Tag

SEO Marketing Archives - London SEO Company, SEO Consultants, PPC Advertising Services London - FirstRank

Online marketing

How to Create SEO Friendly Content for Your Website

By | Content Creation, Content Marketing, CRO, Digital Marketing, Search Engine Optimizaion

Creating content for your website is not same as creating content for your PPT presentation. If you want to create content for your website, then you have to keep two things in mind. One, your content should add value to your visitors and convey the correct message. Two, your content should be SEO friendly. In this blog post, we are going to explain how to create SEO friendly content for your website.

 Begin With Research

No matter how expert you are in a particular field or a subject, you shouldn’t write a content without doing proper research. Research will help you to elaborate the data and widen your knowledge. Use various tools available online and find out important data such as:

  • What kind of keywords your audience use

  • Your audience’s search behaviour

  • In-depth data on the content

  • Facts supporting your content, etc.

 Focus On Introduction

While crawling your page, the search engine bots will try to understand the context of your webpage. It is best to add keywords in the introduction or at the beginning of your webpage. This makes indexing simple, clear and easy. If you read the introduction in this article, you will find that we have added, “create SEO friendly content” in it.

Use Images

Just adding images, is not going to work. Make sure you add images that are relevant to your content. Optimize the images for both readability and search engine optimization. If done right, images will make your content both enjoyable and search engine friendly. The other plus point of using images is that it makes the visitors to stick to your content for a longer time.

Make Your Content interesting

No doubt your content should add value to your visitors, but along with that you need to make it interesting. You can make the reading enjoyable in multiple ways, here are some things you need to focus on:

  • Usage of appropriate font size for heading, subheadings, body, etc.

  • Picking up the right font style

  • Highlighting important things using underline, bold, italics, etc. features

 Content Length

The ideal content length for a given content varies with respect to gener, readers, topic, type of post, etc. In case of blog posts; Google considers the lengthy ones (400 to 2000 words) as more informative, provided it should have other quality signals. It is better to stick to a word limit and keep adding content consistently.

Genuine and Distinctive Content

This is the most important aspect for your website content. Without genuine and distinctive content, you cannot succeed. The above mentioned best practices are applicable only if your content is original and unique. Google has the ability to identify the duplicated content almost instantly. Therefore, optimization of duplicated content can never make it search engine friendly

 

Do you want more traffic?

Get in contact with our team to chat about what we can do for your brand today.







    SEO Marketing

    Why Does SEO Take So Long to Start Working?

    By | Digital Marketing, Google, Search Engine Optimizaion

    One of the most important questions asked before going for search engine optimization is, how much time does it take to give results. According to the information provided in the Google Webmaster video, It usually takes four to twelve months to bring noticeable results. Yes, SEO may take a lot of time to give returns. In this post, we will help you understand why SEO takes time.

    1. SEO Involves Several Tasks

    Search engine optimization is not a single task. It is a collection of various time consuming tasks. Regardless of how much experience an SEO agency holds, it takes time to carry out these numerous tasks involved in SEO. Below are some important and time consuming tasks.

    • Setting up the website
    • Setting up social media accounts
    • Keyword research
    • Research on the market
    • Creation of fresh content
    • Research on competitors

    2. Link Building Is Time Consuming

    When it comes to link building, quality always beats quantity. Although there are methods to obtain multiple links quickly, but it is risky. Too many links within a short period of time may trigger Google penalty, and make things worse. Google understands quality link building takes time. That’s why link building is done naturally and gradually, keeping quality in mind.

    3. Web Isn’t Static

    Web is a place which never remains same. It keeps changing. Evolving search engine strategies to adapt these changes is a time-consuming process. Below are the examples of things, which keep changing.

    • Competitors
    • Google Algorithm
    • Behaviour of the Internet users
    • Online market

    4. Tough Competition

    Ultimate goal of competitors is same as that of yours. Beating competitors is an important aspect of search engine optimization. What if you are a newcomer, and your competitor has an online presence since a decade? It is not easy to beat experienced competitors, since they have greater credibility, quality links and established online presence. Obviously, it takes time if your competitors are strong.

    5. Content Creation Takes Time

     Google prioritizes the websites that are improved and updated regularly. Hence creating genuine content improves search engine optimization. This is the reason why blogs have become popular. It allows to add content regularly. Creating fresh content with optimal keyword density is time consuming. You might think of uploading bulk content; it doesn’t work because Google prefers the website that adds content frequently.

    6. Crawling Isn’t Spontaneous

     Crawling is the process of discovering new and updated pages to index. This is done by Google Bots. Google doesn’t track your website all the time. Google Bots wandering in the Internet for inspection of websites may not return to your website for a while. Consequently, Google may notice the changes done on your website after some time, which may delay results.

    Do you want more traffic?

    Get in contact with our team to chat about what we can do for your brand today.