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website traffic - London SEO Company, SEO Consultants, PPC Advertising Services London - FirstRank

Landing Page Optimization

BEST PRACTICES FOR LANDING PAGE OPTIMIZATION (LPO)

By | Search Engine Optimizaion, WordPress Website

Landing page acts like an entrance for a website or a particular section of a website. Creating the right landing pages matters because the conversion rate largely depends on your landing page. Therefore, landing page optimization (LPO) plays an important role in search engine optimization (SEO). Today, we are going to present eight best practices for landing page optimization.

Clear and Precise Headlines

First things first, what do people notice first when they reach your landing page? The headlines, right? So, while writing headlines make sure they catch attention. Try to be specific and clear as much as possible. Any kind of confusion may result in visitor abandoning your landing page.

Create Visitor Friendly Content

Visitors usually are not interested in reading the whole thing. Therefore, create your content in such a way that it becomes easy for your visitors to scan the complete page and find out important parts to go through. Your content should encourage your visitors to take action such as add to cart, make an inquiry, buy, etc.

Add Social Media Sharing Features

A great content without social media sharing features is of no use. Adding social media sharing features helps you in multiple ways.
● You reach a new audience and engage them.
● The new source of traffic.
● Improves Brand Awareness.
● Increases Brand Recognition.

Build Credibility

Before making a purchase, 92% of the customer read reviews. Include reviews of satisfied customers, testimonials, awards, and certificates. It will boost the confidence of the visitors on your business and encourages them to take the next step. In other words, your conversion rate gets higher.

Get Rid Of Distractions

Visitors usually have a short attention span. Any kind of distractions on your landing page may spoil all your other efforts. Do not add anything, which is unnecessary. Keep your landing page simple, eye-catching, clear and easy to grasp.

Minimize The Page Loading Time

Visitors expect a page to load within three seconds. Anything more than that will only increase the bounce rate. You may lose a large portion of the traffic if your page takes more time to load. Make sure your landing page is super quick.

Keep Improvising

Don’t stick to only one version. Conduct A/B testing and figure out which one is bringing more conversion. Don’t stop when you get good results. Keep fine tuning to keep achieving better results. The more you test, the more your landing page will evolve.

Create CTA That Evokes Interest

CTA or Call To Action buttons are the most important aspects of your landing page. You bring people on your landing page so that they click on them. Make sure your CTAs are compelling. Place them in appropriate places and fine-tune the minute details such as:
● Background color
● Text color
● CTA button color

Features of Mobile Friendly Website

6 Reasons Why You Need A Mobile-Friendly Website

By | Search Engine Optimizaion, Social Media Marketing, Website

Gone are the days when people had a desktop as the only option to access the Internet. Today things have changed; one can surf the Internet using various devices such as smartphones, tablets, etc. And that is the reason why your website needs to provide good user experience across all the screen sizes. Here are the top six reasons why your website needs to be mobile friendly.

1. Mobile Friendliness Influences Search Ranking

Google has made two things clear from its mobile-friendly update. One, websites which are not mobile friendly are going to be penalized. Two, websites which are mobile friendly will be rewarded by improving its search engine ranking. Carryout mobile-friendly test to know whether your site is mobile friendly.

2. Dominance Of Mobile Traffic

Number of mobile Internet users has already surpassed the number desktop Internet users. This dominance of mobile traffic over desktop traffic makes Mobile SEO absolutely fundamental. Not having a mobile-friendly website usually leads to a poor user experience and causes a higher bounce rate. As a result, you will lose a majority of the potential customers.

3. User Behaviour

User behavior changes from device to device. Very fewer people know that mobile users tend to spend more money than computer users. That is exactly why providing poor mobile experience reduces the sales. Make sure that your website is properly optimized for mobile, and gain seamless sales.

4. Gain Local Customers

Local customers are more likely to make a purchase within 24 hours after the Google search. A mobile-friendly site can quickly convert these potential customers into customers. Here, proper display of a website is just only one feature. Mobile friendly websites have many other features that enhance the whole experience of a user. Below are the fundamental features of a mobile-friendly site:
● Loads quickly
● Have one-click call feature
● Maps and directions
● Make a reservation, etc.

5. Enhances Social Media Marketing

Studies reveal that approximately 90% of the Internet users use social media platforms such as Facebook, Twitter, etc. through their mobile. Hence, if you are running an SMM campaign, you should expect a huge mobile traffic to your website. If your website gives a poor mobile experience, you may not retain the traffic from social media. As the result of which, you will have limited conversions.

6. Desktop Users Are Also Mobile Users

You might already know that computer users, and mobile users overlap. In other words, the majority of the people use both mobile and desktop to access the Internet. A user may collect information about your product or service on a computer, and may decide to make a purchase using a mobile, or vice versa. Either way, it is going to affect the conversion rate. Making your website mobile friendly can fix this issue.

Digital Marketing Services

Ten Effective Ways To Drive Traffic To Your Websites

By | Content Marketing, Conversion Rate Optimization, Search Engine Optimizaion, Web design, Website

Why do we create websites? Why do we spend money on digital marketing? The sole reason is to bring maximum people to our website to increase sales. There are many methods or ways to increase incoming traffic to your website. In this article, we are listing ten effective ways to drive traffic to your website.

1. Begin With SEO

Let’s start with the most fundamental method that is search engine optimization (SEO). Here you optimize your webpages to rank them higher in search engine results page. This includes many things such as creating high-quality content, keyword optimization, link building, etc.

2. Social Media Posting

Post blog articles and other content that add value to your users on social media platforms using suitable hashtags. This will attract new customers to your website. The other advantage of social media posting is that it improves brand loyalty and brand recognition.

3. Go For Email Marketing

Email marketing is the best way to stay in touch with your existing as well as probable customers and also to bring them to your website. Don’t always try to sell your products and services. Instead, provide useful information, links to blogs posts, offers, etc. In addition to that emphasize email subject lines.

4. Run Online Advertisements

The easiest and quickest way to get people on your website is by online advertising. Here are some popular methods for online advertisements:

  • Social media advertisements
  • Display advertisements
  • Pay Per Click, etc.

5. Guest Blogging

Guest blogging is another effective method to drive traffic to your website. Make sure that you create relevant content and do guest blogging keeping audience in mind. There is no point in attracting audience, which isn’t relevant to your business.

6. Target Long Tail Keywords

Since short tail keywords have more competition, it is not easy to rank them on search engine. Long tail keywords are less competitive. And moreover, it is easy to get ranked on search engine’s first page for long tail keywords. In addition to that, voice to text like features are encouraging users to use more specific phrases.

7. Widen Your Online Presence

Have a presence on online groups that are closely related to you business and community. Participate in conversations, answer peoples’ queries, comment on social media posts, etc. The more you are active, the more web traffic you earn.

8. Get Listed

One of the easiest methods to gain traffic is by getting listed in review sites and online directories. So getting positive reviews will establish a strong online reputation, which will lead to increased traffic to your website that converts.

9. Make Use Of Landing Pages

Attract your customers with super offers and create a landing page relevant to your offers. Offers may be anything such as free trial for a week, free sign-up, discount codes, etc. Landing pages is a great way to bring huge traffic to your website almost instantly.

10. Catch Attention Through Headlines

Headline is the most important aspect of your content. It is the first thing which people notice and decide whether to read the content or not. So make sure your headlines are irresistible and are able to gain people’s attention. That is where the whole thing depends on.

Do you want more traffic?

Get in contact with our team to chat about what we can do for your brand today.