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WordPress Themes To Choose

7 Things To Consider When Choosing A WordPress Theme

By | Digital Marketing, Google, Website, WordPress Website

Today, themes can influence search engine ranking and user experience. Selecting a theme solely based on appearance is not a good idea. There are several things that you need to keep in mind before picking a WordPress theme for your website. Therefore, in this blog post, we are going to present the top seven things that you need to consider before selecting a WordPress theme.

Simplicity

You might have come across many good but complicated themes. And you might have picked some already. That’s exactly where you are going wrong. Your goal should be of providing what an Internet user is looking for. A complicated theme might confuse the visitor. Therefore, always choose themes, which are simple.

Is The Theme Responsive?

This is one of the most important questions to ask before using a theme. You get traffic from desktop, mobile, tablet and many other devices. Therefore, you need to make sure that the theme is responsive across all screen sizes. To check whether a theme is responsive or not, copy the theme URL and paste it in Google’s mobile-friendly test.

Browser Compatibility

Today their several browsers available for free to browse through the Internet. Your potential customers or visitors might be using Google Chrome, Edge, Firefox or any other browser. Therefore, make sure the theme which you are going to use is compatible across all the popular browser.

SEO Friendliness

Search engine optimization is the most important aspect of your website. If you are looking for a better search engine ranking or want to retain the existing ranking, then you should not use themes that are not SEO friendly. Take some technical help to discover whether the theme is SEO friendly or not.

Reviews and Ratings

How do you know a film is good before watching it? By seeing its star rating and reviews. Similarly, themes are rated and reviewed by the WordPress community. You can see the rating and go through the reviews of a theme to judge it. A theme which is downloaded and loved by thousands of people is mostly the good one.

Social Media Integration

Social Media Marketing is an important part of digital marketing. That is the reason why your theme should be ready for social media. If you are selecting a theme, prefer the one which has fully integrated social media widgets.

Security

Security must be your top-most priority. But how to know whether a theme is secure are not? The easiest method is to read the reviews. Users tend to pick security issues quickly and post reviews. Furthermore, avoid themes that have no reviews or lesser reviews.

Best Plugins for Wordpress

How To Choose The Right Plugin For Your WordPress Website

By | Google, WordPress Website

WordPress offers thousands of plugins for your website. For a given function, you can find numerous plugins. Picking the right one can be a difficult task. Not all plugins are going to help you. And not all are going to serve the purpose. Therefore, in this blog post, we are going to help you to choose the best plugin for your WordPress site. Here are the things to look for while choosing a WordPress plugin.

Check Star Ratings

This is might look oblivious, but trust us, star ratings can reveal a lot about a WordPress plugin. These ratings are given by the ex-users or present users. It tells the ground reality of a plugin. If you are confused between a couple of similar plugins, then pick the one which has the highest star rating. Just in case, if you are new and don’t know how to check star rating, go to the plugin page and click on the description. You will find the star rating of the plugin under the description tab. Install plugins, which have more than a four-star rating. Anything under four, may not be safe or productive.

Read Reviews

Reading reviews is one of the easiest methods to do online research on a given plugin. Reviews will help you explore pretty much everything about a plugin. The best thing is that you will know whether a plugin will be useful or not before installing it. Information and knowledge obtained via reviews will surely help you to make the better decisions. Before coming to any conclusion, make sure that you read several reviews, including positive ones and the negative ones. Here are the things which reviews will help you discover:
● Positive points.
● Drawbacks.
● Persisting issues or difficulty faced.
● Useful insights.
● Safety concerns and many more.

Active Installations

Solely depending on the star rating or reviews is not a good idea. You need to check every single aspect of a plugin. Here the number of active installations is another important aspect. The credibility of a plugin largely depends on the number of active installations. More active installations imply that the plugin is trusted among the WordPress community. In other words, you can trust what numerous people have already trusted.

You can find the total number of active installations under the description tab. To be on a safer side, avoid installing a free plugin under one thousand active installations.

Check out Compatibility & Updates

There are two main purposes of regularly updating a plugin. First, it improves security and safety. Second, frequent updates make it more compatible. Furthermore, regular updates reflect the active involvement of a developer. Therefore, avoid installing plugins that are rarely updated because it might risk your website security. You can find out when the plugin was last updated or whether it is compatible, in the description tab.

Seo Plugins

10 Best SEO Plugins For WordPress

By | Google Analytics, SEO & PPC, Social Media, WordPress Website

One of the biggest advantages of using WordPress is that it contains thousands of plugins to make your job easy. Among these numerous plugins, you can find many plugins that can enhance search engine optimization. Not all of them are going to help you. Therefore, in this blog post, we are listing ten best SEO plugins for WordPress.

1. Yoast SEO Plugin

When it comes to search engine optimization, undoubtedly Yoast SEO is the king. With more than 5 million downloads and a 4.7-star rating, Yoast SEO is your best bet. Here are a few things that make Yoast the best SEO plugin.
● Yoast SEO notifies when a duplicate content is used.
● It shows what your Google search result is going to look like.
● Automatically creates XML sitemaps and informs Google.
● This Plugin is updated frequently.
● Social integration features link SEO and Social media.
● Yoast checks the readability of a web page content and gives valuable suggestions.
● With Yoast, you have the best support that makes your job easy.
● It helps you to analyze keyword optimized content present on your web page, and many more.

2. All In One SEO Pack

As the name indicates this SEO plugin is truly all in one SEO pack. It is one of the most popular and helpful SEO plugins that has almost all features of Yoast SEO. Anyone, including beginners, can use this plugin easily. Here are the most loved features of All In One SEO Pack:
● XML sitemap creation and Google Analytics assistance.
● Title optimization for Google and other search engines.
● The capability of overriding any settings.
● Prevents the use of duplicate content, and many more.

3. Google XML Sitemaps

This SEO plugin makes indexing easy. Google XML sitemap creates the sitemap automatically. As the result, a search engine can easily index your blog. Once you become familiar with the settings, all you need to do is sit back and relax. This plugin will take care of pretty much everything. It automatically updates the sitemap, whenever a new content is added.

4. Broken Link Checker

Adding more content can make blog management a difficult job. That’s where Broken Link Checker can help you. As the name indicates this SEO plugin inspects broken link and notifies you. Below are some of its key features:
● The capability of monitoring links in all the sections of a website.
● Discovers the link that doesn’t work anymore.
● Prevents Google from following broken links.
● One can give unique appearance for the broken links in the posts.

5. All In One Schema Rich Snippets

A rich snippet is different from a regular snippet. It contains many visual elements such as star rating, images, etc. to give more information to the Internet users. Since WordPress doesn’t have any inbuilt option for creating the rich snippets, All In One Schema Rich Snippets can do the job for you. Here are some of its advantages:
● Both Search engine and the Internet surfers like rich snippets.
● Supports various types of content such as reviews, product, events, videos, etc.
● One can share the appealing search result on social media since it contains all the necessary information.

6. SEO Squirrly

SEO Squirrly is one of the best plugins for the beginners or the people who are not an SEO expert. This plugin provides SEO recommendations and suggestions to improve search engine ranking. Here are the things that this SEO plugin can do for you:
● Real-time keyword optimization.
● Provides SEO insights for the content.
● One can monitor progress on the weekly basis.
● Analyzes the competitors to beat them.

7. SEO Optimized Images

Along with the content, it is very important to optimize your images. Just including images in your blog or web page is not a good idea. Optimizing images can improve your search engine ranking and drive traffic via Google’s image search. If you are looking for a plugin to optimize your images, then SEO Optimized Images is your best choice. This SEO plugin can help you to add SEO friendly alt and title attributes, without consuming any time.

8. WPtouch Mobile Plugin

In the recent years, mobile Internet users have exponentially grown. Therefore, search engines want to give a better experience to mobile users. That is the reason why mobile friendliness is a ranking signal today. Not having a mobile friendly site can lead to a drop in the search engine ranking. If you are not sure how to make your website mobile friendly, then this plugin can do the job for you. It creates simple and appealing mobile friendly themes for the mobile visitors and provides a seamless browsing experience.

9. W3 Total Cache

Is your WordPress site slow? Do you want to make your website fast but don’t know how to do it? No problem, W3 Total Cache can fix all the problems that are making your website slow. This SEO plugin is designed to make your website fast and provide a great user experience. When this SEO plugin is correctly configured, it improves the site performance up to 10 times and greatly enhances your search engine optimization efforts. If you are not sure whether your website is fast or slow, you can find out the speed of your website using free online tools available on the Internet.

10. Google Analytics By MonsterInsights

Google Analytics is a popular tool used to track data such as website traffic, top keywords, and many more. If you use Google Analytics, you should try Google Analytics By MonsterInsights plugin. The biggest advantage of using this plugin is, you no longer need to jump back and forth between your website and Google Analytics. Have a look at its key features:
● External and internal link tracking.
● Utilize universal tracking code.
● Use Google Analytics API for easy installation.
● User-friendly data metric dashboard within WordPress.
● Analyze interest and demographic reports.

WordPress Website

Top 10 Reasons To Use WordPress For Your New Website

By | Web design, WordPress Website

From a blogging software to the most popular content management system (CMS), WordPress has emerged to be the best. Currently, as much as 29% of the web uses WordPress. If you are looking forward to create a new website, here are the top 10 reasons to use WordPress.

1. Costs zero

WordPress is an open-source software. Ever since its inception, thousands of developers across the globe have contributed and are contributing to make it the best. With just few clicks, you can install WordPress for free without any hidden charges.

2. WordPress is simple and easy to use

WordPress is beginner-friendly, simple and easy to use. Today if WordPress is extremely popular, then it’s because of these quantities. You need not be a tech expert to use WordPress. All you need is a computer and internet access.

3. SEO gets easier

In digital marketing, SEO has great significance. Search engines favour WordPress because it has a clean and uncomplicated code. Several SEO plugins provided by WordPress make it easy to optimize your website. That’s why WordPress websites in general have higher search engine ranking.

4. Plugins

WordPress is known for plugins. With WordPress, you can explore and choose between wide ranges of plugins required for your site functionality. You can do all this without knowing how to code. Just go to WordPress plugin directory and install the required plugin with a single click. Simple, isn’t it?

5. Safe and invulnerable to threats

WordPress is highly safe and secure, all you need to do is keep updating to get the new version. The core system of WordPress is regularly updated to ensure the security of the site. Security updates can be installed via one-click direct links provided by WordPress.

6. Built-In blogging feature

Websites which are created with WordPress have a built-in blogging feature. A blog helps you to do content marketing to increase brand awareness, expand customer base and engage your online community. Furthermore, enabling a comment feature helps your audience to interact and connect with your business.

7. Create multi-language sites

Do you have a global business and want to duplicate your website in local languages for all your branches? WordPress sites are easy to duplicate in other languages. WordPress supports more than 150 languages.

8. Responsive mobile sites

Mobile phone internet users are rapidly increasing year by year. This year, out of total global online traffic, mobile phone traffic holds the share of 52.64%. WordPress sites automatically adjust the layout to available screen size and make it smooth and user-friendly.

9. WordPress is highly versatile

With WordPress, you can create any type of website, for example, business website, e-commerce website, online communities, Question and answer website, auction website, institutional website, blogs, business directory, podcasting website, etc.

10. WordPress adds new features regularly

WordPress is updated frequently with advancements and new attributes, so that web development becomes much easier and simpler. Keep updating WordPress with a click of a button.

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