Google provides various online tools for making search engine optimization (SEO) easy. The best thing about Google SEO tools is that they are completely free and user-friendly. Anyone with limited knowledge can use this tools efficiently to enhance search engine optimization. In this post, we are listing free Google search engine optimization tools that are extremely useful.
1. GOOGLE SEARCH CONSOLE
Google search console is one of the most important tools used for monitoring website performance in the Google search index. It can help you with your website’s SEO in several ways. Some are mentioned below:
- Identification of crawling issues
- Discovery of broken links
- Knowing the pages indexed
- Pages crawled per day
- Duplicate Descriptions & Titles
2. GOOGLE ANALYTICS
Google Analytics is the most commonly used tool across the world. The best thing about this tool is that it never gets outdated, and it does a better job compared to the paid tools available in the market. Google Analytics provides a wide range of data and helps you in analysis of numerous things, such as:
- Visitor’s profile
- Source of the traffic
- Keywords used by visitors
- Bounce Rate
- Traffic flow, etc.
3. GOOGLE KEYWORD PLANNER
You might already know that Google Keyword Planner is a part of Google AdWords. It is used in research and analysis of keywords required for a PPC campaign. Although it is created for the PPC campaigns, it can be used for SEO. Keyword planner can be used in the research of following attributes of keywords.
- Search volume trends
- Keyword ideas
- Average monthly search volume, etc.
4. GOOGLE ALERTS
Managing your online presence is fundamental. Google with its automated content detection service helps you to manage your online presence. All you need to do is set the search terms, such as your business name, product name, or anything else. Whenever those search terms appear online, Google will send an email alert to you. In this way, you will know when people quote, link or complain about you.
5. GOOGLE TRENDS
As the name indicates, this tool lets you know how frequently particular keywords and phrases have been used in the Google, and how that has reshaped over time. Hence, Google Trends is an extremely useful tool that helps you to understand your niche and their interests. Understanding the interests of your niche helps you to create better and relevant content.
6. GOOGLE’S MOBILE-FRIENDLY TEST
It is a well-known fact that mobile traffic is dominating desktop traffic. Therefore, it is necessary for your website to perform well across all devices. Mobile-friendly test is an easy to use tool. Just enter your URL and Google will tell you whether your website/web pages are mobile friendly or not, and provide suggestions to fix current issues.
7. GOOGLE PAGESPEED INSIGHTS
Site speed has been the ranking signal since 2010. With PageSpeed insights, you can check the speed of your web pages for mobile as well as desktop. Due to the recent update, now you can know “real world” user speed experience. Just add your URL, and Google will tell you whether your site is slow, average or fast. PageSpeed insights then provide advice to fix existing issues that are hampering your site speed.