The first objective is to understand where an image is hosted, how it is being shared and which copy is creating the greatest risk. Acting quickly matters, but unnecessary downloading or forwarding can increase exposure.

Important first step

Start with URLs and a factual description. Do not send illegal imagery, intimate files or unnecessary copies by ordinary email. Contact the police or appropriate authority where there is an immediate safety risk or suspected criminal conduct.

01

Limit unnecessary circulation

Avoid repeatedly opening, downloading or forwarding the image. Record the page URL, account name, visible date and enough context to identify the source without creating additional copies.

  • Source page and profile URL
  • Search-result URL where relevant
  • Date first discovered
  • Accounts or websites redistributing it
  • Immediate safety or identity concerns
02

Identify the original source and copies

An image may exist on an original website, copied social accounts, forums and search previews. These are separate layers with different reporting routes.

Prioritise the source and copies with the greatest visibility or harm rather than submitting disconnected reports without a map.

03

Assess consent, ownership and policy grounds

Useful context may include who created the image, whether publication was authorised, whether consent was withdrawn, whether the image is deceptive or whether personal information accompanies it.

Platform, privacy, copyright and legal routes depend on the facts and jurisdiction. Avoid claiming rights or facts that cannot be supported.

04

Address websites, platforms and search separately

Source removal takes down the hosted image. Platform reporting may remove a post or account. Search de-indexing can reduce discovery for eligible searches while the source may remain online.

A coordinated plan may need more than one route, followed by monitoring for new copies.

05

Strengthen personal safety and identity signals

If the image is connected to impersonation, threats or exposed personal details, review account security and personal-safety steps alongside removal work. Strengthening genuine profiles can also help audiences identify the authentic source.

Need help with image removal?

Every situation is different. Use the guided assessment to share URLs and context without uploading sensitive files.