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Lead Generation Archives - London SEO Company, SEO Consultants, PPC Advertising Services London - FirstRank

Guest Blogging

Seven Major Benefits Of Guest Blogging

By | Blogging, Link Building, Social Media

Guest blogging improves SEO (Search Engine Optimization) in multiple ways, and also it is the best method to build a strong connection with your audience. But yet, many people overlook the advantages of guest blogging. As a result of which, myths like – guest blogging is dead become popular. Therefore, today we will be presenting the seven major benefits of guest blogging.

1. Get Targeted Traffic Almost Instantly

Quality matters the most in the case guest blogging. If you are able to produce high-quality original content, then guest blogging is a boon for you. Posting quality content will add value to your readers, and brings targeted traffic to your website. The advantage of targeted traffic is that it is more likely to convert into sales.

2. Grow Your Audience

In order to grow your business, you need to reach new people. Posting blog posts in your blog will make you reach only your audience. On the other hand, guest blogging will introduce you and your business to new audience and increases your customer base.

3. Enhance Link Building

One of the biggest advantages of the guest is that it gives you links. Backlinks are a ranking factor, and therefore, link building is an important aspect of search engine optimization. Posting high-quality engaging posts via guest posting will contribute to improve your search engine ranking.

4. Generate Social Media Shares

Generating social media shares is an exceptional method to reach huge people effectively, which will enhance your social media marketing efforts. The more shares your guest post gains, the more your brand visibility, brand awareness and brand loyalty improves on social media platforms. In addition to that, you get bulk traffic.

5. Improve Brand Awareness

With the help of guest blogging, one can establish high authority in their niche. The best way to do it is by sharing content, which isn’t available elsewhere. Leverage the opportunity to showcase what you do and how you do it. Also, try to add your brand voice in all the guest blogging posts.

6. Generate Leads

Selection of correct websites is the key in guest blogging. Give preference to those websites that are relevant to your business and also have consistent traffic. By doing so, you will reach audience, which is already interested in what you provide.

7. Establish Yourself As Expert

The basic benefit of guest blogging is that it establishes your credibility. It shows you are capable of writing for other blogs. People are going to trust you more when they find your content on various websites. Keep blogging on one subject and establish yourself as an expert on various platforms.

Lead Generation

What is lead generation & What are its advantages

By | Conversion Rate Optimization, Digital Marketing, Lead Generation, Search Engine Optimizaion

Lead generation can be defined as the process of identifying and cultivating potential customers for your products and services. It plays an important role in expanding customer base. A mature SEO agency always takes lead generation into account and crafts the search engine optimization strategy. In this blog post, we are listing the advantages of lead generation for your business.

Elevated Conversion Rate

When people are looking for products or services you offer and discover your website on search engine results page then they are more likely to convert into a customer. For example, if a person has a broken sofa, he will search for “furniture repair” and tend to contact and interact with the top results. A quality lead generation process will convert these leads into customers and increase conversion rate.

Higher Customer Engagement

Customer engagement is the most important part of lead generation. Lead generation is impossible without engagement. If you fail to produce an engagement, then you will lose your potential customers to your competitors and suffer losses. Lead generation process does not let your prospects wander and leave. In fact, it engages your prospects, which often results in sales.

Improved Sales

We already discussed that a quality lead generation process engages your audience and improves conversion rates in above-mentioned points. These two facts contribute together and increase sales exponentially. The more you invest in lead generation the more sales you make. Moreover, ultimate goal of a lead generation service is to improve sales and earn revenue.

Know Your Potential Customers

Lead nurturing is a great way to learn more about your potential customers. Below are the important questions which lead generation process answers:

  • What difficulties your potential customers are facing?
  • What features or qualities they are looking for?
  • What makes them happy?
  • What makes them to trust a business? Etc.

Showcase Your Expertise

People are more likely to choose the businesses which they know and trust. When a person turns to your website for the first time, he might not know your business very well. Hence, he might not consider making the next move. Lead generation solves this problem. Lead nurturing is a great opportunity to feed all the necessary information to your prospects and establish trust and showcase your expertise.

Costs Less Than Traditional Methods Such As TV, Print, etc.

The biggest advantage of lead generation is that it is cost effective and gives high return on investment (ROI). Traditional methods target wider audience and hence consume a lot of money and efforts to produce required results. On the other hand, lead generation targets only those audience who may become your customers. This is the reason why lead generation is highly successful compared with traditional methods.

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