Creating a website for your business is the beginning. There are over one billion websites worldwide. You can’t do business if nobody finds your website. Therefore, Search Engine Optimisation (SEO) plays a vital role. It helps the potential clients on search engines to reach your website. Below are the top ten reasons why your business need SEO.
1. SEO provides maximized traffic
According to the research, 95% of the traffic comes from the first page of search results. SEO helps your website to gain higher ranking, which provides more visibility and traffic to your website.
2. SEO helps to target specific audience
With SEO, you can target a specific audience. This audience may belong to a particular country, state, city, age group, gender, ethnicity, etc. A well targeted SEO strategy will always lead to more business.
3. Boost your credibility
Nowadays, everybody uses a search engine to find out relative information about products and services before buying. Therefore, having a higher ranking in search results shows you are the best for the business. It hence adds credibility to your business and raises the brand value.
4. Turn your local business into global business
A good SEO strategy ensures a steady growth of your business. With SEO, you have no limit. Your local business can turn into national or global level business. SEO makes it possible for your business to reach each and every corner of the world.
5. User-friendly experience
In the end, what matters the most is, what visitors feel about your website. Therefore, SEO ensures that your website is simple, engaging, user-friendly and easy to browse. A good vibe on your website always brings more visitors and potential clients.
6. SEO isn’t costly
Spending money on SEO is a kind of investment. Seeds you sow today will give you fruits tomorrow. It is affordable and costs much lesser than promoting your business through other mediums such as print media.
7. Leave your competitors behind
Your competitors have similar products and services as that of you. They are competing with you to have a presence on the Internet. With the help of search engine optimization, you can leave your competitors behind easily and establish your business in the online market.
8. SEO is effective
According to a study conducted, chances of organic search results getting a click are 8.5 times more than paid search results. Organic search results are more respected and trustworthy whereas most of the time people don’t pay attention on paid search results.
9. Long-term benefits
With SEO, you get instant results. Biggest plus point of SEO is that, it has been known to be effective for both short time as well as long time. You can capture online presence for years without spending any money further.
10. More offline sales
86% people who end up to do offline businesses, do a prior web research to reach a local business. A well-planned SEO strategy will bring you more offline sales.