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youtube channel optimization

11 Ways To Optimize Your Business YouTube Channel

By | Digital Marketing, Google, Social Media Marketing, Website

Before we begin, let us have a look at some interesting facts about YouTube.

  • Did you know? YouTube is the second largest search engine in the world.
  • 60% of people prefer online video platforms to live television.
  • YouTube is the third most visited site in the world after Google and Facebook.
  • The average mobile viewing session in this platform is more than forty minutes.
  • On an average, YouTube gets more than one billion views per day.
  • You can navigate YouTube in more than 70 languages.
  • The above figures are enough to show the importance of YouTube in digital marketing. So, if you do not own a YouTube video channel for your business yet, you should set up one soon. However, just setting up a channel is not going to work. You have to optimize it just like you optimize your business website. So, in this blog post, you will learn how to optimize your YouTube channel to improve reach and show up in its search, and suggested videos.

1. Plant a keyword into your channel name

On-page metadata in youtube works the same as it does on your business website. The positive impact of keywords usually depends on the place it is used. Keywords that are placed near the front of a title will obviously work like a magic. However, have you ever thought of adding a keyword in your channel name? It is one of the rarest shortcuts in search engine optimization.

For example, instead of ‘Business name,’ try ‘Business name + keyword.’ Make sure the keyword which you use is related to your industry, service, product or any item that you are well recognized with. SEO experts usually suggest to do keyword research and find out the best possible keyword that your visitors use to find the content you share on the video platform.

2. Fill out About Us section

About Us, a page is the most overlooked aspect of a YouTube channel. Even today business owners, marketers, digital marketing partners do not have a clear idea of what should be written in the About us section. Some say company history or business mission should be written, while others say previous achievements.

Not many people know that the first 48 characters of the About Us show up in the YouTube search results. Hence, filling out this section is the must. Doing so will help your visitors understand who you are and what you do. Furthermore, the same content helps the YouTube to put up the best snippet for the content.

The rest of the content present in the About Us page is equally important. This content will help you to do two jobs simultaneously. On one side, you can fully describe what your channel is all about, the type of content you produce, and the goals you want to achieve. On the other side, you can optimize the About Us section with the keywords. Make sure that your keywords match the content and appear natural. Do not overdo it, Google doesn’t like keyword stuffing.

Just in case, if you are not sure about keywords, you can use these tools to find them.

  • YouTube Analytics
  • Google Search Console
  • Google Analytics
  • Moz
  • SEMrush
  • Market Muse

3. Create long videos

The most important ranking signal is “video watch time” or “audience retention.” Watch time can be defined as the average time your viewers spend watching your videos. YouTube is more likely to promote your channel via search and recommended videos if you have a boost in your watch time. That is how this video sharing platform rewards a channel that creates good content.

You can improve your watch time if you publish videos that have a longer duration. Well, that is fundamental. Just length of the video is not the only factor to consider. Focus on the quality of the video too. Only if your videos are lengthy and filled with quality, people like to watch you. That is exactly how watch time is improved. Since SEO experts say that the average length of the videos in page one of YouTube is 14 minutes and 50 seconds, it is better to make videos that are in and around this length.

4. Concentrate on the first 15 seconds

In the previous point, we have discussed the watch time and how it impacts the visibility of your channel. If the viewers are hitting the back button after a couple of seconds, your watch time is destined to go low. As a result, the visibility of your YouTube channel shrinks. However, there is this tip or the best practice you can follow to avoid this issue.

Did you ever think what makes a viewer decide whether to hit the back button or continue watching the video? The answer is simple. Viewers have short attention time on Youtube. They will see your first fifteen seconds of your video, based on that experience they decide whether to stay or not. Therefore, the first 15 seconds of the videos play a crucial part. Make sure you have something in the first 10 to 20 seconds of the videos that glues your viewers.

Here are the best practices to improve watch time:
Preview: At the beginning of the video itself state what is your video about and what are your viewers going to gain from it. After seeing the preview, your viewers will be more likely to stick on the video for a longer period of time. For instance, you can add a 20-seconds section called “What you are going to learn in this episode?” at the beginning of a video.
Proof: Explain how your pitch has worked and back it up with previous success stories. For example, “Our clients have tried this strategy many times, and it worked.”
Preview: The preview which we have earlier talked is different from this one. Keep this preview bit lengthy compared to the earlier one and also be more specific. Here you should show fresh information that viewers have not seen before this point. For instance: “Here are the 10 ways to optimize your YouTube channel.”

5. Optimize your channel trailer

What is a channel trailer? It is a small video created to help visitors learn about a YouTube channel. This is something similar to movie trailers. Make sure you enable the channel trailer. Doing so will display the trailer automatically at the top of your YouTube channel Page for new visitors.

This trailer is a visual About Us of a Youtube page. Since it is not displayed for the already subscribed viewer, it is a great medium to convert your new visitors into subscribers. Here are the best practices you need to follow while creating a channel trailer:

  • Keep your channel trailer in between 30 to 90 seconds.
  • Give a quick intro of you and your channel.
  • Explain the type of videos you are going to post.
  • Include frequency and timing of your posting.
  • Ask to subscribe.

6. Post compelling thumbnail

Thumbnails act like a door to your videos. A viewer judges a channel based on many things such as business name, length of a video, quality of a video, channel trailer, and thumbnails. Since we already talked about the rest, let us discuss thumbnails at this point.

Youtube advertises other videos through thumbnails in its sidebar. So you need to put efforts to make your thumbnails unique and attractive. The same thing happens when your video is listed after a search is conducted on Youtube.

Youtube usually ranks a video with great thumbnail better than the others, even if the quality is not that high. This is because good thumbnails improve click-through rate, which is also a ranking factor. Here are some tips for creating thumbnails.

  • Use large texts, so that viewers can read.
  • Make use of arrow and other symbols.
  • Mark or highlight important region.
  • Add unexpected, surprising or unusual pictures related to the video.
  • Make sure picture quality is high.

7. Make playlists

Playlists help you to organize your YouTube channel. So, with the help of playlists try to keep the videos in a categorical format. Making playlist will improve your Youtube channel optimization efforts in multiple ways. Here we are mentioning some.

  • Provides more visibility for not so popular videos.
  • Increases the rank of a video.
  • Motivates you to create videos with better content.
  • Improves watch time sessions.
  • Enhances user experience by providing related videos.
  • Here are the steps you need to follow to create a playlist on Youtube.
  • Go to the video you want to add in a playlist.
  • Click on “add to” under the video.
  • Next, click on create a new playlist, and enter the name of the playlist.
  • Go through the privacy carefully.
  • Click on the create button.

8. Promote your videos on social media

Just ask yourself one simple question. How your customers will come to know about your YouTube channel and videos? The answer to this is social media marketing. Promoting your videos on social media is a part of SMM strategy. It will help you to target a new audience. As a result, the traffic from social media will flow towards your channel.

A platform such as Facebook, Linkedin, Instagram, and Pinterest have millions and millions of users. If you do it in the right way, you can utilize these platforms to improve ranking and subscribers. Here are some ways to utilize social media platforms.

  • Inform your followers about the upcoming videos.
  • Discuss the content in the videos in the comment section.
  • Collect the feedback to improve the quality of videos.
  • Release the trailer on social media, so that people will know when the video will be available and what it is about. In short, you can promote as well as create suspense among followers.
  • Engage your audience by asking a fun question, and also answers their questions.
  • Share the videos that have fewer numbers of views.
  • Repost the videos that were successful in the past, so that your new followers do not miss them.

9. Say keywords in the video

One of the lesser-known facts about Youtube videos is that content spoken in the video can technically impact the search engine ranking. Yes, Google has made some changes in its algorithm. Now the algorithm can crawl videos, images, and transcriptions. So, anything you say in the video can either positively or negatively influence your ranking.

Therefore, along with putting the keyword in the title of your video, you must say keywords throughout the video to ensure a higher ranking. Note that you do not overdo it. Let your keywords appear natural and match the content of the video. Saying the keyword numerous times is considered as stuffing, Google punishes such activities by lowering the ranking. So, read the Youtube guidelines, and stay on the safer side.

10. Gain user interaction signals

Along with watch time, video length, title, description and click through rate, user interaction is also an important ranking signal. These signals help search engines to understand how active your audience is and how much authority you have on a particular subject.

As a business owner, your job does not finish after creating high-quality content. In fact, your work begins with creating the fresh superior content. So, once you post the video, you should focus on generating user interaction signals. Here are some ways to do so:

  • Share the videos on Facebook, Twitter, and other similar platforms.
  • Join the conversation taking place in the comment section.
  • Link your videos to other videos of your channel.
  • Encourage your viewers to comment on their views and opinions.
  • Be gentle to criticism and publicly accept the mistakes committed.

11. Compelling language and year

Last but not least, language and year are the important ingredients to increase reach and views. Here is how they play their part in your Youtube success story.

The language you use plays a role of attracting the visitors and improving click-through rates. Along with the video quality, a compelling language used in the title is equally important. Make sure you write video titles in such a way that all the videos appear as a part of one collection.

The other smart method to improve click-through rate is by adding a year. For instance, “Places to visit in England, 2019” looks a lot better and up to date than just “Places to visit in England.” Although the year is irrelevant in this case, it still tells the viewers about the freshness of the content. As a result, viewers usually tend to click the video that has a year in its description.

Google My Business

10 Tips To Rank Higher in Google My Business Listing

By | Link Building, Online reputation, Search Engine Optimizaion, Social Media

Did you know? If you search something on Google, no matter which browser you use, you are more likely to receive results based on your location. These local search results play an important role in building a bridge between you and your customers. As a result, your potential customer can easily find you and rate your business.

Google My Business, is a platform that helps you to achieve the aforementioned goals. In addition to that, it makes easy for the customers to find vital information such as address, business hours, close and open days, contact numbers, about the business, directions, and service information.

Hence, from a Local SEO point of view, it is critical to be listed in the GMB listing. However, just having a presence on Google My Business is not enough. You need to rank your page in the topmost position. Therefore, in this blog post, we are presenting top ten tricks to rank higher in Google My Business listing.

1. Create posts

Let us start with the most important tip. Very few people know that it is extremely vital to add a post in Google My Business. If you have not created any post yet, you can go to the “posts” section of the Google My Business app, and write a lengthy and informative post that is relevant to your business and audience. Furthermore, it is a good idea to provide the link to any page along with a photo and submit it. Once, the post is published, you can see them on your Google My Business listing.

2. Add labels

Labels feature help you to organize the location into the groups. You can search location by the labels you added, from the dashboard. In addition to that, you can use labels to filter location extensions in AdWords. Google My business gives you an opportunity to assign up to 10 unique labels for each location. Note that the length of the labels can be up to 50 characters, and invalid characters are not allowed to use. However, you can add commas. To add commas in the label, use the string “%2c.” For example, “5%2c000+ customers” would create the label “5,000+ customers.”

3. Write an in-depth description.

If you want to rank your local business high, you must write a detailed description. Now, that does not mean you have to write a bulky article of 2500 words. Keep the words of the description to a decent number, and try to cover almost all relevant information. Your description should contain all the information that your customers look for. Since local results are more driven towards the relevant information provided by the business owners, a detailed description can enhance Local SEO.

There is one more factor that is equally important. That is accuracy. Yes, Google expects you to add accurate information. When you do, you are rewarded. The Google My Business pages, which have accurate information, are prioritized over the others. This is because Google wants your customers to know you better.

4. Build a free Google My Business Website

Yes, Google can create a website for you for free. Google My Business comes with a website builder tool that helps you to create a website within a couple of minutes. All you have to do is sign in to your Google My Business page and click on the option of a website on your dashboard.

That is it. Google will automatically create a website by taking all the necessary information from your Google My Business account. Once the website is created, Google will ask you to choose a theme. SEO experts usually do not recommend business owners to use the websites like these. Google My Business websites are very basic and are only for the small-business owners who do not want to spend money on building a website.

5. Build backlinks

When it comes to search engine optimization (SEO), backlinks are the deciding factor. They are considered one of the most important pillars of white hat SEO. The same thing is important for local search engine optimization. Do not go for quantity, instead strive for quality. Stuffing the websites with backlinks can do more damage than any good.

Build links via natural methods that do not violate Google webmaster guidelines. Quality link building takes time. Google understands this fact very well. If you build numerous links within a couple of days, Google will get suspicious and penalize you. In the worst case, your website might get deleted from the index.

6. Use keywords in the business name

Keywords tell a search engine when to display your website. So, without keywords, there is no search engine optimization. One of the easiest ways to rank your business locally is to use the keywords in the business name. Developing content only for the sake of giving words to your voice is not a good idea. You also need to optimize your content with keywords.

Before optimizing your content, it is really important to figure out what are the keywords. Keywords differ even if the two websites run the same business. So, carry out a proper keyword research to select the search terms that are relevant to your business. SEO experts usually recommend business owners to pick the keywords that improve the conversion rate.

7. Gain Google reviews

Not many people know that Google reviews influence search engine ranking. Yes, Google trusts your customers more than you. Reviews and star rating are the best ways to know the ground realities of a business. So, it is good to gain as many reviews as possible. There are many methods to increase the review count. Here are the most popular methods.
Send the follow-up emails with the link to the review page.
Encourage happy customers to leave a review.
Offer discount code for leaving a review.
Distribute prizes for the lucky reviewers.
Add the link to the review page on the home page and service page.
Make the whole process of posting a review simple and effortless.
Be calm and professional while responding to the reviews.
Share the links to the review page on the social media platforms.

8. Keep contact number and working hours up to date

In a business, it is not uncommon to change phone numbers, working hours, address, and other important information. So, make sure that all the information in your Google My Business profile stays up to date. These things make the work of the customers easy. They will come to know when you are open without calling you. The whole point here is that Google wants to reduce the work for the customers. When you do the same, Google does reward you indirectly. After all, Google, business owners, and SEO experts want to provide a good user-friendly experience to the visitors.

9. Upload high-quality photos

Just filling your Google My Business account with all the necessary details is not enough. Your profile is incomplete without pictures. Think like an audience. If you own a school, people will like to see how the playground, kindergarten, and classrooms look. They might also be interested in knowing the staff, and achievements of your school.

Google My Business gives you an opportunity to express more with the photos. Make sure that you add high-quality pictures that the potential customers are interested to see. Adding irrelevant pictures can put them off, and you might lose them at the beginning itself. So, if you have not added pics yet, get ready to tell your stories through the pictures.

10. Create multiple categories

Last but not least, it is very important to add categories. This helps both the audience and Google to know what kind of business you run. The main purpose of providing a feature to add multiple categories is to describe your business and establish a relationship with the customers. Let us take an example. If you are mutual funds, you can add categories such as mutual funds, finance, commerce, etc. Such categories impact local search engine ranking to a great extent.

Online Reputation Management

10 Online Reputation Management Tips For Your Business 

By | Digital Marketing, Google, Online reputation, Social Media

Online reputation is one of the most important pillars of any business. A good reputation helps a business in retaining existing customers and as well as gaining new customers. On the other hand, a poor reputation and make you lose the market to your competitors. Hence, it is really important for a business to maintain a solid online reputation. Therefore, in this blog post, we are going to present the top online reputation management tips to establish a strong reputation.

Tip 1: Know your audience

Let us start with something very important and basic. To maintain an online reputation you have to do several things such as:

  • Fulfilling the expectations
  • Engaging the audience
  • Creating suitable content.

To do the above-mentioned things it is really important to understand the audience. Stepping into online reputation management without knowing your audience can harm your reputation. Therefore, know your audience very well. Make sure that you have a good understanding about their likes, dislikes, behavior, expectations, interests and many other things. This is vital because both your online reputation and business revolve around these things. You cannot run a business without a clear picture of your audience.

Tip 2: Avoid online argument

This is one of the major mistakes that most of the businessmen do. You might be right and have every reason to argue, but arguments show the unprofessional side of a business or a brand. The best way to handle such situations is by giving a standard reply and taking the matter offline. Keep calm and deal with the customer problems professionally. Solving an issue successfully will not only turn an unhappy customer happy but also attracts new customers.

Tip 3: Be a good listener

Today, there are various online reputation tools available to know what people are talking about your brand. Read what others are talking about you and how is your reputation is getting shaped. Popular tools such as Mention tool and Google Alerts can serve this purpose. Listening to what is being said about your brand is beneficial in multiple ways.

  • Helps you in understanding of current brand image
  • Improves the problem-solving ability
  • Introduces new customers
  • Connects with the probable customers

Tip 4: Apologize

Saying we are sorry or apologizing, even when the mistake is not on your side is a smart thing to do. It absorbs the anger of an unhappy customer and resolves the issue most of the time. Furthermore, it shows that you value your customer and establish you as a professional in the minds of other customers. The worst thing to do here is to be defensive. This will not solve the issue, but instead it makes it bigger. Your focus should be on resolving the issue. Therefore, it’s not a good idea to explain or defend yourself. Apologize, take the issue offline and resolve it. That’s the best thing to do.

Tip 5: Keep an eye on your employees

When it comes to fake reviews, angry employees are the common source. Although there is nothing much you can do, taking some precautionary measures can minimize the risk. Make sure that you check out their social media profiles before hiring them. Use online reputation management tools such as Mention tool for knowing and understanding the corporate image of your employees. This will help you to identify the problem early. As the result, you can resolve an issue before it turns big.

Tip 6: Be almost everywhere

Today, we have various online platforms to reach people across the globe. Your brand should have an online presence at these platforms. Well, at least on Facebook, Twitter and Google+. If you have a B2B business, then Linkedin can be more helpful. If your business has more visual content, then prefer Pinterest, Flickr and Instagram. If you can create videos, Youtube and Vimeo are the best. The point here is to be there where your customer is. Customers are more likely to share their experiences on social media. Having an online presence can give a better option to deal with negative reviews.

Tip 7: Get rid of negative reviews

To be honest, getting rid of negative reviews is quite difficult. However, it is possible is some cases where the review violates the policy. Therefore, check, whether a review is violating any guidelines. In case of any violation, contact concern officials and appeal to remove them. Another good method of removing negative removes is to contact the person and make a request politely. Customers usually tend to change the bad reviews into good owns when approached respectfully.

Tip 8: Blog

You might already know that blogging plays an important role in digital marketing by enhancing search engine optimization. In addition to that, blogging can improve your online reputation. Yes, you read it right. It can give you a solid “home court” ground where you can respond to any serious assertions made about your brand if required. It gives you an opportunity to tell your side of the story. Be honest and transparent. Over explaining or over defending yourself can do more harm than good.

Tip 9: Dilute negative reviews

If you can’t remove negative Google reviews, then dilute them. Encourage your satisfied customer to leave a review. A happy customer is more likely to give a positive review. Gaining better reviews will minimize the impact of negative reviews. In addition to that couple of negative reviews makes your brand look more genuine and credible. Having only positive reviews can make the customers question the credibility of the reviews. Therefore, fake positive reviews are definitely a bad idea.

Tip 10: Be transparent

Well a good reputation cannot be earned without being transparent. Therefore, be transparent with your employees, customers and probable customers. One of the common things that are responsible for negative Google reviews is a mismatch between the expectation created, and the result delivered. Hence, be honest about your products, services, company, staff, etc., and avoid overhype. So as you set out on the journey of building a good online reputation, keep these ten things in mind.

YouTube Channel Optimization

How to Optimize your YouTube Channel to Go Viral

By | Digital Marketing, Social Media Marketing, Uncategorized

No wonder that Video Marketing is one the hottest trend in Digital Marketing Era, according to Socialbakers nine out ten people check out a video review before purchasing a product online.

No one can beat the world’s second largest Search Engine Youtube out of a variety of video rolling features included social profiles like Facebook, Linkedin, Instagram, Twitter, SnapChat etc.

Essential Factors to Analyze while Optimizing your Youtube Channel

To capture a breakthrough along the Youtube Channel, you need to focus on two mandatory factors namely.

  • Youtube SEO
  • Engaging Content

A few days back Youtube made few guidelines for monetizing videos in the Youtube Channel that Within 12 months of creating a Youtube Channel you need to gain at least 1000 subscribers within 4000 hours once you upload the video to your channel. If you gain these followers then only you will be able to place ads.

So what are they expecting? Yeah, undoubtedly an engaging content. Now let’s check out the important characteristics you need to consider while optimizing your Youtube Channel.

Focus on your Niche

Niche indicates the area that you are going to focus; there are a number of categories and sub-categories available namely Music, Entertainment, Information etc.

You should know what type of people you are going to concentrate on and how to make them your loyal followers, this may be tedious, but the right approach will help you in finding the right niche.

Segmentation

There are many right viewers online, and you just need to find out them from a large group and provide the things they need to get popularized. When segmenting the audience, you need to know the age group of people whom you need, the targeted location, the language preference, the genre based on the targeted viewers taste.

The above four factors will help in choosing the right niche, by doing so you can create excellent videos as per the niche you have selected. If you have selected an entertainment niche, then make sure you are creating videos in a way that people love them and get entertained.

Trend Analyzing

Focus on the trend that will bring the audience to your Youtube channels. How can you know the trends in your niche? It can be done.

  • By following your competitor channels, means the channels that create videos in the similar niche you have chosen.
  • Making use of the Google Trend Tool from Google, which will let you know about the current Youtube Trends.
  • By following similar social media trends so that you can choose the one base don your niche.

There are two factors when optimizing your Youtube Channels, and the first one is for views and the second one for rankings.

Youtube Optimization for Views

  • Focus on the Title, make it exciting and meaningful so that your targeted audience will click.
  • Make use of impressive Thumbnails.
  • Ensure whether you are requesting people to like, share, subscribe and comment at the video end.

Youtube Optimization for Ranking

  • Make long videos as they can bring you better rankings when considered to the shorter ones.
  • HD quality videos are essential for top rankings.
  • Choosing the right keywords in the title, you can select the keywords you need to target from various keywords tools online.
  • Writing good quality, expressive and engaging descriptions, you need not require keywords to be added in the description because they are not going to help your Youtube channel in ranking.
  • Add your business social profile links or the external links in the description for the better leads.
  • Do not forget to add suitable tags as Youtube will list out videos from similar queries, pick them from competitors or choose them by your imagination.

The critical point is to add videos at regular intervals, at the initial stage you need to post videos at the right timings your targeted audience are active to increase your subscribers.

Making this as a habit will enhance the connection between you and your viewers, Many Youtube channels make this prospect for better conversion.

  • Be creative, make a new style and ask viewers to subscribe.
  • Make sure you have active social media pages to promote your Youtube Videos, this increases the interaction with your audiences.
  • Shoot out the questions on your social media pages regarding how to improve your Youtube Channels or ask for any suggestions from your viewers.
Landing Page Optimization

BEST PRACTICES FOR LANDING PAGE OPTIMIZATION (LPO)

By | Search Engine Optimizaion, WordPress Website

Landing page acts like an entrance for a website or a particular section of a website. Creating the right landing pages matters because the conversion rate largely depends on your landing page. Therefore, landing page optimization (LPO) plays an important role in search engine optimization (SEO). Today, we are going to present eight best practices for landing page optimization.

Clear and Precise Headlines

First things first, what do people notice first when they reach your landing page? The headlines, right? So, while writing headlines make sure they catch attention. Try to be specific and clear as much as possible. Any kind of confusion may result in visitor abandoning your landing page.

Create Visitor Friendly Content

Visitors usually are not interested in reading the whole thing. Therefore, create your content in such a way that it becomes easy for your visitors to scan the complete page and find out important parts to go through. Your content should encourage your visitors to take action such as add to cart, make an inquiry, buy, etc.

Add Social Media Sharing Features

A great content without social media sharing features is of no use. Adding social media sharing features helps you in multiple ways.
● You reach a new audience and engage them.
● The new source of traffic.
● Improves Brand Awareness.
● Increases Brand Recognition.

Build Credibility

Before making a purchase, 92% of the customer read reviews. Include reviews of satisfied customers, testimonials, awards, and certificates. It will boost the confidence of the visitors on your business and encourages them to take the next step. In other words, your conversion rate gets higher.

Get Rid Of Distractions

Visitors usually have a short attention span. Any kind of distractions on your landing page may spoil all your other efforts. Do not add anything, which is unnecessary. Keep your landing page simple, eye-catching, clear and easy to grasp.

Minimize The Page Loading Time

Visitors expect a page to load within three seconds. Anything more than that will only increase the bounce rate. You may lose a large portion of the traffic if your page takes more time to load. Make sure your landing page is super quick.

Keep Improvising

Don’t stick to only one version. Conduct A/B testing and figure out which one is bringing more conversion. Don’t stop when you get good results. Keep fine tuning to keep achieving better results. The more you test, the more your landing page will evolve.

Create CTA That Evokes Interest

CTA or Call To Action buttons are the most important aspects of your landing page. You bring people on your landing page so that they click on them. Make sure your CTAs are compelling. Place them in appropriate places and fine-tune the minute details such as:
● Background color
● Text color
● CTA button color

Blog Posts Optimization

7 Tips To Optimize Your Blog Posts For SEO

By | Blogging, Google, Keyword Research, Social Media Marketing

A blog plays an important role in Search Engine Optimization (SEO). If done correctly, blogging can help you to boost your search engine ranking and bring more relevant traffic leading to sales. Therefore, in this blog post, we are going to present seven important tips to optimize your blog posts.

Do Keyword Research

Writing high-quality genuine content is not sufficient. In order to reach maximum people, you need to incorporate right keywords into your blog post. Today, we have various tools available on the Internet to find relevant keywords for your blog post or niche. Here are the popular ones:
● Google AdWords Keyword Tool
● Semrush Tool

Use Keywords In Your Blog Posts

Once you have discovered the keywords relevant to your niche of the blog post, you need to utilize them in your blog post without keyword stuffing. Try to add keywords in the below aspects of your blog post:
● Blog Title and Subheadings
● Introduction and Final Thoughts
● Anchor Text, Title tags, and Meta Descriptions

Optimize Images

Images can add more value to your readers. Using images in your blog posts can be helpful to you in multiple ways, but only if you optimize your images. Use keywords in the file name and description of the images. Make sure that your keywords appear naturally and don’t spoil readability.

Place Subscription Buttons

With time, your readers grow. Placing an RSS or feed button will be a great option for the readers who like to read your content regularly. Subscription button will save your viewers from checking your website regularly for the new updates. They will get instantly notified whenever you add a new blog post.

Promote On Social Media

You might already have your presence on various social media platforms such as Facebook, Twitter, and Google+. Promoting your blog posts on these channels can help you gain new viewers along with higher brand visibility and brand recognition.

Add Author Information

Adding author information has become popular these days for a reason. Google uses more than ten thousand quality raters solely to check quality. These quality raters look for two important things:
● Who owns the website
● Who created the content
Adding author information improves search engine optimization. In addition to that, it also legitimizes the content.

Never Compromise Quality

Optimizing your blog post for Google is something very fundamental. Implementation of the above-mentioned tips is a good thing but solely focusing and relying on search engine optimization is not a good idea. Along with SEO, you should focus on creating high-quality genuine content that adds value to your audience. After all, the quality of the content is the number-one ranking signal.

Different Types of content

6 Types Of Content You Should Be Using

By | Content Creation, Social Media

Today, you can create various types of content to convey your business message to your audience with the help of texts, videos, and pictures. Although mediums of conveying the message are different, but the ultimate goal is same – attract traffic, build loyal customers and enhance SEO efforts. Therefore, in this blog post, we will be discussing six types of content that you should be using.

1. Powerful Infographics

As the name indicates, infographics is a pictorial representation of information or data. Infographics are powerful in nature. They evoke interest and gain audience engagement. Therefore, compared to other content types of infographics are more liked and shared on social media platforms. This content type is more suitable to convey any information such as statistics and research data.

2. Viral Memes

Social media platforms such as Facebook and Instagram are flooded with memes for a reason. Meme is one of the most entertaining content types we have. Here the audience is engaged as well as entertaining. This content type is easily created and gets viral quickly. Social media platforms are the ideal places for your memes. Use them adequately with the suitable content.

3. Helpful Videos

A video is a powerful content type, which gives you a larger freedom to express. Creating videos usually take time, but they are worth the effort. The information conveyed via videos sticks in the mind of the audience for a longer time and help to build brand awareness. Always make sure that your videos are adding value to your audience and engaging them.

4. In-depth Guides

A guide consists of a detailed and in-depth information on any topic. Writing guide is not an easy task. Along with a good idea, it requires a lot of time and efforts of writers and designers. Although it appears an uneasy task, but it has its own advantages. You can establish yourself as an expert in your niche and build a strong reputation and credibility.

5. Valuable How-to Content

How-to content is popular across all most all niches. Creating How-to content will be highly helpful and valuable to your audience. Here are the fives steps for writing how-to content.

● Explain the problem
● Introduce the solution
● Explain the solution in steps
● Sum up the discussion
● Draft conclusion

6. Interesting Lists

People are usually attracted to the posts which contain lists. This is the reason why many blog posts are written in the list format. Here are the few examples you might have noticed on the Internet:

● 15 movies you must watch before you die.
● 20 beautiful honeymoon destinations in the UK.
● The 10 healthiest foods on the earth.

Don’t they evoke interest? Don’t you feel like to explore those blog posts? That’s how it works. Make interesting lists that are relevant to your niche and explain them in detail.

Yoast SEO

The Top 10 benefits of Yoast SEO

By | Search Engine Optimizaion, Social Media Marketing

Yoast SEO is one the most-used plugin for search engine optimization (SEO). With more than 5 million downloads and a 4.7-star rating, Yoast SEO is one of the most loved and widely trusted SEO plugins across the WordPress community. If you are not using Yoast SEO yet, then you probably don’t know the benefits of using Yoast SEO. Therefore, in this blog post, we are going to list the top ten benefits of using Yoast SEO.

1. Improve Content SEO

Website content optimization has two fundamental purposes. First, to present content in a way such that search engine likes it. Second, to engage the audience in obtaining higher website traffic and business growth. Here are the ways in which Yoast SEO will help you in content optimization:
● Ensures proper internal linking in your blog post.
● Helps in the optimization of images.
● Advises you to add main keywords in the title, subheading, and URL.
● Maintains decent keyword density.
● Helps to maintain optimal title length.
● Inspects no follow and normal backlinks.
● Ensures that your post has more than three hundred words.
● Suggests you to add focus keywords in the first paragraph.

2. Enhance Readability

Just optimizing the content for the search engine is not enough. One has to pay equal attention to engaging visitors also. Here is how Yoast SEO helps you to optimize the content to improve readability.
● Limits passive voice usage to ten percent.
● Helps you to avoid word repetition.
● Provides readability scores.
● Discourages lengthy paragraphs.
● Ensures your paragraphs contain thirty percent transition words.

3. Web Page Preview

Want to know how your web page looks like on search engine results page? Yoast SEO plugin can help you. It shows how your search result looks when your customer searches for your products or services. Furthermore, this SEO plugin will notify if the length of your title or meta description is too short or too long so that you can edit it to ensure the search engine requirements are met. That’s how Yoast SEO plays an important role in improving organic click-through rates.

4. Generate XML Sitemaps Automatically

A sitemap is used to inform about the web pages that are ready for crawling. It is one of the basic needs of a website to ensure proper indexing. Here the beauty of this SEO plugin is that it creates XML sitemaps automatically and ensures smooth indexing. To make use of this feature you need to enable it. To generate your sitemap automatically, go to XML site functionality and click on “enabled.”

5. Effortless Social Media Sharing

Yoast SEO provides a wide range of features and benefits to cover a larger ground in search engine optimization. One of those features is, it provides an option to customize and share snippets on social media platforms like Facebook and Twitter. This feature comes in handy in engaging social media audience. You might already know that people on social media have a very limited attention span. Therefore, Yoast SEO provides an option to add the different title, description, and images to attract your audience on social media for better SEO and SMM.

6. Hustle Free Import And Export Of Settings

Importing Settings: If you are currently using some other plugin and want to shift to Yoast SEO, then import and export features are a lifesaver for you. With Yoast plugin, you can easily import the settings from the previously used plugin. As the result, a lot of time and energy are saved.

Exporting Settings: If you have created a new blog, and want to make same SEO settings on your new online presence, then you don’t need to install and set up the Yoast plugin once again. Yoast SEO provides an option to export the settings from your current site and import it to the new blog.

7. Easy Website verification

Submitting your new website to popular search engines such as Google, Bing, Yandex etc. is one of the best practices in search engine optimization. That’s exactly where Yoast SEO helps you. With Yoast SEO, you can effortlessly verify the ownership of your website. It provides a feature to add meta tags provided by various search engines to confirm the ownership of your online presence.

8. Mark cornerstone content

what is cornerstone content? Cornerstone content pieces are the best articles which reflect your business and mission. In other words, they are the articles which you want to rank higher in the search engine results page, and also want your website visitors to read them. Define cornerstone content for your website with Yoast SEO plugin. All you have to do is tick the checkbox which says, “This article is cornerstone content.” And everything else is taken care by the Yoast SEO plugin.

9. Detect Indexable Problems

Yoast SEO uses OnPage.org integration to detect indexable issues. This is a default feature of the Yoast plugin. When you install and configure Yoast plugin, it automatically checks if your site is indexable by Google, and notifies you on the dashboard, if any issues are found. If you encounter any indexable issues, fix them as soon as possible to avoid search engine traffic loss.

10. Configure Nofollow, Noindex, and Canonical URL

With Yoast SEO plugin you can easily configure Nofollow, Noindex, and Canonical URL. This is one of the technical benefits of using Yoast SEO for search engine optimization.

Nofollow: A Nofollow tag tells the search engine not to follow the links on a page. All the WordPress links are Dofollow by default. Using Yoast you can easily make your post links Nofollow.

Noindex: Noindex links are those web pages in your website that you don’t want Google to index. Yoast plugin gives you an option to convert specific pages in your website into No-index pages.

Canonical URL: A canonical URL is used to manage cross-domain duplicate content. With Yoast SEO, you can configure the canonical URL and prevent “duplicate content issues.”

social media marketing

Which Social Media Platform Suits Your Business

By | Social Media Marketing

Social media marketing is one of the best marketing methods we have. Beginners usually have a misconception that marketing on all social media channels is beneficial. Targeting all social media platforms can be a costly affair. You should do marketing only on those platforms which suit your business best. Therefore, in this blog post, we will help you to decide which social media platform suits your business.

INSTAGRAM

Launched in 2010, Instagram is one of the youngest social media platforms. If your business or online presence is related to fashion, food, lifestyle or luxury brands then Instagram is your ideal place for marketing. Because this social media channel is all about sharing visual content. Share pictures and short videos on the regular basis, and establish a good relationship with your audience.

FACEBOOK

Every social media network has its own kind of audience. These audiences may belong to specific age group, gender, profession, region, religion, language, etc. Here Facebook is an exception. No matter what type of business you own, Facebook is your ideal social media marketing platform because it literally has all kinds of audience you can imagine. You can share every kind of content, events, ads, etc., to improve revenue, brand awareness, brand recognition and brand loyalty.

LINKEDIN

Launched in 2003, LinkedIn is an ideal place of marketing for B2B business providers. It is also used by Job seekers and Recruiters. You can share your job postings, company description and also conduct employee & employer research. It is advisable to maintain the post frequency of two to three posts a week.

TWITTER

Twitter is suitable for almost everyone from small local business owners to big multinational companies. There are efficient tools such as Buffer, which help you to stockpile and schedule content in advance. This indeed is the best option to gain followers around the globe without working round the clock.

YOUTUBE

As you all know, YouTube is a platform for sharing videos. Any brand which can produce a lot of video content such as sharing expertise, explanation, animations, events, etc. can use YouTube for the marketing purposes. Moreover, YouTube videos have a great weightage in Google search results.

PINTEREST

Did you know more than 70% of Pinterest users are female? If you have an online presence related to design, fashion, food, travel, etc., then Pinterest is a suitable platform for you. Add creative content multiple times a day and keep your audience engaged. Another noteworthy quality of this platform is that it favors recent content more. Therefore, it is necessary pin and repin to appear in current results.

GOOGLE+

Google+ is a more formal and professional alternative social media platform of Facebook. It is used by brands, which already have a presence on other social media networks, bloggers and B2B providers. One of the key benefits of Google+ is that it enhances search engine optimization.

Social media management

Why You Should Hire A Social Media Expert

By | Social Media Marketing

Social Media Marketing isn’t just about posting on Facebook, Twitter, Instagram, etc. Over the last few years, social media marketing has changed a lot due to stiff competition. Today, you can’t simply run a social media campaign and generate leads without a social media expert. A social media expert takes care of several things and channelize your campaign to achieve your business goals efficiently. Below are the reasons why you need to hire a social media expert.

Social Media Marketing Needs Experience

Social media marketing is a tangled job. One needs a lot of experience to run a social media campaign successfully. Without proper experience, social media campaign gives a poor return on investment. A social media expert has required skills and experience to sketch a marketing strategy that engages the audience and deliver desired results.

Your Time Is Valuable For Your Business

Nobody understands your business like you do. You are an expert in your field, and hence your time is extremely valuable for your business. Spending your valuable time on social media marketing is not a good idea. Other aspects of your business might get neglected. Therefore, hiring an expert will not only give amazing results, but also saves your valuable time & money.

Social Media Experts Make Your Campaign Cost Effective

Hiring a social media expert is a kind of investment, which gives you high returns. Without knowing this fact, beginners usually tend to take the command in their hand. As the result of which, they pay more for ads. Taking professional help makes things cost-effective. Marketing experts say that hiring a social media expert reduces the ads’ budget by up to 25%.

A Social Media Expert Conducts Research & Analyzes The Data

Today’s social media marketing is dynamic in nature. Hence, marketing strategies should be evolved to adapt the changes such as search engine regulations, market fluctuations, behaviour of audience etc. A successful strategy which you used a couple of months back, may not be effective today. A social media expert with all his experience improvises and fine tunes his strategies to bring desired results despite its fluid nature.

An Expert Creates Valuable Content

Social media is continuously loaded with lots and lots of content. In addition to that, the average attention span of people over social media is less. Just uploading some generic content doesn’t work. You need a content which catches attention, engages and as well as establishes authority. This is something, which is extremely difficult for business owners to do. Taking professional help is the only solution to solve this problem. A social media expert will help you to create clear and error-free content that provides value to your audience.