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SEO Archives - Page 4 of 4 - FirstRank

Feb 05
0
Google Analytics

Optimize Your Website For SEO Using Google Analytics

By | Digital Marketing, Google Analytics, Search Engine Optimizaion

Google analytics is a completely free tool. It can be used in multiple ways to get insights on a website’s performance and visitors’ behaviour. Knowing and understanding the data provided by Google analytics on various aspects of your website, can help you in making better decisions for search engine optimization. Here are the uses of Google analytics.

Discover How Visitors Reach Your Website

Analyzing the source of traffic is important. It shows how your search engine optimization strategy is performing. Google analytics provides the insights on how visitors are being driven to your website. If you are running an SEO campaign, then you should expect more traffic from organic search. Below are the sources of traffic:
● Organic search
● Paid search
● Direct
● Email
● Referral
● Social
● Display
● Others

Analyze The Keywords Used To Reach Your Website

In search engine optimization, it is extremely important to know what keywords your visitors are using to reach you. With the help of Google Analytics, it is possible to know which word or set of words used in searches have resulted in most traffic. This information can be used to optimize the content on your website, to rank better.

Page Popularity & Bounce Rate

Google Analytics gives the information on average time spent on your web pages and bounce rates. From this, you can discover which pages are popular, and which pages need to be modified. Bounce Rate is the percentage of visitors who exit your site after visiting only one page. Below are the common reasons that lead to high Bounce Rate.
● Slow loading
● Confusing or unclear navigation
● Low quality content
● Content Mismatch

Visitors Details and Behaviour

Knowing who your visitors are and how they behave on your website is a key factor. With the help of Google Analytics, you can know important information of your visitors such as:
● Geographic location
● Age
● Gender
● Type of visitors: New or returning visitor
● Device used: Mobile, Desktop or tablet
This data can help you to evolve your website and your marketing strategies to adapt your visitors.

Traffic Flow

Traffic flow is nothing but the journey of your visitors on your website. For example, if you have a jokes’ website, then Google Analytics will let you know how many people were driven to your homepage, from there how many left (Bounce Rate) and how many navigated to WhatsApp jokes’ page, from there how many went to “about us” and so on. This information can help you to maximize visitor retention and generate leads.

Identify Slow Loading Page Times

Google Analytics lets you know the time taken by your web pages to load. Slow loading pages can spoil the user experience and result in higher bounce rate. Optimizing a page to load faster is important for search engine ranking, and hence it has become a vital part of search engine optimization.

Do you want more traffic?

Get in contact with our team to chat about what we can do for your brand today.







    Feb 01
    0
    PPC VS SEO

    Top Reasons To Run PPC And SEO Together

    By | Digital Marketing, Google, Search Engine Optimizaion, SEO & PPC

    It is a well-known fact that SEO and PPC are different. But they don’t conflict with each other. On contrary, they compliment each other in multiple ways. If you are running SEO and PPC separately, then you are missing out some awesome benefits of running search engine optimization and pay per click campaign simultaneously. Below are the top reasons why you should be running SEO and PPC together.

    DOMINATE SERP

    Most of the people have a common misconception that there is no necessity of PPC, if search engine optimization is working fine. Running PPC and SEO in parallel, doubles your presence on search engine results page and gives an impression that you have a well-established online presence. Dominating SERP always result in multiplied web traffic.

    PPC HELPS YOU TO EVOLVE ORGANIC CONTENT STRATEGY

    We all know PPC gives quick results compared to search engine optimization. You can smartly test page attributes with the help of pay per click advertisements. A best-performing PPC ad copy gives you a great information that is necessary to create title tags, meta descriptions and page content to rank organically well.

    SITE SEARCH DATA CAN HELP PPC

    Figuring out which keywords your customers are using to find your product or service is an important part of a pay per click strategy. Analyzing site search data can provide the beneficial insights on keywords by feeding two extremely important aspects of the customers:
    1. Customer needs
    2. Search habits

    SEO CAN IMPROVE PPC CONVERSION

    Making a landing page relevant to Ad copy is important to have a better conversion. A customer expects that he should be taken to a page that closely matches the message in ad copy.
    PPC teams usually spend more time on testing and evolving ads. They have little control or authority over a client’s website. If you are running SEO and PPC simultaneously, then SEO team can do this job easily and optimize your landing page.

    Fill THE GAP EASILY

    Search engine algorithms are constantly updated. Due to this, search results are constantly fluctuating. In simple words, if your site holds a top rank for a keyword this week, then it might not be visible in first page of SERPs next week. This makes you lose your hard-earned online presence. In such cases, PPC team can easily fill the gap by increasing keyword bids or by setting up relevant ads.

    TEST IDEAS

    When it comes to results, search engine optimization is slow. It means, if you make few changes to your site, then you have to wait for a long time to know the result. There is no scope of testing in search engine optimization.
    Unlike SEO, PPC is amazingly instant. Within no time, you get data on how a PPC campaign is performing. What works for PPC usually works for SEO. Therefore, you can test new ideas by the help of PPC before implementing in SEO.

    SHARE KEYWORD DATA

    Running SEO and PPC campaign together provide you double data and hence one can have continuous access to best-performing keywords. Analyzing this data gives you plenty of information, which is necessary to make better decisions throughout the campaign. Such insightful data is not available when SEO and PPC are used separately.

    SEO CAN REDUCE PPC COST

    In certain industries, there are keywords that are too expensive to use for PPC. Such costly keywords can eat up your budget. If you are running SEO and PPC together, then you can use these expensive keywords for search engine optimization and target inexpensive keywords with PPC campaigns. In this way, you can reduce the cost of PPC and also achieve a better overall online presence.

    Oct 11
    0
    SEO

    Top 10 Reasons Why Your Business Need SEO

    By | Search Engine Optimizaion

    Creating a website for your business is the beginning. There are over one billion websites worldwide. You can’t do business if nobody finds your website. Therefore, Search Engine Optimisation (SEO) plays a vital role. It helps the potential clients on search engines to reach your website. Below are the top ten reasons why your business need SEO.

    1. SEO provides maximized traffic
    According to the research, 95% of the traffic comes from the first page of search results. SEO helps your website to gain higher ranking, which provides more visibility and traffic to your website.

    2. SEO helps to target specific audience
    With SEO, you can target a specific audience. This audience may belong to a particular country, state, city, age group, gender, ethnicity, etc. A well targeted SEO strategy will always lead to more business.

    3. Boost your credibility
    Nowadays, everybody uses a search engine to find out relative information about products and services before buying. Therefore, having a higher ranking in search results shows you are the best for the business. It hence adds credibility to your business and raises the brand value.

    4. Turn your local business into global business
    A good SEO strategy ensures a steady growth of your business. With SEO, you have no limit. Your local business can turn into national or global level business. SEO makes it possible for your business to reach each and every corner of the world.

    5. User-friendly experience
    In the end, what matters the most is, what visitors feel about your website. Therefore, SEO ensures that your website is simple, engaging, user-friendly and easy to browse. A good vibe on your website always brings more visitors and potential clients.

    6. SEO isn’t costly
    Spending money on SEO is a kind of investment. Seeds you sow today will give you fruits tomorrow. It is affordable and costs much lesser than promoting your business through other mediums such as print media.

    7. Leave your competitors behind
    Your competitors have similar products and services as that of you. They are competing with you to have a presence on the Internet. With the help of search engine optimization, you can leave your competitors behind easily and establish your business in the online market.

    8. SEO is effective
    According to a study conducted, chances of organic search results getting a click are 8.5 times more than paid search results. Organic search results are more respected and trustworthy whereas most of the time people don’t pay attention on paid search results.

    9. Long-term benefits
    With SEO, you get instant results. Biggest plus point of SEO is that, it has been known to be effective for both short time as well as long time. You can capture online presence for years without spending any money further.

    10. More offline sales
    86% people who end up to do offline businesses, do a prior web research to reach a local business. A well-planned SEO strategy will bring you more offline sales.

    Do you want more traffic?

    Get in contact with our team to chat about what we can do for your brand today.