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Google

WordPress Themes To Choose

7 Things To Consider When Choosing A WordPress Theme

By | Digital Marketing, Google, Website, WordPress Website

Today, themes can influence search engine ranking and user experience. Selecting a theme solely based on appearance is not a good idea. There are several things that you need to keep in mind before picking a WordPress theme for your website. Therefore, in this blog post, we are going to present the top seven things that you need to consider before selecting a WordPress theme.

Simplicity

You might have come across many good but complicated themes. And you might have picked some already. That’s exactly where you are going wrong. Your goal should be of providing what an Internet user is looking for. A complicated theme might confuse the visitor. Therefore, always choose themes, which are simple.

Is The Theme Responsive?

This is one of the most important questions to ask before using a theme. You get traffic from desktop, mobile, tablet and many other devices. Therefore, you need to make sure that the theme is responsive across all screen sizes. To check whether a theme is responsive or not, copy the theme URL and paste it in Google’s mobile-friendly test.

Browser Compatibility

Today their several browsers available for free to browse through the Internet. Your potential customers or visitors might be using Google Chrome, Edge, Firefox or any other browser. Therefore, make sure the theme which you are going to use is compatible across all the popular browser.

SEO Friendliness

Search engine optimization is the most important aspect of your website. If you are looking for a better search engine ranking or want to retain the existing ranking, then you should not use themes that are not SEO friendly. Take some technical help to discover whether the theme is SEO friendly or not.

Reviews and Ratings

How do you know a film is good before watching it? By seeing its star rating and reviews. Similarly, themes are rated and reviewed by the WordPress community. You can see the rating and go through the reviews of a theme to judge it. A theme which is downloaded and loved by thousands of people is mostly the good one.

Social Media Integration

Social Media Marketing is an important part of digital marketing. That is the reason why your theme should be ready for social media. If you are selecting a theme, prefer the one which has fully integrated social media widgets.

Security

Security must be your top-most priority. But how to know whether a theme is secure are not? The easiest method is to read the reviews. Users tend to pick security issues quickly and post reviews. Furthermore, avoid themes that have no reviews or lesser reviews.

Best Plugins for Wordpress

How To Choose The Right Plugin For Your WordPress Website

By | Google, WordPress Website

WordPress offers thousands of plugins for your website. For a given function, you can find numerous plugins. Picking the right one can be a difficult task. Not all plugins are going to help you. And not all are going to serve the purpose. Therefore, in this blog post, we are going to help you to choose the best plugin for your WordPress site. Here are the things to look for while choosing a WordPress plugin.

Check Star Ratings

This is might look oblivious, but trust us, star ratings can reveal a lot about a WordPress plugin. These ratings are given by the ex-users or present users. It tells the ground reality of a plugin. If you are confused between a couple of similar plugins, then pick the one which has the highest star rating. Just in case, if you are new and don’t know how to check star rating, go to the plugin page and click on the description. You will find the star rating of the plugin under the description tab. Install plugins, which have more than a four-star rating. Anything under four, may not be safe or productive.

Read Reviews

Reading reviews is one of the easiest methods to do online research on a given plugin. Reviews will help you explore pretty much everything about a plugin. The best thing is that you will know whether a plugin will be useful or not before installing it. Information and knowledge obtained via reviews will surely help you to make the better decisions. Before coming to any conclusion, make sure that you read several reviews, including positive ones and the negative ones. Here are the things which reviews will help you discover:
● Positive points.
● Drawbacks.
● Persisting issues or difficulty faced.
● Useful insights.
● Safety concerns and many more.

Active Installations

Solely depending on the star rating or reviews is not a good idea. You need to check every single aspect of a plugin. Here the number of active installations is another important aspect. The credibility of a plugin largely depends on the number of active installations. More active installations imply that the plugin is trusted among the WordPress community. In other words, you can trust what numerous people have already trusted.

You can find the total number of active installations under the description tab. To be on a safer side, avoid installing a free plugin under one thousand active installations.

Check out Compatibility & Updates

There are two main purposes of regularly updating a plugin. First, it improves security and safety. Second, frequent updates make it more compatible. Furthermore, regular updates reflect the active involvement of a developer. Therefore, avoid installing plugins that are rarely updated because it might risk your website security. You can find out when the plugin was last updated or whether it is compatible, in the description tab.

Google Crawl

Top Reasons Why Google Isn’t Indexing Your Website

By | Google, Search Engine Optimizaion, Website, WordPress Website

Getting your website indexed is one of the most important things in search engine optimization (SEO). An unindexed website is a website which isn’t a part of Google search index. If your site is not indexed, then searchers will not be able to find your content organically. There may be many reasons for your site not being indexed. In the blog post, we are presenting the top reasons why Google isn’t indexing your website.

Your Website Is Indexed Under www- Or Non-www Domain

Users don’t differentiate between http://example.com and http://www.example.com. They consider both as one and the same. But the fact is that www is subdomain. Therefore, to make sure both the sites are indexed, add both the sites to your GWT account. In addition to that set your preferred domain and verify ownership.

Absence Of Sitemap.xml

A sitemap.xml is a simple list of directions for Google to index your website. Therefore, sitemap.xml is necessary to get your website indexed. If you don’t have sitemap.xml, then through Google sitemap policy and create it. It is quite easy.

Crawl Errors

In the case of crawl errors, Google doesn’t crawl your website. Since it doesn’t crawl, your website doesn’t get indexed. Yes, to index a website, crawling is necessary. Take help of Google webmaster tools to identify crawl errors. Select your site, click on “crawl” and then click on “crawl errors.” That’s it, you will find crawl errors if they exist.

Duplicate Content

Not many people know that excessive duplicate content on a website can also be a reason for Google not indexing your website. If search engines discover that most of your content on your site is duplicated, then it may abort indexing your site. Moreover, content duplication is also a black hat method, avoid duplication of content completely.

Robots.txt

Robots.txt is usually used to tell a search engine not to index a particular part of your website. In some cases, a developer can by mistake block your site via robots.txt. This issue is easy to fix, and it takes no time. Just by removing the entry from the robot.txt, you can get your site indexed.

Privacy Settings

This issue is more common in WordPress websites. You or the developer may have kept the privacy settings ON. As a result of which, search engine may not be indexing your website. To check privacy settings, go to Admin and click on “settings” and then click on “privacy.” If the privacy setting is ON, then fix it.

Your Site Is Brand New

Indexing takes time, especially in the cases of new websites. If your website is new, Google may take few days or even weeks to index your website. Don’t forget to request Google Crawl and fetch your site. Make sure your website is free from above-mentioned issues and errors.

SEO Services

Eight Most Important Google Ranking Factors

By | Google

Why do we create a website? To reach more people, isn’t it? To reach more people you need to rank higher in search engine results page and to rank higher, you need to know how Google ranks your website. Google’s primary goal is to present search results that are most relevant and high in quality. Google does it by taking over 200 factors into account. In this post, we are listing out eight most important ranking factors you need to know.

1. QUALITY OF THE CONTENT

Ever since Google came into existence, quality of the content has been the most important ranking signal. Having a high-quality genuine content makes the rest of search engine optimization (SEO) easy. Using automated content generation tools available on the Internet to create content may harm your ranking. Generate quality content naturally and provide value to users.

2. BACKLINKS

Quality backlinks give an indication to Google that your website is a valuable resource. Long back Google started to use backlinks as a ranking factor. Over the time, Google has become more sophisticated to penalize websites that use poor, paid or irrelevant backlinks. Invest your time on building natural backlinks. More quantity of quality backlinks is something which Google rewards.

3. MOBILE-FIRST

Google announced mobile-first indexing taking rapid growth of mobile users into account. It now gives preference for the websites that are responsive across all screen sizes. After this update, search results that are relevant to user’s current geographical location are presented. If your website isn’t mobile responsive, then you might observe a drop in your search engine ranking.

4. PAGE LOAD SPEED

There are two main reasons for making Page Speed as a ranking factor. One, Google’s aim is to make the Internet browsing more and more user-friendly. Two, most of the users, especially mobile users expect a website to load within three seconds. This is the reason why Page Speed has also become an important part of search engine optimization (SEO).

5. SOCIAL SIGNALS & BRANDED SEARCHES

It has been observed that social signals from Facebook, Quora, Reddit and Pinterest etc. tally with search engine ranking. Additionally, it is also noticed that branded searches provide a strong indication to Google. SEO along with Social Signals and Branded Searches makes a website more likely to rank well in search engine results page.

6. DOMAIN

Back then, exact match domains guaranteed higher organic search visibility. Today, domain still has a great influence on search engine ranking of a website. There are two main factors associated with the domain of a website that plays an important role in ranking.

  1. Domain Seniority: Currently, domain age is an important factor. Old websites with a good track record tend to rank higher on search engine results page compared to the new websites.
  2. Exact-Match Domains: Domains which completely match keywords continue to have an added advantage. Exact-Match domain provides more organic visibility and better search ranking.

7. SECURITY

Security is one of the top priorities of Google. This is the reason why the majority of HTTP websites, especially websites that ask a user to enter data are migrating to secure HTTPS encryption. Although, no significant improvement in search ranking is noticed after the migration, but still it is a good practice to stay on Google’s good side.

8. UX

User experience is last on the list, but it doesn’t mean it holds less importance compared with the above factors. Although it is difficult to measure the effect of UX, a strong correlation is observed between UX and search engine ranking. It is a good practice to evolve your site to adopt user behaviour and make browsing effortless.

SEO Marketing

Why Does SEO Take So Long to Start Working?

By | Digital Marketing, Google, Search Engine Optimizaion

One of the most important questions asked before going for search engine optimization is, how much time does it take to give results. According to the information provided in the Google Webmaster video, It usually takes four to twelve months to bring noticeable results. Yes, SEO may take a lot of time to give returns. In this post, we will help you understand why SEO takes time.

1. SEO Involves Several Tasks

Search engine optimization is not a single task. It is a collection of various time consuming tasks. Regardless of how much experience an SEO agency holds, it takes time to carry out these numerous tasks involved in SEO. Below are some important and time consuming tasks.

  • Setting up the website
  • Setting up social media accounts
  • Keyword research
  • Research on the market
  • Creation of fresh content
  • Research on competitors

2. Link Building Is Time Consuming

When it comes to link building, quality always beats quantity. Although there are methods to obtain multiple links quickly, but it is risky. Too many links within a short period of time may trigger Google penalty, and make things worse. Google understands quality link building takes time. That’s why link building is done naturally and gradually, keeping quality in mind.

3. Web Isn’t Static

Web is a place which never remains same. It keeps changing. Evolving search engine strategies to adapt these changes is a time-consuming process. Below are the examples of things, which keep changing.

  • Competitors
  • Google Algorithm
  • Behaviour of the Internet users
  • Online market

4. Tough Competition

Ultimate goal of competitors is same as that of yours. Beating competitors is an important aspect of search engine optimization. What if you are a newcomer, and your competitor has an online presence since a decade? It is not easy to beat experienced competitors, since they have greater credibility, quality links and established online presence. Obviously, it takes time if your competitors are strong.

5. Content Creation Takes Time

 Google prioritizes the websites that are improved and updated regularly. Hence creating genuine content improves search engine optimization. This is the reason why blogs have become popular. It allows to add content regularly. Creating fresh content with optimal keyword density is time consuming. You might think of uploading bulk content; it doesn’t work because Google prefers the website that adds content frequently.

6. Crawling Isn’t Spontaneous

 Crawling is the process of discovering new and updated pages to index. This is done by Google Bots. Google doesn’t track your website all the time. Google Bots wandering in the Internet for inspection of websites may not return to your website for a while. Consequently, Google may notice the changes done on your website after some time, which may delay results.

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Google SEO Tools

7 Free Google Tools You Should Be Using For Your Website SEO

By | Google, Google Analytics, Keyword Research, Search Engine Optimizaion

Google provides various online tools for making search engine optimization (SEO) easy. The best thing about Google SEO tools is that they are completely free and user-friendly. Anyone with limited knowledge can use this tools efficiently to enhance search engine optimization. In this post, we are listing free Google search engine optimization tools that are extremely useful.

1. GOOGLE SEARCH CONSOLE

 Google search console is one of the most important tools used for monitoring website performance in the Google search index. It can help you with your website’s SEO in several ways. Some are mentioned below:

  • Identification of crawling issues
  • Discovery of broken links
  • Knowing the pages indexed
  • Pages crawled per day
  • Duplicate Descriptions & Titles

2. GOOGLE ANALYTICS

 Google Analytics is the most commonly used tool across the world. The best thing about this tool is that it never gets outdated, and it does a better job compared to the paid tools available in the market. Google Analytics provides a wide range of data and helps you in analysis of numerous things, such as:

  • Visitor’s profile
  • Source of the traffic
  • Keywords used by visitors
  • Bounce Rate
  • Traffic flow, etc.

3. GOOGLE KEYWORD PLANNER

 You might already know that Google Keyword Planner is a part of Google AdWords. It is used in research and analysis of keywords required for a PPC campaign. Although it is created for the PPC campaigns, it can be used for SEO. Keyword planner can be used in the research of following attributes of keywords.

  • Search volume trends
  • Keyword ideas
  • Average monthly search volume, etc.

4. GOOGLE ALERTS

 Managing your online presence is fundamental. Google with its automated content detection service helps you to manage your online presence. All you need to do is set the search terms, such as your business name, product name, or anything else. Whenever those search terms appear online, Google will send an email alert to you. In this way, you will know when people quote, link or complain about you.

5. GOOGLE TRENDS

 As the name indicates, this tool lets you know how frequently particular keywords and phrases have been used in the Google, and how that has reshaped over time. Hence, Google Trends is an extremely useful tool that helps you to understand your niche and their interests. Understanding the interests of your niche helps you to create better and relevant content.

6. GOOGLE’S MOBILE-FRIENDLY TEST

 It is a well-known fact that mobile traffic is dominating desktop traffic. Therefore, it is necessary for your website to perform well across all devices. Mobile-friendly test is an easy to use tool. Just enter your URL and Google will tell you whether your website/web pages are mobile friendly or not, and provide suggestions to fix current issues.

7. GOOGLE PAGESPEED INSIGHTS

 Site speed has been the ranking signal since 2010. With PageSpeed insights, you can check the speed of your web pages for mobile as well as desktop. Due to the recent update, now you can know “real world” user speed experience. Just add your URL, and Google will tell you whether your site is slow, average or fast. PageSpeed insights then provide advice to fix existing issues that are hampering your site speed.

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Google Algorithm Updates

Google Algorithm Updates & Changes History

By | Digital Marketing, Google, Search Engine Optimizaion

On an average, Google updates or changes its algorithm nearly 500 times during one year. Most of these updates are usually minor and do not affect SERPs much. Google occasionally rolls out a major update that affects your online presence and search engine optimization (SEO). Here are the major Google algorithm updates in the recent years you need to know.

PANDA (2011)

Google’s Panda Update was first launched on 24th February 2011 and has been updated several times. Five years later, that is in 2016, Google added it to the core ranking algorithm. The main purpose of this update is to counter spam and weak content that don’t provide quality to the Internet users. Panda serves this purpose by assigning a quality score to web pages. Avoid plagiarism, spamming and keyword stuffing to avoid Google Panda Penalty.

PENGUIN (2012)

On 24th April 2012, Google came with Penguin Update to punish the website that uses spammy, irrelevant or over-optimized anchor text links. Panda works in real time and has been the part of Google’s core algorithm. To avoid penalties run frequent audits to check backlinks. If any low quality or irrelevant link is found, then get rid of them quickly.

HUMMINGBIRD (2013)

Hummingbird was launched on 22nd August 2013; the purpose of this update was to provide more relevant and expected results to the users. Here the focus was to bring search results based on the intent behind the search query, rather than individual keywords within the query. As the result of which, Google shows the relevant results in search engine results page that doesn’t necessarily have exact keywords.

PIGEON (2014)

Google came up with the Pigeon Update in July 2015 in order to provide precise and relevant results for local search queries. Both Google map search and Google web search are influenced by this update. Google started to use traditional SEO factors to rank local results and established closer ties between the local algorithm and the core algorithm. Pigeon update impact websites negatively that are poorly optimization for search engine.

MOBILE (2015)

 In April 2015, Google brought a major change in its algorithm in the form of Google Mobile-Friendly Update. The purpose of this update is to prioritize mobile-friendly web pages over the web pages that are not mobile friendly. Consequently, the pages which aren’t mobile friendly are down-ranked. You can find out whether your website is mobile friendly or not via Google’s mobile-friendly test. It can make things easy for you and provide recommendations to fix existing problems.

RANKBRAIN (2015)

 In October 2015, Google launched RankBrain and confirmed that it is the third most important ranking factor. The prime focus of this update was to make Google understand the meaning behind a search query, and provide the most relevant search results. RankBrain gives consideration to traditional SEO factors and as well as other factors that are query-specific.

POSSUM (2016)

Possum came into effect since September 2016. Here the idea was to take the physical location of the searcher into account and provide results relevant to that location. In simple words, if a searcher types “carpenter” in the search box, then he is most likely to get results of carpenters who are near his physical location. This update made things easier for the Internet users and saved time.

FRED (2017)

On 8th March 2017, Google confirmed the Fred update. Although this update was confirmed, Google did not reveal any parameters, and only stated that Fred penalizes websites that violate Google Webmaster Guidelines. However, there is a pattern seen in the affected sites. All affected sites are mostly content based sites or blogs that contain low-quality content created for the purpose of generating ad revenue.

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Google Search Updates

Recent Google Updates and SEO Trends for 2018

By | Google, Search Engine Optimizaion

It is a well-known fact that Google makes frequent changes to its algorithm for the improvement of search results and user experience. These updates can alter your position in the online world. That is why, being up to date with Google algorithm updates is one of the best practices in search engine optimization (SEO). Here are the latest Google updates you need to know.

Google Adds New SEO Audit Category To Chrome Extension

On 5th February 2018, Google added, “SEO audits” category to the Lighthouse Chrome extension. You might already know Lighthouse is an auditing tool used for improving the quality of web pages by running performance, accessibility and various other audits. With the help of new SEO audit category, you can do basic health-check and discover the area of improvements in any web page. The current list of audits is very basic. Google is looking forward to adding more in-depth audits in the future.

Google’s Speed Update

Speed has been the ranking signal, but it is limited to desktop search. On 17th January 2018, Google announced that it would be using page speed as a ranking signal in mobile search from July 2018 onwards. The purpose of this update is to enhance the user-experience by prioritizing web pages that are faster across mobile devices. One can expect a negative impact on pages that are slow. Although speed will be a ranking factor, but the intent of a query is still a very strong signal. Therefore, slow pages can still hold a good rank if they have high-quality original content.

Google Now Shows Real-World Data In PageSpeed Insights Tool

Google on 10th January 2018, posted that PageSpeed tool is now improved with real-world data. In simple words, PageSpeed tool now has the ability to check how fast a page performs in the real world. Things were different prior to this update; PageSpeed would grade a page based on how many best practices are followed from the standard list. Obviously, it wasn’t accurate. After this update, PageSpeed tool will use data from the Chrome user experience report, and provide precise results and categorize a web page as fast, average or slow.

Google Introduces New Search Console

Google on 8th January 2018, announced that it would be making new search console available to everyone. Reports of the new search console will provide additional transparency into Google’s indexing and stateful communications between Google and website owners to rectify problems easily. Below are some highlights of the new search console:
● Its functionality will include search performance, index coverage, AMP status and job posting.
● Easy to analyze long-term trends with 16 months of data.
● Index coverage report will show perfectly indexed URLs, alerts for potential hurdles and reasons for not being indexed.
● Report will provide details of individual errors and cautions that Google recognized for AMP, Job posting and many other topics.

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Mobile Friendly SEO

Things You Need To Know About Google’s Mobile-Friendly Update

By | Google, Web design, Website

Google keeps updating its algorithm to bring better and relevant results for the search queries. On 21st April 2015, Google rolled out the mobile-friendly update. It is one of the major updates in this decade. The prime purpose of this update is to make Mobile Internet surfing easy and effortless. Here are the things you need to know about Google’s mobile-friendly update.

Why Mobile-Friendly Update Was Necessary

In the recent years, Mobile Internet users have exponentially increased. Today, more than 50% of Internet traffic comes from mobile phones, and it is expected to increase further. To make the Internet surfing more user-friendly, it is essential to make the websites mobile-friendly. Hence, Google’s mobile-friendly update was necessary to serve this purpose.

Changes That Google Brought To Its Algorithm

Google has updated its algorithm so that the search results should lead to content that is easily readable across all mobile phones. After the Mobile-Friendly Update, here are the qualities your website needs to have to rank well:

● Screen-Friendly: Content on a website should have fluid characteristics. That is the content should fit across various screen sizes.
● Easy To View: There should be no necessity of zooming-in, zooming-out or horizontal scrolling to view the entire page.
● Easy To Tap: Links and other elements in the website should be easy to tap.
● Scalable Fonts: Website should include fonts that scale for easier reading across all devices.
● Free From Flash Like Technologies. Etc.

Google’s Mobile-Friendly Update:

● Does not affect search ranking on desktops.
● Solely affects search ranking on mobile phones.
● Applies to individual pages, not the entire website.
● Affects search results for all languages equally.

How To Find Out Whether Your Site Is Mobile-Friendly or Not?

You can test individual mobile pages with the help of Mobile-Friendly Test. You can also find out status of the full website via Mobile usability report in webmaster tools. Nonmobile-friendly pages of your website results in reduction of web traffic, as Google prioritizes mobile-friendly sites over nonmobile-friendly sites.

 Impact Of Google’s Mobile-Friendly Update

After the update, mobile friendliness has become a ranking signal. Google’s Mobile-Friendly Update can bring positive or negative impact to your website depending on whether your web pages are mobile-friendly or not. The mobile-friendly website will have a better search engine ranking over the websites that aren’t mobile-friendly. Although it is important for a website to be mobile-friendly, but it is not the only criteria. A website should obviously have fresh, original and high-quality content.

What If Your Website Fails Mobile-Friendly Test?

Failing mobile-friendly test will definitely have a negative impact on website traffic and online visibility. Recommendations provided post Mobile-Friendly Test can do a pretty good job in optimizing your website for mobiles. With these recommendations or suggestions, you can easily fix mobile usability issues and errors across the site. Lack of responsive web design has been the major and the most popular reason to fail this test. It can be fixed only if the website is rebuilt.

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SEO Update

How To Avoid Google Penalties

By | Digital Marketing, Google, Local SEO, Search Engine Optimizaion

People usually use tricks available on the Internet to cheat Google and achieve higher search engine ranking. Google is continuously updating its algorithm to catch websites that use these tricks and penalize them. Google is the most widely used search engine. Getting a penalty from Google can harm your online presence adversely. Here are some tips to avoid Google Penalty.

Don’t Trade Links

We all know links are the key factor for search engine ranking. Many people try to find a quicker method to get them. That is why they either buy, sell or exchange links. Natural link building takes time, and Google knows it. Buying links will fetch you high quantity of low quality links within short time, which usually result in penalty. Focus on natural link building methods and follow Google guidelines.

Maintain Healthy Keyword Density

Avoid Keyword Stuffing, as it can be hazardous. Keyword Stuffing can be defined as the process of overloading a web page with the keywords to manipulate a website’s ranking. Google penalizes websites for keyword stuffing. To avoid penalty, add an optimum number of keywords in the suitable places without spoiling readability. Make sure that keywords look natural and mingle with the content.

Generate Genuine Content

Do not copy the content from other pages. Google can discover duplicated content almost instantly and harm your rank in search engine results page. Content is the soul of a website. A unique content makes your website unique. Concentrate on creating genuine and high-quality content that interests your niche and creates more user engagement.

Inspect Backlinks Regularly

It is a good practice to check backlinks regularly and ensure that you are not receiving bad links from spammy website. Sometimes your competitors can send bad backlinks to your site to harm your online presence. Use Google Search Console to check backlinks. If you find spammy links, then use disavow tool. With the help of this tool, you can tell Google not to count spammy links as links to your site.

Avoid Hidden Texts

Hidden text is also known as invisible text since it is invisible to human eyes. These texts are made invisible by choosing same color for both text as well as background. Hidden texts are used to load keywords and manipulate search engine ranking. It may be invisible for humans, but not for Google. Hidden text can trigger a penalty, and you may lose your hard-earned visibility.

Be Cautious With Guest Blogging

The biggest myth about guest blogging is that it is dead. The fact is that guest blogging is still practiced. Matt Cutts has announced that Guest Blogging can negatively affect your website. This is because, sometimes the incoming links from guest blogging are irrelevant and not helpful for readers. To avoid the Google penalty, ensure your content is totally relevant to the blog you are posting on.

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