Search landscape audit
Understand which queries, results and features shape the first impression.
Search result removal
Change the story people find
first.
We assess harmful search results for removal or de-indexing and build credible suppression strategies where a result must remain.
The service
Removal when eligible. Suppression when necessary.
A search result is a signpost to content elsewhere. That distinction matters: removing a source page, de-indexing a result and reducing its ranking are different outcomes with different routes.
FirstRank maps the search landscape, identifies legitimate removal opportunities and builds trusted content that can earn greater visibility over time. The result is a strategy based on what is achievable, not a blanket promise.
What you gain
A practical service,
built around outcomes.
De-indexing assessment
Identify privacy, policy and legal routes that may justify removal from search.
Negative-result suppression
Develop authoritative, accurate assets designed to compete for visibility.
Ongoing monitoring
Track movement, new results and changing risks around priority searches.
Situations we help with
Real-world context.
Carefully anonymised.
These examples combine and anonymise common situations. Every case is assessed on its own facts and outcomes vary.
An outdated directory page leading a name search
A consultant was represented by stale personal and career information. We pursued source correction and eligible de-indexing routes while strengthening current professional profiles.
A more accurate first impression across the priority name search.An old complaint dominating a company search
Direct removal was not realistic, so we developed useful owned assets and strengthened authoritative profiles around the queries customers used.
A more balanced set of results developed over time.Our approach
Clear from the
very first step.
Define priority searches
Identify the names, brands and queries that matter most.
Classify each result
Separate removal candidates from results requiring response or suppression.
Execute the strategy
Coordinate requests, content, SEO and owned digital assets.
Measure the landscape
Monitor visibility and adjust as search results change.
Questions answered
Useful things
to know.
Can negative news be removed from Google?+
Sometimes, but only where appropriate grounds exist. Accurate lawful reporting may remain, making response and suppression the more realistic route.
Is de-indexing the same as deleting a page?+
No. De-indexing can remove a result from eligible searches while the original page remains online.
How long does suppression take?+
It is a long-term search strategy rather than an instant switch. Timing depends on the query, competition, existing authority and available assets.
Do you use fake websites or misleading content?+
No. Sustainable reputation work depends on accurate, useful and credible content.
Start a conversation
See your search landscape clearly.
Tell us which name or brand is affected and the results causing concern. We will outline the realistic routes available.