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Website Redesign

Top 12 Reasons To Redesign Your Website

By | Web design, Website

Websites and brick & mortar stores must be renovated after a certain period of time, and for the same reason. Search engines like Google, Bing, Yahoo, etc. are putting a lot of efforts to make the Internet browsing user-friendly. For that, they are frequently updating their algorithms. As a result, as the days are passing, the standards of a website are increasing.

If you created your website long back, then you should consider redesigning it. That’s because the parameters have changed. Now, we have many new ranking factors such as speed, mobile friendliness, security, and many other things. Here are the top reasons to redesign your website.

1. Your website is not fulfilling your needs

A website is the most important part of your business. It is created to fulfill certain needs and expectations of business owners. Below are the things that a website can help you achieve.
More sales
Bigger customer base
Higher visibility
Good online reputation
Great brand awareness

These are some of the common goals that business owners try to achieve through a website. As a business owner, you might have certain unique goals too. Check whether your website is able to fulfill all your business goals. If you are not able to meet your expectations, you might require a website redesign.

How do I know whether my website is serving its purpose? Well, it is pretty easy. You should keep an eye on certain parameters such as subscriptions, sales, visitors, conversion rate, bounce rate, etc.

Note that the absence of an SEO campaign also contributes to the reduction of website traffic. SEO is a continuous process. So never stop your ongoing search engine optimization campaign.

2. It is slow

In both SEO and web design, user experience plays a vital role. Therefore, speed has become the most basic quality of a website. If your site takes more than three seconds to load, it is tagged as a slow website. There can be many causes, for instance, poor website development, and slow hosting service.

In the last couple of years, things have drastically changed. Today, Internet users have a short attention span and expect a website to load fast. If your website takes anything more than three seconds, they tend to hit the back button or close the window. As a result, your bounce rate increases and negatively impacts your SEO.

So get your website redesigned, if it is slow. If you find it difficult to guess the website speed you can use free online tools available on the internet, and determine the speed.

3. It does not reflect your brand properly

A business does not remain at it was in the beginning. With time it tends to evolve. As a result, core principles, customer base, keywords, and business goals tend to change. Your website should be synchronized with all these things. In order to make sure your website matches with the various aspects of your business.

Why is it important for your website to reflect your brand properly? An internet user comes to your website as a visitor. The content on the website and the user experience play a major role in converting them. In addition to that, online reputation management experts also suggest reflecting your brand accurately.

4. The absence of Call To Action buttons

You have created a website so that your visitors can take certain actions on it. The action can be Subscribe, Call, Message, Get direction, Know more, Talk to the experts, Make an inquiry, Buy, Book an appointment, etc. Without Call To Action buttons your website is like a computer without a keyboard.

Just placing the call to action button is not going to solve the issue. They need to be placed in the right places. For example, it is not a good idea to place “buy now” in the above the fold region. That’s because users do not come to your website and buy your products and services directly. They go to various web pages and judge both your business and online presence. Web design experts usually suggest keeping the call to action button in the places where the visitor is ready to take the action, for example in the bottom.

5. It is not responsive

What is a responsive website? A responsive website is a website that detects the visitor’s screen size and orientation and changes the layout accordingly. In short, if you visit a responsive website you will not have to zoom in and zoom out to read the content on the website.

If your website is not responsive, it is not user-friendly. It is as simple as that. Moreover, responsiveness is a search engine ranking factor. Without it, you can’t rank your website on Google’s first page. Visit your website using different devices such as desktop, mobile, tablet, laptop, etc. Check how the website is displayed in these devices. If your website is not adjusting itself according to the screen size, it is time to redesign your website and make it device friendly.

6. It is not capable to build trust

Trust is the top most important factor for any business. Even when if you have a phenomenal website and the topmost search engine ranking, people will not buy your products and services if they don’t trust you. That is the reason why the importance of online reputation management is increasing year by year.

How can I establish trust through web design? Well, it is quite simple, all you need to do is display social proofs. For example customer testimonials, consumer reviews, case studies, and statistics. These are the things that make your potential customers believe in you. Make sure you do not fake it. Faking is not going to help. Eventually, people will come to know the truth.

7. High bounce rate

Bounce rate, a term used in website analysis, is nothing but the percentage of visitors who enter your website and exit rather than continue to view other web pages of the same website. So, a high bounce rate indicates that the majority of the people who are coming to your website are leaving without taking any action.

There are many reasons that increase the bounce rate. Here we are mentioning some.
Poor quality content
The mismatch between expectation and reality
Slow website
Too many ads
Complicated navigation

You can check the bounce rate of your website with the help of Google Analytics. If you find it high, consider redesigning your website.

8. It is not SEO optimized

A website without SEO is the same as a watch without a cell. The whole SEO can be divided into two parts, those are On-page optimization and Off-optimization. On-page optimization is something that overlaps with web design.

If your website is not SEO optimized, it is not going to rank well in search engine results pages. A good web design produces SEO ready websites. If your website is not SEO ready, you should redesign it and start an SEO campaign as soon as possible.

9. It is outdated

Just like your business, your website also needs to be updated. Web design trends usually change after a couple of years. Your competitors are updating their website to win the competition. If your website is outdated, visitors tend to think they are on a website that is not currently active. Many business owners tend to commit this mistake. A website created cannot be used forever without making changes in it. If you have not updated your website since the day it was built, you need to contact a web design company today.

10. It lacks proper website security

You cannot rank your website on the search engine results page without proper website security. SEO should not be the only reason to concentrate on website security. Cybercrime has become the top concern of internet users. No one whats to interact with a website which is not secure.

If your website is built years ago and hasn’t been updated since it is at great risk. Old and outdated websites are easy to hack. Once your website is hacked, you will lose your online reputation and credibility, without which your business cannot survive.

11. It does not go well with your marketing strategy

Is your business the same as it was in the initial years? It must have gone through some significant changes, right? When your business goes through the changes, marketing strategies no longer remain the same. They are evolved to suit the nature of the business. Similarly, your website should go hand in hand with your marketing strategy. An outdated website does not suit the current marketing strategy.

12. It doesn’t convert

As a business owner, what is your ultimate goal? You want more sales, isn’t it? Well, to have more sales you have to convert your visitors into customers. And an updated website is capable of doing this job. Various aspects of a website such as content, social proofs, navigation, user experience, speed, and readability help you to make more sales.

If your website is not converting, you must go for website redesigning. It is as simple as that. Rebuild your website taking all these factors into account. If you do not have the required knowledge and experience, it is always best to take the professional help of a web design company.

Website Optimization

Top Ten Practices of Perfectly Optimized Websites

By | Content Marketing, Digital Marketing, Search Engine Optimizaion, Web design, Website

A website is a front door of your company, organization or business. Today, we have a wide range of approaches to build a quality website, but the key characteristics of a good website always remain same. If you are planning to build a new website, or working on an existing site to make it better, then here are the top ten features of a good website to emphasize.

1. Genuine and Quality Content

The ultimate goal of any search engine is to present unique, original and relevant content to the web surfers. Although fresh content gives you more visibility, but that should not be the only thing to focus on. Your content should be able to do below tasks:
● Answer visitors’ questions
● Feed all the necessary information
● Build trust
● Engage audience
● Make a visitor to take action

2. Rapidity

There are many online tools available to test speed of your website. Nobody likes a website which takes more time to load and respond. Slow speed makes a visitor to hit back button. A website which loads within a couple of seconds not only enhances usability, but also search engine ranking.

3. Search Engine Optimized

SEO stands for Search Engine Optimization. It is a technique, which helps you to achieve a higher rank for a particular search query of a web surfer. A website with great content is useless, if no one can find it. A search engine optimized site reaches more people and brings huge traffic.

4. Browser Friendly

There are several browsers available for various devices and operating systems. A website should be compatible with all browsers or at least with popular ones such as Google Chrome, Firefox, Opera, UC, Safari, Internet Explorer etc. A website which isn’t browser-friendly, may not work properly with some browsers and damage user experience.

5. Relevant Appearance

Your website should have relevant appearance, so that your audience can relate to it. For example, a website which provides the live cricket scores should smartly be decorated with former players, cricket grounds, trophies, winning moments, cricket tools, etc., so that a visitor connects with your website and a bond is established.

6. Screen Friendly

Today, the Internet can be accessed through the help of various devices such as mobiles, tablets, laptops and desktops. Each one of them comes with their own screen sizes. Your website should fit across these screen sizes. A website which isn’t screen-friendly makes visitors to scroll horizontally or zoom-in/zoom-out and spoil the user experience.

7. Seamless Navigation

Easy navigation takes a user to the desired places across your website and fulfills his or her needs. The attention span of a website visitor is extremely low. If visitors experience difficulty or confusion to find something, then they might exit your site quickly. Keep the navigation confusion-free and as simple as possible.

8. Social Media Sharing Feature

No doubt, search engine optimization is the best, but solely depending on it is not a good idea. A plugin for social media sharing can drive huge traffic to your website, especially if you have good products, blogs, research data, infographics, etc.

9. Secure

Web surfers are very much concerned about security. Make sure you follow all the guidelines to meet industry standards and ensure optimum security. Use encryption to protect and secure vital data such as passwords. A secure site builds trust and confidence of visitors.

10. Clear CTA

CTA stands for call to action. Terminal goal of any business/organization/company is to make a visitor to take the desired action. Keep easy, simple call to action buttons in appropriate places. At the end of page, it is a good practice to point a user to something useful such as:
● Request a quote
● Download
● Visit
● Share
● Become a member, etc.

Have a Project in Mind?

Get in contact with our team to chat about what we can do for your brand today.







    Need a Website

    10 Reasons Why Your Business Needs A Website

    By | Web design, Website, WordPress Website

    From asking route to a stranger to using google maps, we have come a long way. Market is no longer same it used to be. Over a period of time market has changed into a digital market. In today’s digital market your business has a need for a website. Below are the top 10 reasons.

    1. Your business will be available 24×7

    Unlike traditional 10 am to 9 pm, your business will be available to your customers round the clock, seven days a week. Even when you are off from work, your website will be working for you giving a better accessibility to the customer.

    2. Improves the ease of doing business

    A website for your business makes it easy for your customers and for you to do business. They are just a few clicks away from knowing and buying your products and services.

    3. Saves time

    Customers can visit your website and know everything about your products and services without visiting your store and without calling you. They can also see the pictures of products and services you provide just sitting in their home.

    4. Greater freedom to express

    A website helps you to express your business in detail to your customers. This is not possible with TV, newspaper advertisement where there are space and time restrictions. It helps you to establish a better relationship with customers.

    5. Get connected with your customers.

    Your website can send latest updates such as new arrivals, the discount of the day, festival offers to customers via email and phone text. You can also take feedback from previous experience and suggestions for upcoming events.

    6. Get noticed

    Your website will be listed by search engines when someone searches for the things you sell. Anybody in the world can login to your website and know about your business. That gives a greater exposure to your business.

    7. Build credibility

    A professional website adds credibility to new clients. Your business history and past statistics help new clients to build trust, which is a base to do any business.

    8. Cost effective

    Building a website is cost-effective compared to other methods of promoting your business such as TV and newspaper advertisements. With less money input you get various online marketing benefits.

    9. Get a great start for your new launches

    Imagine, you have to launch a new product or service. Having a website makes your job easy. You can introduce your new product/service in your website and make your existing customers and website visitors aware well before the launch. Basically helps you to create Buzz.

    10. It is Easy

    It is not hard or complicated to own a website as many of us may think. But in reality, it is a lot more easier, simple and doesn’t take much time either.

    Have a Project in Mind?

    Get in contact with our team to chat about what we can do for your brand today.







      WordPress Website

      Top 10 Reasons To Use WordPress For Your New Website

      By | Web design, WordPress Website

      From a blogging software to the most popular content management system (CMS), WordPress has emerged to be the best. Currently, as much as 29% of the web uses WordPress. If you are looking forward to create a new website, here are the top 10 reasons to use WordPress.

      1. Costs zero

      WordPress is an open-source software. Ever since its inception, thousands of developers across the globe have contributed and are contributing to make it the best. With just few clicks, you can install WordPress for free without any hidden charges.

      2. WordPress is simple and easy to use

      WordPress is beginner-friendly, simple and easy to use. Today if WordPress is extremely popular, then it’s because of these quantities. You need not be a tech expert to use WordPress. All you need is a computer and internet access.

      3. SEO gets easier

      In digital marketing, SEO has great significance. Search engines favour WordPress because it has a clean and uncomplicated code. Several SEO plugins provided by WordPress make it easy to optimize your website. That’s why WordPress websites in general have higher search engine ranking.

      4. Plugins

      WordPress is known for plugins. With WordPress, you can explore and choose between wide ranges of plugins required for your site functionality. You can do all this without knowing how to code. Just go to WordPress plugin directory and install the required plugin with a single click. Simple, isn’t it?

      5. Safe and invulnerable to threats

      WordPress is highly safe and secure, all you need to do is keep updating to get the new version. The core system of WordPress is regularly updated to ensure the security of the site. Security updates can be installed via one-click direct links provided by WordPress.

      6. Built-In blogging feature

      Websites which are created with WordPress have a built-in blogging feature. A blog helps you to do content marketing to increase brand awareness, expand customer base and engage your online community. Furthermore, enabling a comment feature helps your audience to interact and connect with your business.

      7. Create multi-language sites

      Do you have a global business and want to duplicate your website in local languages for all your branches? WordPress sites are easy to duplicate in other languages. WordPress supports more than 150 languages.

      8. Responsive mobile sites

      Mobile phone internet users are rapidly increasing year by year. This year, out of total global online traffic, mobile phone traffic holds the share of 52.64%. WordPress sites automatically adjust the layout to available screen size and make it smooth and user-friendly.

      9. WordPress is highly versatile

      With WordPress, you can create any type of website, for example, business website, e-commerce website, online communities, Question and answer website, auction website, institutional website, blogs, business directory, podcasting website, etc.

      10. WordPress adds new features regularly

      WordPress is updated frequently with advancements and new attributes, so that web development becomes much easier and simpler. Keep updating WordPress with a click of a button.

      Do you want more traffic?

      Get in contact with our team to chat about what we can do for your brand today.