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Google My Business

10 Tips To Rank Higher in Google My Business Listing

By | Link Building, Online reputation, Search Engine Optimizaion, Social Media

Did you know? If you search something on Google, no matter which browser you use, you are more likely to receive results based on your location. These local search results play an important role in building a bridge between you and your customers. As a result, your potential customer can easily find you and rate your business.

Google My Business, is a platform that helps you to achieve the aforementioned goals. In addition to that, it makes easy for the customers to find vital information such as address, business hours, close and open days, contact numbers, about the business, directions, and service information.

Hence, from a Local SEO point of view, it is critical to be listed in the GMB listing. However, just having a presence on Google My Business is not enough. You need to rank your page in the topmost position. Therefore, in this blog post, we are presenting top ten tricks to rank higher in Google My Business listing.

1. Create posts

Let us start with the most important tip. Very few people know that it is extremely vital to add a post in Google My Business. If you have not created any post yet, you can go to the “posts” section of the Google My Business app, and write a lengthy and informative post that is relevant to your business and audience. Furthermore, it is a good idea to provide the link to any page along with a photo and submit it. Once, the post is published, you can see them on your Google My Business listing.

2. Add labels

Labels feature help you to organize the location into the groups. You can search location by the labels you added, from the dashboard. In addition to that, you can use labels to filter location extensions in AdWords. Google My business gives you an opportunity to assign up to 10 unique labels for each location. Note that the length of the labels can be up to 50 characters, and invalid characters are not allowed to use. However, you can add commas. To add commas in the label, use the string “%2c.” For example, “5%2c000+ customers” would create the label “5,000+ customers.”

3. Write an in-depth description.

If you want to rank your local business high, you must write a detailed description. Now, that does not mean you have to write a bulky article of 2500 words. Keep the words of the description to a decent number, and try to cover almost all relevant information. Your description should contain all the information that your customers look for. Since local results are more driven towards the relevant information provided by the business owners, a detailed description can enhance Local SEO.

There is one more factor that is equally important. That is accuracy. Yes, Google expects you to add accurate information. When you do, you are rewarded. The Google My Business pages, which have accurate information, are prioritized over the others. This is because Google wants your customers to know you better.

4. Build a free Google My Business Website

Yes, Google can create a website for you for free. Google My Business comes with a website builder tool that helps you to create a website within a couple of minutes. All you have to do is sign in to your Google My Business page and click on the option of a website on your dashboard.

That is it. Google will automatically create a website by taking all the necessary information from your Google My Business account. Once the website is created, Google will ask you to choose a theme. SEO experts usually do not recommend business owners to use the websites like these. Google My Business websites are very basic and are only for the small-business owners who do not want to spend money on building a website.

5. Build backlinks

When it comes to search engine optimization (SEO), backlinks are the deciding factor. They are considered one of the most important pillars of white hat SEO. The same thing is important for local search engine optimization. Do not go for quantity, instead strive for quality. Stuffing the websites with backlinks can do more damage than any good.

Build links via natural methods that do not violate Google webmaster guidelines. Quality link building takes time. Google understands this fact very well. If you build numerous links within a couple of days, Google will get suspicious and penalize you. In the worst case, your website might get deleted from the index.

6. Use keywords in the business name

Keywords tell a search engine when to display your website. So, without keywords, there is no search engine optimization. One of the easiest ways to rank your business locally is to use the keywords in the business name. Developing content only for the sake of giving words to your voice is not a good idea. You also need to optimize your content with keywords.

Before optimizing your content, it is really important to figure out what are the keywords. Keywords differ even if the two websites run the same business. So, carry out a proper keyword research to select the search terms that are relevant to your business. SEO experts usually recommend business owners to pick the keywords that improve the conversion rate.

7. Gain Google reviews

Not many people know that Google reviews influence search engine ranking. Yes, Google trusts your customers more than you. Reviews and star rating are the best ways to know the ground realities of a business. So, it is good to gain as many reviews as possible. There are many methods to increase the review count. Here are the most popular methods.
Send the follow-up emails with the link to the review page.
Encourage happy customers to leave a review.
Offer discount code for leaving a review.
Distribute prizes for the lucky reviewers.
Add the link to the review page on the home page and service page.
Make the whole process of posting a review simple and effortless.
Be calm and professional while responding to the reviews.
Share the links to the review page on the social media platforms.

8. Keep contact number and working hours up to date

In a business, it is not uncommon to change phone numbers, working hours, address, and other important information. So, make sure that all the information in your Google My Business profile stays up to date. These things make the work of the customers easy. They will come to know when you are open without calling you. The whole point here is that Google wants to reduce the work for the customers. When you do the same, Google does reward you indirectly. After all, Google, business owners, and SEO experts want to provide a good user-friendly experience to the visitors.

9. Upload high-quality photos

Just filling your Google My Business account with all the necessary details is not enough. Your profile is incomplete without pictures. Think like an audience. If you own a school, people will like to see how the playground, kindergarten, and classrooms look. They might also be interested in knowing the staff, and achievements of your school.

Google My Business gives you an opportunity to express more with the photos. Make sure that you add high-quality pictures that the potential customers are interested to see. Adding irrelevant pictures can put them off, and you might lose them at the beginning itself. So, if you have not added pics yet, get ready to tell your stories through the pictures.

10. Create multiple categories

Last but not least, it is very important to add categories. This helps both the audience and Google to know what kind of business you run. The main purpose of providing a feature to add multiple categories is to describe your business and establish a relationship with the customers. Let us take an example. If you are mutual funds, you can add categories such as mutual funds, finance, commerce, etc. Such categories impact local search engine ranking to a great extent.

Googles disavow tool

How to remove Toxic or Bad Links Penalty using Google Disavow Tool

By | Backlinks, Google, Link Building, Uncategorized

Bad or Toxic Link occurs due to the number of Google Webmaster Guidelines violating factors namely building unnatural low-quality backlinks to your website, making use of the link exchange schemes, if you buy links from untrustworthy and low-quality SEO Company, etc.

What to do when you find a bad link in your site?

Google Disavow Tools is the first thing everyone gets in their mind if they find a bad link on their website, so what will the Disavow tool do?

Will it clear your bad links on the website? No, they provide the instruction to the search algorithm that they should not make use of them or count them when analyzing a site.

Steps to use Disavow Tool to abolish the Toxic or Bad Links

 Proceed below to check out the steps you can try to diminish the toxic list from your website.

 1. Try Manually

Before trying out the Disavow tool you need to check for the possibilities to remove them manually by yourself, it means outreaching.

If you can contact someone to remove the links, you can email them and request for the removal of links, and this will help in complete removal of the bad links rather than keeping it hidden from search engines.

 2. Sorting out the Toxic Links

There are some characteristics to consider when finding the bad links. You need to ask the below questions if you doubt specific links of your website,

  • If your anchor text and keywords are unnatural.
  • If you do not find a relevant content based on the topic.
  • If the link is in the footer but hidden at the back of HTML.
  • If the links redirect to an unconnected or unrelated page.
  • In the case of the links moving to spammy websites.

You can make use of Search Consoles to find these toxic links, so here are some of the illustrations you can follow.

  • Login to Search Console and click on the website property you need to analyze.
  • Check for the “Search Traffic” option located on your sidebar menu once you have clicked on the property.
  • Clicking the “Search Traffic” will result in a set of options and from that click on the “Links to your Site.”
  • You will get a page with all of your links listed, and click on the “Who links the most” section and choose “More” from it.
  • You will get a set of links listed, and those will be the domains that are linking to your website. You can download them for the future reference.
  • You will find two buttons at the top namely “Download more sample links” and “Download latest links” which will help in finding the right unnatural links to your site.

Apart from the search console, you can also make use of other backlink explorers namely Ahrefs, Majestic, Open Site Explorer, etc. To find out the toxic links.

 3. Organize your Toxic Links

You need to submit the set of toxic links in .txt when you disavow links, so make sure you change the format and then submit.

Converting them is not tougher, you just need to copy and paste them in a google document, and from the file, option click on “Download as ” and choose the plain text option so that you will have your toxic links organized in a text file. Make sure that every link is in the separate line while submitting the text file to the disavow tool.

How to Make use of Disavow tool now?

You can visit here to reach the Disavow tool; you need to choose the preferred website and click on the Disavow links. You will be redirected to a page with a warning in highlighted yellow color that you are going to do something irreversible and essential.

Just click on the “Disavow Links” to provide the instruction to the search engine not to consider the links. Once you have clicked the link, the tool will ask you to upload the text file with your toxic links, just choose the file and submit them.

Yeah! The work is done, you have stopped the bad links to show up on the search results using the disavow tool. Make sure you are not making the same mistake again.

Basic SEO Terms

25 Basic SEO Terms You Should Know

By | Backlinks, Link Building, PPC, Search Engine Optimizaion

New to the digital marketing world? Finding it hard to understand SEO and its fundamental terms? Don’t worry, we are presenting all the basic information that you are looking for. But before we begin let us understand what is SEO?

What Is SEO?
You might already know that SEO stands for Search Engine Optimization. But what exactly is Search Engine Optimization? It is the process of optimizing your website so that Google prefers to show it as a top result for the certain search terms.

25 Fundamental SEO Terms

Understanding basic SEO terms is essential to grasp the basics of SEO. Here are the basic SEO terms and definition you are looking for.

1. Title tag: Title tag, also known as the page title, is a .html tag. It tells both Google and the net surfers what your web page is about. One can see title tag on the tab of his or her Internet browser or in the headline of search results.

2. Meta Description: Similar to the title tag, a meta description is also a .html tag but has a different purpose. As the name indicates, a meta description is a description of a web page which appears in the search results.

3. Backlink: Backlink, or simply link, is a hyperlink on somebody else’s website pointing to your website. These links play an important part in SEO.

4. SERP: The full form of SERP is Search Engine Results Page. Whenever you enter a query, the search engine comes up with a page loaded with search results, which is known as SERP.

5. PageRank: Named after Larry Page, is an algorithm which Google uses to rank a website for specific search terms. Today, there are more than 200 factors that Google uses to rank a website.

6. Keyword: Keyword is one of the most-used SEO terms. It is nothing but the set of words that searchers use to find particular information, product or service on the Internet. For example, “Restaurants in London” is a keyword which users use to find a restaurant in London.

7. Anchor Text: A clickable text on a web page is called as anchor text. Keyword rich anchor text is used to improve search engine ranking. It basically tells the search engines what your website does.

8. Indexing: Indexing is a process where search engines like Google, Bing, etc. collect and store your data through their bots. In other words, indexing is the process of saving a copy of your web page in the database of a search engine.

9. NoFollow: Basically, NoFollow is a link attribute. It is used by the webmasters to tell Google that a link doesn’t have to be counted as a vote.

10. Keyword Density: Keyword Density is nothing but the number of times a keyword used in a page divided by the total number of words. Keeping a healthy keyword density is one of the best practices in SEO.

11. Sandbox: Google adds the newly indexed web pages in the sandbox. These web pages are not displayed in Search Engine Results Page until the website is thoroughly verified.

12. Cloaking: Cloaking is a black hat technique. Here a webmaster shows different content to the Google and the Internet surfers, which is against webmaster guidelines. Therefore, Google penalizes for this activity aggressively.

13. Robot.txt: It is a file, which is located in the root of a domain. Robot.txt instructs the Google bots about the structure of the site. This file prevents a search spider from crawling any specific section of a site.

14. Keyword Stuffing: Keyword Stuffing is a practice of adding a large number of keywords into a content to gain higher search engine ranking. Obviously, this is a black hat practice. Google penalizes websites that do keyword stuffing.

15. 301 Redirect: Deleting pages or changing URL is a common practice in the digital world. As the name indicates, 301 redirects will redirect your users from an old URL to the new or active one.

16. SEM: SEM stands for Search Engine Marketing, it is nothing but the marketing of products or services through search engines like Google, Yahoo, and Bing. SEM is further divided into SEO and PPC.

17. PPC: Stands for Pay Per Click, it is an online advertising model, where an advertiser needs to pay only when someone clicks on their ad. PPC is also known as Cost Per Click (CPC).

18. Indexed Pages: Indexed pages are basically the pages of your website that are stored by search engines like Google, Yahoo or Bing in their database. The process of storing is called indexing.

19. Inbound Link: A link in one site pointing to another site is called in the bound link. An inbound link enhances the SEO of a website and plays a major role in improving search engine ranking. It is also referred to as external link or backlink.

20. Internal Link: A link from one page of a site pointing to another page of the same site is called as an internal link. For instance, a link on your homepage pointing to your blog is an internal link.

21. Link Building: A process of gaining more inbound links to your site to obtain a higher position in Search Engine Results Page. From guest posting to blog commenting, Link Building can be done in many ways.

22. RSS Feed: Stands for Really Simple Syndication, it gives an option for your viewers to subscribe for getting notified whenever a new content is added.

23. Sitemap: A file that provides a map of all the pages on a site to the search engine for easy indexing. It can be created using various online tools available.

24. Traffic: In search engine optimization, traffic refers to the Internet surfers who visit your site. When someone says, “your site is getting a lot of traffic,” he or she actually means many people are visiting your site.

25. Ranking Factors: The factors that are used by search engine to determine the rank of a website for a particular keyword are called as ranking factors. Google uses more than 200 ranking factors to position a web page in SERP.

Tools For Checking Backlinks

6 Best Backlink Checker Tools For Your Website

By | Backlinks, Search Engine Optimizaion

We all know that backlinks are one of the most important ranking signals. That is the reason why a good SEO strategy emphasizes quality link building. One of the most important sources for the quality backlink is your competitor. You can spy on your competitors and find out from where they are getting their links. In this blog post, we are listing the top six backlink checker tools to analyze your site and your competitors site.

Ahrefs

Ahrefs is one of the most helpful backlink checker tools we have. You can create a free account to determine various aspects of your backlinks such as:
● Total number of backlinks you currently have
● From where they are coming
● What anchor text is used
● And many others
If you are looking for further more detailed analysis, then go for the paid account and trace your progress over time.

SEMrush

This backlink checker tool can provide a lot of vital information. Just enter any URL, including backlinks, and get in-depth details. SEMrush gives you an option to track multiple competitor websites to get detailed data of the links. This tool gives a limited number of free searches, for more you need to go for a paid account.

Majestic

Majestic is another awesome backlink checker tool. If you want to explore your own site, you can do it with a free account. If you need further more detailed information on your site, you should opt for paid plans, which range from $49.99/month to $399.99/month.

Google Search Console

The Google Search Console is an important part of webmaster tools that Google offers. Open search console, and select “Search Traffic” section, and check out “Links to your site.” Using this tool you can know various things about the links, such as:
● Total links to your site
● The most linked account
● Sites that link your site the most
● Anchor text used, etc.
The only limitation of this tool is that you can only analyze links on your own site.

Backlink Watch

Do you want to keep an eye or spy on your competitors? Backlink Watch is the best tool to get your work done. It gives important information like:
● Total number of links
● Page rank
● The anchor text used
● And many others
The best part of this backlink checker tool is that it is completely free. You can use it as many times as you can.

Link Diagnosis

Link Diagnosis is another easy to use backlink checker tool. All you need to do is enter your URL and hit the start button to obtain the report for associated backlink details. The report will contain the below details:
● Unique backlinks
● Popular anchor text
● Page rank for all the backlinks, etc.

Guest Blogging

Seven Major Benefits Of Guest Blogging

By | Blogging, Link Building, Social Media

Guest blogging improves SEO (Search Engine Optimization) in multiple ways, and also it is the best method to build a strong connection with your audience. But yet, many people overlook the advantages of guest blogging. As a result of which, myths like – guest blogging is dead become popular. Therefore, today we will be presenting the seven major benefits of guest blogging.

1. Get Targeted Traffic Almost Instantly

Quality matters the most in the case guest blogging. If you are able to produce high-quality original content, then guest blogging is a boon for you. Posting quality content will add value to your readers, and brings targeted traffic to your website. The advantage of targeted traffic is that it is more likely to convert into sales.

2. Grow Your Audience

In order to grow your business, you need to reach new people. Posting blog posts in your blog will make you reach only your audience. On the other hand, guest blogging will introduce you and your business to new audience and increases your customer base.

3. Enhance Link Building

One of the biggest advantages of the guest is that it gives you links. Backlinks are a ranking factor, and therefore, link building is an important aspect of search engine optimization. Posting high-quality engaging posts via guest posting will contribute to improve your search engine ranking.

4. Generate Social Media Shares

Generating social media shares is an exceptional method to reach huge people effectively, which will enhance your social media marketing efforts. The more shares your guest post gains, the more your brand visibility, brand awareness and brand loyalty improves on social media platforms. In addition to that, you get bulk traffic.

5. Improve Brand Awareness

With the help of guest blogging, one can establish high authority in their niche. The best way to do it is by sharing content, which isn’t available elsewhere. Leverage the opportunity to showcase what you do and how you do it. Also, try to add your brand voice in all the guest blogging posts.

6. Generate Leads

Selection of correct websites is the key in guest blogging. Give preference to those websites that are relevant to your business and also have consistent traffic. By doing so, you will reach audience, which is already interested in what you provide.

7. Establish Yourself As Expert

The basic benefit of guest blogging is that it establishes your credibility. It shows you are capable of writing for other blogs. People are going to trust you more when they find your content on various websites. Keep blogging on one subject and establish yourself as an expert on various platforms.

Build Quality Backlinks

TOP 10 Effective Ways To Build Quality Backlinks

By | Backlinks, Link Building, Search Engine Optimizaion

Too much of anything is bad. Backlinks play an important role in SEO but too much of linking back to your site, might get you penalized. It is better to focus on quality of backlinks than quantity. Here are the ten most effective ways to build high-quality backlinks.

1.  Comment On Relevant Blog Posts

Commenting without reading the blog post might be considered as spam. You may lose your ranking. Read the blog post first, and then comment your views with giving reference to the content of the blog post. That will be a more genuine and natural way to gain online presence and quality backlinks from your niche.

2. Do Article Marketing

 Article marketing has been doing a great job in building quality backlinks. Search good article directories that are relevant to your niche and submit your posts. Here, content of your articles plays a vital role. Quality of the backlinks depends on quality of your content.

3. Use Broken-Link Building Method

 Broken links are the links which don’t work. Clicking on them will lead to the message – This webpage is not available. Having such broken links may affect ranking of a website. Here the idea is to report broken-link present on a website to its webmaster and ask to replace it with your link. The webmaster might return the favour. Make sure that you are friendly, when you approach webmasters.

4. Utilize Social Bookmarking Sites

There are many social bookmarking sites such as Reddit, Digg, Stumbleupon etc. Your website will gain quality backlinks, if you submit your blog to social bookmarking sites. With this method, you will also have a new source of traffic.

5. Share Your Blog Posts On Social Networking Sites

 Most of your potential customers are on social networking sites such as Facebook and Twitter. Social media is considered as a great source of traffic. Be consistent in sharing your blog posts to get quality backlinks. This will also create an online presence and drive more traffic to your blog. In the long run, you will be successful in creating your own community.

6. Guest posting is evergreen

Guest posting is most common as well as an effective way to build quality backlinks. It is more effective when you are able to create high-quality unique content. It will help you to reach unexplored audience. Always choose suitable blogs and topics to keep your audience engaged and interested.

7. Q&A Sites

Question and answer sites such as Quora, Stackexchange and Reddit are gaining huge popularity. Ask questions and answer questions related to your blog’s niche and mention your blog link as a source. Your blog will gain reputation, wide exposure and quality backlinks.

8. Review Popular Products and Companies

Reviewing popular products and Companies in your niche benefits you as well as the company. Reviews of third-party are considered to be trustworthy and unbiased. Companies might link your post to showcase company’s image in the market.

9. Press Release Works

Whenever you do a press release, make sure that it contains newsworthy content, which catches the attention of your potential audience. The main aim of a press release is to build the brand and add credibility. If done right, press releases can build authoritative backlinks because it can be picked up by any news sites.

10. Upload To Document Sharing Sites

Select only those document-sharing sites, which are trusted by Google and are do-follow. Convert your blog posts into PDF file and upload to document sharing site. It is as simple as that. It is a simple and effective way to build backlinks.

Do you want more traffic?

Get in contact with our team to chat about what we can do for your brand today.