Pay Per Click (PPC) advertising is one of the quickest methods to gain instant traffic. The biggest advantage with PPC advertising is that you need to pay only when someone clicks on your ad. This advantage may turn into a disadvantage if you fall for PPC myths. Yes, PPC is surrounded by several myths. Here are the most common PPC myths you should be aware of.
MYTH 1: No One Clicks On PPC Advertisements
Google AdWords was launched in October 2000. Seventeen years have been passed. Today, more than one million people use PPC for marketing. This couldn’t have been possible without the clicks that a PPC ad gets. On an average, first three paid ads get 41% of the total clicks. Moreover, nearly 50% of people cannot differentiate PPC ads from organic results.
MYTH 2: Top Spot Of SERP Is Profitable
Being in the top place of organic results is definitely profitable. For paid ads, top spot may not be the best place. Of course, the first position gets more clicks, but the aim of PPC marketing is not to get more clicks. The actual goal is to get those clicks, which converts. Getting clicks from the people who don’t intend to buy your products or services will exhaust your daily budget quickly, and make your PPC campaign inefficient.
MYTH 3: With PPC, You Can Launch It and Forget It.
This is one of the most popular myths related to Pay Per Click Marketing. No, PPC is not that simple. Here, the ultimate goal is to make more sales with minimum investment. There are many things that one has to take care after the launch of PPC campaign. Below are some important tasks:
- Monitoring and Evolving
- Testing
- Bid Adjusting
- Turning off & Turning on
MYTH 4: PPC Marketing Is Expensive
Sometimes PPC advertising can be expensive, but not always. PPC is flexible and provides controls in your hand to set maximum daily and monthly budget for your campaign. If done correctly, PPC can give amazing returns within limited budget. Think in this way, you are spending some money to earn more money.
MYTH 5: There Is No Need Of PPC if SEO Is working Fine
Pay Per Click (PPC) is different from Search Engine Optimization (SEO). They are not a replacement for each other, and are used for different purposes. SEO experts say it is beneficial to run PPC and SEO simultaneously, as they both compliment each other. Below are the benefits of running both in parallel.
- Greater Visibility
- Better Exposure
- More Conversion
- Quick Results
MYTH 6: Paid Results Affect Organic Results
No, PPC ads don’t affect organic results because they both don’t interact with each other. Google can differentiate them very well. It is a common practice to run both Search Engine Optimization and Pay Per Click campaign together. If your organic and PPC ads are relevant to a search query, then Google will display both of them.