digital marketing case studies

WordPress Redesign & SEO

Established in 1998, NSPL delivered over INR 5B in value to clients. Through focused, custom technology solutions, Navigator System provide Systems Integration, Consulting Services, Managed Services, and Strategic Outsourcing to clients in major industries all around the world.

Navigator system website launched in 2004 for the first time, Mr.Baskaran CEO, from NSPL contacted firstrank for complete redesigning of wordpress based website and to improve organic results for most important keywords to boost online sales.


Website Security & Link Scheme

Over the period of years, Navigator system website had been hacked several times, We have reviewed wordpress core files and plugins thoroughly and identified critical issues with website security. Website core files, themes and Plugins were outdated since 2013.
Also NSPL used automated link building software for many years to boost website ranking in google, unfortunately it turned out be nightmare, After Google panda update. Google considered it as part of a link scheme and a violation of Google’s Webmaster Guidelines.


Preventing future attacks & Boost SEO Ranking

Due to several hacking records in past, We have decided to completely redesign website from scratch, FirstRank Server experts have taken backup of entire website , database, content & media files. As next step time we have redesigned website locally and migrated to server back & restored most of its useful content from previous website. Website is now update to with wordpress core files, plugins and themes. FirstRank web security team analyzed any possible security issues and prevented from any future attacks.
FirstRank detected link scheme violation by automated software, We have fixed more than 11000 badlinks negatively affecting website ranking and submitted for review for google. Firstrank completed onpage optimization and effectively carried out quality link building and social media engagement to boost ranking.


More than 50 keywords on first page

FirstRank achieved 120% up in Organic results within 3 months , Team has delivered excellent results to navigator systems for servers, storage , Network Maintenance services. Currently website tops first page for more than 50 Keywords for global and local religion.
Here are the few of them –

  • Server AMC
  • IT FMS Services
  • HP Server Maintenance
  • SUN Server Maintenance
  • hp storage maintenance
  • dell storage maintenance