SEO Case study London

WordPress Design & SEO

Rigs & Gigs are a London based PA and Sound System, Lighting and AV company with a range of equipment for hire and technical services. Rigs & Gigs Primary focus is to boost their ranking for PA Hire, DJ equipment Hire , Sound System Hire for London Area.

The website was launched in 2007. Llyod had spent huge money on SEO , Link Building , Adwords, PPC for many years to promote his brand and grow his businesses. Lyod approached us to carry out SEO test on his website and help him to understand the exact issues with low ranking. Rigs and Gigs website was manipulated by keyword stuffing and Bad Links, The website was nowhere in 1st page for their relevant keywords in London Areas.


1. Low content & Bad links

Onpage was not carried as per Google webmaster guidlines from previous seo company, Most of the Pages were missing Meta Tags, H1 & H2 Head Tags, Important keywords not found in content. Text to HTML Ratio found low.

There were more than 10k Badlinks , Website speed was not optimized, Website had Little content in most of the pages. Images were not optimized.

Backlinks report

2. Firstrank SEO strategies for long term business goal

The primary goal was to maximize conversions and boost search engine ranking for London Area. We have implemented whitehat SEO technologies & strictly followed Google webmaster guidelines. We carried out full onpage optimization techniques to solve Onpage SEO issues. Website speed has been optimization to increases website traffic, and improves conversion rates and reduce bounce rates.

We have created quality content & analysed links and removed toxic links intended to manipulate PageRank or a site’s ranking in Google search results. After removal, Firstrank SEO experts built high-quality, relevant links to achieve Rigs& Gigs firstpage ranking.

organic results

3. Achieved 1st page ranking for more than 30 keywords.

Achieved 120% Up in sales by improving website ranking to top first page, FirstRank has quadrupled the number of inbound leads within 4 months of journey with Rigs & Gigs. We have listed few keywords which are in 1st page out of many.

  • pa hire London
  • pa hire for charity
  • pa hire for party
  • speaker hire London
  • speaker hire for party
  • Last minute pa hire london
  • sound system hire
  • pa system hire london
  • sound hire london