Pay per click marketing is the best way to gain instant targeted traffic, while having control over the budget and scheduling. Since it looks simple, most of the people set up their own AdWords account and launch their own PPC campaigns to save some money. Launching your own PPC campaign can cost you more than hiring an expert. Spending little money on an expert can save lots of money in your PPC marketing. Below are the top ten reasons why you need a PPC expert.
1. KEYWORD RESEARCH IS PUZZLING
Keyword research is a deciding factor. If you select the wrong keywords, then you may lose a lot of money without gaining anything. An expert spends sufficient time for keyword research. Although free keyword tools are available but paid tools do a better job. An expert uses suitable tools and methods to pick the perfect keywords for your campaign.
2. IMPRECISE AD COPY BRINGS POOR CONVERSION RATE
PPC specialists understand your market and do a detailed research on your competitors. They figure out what is working and what is not. Based on the research, they create multiple ad copies and do split testing throughout the campaign to beat the performance of current version of ad copy.
This is something which a beginner or amateur can’t do. Bad ad copies are misleading. They can get you high irrelevant traffic that results in poor conversion rate. In simple words, a lot of money is wasted.
3. LANDING PAGE FEATURES
Your conversion rate largely depends on the landing page. A PPC specialist takes care of several things which makes a Landing Page more effective. Few are given below:
- Keyword optimization
- Effortless grasping
- Reflect professionalism
- Landing page congruent with the ad copy
- Performance optimization
4. BAFFLING CAMPAIGN SETTINGS
Beginners usually overlook settings. Basic purpose of settings is to make your campaign more effective and suitable. There are numerous settings that an expert adjusts for obtaining an accurate exposure for your campaign. Without having a clear understanding of these settings and how they work; you might end up paying more.
5. TRACKING ISN’T EASY
Tracking is an essential part of a pay per click campaign. A PPC expert does a detailed tracking analysis to understand which parts of the campaign are working effectively and refine budget to improve conversion. Incorrect analysis can be harmful and can land you in further trouble. It is sensible to leave all this to specialists, who have an in-depth knowledge and experience.
6. PPC TERMINOLOGY IS TRICKY
Well, the knowing terminology of any work you want to do is fundamental. Knowing what PPC stands for is not enough. There are numerous terminologies that can easily confuse and put your campaign at risk. Until you are not familiar with all terminologies, you are not ready to manage your pay per pick campaign.
7. PPC EXPERTS ARE UP TO DATE
Many of you may not be aware of changes that Google makes regularly and are neither updated with new tools that are released every month. Marketing is a field which undergoes continuous changes. PPC specialists are up to date with these changes and evolve their strategies or methods to adapt these changes.
8. PRIOR EXPERIENCE
Experience is something which you can’t learn from Googling. It can be gained only with a lot of work over a significant period of time. Seriously, there is no shortcut here. PPC experts have dealt varieties of problems, which occur in a PPC campaign. With their experience, they can easily solve problems and carry out a campaign most efficiently.
9. CLICK FRAUD
If you are new to pay per click marketing, then you might not know what click fraud is. It is a process of repeated clicking on your advertisement to drain out your budget. This is normally done by competitors.
An expert can easily analyze stat and log files and observe for any suspicious activity such as click fraud. If any click fraud is found, then it is reported to search engine providers for refund. If you don’t have analytical skills and experience, then it is sensible to leave this job to experts.
10. TIME CONSUMING
Without technical knowledge and experience, PPC marketing is time consuming. If you are a businessman, then you might be busy with several business-related works and tasks. Is it possible for you to give the right amount of time for your campaign that it needs? It is very difficult to bring results that are efficient with respect to time, money and efforts you put in. Hence, it is best to hire a PPC expert.