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Google Search Engine

HOW GOOGLE SEARCH WORKS?

By | Backlinks, Google

Google is the most popular and widely used search engine in the world. Using Google has become an important part of our lives. Today, we carry Google in our pockets and use it for everything from “knowing movie reviews” to “understanding gravitational waves.” At some point of the time we all have wondered, how Google comes up with amazing results for our query within no time. Let’s understand, how exactly Google does it.

But before that, you need to know how the Internet, web page, Google and user fit all together. Let us take an example: What do you do when you have a query and don’t know which books in the library have the information you need? Obviously, you take help of a librarian. A librarian understands your query and comes up with the best books matching your description by going through numerous books. The Internet works in the similar fashion. The Internet is like a library, websites are like books, and Google acts as a librarian.

Google’s follows two steps to provide relevant results to your query.

1. Crawling & Indexing
2. Ranking

CRAWLING & INDEXING:

Crawling is a process carried out to find new and updated pages. Crawling isn’t an easy job because there are billions of web pages worldwide. Google uses a huge set of computers to crawl these billions of web pages with the help of a program. This program is called as Googlebot. It is also known as a spider, bot or robot. Computer programs decide three things for a website:
● Which page to crawl
● How frequently to crawl
● How many pages to fetch

Spiders begin with fetching a couple of pages, and then they follow the links on that couple of pages and fetch the page they point to and follow all the links on those pages and so on until almost all web pages are covered. Google gathers web pages during the crawling process to create an index. This index is similar to an index present in the back of a book. Google index consists of words and their locations.

RANKING:

Whenever you Google search, algorithms look up your keywords in the index to find the appropriate web pages. For a search query, there are hundreds of web pages. In order to show the best web pages at the top and low-quality ones in the last, Google ranks the pages. Currently, there are more than two hundred ranking factors that Google uses to rank a page. Some of the most important ranking signals are given below:
● Content Quality
● Backlinks
● Mobile Friendly
● Speed
● Social Signals
● Security (HTTPS)
● User Experience

Google Crawl

Top Reasons Why Google Isn’t Indexing Your Website

By | Google, Search Engine Optimizaion, Website, WordPress Website

Getting your website indexed is one of the most important things in search engine optimization (SEO). An unindexed website is a website which isn’t a part of Google search index. If your site is not indexed, then searchers will not be able to find your content organically. There may be many reasons for your site not being indexed. In the blog post, we are presenting the top reasons why Google isn’t indexing your website.

Your Website Is Indexed Under www- Or Non-www Domain

Users don’t differentiate between http://example.com and http://www.example.com. They consider both as one and the same. But the fact is that www is subdomain. Therefore, to make sure both the sites are indexed, add both the sites to your GWT account. In addition to that set your preferred domain and verify ownership.

Absence Of Sitemap.xml

A sitemap.xml is a simple list of directions for Google to index your website. Therefore, sitemap.xml is necessary to get your website indexed. If you don’t have sitemap.xml, then through Google sitemap policy and create it. It is quite easy.

Crawl Errors

In the case of crawl errors, Google doesn’t crawl your website. Since it doesn’t crawl, your website doesn’t get indexed. Yes, to index a website, crawling is necessary. Take help of Google webmaster tools to identify crawl errors. Select your site, click on “crawl” and then click on “crawl errors.” That’s it, you will find crawl errors if they exist.

Duplicate Content

Not many people know that excessive duplicate content on a website can also be a reason for Google not indexing your website. If search engines discover that most of your content on your site is duplicated, then it may abort indexing your site. Moreover, content duplication is also a black hat method, avoid duplication of content completely.

Robots.txt

Robots.txt is usually used to tell a search engine not to index a particular part of your website. In some cases, a developer can by mistake block your site via robots.txt. This issue is easy to fix, and it takes no time. Just by removing the entry from the robot.txt, you can get your site indexed.

Privacy Settings

This issue is more common in WordPress websites. You or the developer may have kept the privacy settings ON. As a result of which, search engine may not be indexing your website. To check privacy settings, go to Admin and click on “settings” and then click on “privacy.” If the privacy setting is ON, then fix it.

Your Site Is Brand New

Indexing takes time, especially in the cases of new websites. If your website is new, Google may take few days or even weeks to index your website. Don’t forget to request Google Crawl and fetch your site. Make sure your website is free from above-mentioned issues and errors.