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google my business

Google My Business FAQs

By | Digital Marketing, Google, Online reputation, Website

Google My Business is a free tool for business owners to manage their online presence across Google Search and Google Maps. It helps your customers to find you when they search for a business like yours. Hence having a Google My Business page is an integral part of digital marketing. If you have not claimed your listing yet, do it now.

If you are a new business owner, or if you are new to Google My Business, you may have many questions. To answer all your queries, we are listing all the common Google My Business frequently asked questions, and answering them. Read this blog post, and get all the answers for your queries at one place. Here we go.

1. What is Google My Business Q&As?

Google wants to provide all the information at one place. A typical Google My Business page has information about opening and closing times, address, contact number, reviews, map, pictures, directions, link to the business website and business description. These are the most basic questions that potential customers try to find an answer before making a contact.

However, there can be some more questions that should be answered. For instance, whether the business has a parking space? Or is the business handicap friendly? So, Google has smartly come up with the GMB Q&As. Google My Business Questions and Answers are crowdsourced. In other words, anyone can question, and anyone can answer the question. The best part is that your customers will get to know your business more closely. In addition to that, you will know what are the consumer concerns and how to satisfy them.

2. How much does it cost?

Google My Business is absolutely free. Do not pay any kind of amount to any person. There are many scams that try to charge you for setting up your GMB page. Do not fall for these scams. Setting up Google My Business is as simple as creating a Facebook account. Adding the correct business name, phone number, address, description, pictures and videos, and other important details is all it takes to set up. The whole process is, simple, effortless, and less time-consuming. Even a person who is new to Google My Business can create his page within a couple of minutes.

3. Why do I need Google My Business If I already have my own website?

GMB is not a substitute for your website. Your website and Google My Business page, go hand in hand. So, having both a website and Google My business account can work in favor of you and improve your search engine optimization and other digital marketing efforts.

The main purpose of Google My Business is to give your local business a public identity and presence on Google, so that, when a customer searches for a business like yours reaches you. In simple words, the information you provide can appear on Google Search and Maps and help your website to get more exposure and customers. Since Google My Business costs nothing, there is no reason to ignore it.

4. Does Google My Business have a mobile app?

Yes, Google My Business has a mobile app, and it is free. And this is one of the reasons why people love GMB. The mobile app allows you to do everything you do in your web account. Here are the main features:
Edit or add new information directly through the Profile Editor.
Click photos and enhance them with a range of excellent filters, and post in your Profile.
Create posts for new events, offers, and launches.
Know who is interacting with your GMB profile, and continue the connection. You can do this by using Customer tab. A Customer tab allows you to respond to reviews, messages directly with customers.
So, it can be said that Google makes it easy to manage your Google My Business page by providing a free mobile application.

5. Do I need to create a business website?

No. It is not necessary to build a website to create a Google My Business page. However, it will be good if you own a website. Just like social media accounts or pages boost the visibility of your business website, Google My Business improves organic traffic.

The good news is that Google My Business offers you to generate a simple website for free. Google does this with the help of website builder, which uses the information present in Google My Business profile. Although this website will be a simple one, you can customize it to suit your business.

6. How do I manage multiple business locations?

This is one of the frequently asked Google My Business questions. Managing multiple business locations is easy with Google My Business. Based on the number of location, there are two methods. If there are few locations, you can set up every single location under one Google login. In case, if you have ten or more locations, you can use the bulk upload tool. A bulk upload tool is a tool which helps you to upload numerous business locations at once. If you want to upload or edit your locations, you can go to Google My Business Locations.

7. What should I do if my listing is claimed by someone else?

In rare cases, you can see a “someone else has already verified this listing” message when you try to verify your Google My Business listing. If this is the case, then you have nothing to worry. GMB gives you an option to reclaim your listing. All you need to do is a request for admin rights and submit a transfer of the ownership request. Google will try to contact the existing owner to verify the transfer. If the owner does not respond within the period of seven days, then the current owner is unverified, and a verification code is sent to confirm his or her identity.

8. I am an individual practitioner. Can I set up a Google My Business listing?

Yes, it is possible. In fact, Google My Business is more popular among local business and individual practitioners such as lawyers, tutors, doctors, dentists, real estate agents, carpenters, painters, electricians or plumbers. What if there are multiple practitioners who belong to a common organization at one location? Digital marketing experts usually advise creating a listing for all the practitioners separately, in such cases. Not doing so will affect the visibility of the individual practitioners of the same organization. As the result, having a listing will not serve the purpose of owning a listing.

9. Can I skip business address on Google as I work from home?

No, you cannot leave the address field blank. However, Google My Business provides an option that resolves this issue. That is you can hide your business address by listing your business as a service area. Google gives you an option to provide the areas and cities that you cover. You can also choose to remove a service area entirely. If you are not sure about the service area listed in the GMB listing, you can go now and update the location.

10. I am shifting to a new address. How to update?

In most cases, the new address might be occupied by a business before you. If this is the case, then you must find out who the business owner is and mark the listing as closed. Closing the old listing before updating your new address is important for two reasons. One, customers of old business will not mistake you for the old business in your new address. Two, your potential customers will contact you at the correct place. Once the address is changed, your other information can also change such as a phone number, and office hours. So update all the information.

What if your new address is not occupied by a former business? Well, this makes your work easy. The only thing you need to do is update your listing.

Google Webmaster Tools

How to add your Website to Google Webmaster Tools / Search Console

By | Google, Website, WordPress Website

Google Webmaster was later changed to Search Console by Google, and they are used to maintain and monitor your website existence in the Google Search Results.

To rank your site in Google Search Results, it’s not mandatory to sign up for a Search Console but doing so will help you in understanding every update on your website. You will be able to know how Google is looking for your site as well as how it optimize them in the search results in a legitimate way.

 Who can make use of Search Console?

Business owners, SEO Specialists, Digital Marketer, Site Administrator, App Developer, Web Developer, etc.

Why use Search Console?

  • To check out whether your site is getting accessed on Google Search Results.
  • Submit new content for fast and immediate crawling.
  • To remove content that you need not show them in the search results.
  • To know the visual engagement.
  • Maintaining your site from every aspect from search performance to significant disruption.
  • To resolve any spam issues or malware on your site when found.

What URL should you use on the Website Property?

Helps in recording the date only for the https version of your site, in this case, you need to add HTTP and https as two single versions to the search console.

How to Add your website to Google Search Console?

Proceed below to find out the simple steps through which you can add your website to the Search Console.

  1. You need to have a Google Account to sign up for a Search Console. If you do not have then first create a Gmail Account to proceed further.
  1. Once after creating a Google account, visit Search Console page and sign into your Google Account.
  1. Click on the Add a Property (red button) to add your site to the search console.
  1. You need to type your site URL into the box and then click on the Add button in blue color for further steps.
  1. You will get a new dialog up, click on the Alternate Methods and select the HTML Tag, copy the code.
  1. Go to your WordPress website, log in and choose the SEO from the Menu option on the left-hand side of your Dashboard.
  1. Click on the SEO to expand them for the options, choose general and click on the webmaster tools from the dialog box.
  1. You will find Google Verification code under Webmaster tools, paste the copied code from the Webmaster tools and click on save changes.
  1. Click verify on the Search Console once you have made the changes in your SEO part.

Yay! You have added your website to the Google Search Console now.

Landing Page Optimization

BEST PRACTICES FOR LANDING PAGE OPTIMIZATION (LPO)

By | Search Engine Optimizaion, WordPress Website

Landing page acts like an entrance for a website or a particular section of a website. Creating the right landing pages matters because the conversion rate largely depends on your landing page. Therefore, landing page optimization (LPO) plays an important role in search engine optimization (SEO). Today, we are going to present eight best practices for landing page optimization.

Clear and Precise Headlines

First things first, what do people notice first when they reach your landing page? The headlines, right? So, while writing headlines make sure they catch attention. Try to be specific and clear as much as possible. Any kind of confusion may result in visitor abandoning your landing page.

Create Visitor Friendly Content

Visitors usually are not interested in reading the whole thing. Therefore, create your content in such a way that it becomes easy for your visitors to scan the complete page and find out important parts to go through. Your content should encourage your visitors to take action such as add to cart, make an inquiry, buy, etc.

Add Social Media Sharing Features

A great content without social media sharing features is of no use. Adding social media sharing features helps you in multiple ways.
● You reach a new audience and engage them.
● The new source of traffic.
● Improves Brand Awareness.
● Increases Brand Recognition.

Build Credibility

Before making a purchase, 92% of the customer read reviews. Include reviews of satisfied customers, testimonials, awards, and certificates. It will boost the confidence of the visitors on your business and encourages them to take the next step. In other words, your conversion rate gets higher.

Get Rid Of Distractions

Visitors usually have a short attention span. Any kind of distractions on your landing page may spoil all your other efforts. Do not add anything, which is unnecessary. Keep your landing page simple, eye-catching, clear and easy to grasp.

Minimize The Page Loading Time

Visitors expect a page to load within three seconds. Anything more than that will only increase the bounce rate. You may lose a large portion of the traffic if your page takes more time to load. Make sure your landing page is super quick.

Keep Improvising

Don’t stick to only one version. Conduct A/B testing and figure out which one is bringing more conversion. Don’t stop when you get good results. Keep fine tuning to keep achieving better results. The more you test, the more your landing page will evolve.

Create CTA That Evokes Interest

CTA or Call To Action buttons are the most important aspects of your landing page. You bring people on your landing page so that they click on them. Make sure your CTAs are compelling. Place them in appropriate places and fine-tune the minute details such as:
● Background color
● Text color
● CTA button color

web Page Speed Optimization

Tips To Reduce Your Web Page Load Time

By | Search Engine Optimizaion, Website

Page load time is an important part of user experience. If you want to give a good user experience to your visitors, then you need to keep your page load time to the minimum. Apart from that page load time is a ranking factor and one of the key aspects of search engine optimization (SEO). Therefore, today, we are presenting tips to reduce your web page load time.

Know Your Present Page Speed

There are several tools available on the Internet to check the current speed of your web page. Most of these online tools will not only find your page speed but also give some valuable inputs and suggestions to fix existing issues. Below are the popular online tools to check page speed:
● Google’s Page Speed Insights
● GTMetrix
● Yahoo’s Yslow

Opt The Hosting Option That Matches Your Needs

Beginners usually opt the one which costs less. Usually, there is less traffic in the beginning. Cheap hosting may work good for a while, but when you start to gain traffic, you need to upgrade it. There are three different types of hosting available:
1. Shared Hosting
2. VPS Hosting
3. Dedicated Server

Shared hosting is the cheapest among the three hosting options. Here you share some resources like CPU and disk space with other sites. It hardly costs you 5 to 6 British Pounds.

Similar to Shared Hosting, in VPS hosting you have to share your server, but there is a difference. Here you have dedicated portions of the server’s resources.

Dedicated Server is for those, who don’t want to share the server. Here you are responsible for your maintenance. It gives you more space and complete control.

Minimize Your File Size

It is a well-known fact that small files open quickly. So it is one of the best practices to keep the file size to the minimum without compromising the quality. The best way to minimize your file size is by compressing it. Run a compression audit and compress all the files, which have a scope.

Enable Browser Caching

Here is how enabling browser caching makes your website to load faster on the visitors’ device. When visitors visit your site, the elements of your websites are stored in their hard drive in a cache. Therefore, when your visitors visit your site next time, your site opens quickly.

Deactivate Unnecessary Plugins

Using too many plugins may contribute to your web page load time and make your web page slow. Therefore, it is best to use only those plugins which are needed and skip the rest. Moreover, experts suggest to switch off the plugins, which are not in use.

Website Design Service

6 Reasons Why Your Website Needs an SEO Audit

By | Search Engine Optimizaion, Website

An SEO audit can be defined as the analysis of a website based on the key factors that search engine uses for presenting organic results. It helps in preventing and resolving of issues that may harm your online presence or spoil user-friendly experience. Below are the reasons why your website needs an SEO audit.

1. Pinpoints Technical Problems

An SEO audit will help you to discover technical issues that act like hurdles for search engine optimization (SEO). Fixing these technical problems will help Google to crawl your website better. Below are some important technical elements that an SEO audit covers.

  • Site Speed
  • Current crawlability
  • Redirects and Errors
  • URL structure and Site Architecture

2. Spots On-Page Issues

An on-page SEO can be defined as modifications made within the website to improve its search engine ranking. An SEO audit will help you to find out the issues within the website which might weaken your search engine ranking. A Good SEO audit will analyze following elements of on-page SEO.

  • Meta Descriptions and Titles
  • Headers & Content
  • Internal Linking, etc.

3. Analyses Competition

Keeping an eye on your competitors is an important part of search engine optimization. An SEO audit is important to identify competition because they are fighting to achieve the same online position, which you are trying to achieve. A good SEO audit will identify your competitor’s strategy, so that you can come up with a foolproof strategy to beat your competitors.

4. Inspects Backlinks

Links play a vital role in a search engine optimization strategy. It can elevate or demote your search engine ranking. An SEO audit will inspect all the links to your website and reveal the below things about the backlinks.

  • Number of backlinks you have
  • Quality of the backlinks
  • Number of backlinks your competitors have, etc.

Low-quality backlinks harm your search engine ranking. These backlinks are eliminated after the SEO audit.

4. Helps in Content Creation

Content is the king, and Google knows that. SEO audit provides huge data over various aspects of your site. Understanding this data will help you in creating a better and relevant content for your website. Good content is evergreen; it has been and it will continue to be the most important aspect of a website.

5. Improves Your Business

SEO audits are not expensive; some sites even offer it for free. With the help of results provided by SEO audit, you can make modifications and fine adjustments to your website that are necessary for optimal performance. After the alterations made to your website, you will notice an increment in the web traffic, which tend to improve your business.

Bottom Line:

SEO audits are extremely beneficial. It will help you to discover the existing problems early and fix them before causing any major damage. Consequently, it saves a lot of money and time. It is advisable to do a thorough SEO audit at least once in a year.

Need a Website

10 Reasons Why Your Business Needs A Website

By | Web design, Website, WordPress Website

From asking route to a stranger to using google maps, we have come a long way. Market is no longer same it used to be. Over a period of time market has changed into a digital market. In today’s digital market your business has a need for a website. Below are the top 10 reasons.

1. Your business will be available 24×7

Unlike traditional 10 am to 9 pm, your business will be available to your customers round the clock, seven days a week. Even when you are off from work, your website will be working for you giving a better accessibility to the customer.

2. Improves the ease of doing business

A website for your business makes it easy for your customers and for you to do business. They are just a few clicks away from knowing and buying your products and services.

3. Saves time

Customers can visit your website and know everything about your products and services without visiting your store and without calling you. They can also see the pictures of products and services you provide just sitting in their home.

4. Greater freedom to express

A website helps you to express your business in detail to your customers. This is not possible with TV, newspaper advertisement where there are space and time restrictions. It helps you to establish a better relationship with customers.

5. Get connected with your customers.

Your website can send latest updates such as new arrivals, the discount of the day, festival offers to customers via email and phone text. You can also take feedback from previous experience and suggestions for upcoming events.

6. Get noticed

Your website will be listed by search engines when someone searches for the things you sell. Anybody in the world can login to your website and know about your business. That gives a greater exposure to your business.

7. Build credibility

A professional website adds credibility to new clients. Your business history and past statistics help new clients to build trust, which is a base to do any business.

8. Cost effective

Building a website is cost-effective compared to other methods of promoting your business such as TV and newspaper advertisements. With less money input you get various online marketing benefits.

9. Get a great start for your new launches

Imagine, you have to launch a new product or service. Having a website makes your job easy. You can introduce your new product/service in your website and make your existing customers and website visitors aware well before the launch. Basically helps you to create Buzz.

10. It is Easy

It is not hard or complicated to own a website as many of us may think. But in reality, it is a lot more easier, simple and doesn’t take much time either.

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