content. Problem with article spinners is that they spoil readability, and sometimes sentences don’t even make sense. It is advisable to hire a content writer to create high-quality genuine content, that conveys the right message to both audience and search engine.
MISTAKE 4: Using Black Hat SEO Techniques
Blackhat SEO techniques are basically SEO techniques that violate Google guidelines. Beginners usually aspire to be in the first page of SERP quickly. Since SEO takes times, they fall for black hat tricks that promise to achieve results within a week. Google has brought many major changes in its algorithm to catch black hat tricks easily. Therefore, using back hat techniques is nothing but risking your website’s viability. Below are the popular black hat techniques you need to avoid:
● Paid Links
● Doorway Passages
● Keyword Stuffing
● Invisible Text, etc.
MISTAKE 5: Absence Of The Blog Strategy
Blogs are extremely useful in multiple ways. Without a blog strategy, you are missing huge opportunities that can grow you big. A blog serves more than one purpose. Below are the four main advantages of posting regularly via blogs.
● Enhances Search Engine Optimization
● Attracts traffic from social media
● Engages audience and keeps them up-to-date
● Establishes brand loyalty, brand authority and generates leads