PPC - London SEO Company, SEO Consultants, PPC Advertising Services London - FirstRank

quality content

7 Ways To Create Quality Content

By | Content Creation, Digital Marketing, Search Engine Optimizaion, SEO & PPC

All the major types of digital marketing methods such as search engine optimization (SEO) pay per click (PPC), social media marketing (SMM) and email marketing largely depend upon quality content. In fact, you simply can’t run any of these digital marketing campaigns without content. Therefore, high-quality content is absolutely fundamental in digital marketing.

This gives rise to one important question – what is high-quality content? In simple words, quality content is an original content that adds value to the visitors, improves SEO, and converts visitors into customers. Defining quality content is an easier task than developing the same. However, if you focus more on visitors than on your search engine ranking, your job becomes easy. In this blog post, you will learn the top seven ways to create high-quality content.

1. Develop original content

You cannot rank your web page with the help of copied content. Google detects duplicate content within in seconds and penalizes your site. As a result, your search engine ranking may hit rock bottom. You may have to go for penalty recovery services.

Original content refers to a content that is a product of your thinking, and nothing else. Some people try to spin the article and cheat the search engine. Yes, there are many free article spinning tools available on the Internet. All you need to do is copy the content from a site, and paste it into an article spinner tool, and click on spin. Within a couple of seconds, you will get fresh content. However, the quality of such content is always very low. Since article spinners just rephrase a paragraph, most of the time the sentences do not even make sense.

So, if you want to develop quality content, then you have to forget these two things and focus on the uniqueness of the content. Google likes the content which is liked by the people. So, focus more on providing answers to the questions of the visitors.

2. Create compelling headlines

How do you decide to read a news article? By reading the headline, right? The same thing works here also. Your headlines act like a door for your content. They will decide whether the visitors are going to read your content or not. Here are the two statistics to back our claim:
80% of the people read headlines.
Only 20% of those people read the full content.
Make sure your headlines create curiosity in the minds of readers. Let us take an example. If you are creating content on types of business owners, then your headline should raise a question in the minds of them. ” Seven Types of Business Owners – Which Group Is You In?” creates more curiosity than “Seven Types of Business owners.”

Take time to write headlines. Prefer to write the content first and headline last. While writing you may get some good headline ideas, which you can note down. In the end, you can select the best one. This will save your time.

3. Create actionable content

What was the last article you wrote? Did it give advice on how your readers can apply the given information straight away? If no, you must focus on this aspect.

Content created by you should give the readers a sense of how to utilize the information. Users tend to like the content that guides them to apply the knowledge. For instance, “10 ways to create quality content” looks better than “10 aspects of good-quality content.” The former helps the users to create quality content, whereas the latter just describes the ingredients. So, write all your future blog posts keeping this thing in mind.

4. Try to add images and videos

Visual content enhances your overall content. There is a reason why kids like books which have more pictures. That is because they are engaging, and they also help them to understand quicker and better. The same things apply to blog and website content.

Paragraphs of texts are boring. Hardly anyone likes to read them. So, make sure you add high-quality pictures and videos. Also, make sure they are original. Do not add any images just for the sake of adding. If you put any image or video, make sure it has a role to play in your content. Adding unnecessary visual content can distract the readers and dilute the value of your content.

5. Keep to the point

Yes, Google likes lengthy content. That does not mean you should simply increase the length of the content. Doing so can reduce the quality of the content and spoil the readability.

Users usually want to know more in less time. So it makes sense to say things using fewer sentences. Who does not like to the point articles or blog posts? Increase the length of the content only if there is a scope. In most of the cases, lengthy text increases the bounce rate, as they are time-consuming and less interesting. As a result, your search engine optimization efforts will get spoiled. So, say no to fluff that dilutes your content.

6. Do proper research

This is one of the most important steps you need to take before writing the blog? Select a topic. Once you select the topic, do research and find out what is already written about it. Try to figure out what is missing in those blogs and make a note. Think what new you can add to the topic.

The other thing you should do is find what are the most shared contents in the topic selected by you. This will help you to opt the topics. There are several tools available on the Internet to do this job. You can try BuzzSumo. It helps you to find the most shared content for a particular topic under all social media platforms.

7. Aim to engage the audience

Audience engagement is one of the main goals you should try to achieve. That is because engaged audience hangs on to your every single word and grabs all of it. The only way to obtain engaged audience is to create engaging content. Here are the best practices to improve audience engagement:
End with the questions: Now this does not mean you have to write an incomplete post. We mean you should end the blog with a question that encourages them to utilize the information given by you.
Have a solid beginning: People will not read your full content and make a judgment. Rather they read a headline and first paragraph and decide whether to read or not. So it makes sense to tell why they should care to read and what will they learn from it, at the beginning, itself.
Tell a story: You might already know that people love stories. A story can help you to tell a point clearly. Furthermore, you can easily gain uninterrupted audience attention for a long period of time.
Try to gain user interaction: If you write a content that attracts a lot of user comments, the search engine will believe that you have good content and rank it higher. So, try to obtain people’s interaction.

Experienced Digital Agencies

5 Factors To Consider When Choosing A Digital Marketing Partner

By | Digital Marketing, PPC, Search Engine Optimizaion, Social Media Marketing

Just having an online presence for your business is not enough. In order to reach more people, you need digital marketing services. A good digital marketing agency will help you to reach more potential customers and expands the customer base. But how to know whether a digital marketing agency is effective for your business or not? There are several factors to consider before choosing a digital marketing partner. In this blog post, we are listing top five factors.

Factor 1: Experience

Experience is one of the most important key factors. Experienced agencies usually reflect professionalism and deliver results quickly. Furthermore, they know how to handle difficulties, and fix both online and offline issues effectively. Therefore, before selecting a digital marketing agency, you need to make sure the agency has sufficient experience in your industry. Check when the agency was founded and calculate the number of years’ experience it has under its belt.

Factor 2: Quality Service

Most of the new business owners commit a common mistake by picking the least-expensive digital marketing company. Inexpensive digital marketing services are less likely to deliver the promised results. Therefore, give more importance to your business goals over the price offered. Get in contact with the ex-clients and current clients of the company and evaluate the services offered to judge the quality.

Factor 3: Core Strength

Every digital marketing firm has its own strength. Some are excellent at search engine optimization, and some are good at pay per click advertising. Always search for a company that has services you require as the core strength. For instance, if you need social media marketing services, then look for a digital marketing company, whose core strength is SMM.

Factor 4: Quality Content

Almost all the aspects of digital marketing such as SEO, SMM, PPC and Link building require quality content. Make sure the company which you are choosing as the digital marketing partner is qualified to create amazing content. Going through the case studies will reveal a lot about the content development capabilities of a firm. Here are the types of content a company should be able to create:
● Infographics
● Social media posts
● Articles
● Videos
● Pictures and many more

Factor 5: Credibility

Is the firm credible? This is one of the most important questions to ask before picking a digital marketing company. Digital marketing is a long journey, and that’s why you need to tie up with the one which is more credible. To find the credibility of a company, talk to the former clients and know their experiences. Reading online reviews is also an effective method to judge credibility.

PPC Management


By | PPC

Pay per click marketing is the best way to gain instant targeted traffic, while having control over the budget and scheduling. Since it looks simple, most of the people set up their own AdWords account and launch their own PPC campaigns to save some money. Launching your own PPC campaign can cost you more than hiring an expert. Spending little money on an expert can save lots of money in your PPC marketing. Below are the top ten reasons why you need a PPC expert.


Keyword research is a deciding factor. If you select the wrong keywords, then you may lose a lot of money without gaining anything. An expert spends sufficient time for keyword research. Although free keyword tools are available but paid tools do a better job. An expert uses suitable tools and methods to pick the perfect keywords for your campaign.


PPC specialists understand your market and do a detailed research on your competitors. They figure out what is working and what is not. Based on the research, they create multiple ad copies and do split testing throughout the campaign to beat the performance of current version of ad copy.

This is something which a beginner or amateur can’t do. Bad ad copies are misleading. They can get you high irrelevant traffic that results in poor conversion rate. In simple words, a lot of money is wasted.


Your conversion rate largely depends on the landing page. A PPC specialist takes care of several things which makes a Landing Page more effective. Few are given below:

  • Keyword optimization
  • Effortless grasping
  • Reflect professionalism
  • Landing page congruent with the ad copy
  • Performance optimization


Beginners usually overlook settings. Basic purpose of settings is to make your campaign more effective and suitable. There are numerous settings that an expert adjusts for obtaining an accurate exposure for your campaign. Without having a clear understanding of these settings and how they work; you might end up paying more.


Tracking is an essential part of a pay per click campaign. A PPC expert does a detailed tracking analysis to understand which parts of the campaign are working effectively and refine budget to improve conversion. Incorrect analysis can be harmful and can land you in further trouble. It is sensible to leave all this to specialists, who have an in-depth knowledge and experience.


Well, the knowing terminology of any work you want to do is fundamental. Knowing what PPC stands for is not enough. There are numerous terminologies that can easily confuse and put your campaign at risk. Until you are not familiar with all terminologies, you are not ready to manage your pay per pick campaign.


Many of you may not be aware of changes that Google makes regularly and are neither updated with new tools that are released every month. Marketing is a field which undergoes continuous changes. PPC specialists are up to date with these changes and evolve their strategies or methods to adapt these changes.


Experience is something which you can’t learn from Googling. It can be gained only with a lot of work over a significant period of time. Seriously, there is no shortcut here. PPC experts have dealt varieties of problems, which occur in a PPC campaign. With their experience, they can easily solve problems and carry out a campaign most efficiently.


If you are new to pay per click marketing, then you might not know what click fraud is. It is a process of repeated clicking on your advertisement to drain out your budget. This is normally done by competitors.

An expert can easily analyze stat and log files and observe for any suspicious activity such as click fraud. If any click fraud is found, then it is reported to search engine providers for refund. If you don’t have analytical skills and experience, then it is sensible to leave this job to experts.


Without technical knowledge and experience, PPC marketing is time consuming. If you are a businessman, then you might be busy with several business-related works and tasks. Is it possible for you to give the right amount of time for your campaign that it needs? It is very difficult to bring results that are efficient with respect to time, money and efforts you put in. Hence, it is best to hire a PPC expert.

PPC Management

Five Common PPC Mistakes To Avoid

By | PPC

Pay Per Click advertising is the easiest method to gain instantaneous traffic to your website. As the name indicates, an advertiser needs to pay only for the clicks that his PPC ad obtains. Mistakes in a PPC campaign are not affordable. One or two PPC mistakes can adversely affect overall campaign and result in poor Return On Investment (ROI). In this blog post, we are listing the most common PPC mistakes that you need to avoid.


Being in the number-one position isn’t always profitable. Yes, it does get you more clicks, but is that what you want? You should aim for getting clicks from the traffic that converts. Receiving clicks from irrelevant traffic will cost you money and bring no returns. In general, third, fourth and fifth positions are safe and as well as cost-effective.


For instance, clicking on an “iron box” ad should take your customer to iron box product page and not your homepage. Most of the advertisers solely focus on ad copy and completely ignore the importance of landing page. The irrelevant landing page may create a confusion among your visitors. As the result of which, they might abandon your site. Ensure that clicking on your PPC ad will take your customers to the appropriate page.


PPC advertising allows you to target your ads on specific geographical locations. Not using this feature can drain out your daily budget quickly. For example, if you have a store in London, then people living in London are your most probable customers. Displaying your ad to regions other than London is nothing but waste of money. You should use Geo-targeting to filter out geographically irrelevant traffic, and save money.


Improper usage of broad match keywords can exhaust your budget quickly without gaining anything. Bidding on broad keywords like “furniture” is not a good idea, if you sell only “chairs.” A person looking for furniture is less likely to buy a chair. Hence, using board keywords will attract the traffic, which doesn’t convert. Ensure your keywords are pertinent to services and products that you sell.


The purpose of you using PPC advertisement is to make your customer to take an action. Hence adding a call to action is very important, since it encourages the customer to take some action. Without a proper relevant call to action, your customer might browse through your website and exit. Below are some examples of common calls to action.

  • Buy Now
  • Sign Up
  • Enroll
  • Make an enquiry, etc.
PPC Management

Six Most Popular Myths About Paid Advertising

By | Paid Search, PPC

Pay Per Click (PPC) advertising is one of the quickest methods to gain instant traffic. The biggest advantage with PPC advertising is that you need to pay only when someone clicks on your ad. This advantage may turn into a disadvantage if you fall for PPC myths. Yes, PPC is surrounded by several myths. Here are the most common PPC myths you should be aware of.

MYTH 1: No One Clicks On PPC Advertisements

Google AdWords was launched in October 2000. Seventeen years have been passed. Today, more than one million people use PPC for marketing. This couldn’t have been possible without the clicks that a PPC ad gets. On an average, first three paid ads get 41% of the total clicks. Moreover, nearly 50% of people cannot differentiate PPC ads from organic results.

MYTH 2: Top Spot Of SERP Is Profitable

Being in the top place of organic results is definitely profitable. For paid ads, top spot may not be the best place. Of course, the first position gets more clicks, but the aim of PPC marketing is not to get more clicks. The actual goal is to get those clicks, which converts. Getting clicks from the people who don’t intend to buy your products or services will exhaust your daily budget quickly, and make your PPC campaign inefficient.

MYTH 3: With PPC, You Can Launch It and Forget It.

 This is one of the most popular myths related to Pay Per Click Marketing. No, PPC is not that simple. Here, the ultimate goal is to make more sales with minimum investment. There are many things that one has to take care after the launch of PPC campaign. Below are some important tasks:

  • Monitoring and Evolving
  • Testing
  • Bid Adjusting
  • Turning off & Turning on

MYTH 4: PPC Marketing Is Expensive

 Sometimes PPC advertising can be expensive, but not always. PPC is flexible and provides controls in your hand to set maximum daily and monthly budget for your campaign. If done correctly, PPC can give amazing returns within limited budget. Think in this way, you are spending some money to earn more money.

MYTH 5: There Is No Need Of PPC if SEO Is working Fine

 Pay Per Click (PPC) is different from Search Engine Optimization (SEO). They are not a replacement for each other, and are used for different purposes. SEO experts say it is beneficial to run PPC and SEO simultaneously, as they both compliment each other. Below are the benefits of running both in parallel.

  • Greater Visibility
  • Better Exposure
  • More Conversion
  • Quick Results

MYTH 6: Paid Results Affect Organic Results

 No, PPC ads don’t affect organic results  because they both don’t interact with each other. Google can differentiate them very well. It is a common practice to run both Search Engine Optimization and Pay Per Click campaign together. If your organic and PPC ads are relevant to a search query, then Google will display both of them.

Do you want more traffic?

Get in contact with our team to chat about what we can do for your brand today.


    Top Reasons To Run PPC And SEO Together

    By | Digital Marketing, Google, Search Engine Optimizaion, SEO & PPC

    It is a well-known fact that SEO and PPC are different. But they don’t conflict with each other. On contrary, they compliment each other in multiple ways. If you are running SEO and PPC separately, then you are missing out some awesome benefits of running search engine optimization and pay per click campaign simultaneously. Below are the top reasons why you should be running SEO and PPC together.


    Most of the people have a common misconception that there is no necessity of PPC, if search engine optimization is working fine. Running PPC and SEO in parallel, doubles your presence on search engine results page and gives an impression that you have a well-established online presence. Dominating SERP always result in multiplied web traffic.


    We all know PPC gives quick results compared to search engine optimization. You can smartly test page attributes with the help of pay per click advertisements. A best-performing PPC ad copy gives you a great information that is necessary to create title tags, meta descriptions and page content to rank organically well.


    Figuring out which keywords your customers are using to find your product or service is an important part of a pay per click strategy. Analyzing site search data can provide the beneficial insights on keywords by feeding two extremely important aspects of the customers:
    1. Customer needs
    2. Search habits


    Making a landing page relevant to Ad copy is important to have a better conversion. A customer expects that he should be taken to a page that closely matches the message in ad copy.
    PPC teams usually spend more time on testing and evolving ads. They have little control or authority over a client’s website. If you are running SEO and PPC simultaneously, then SEO team can do this job easily and optimize your landing page.


    Search engine algorithms are constantly updated. Due to this, search results are constantly fluctuating. In simple words, if your site holds a top rank for a keyword this week, then it might not be visible in first page of SERPs next week. This makes you lose your hard-earned online presence. In such cases, PPC team can easily fill the gap by increasing keyword bids or by setting up relevant ads.


    When it comes to results, search engine optimization is slow. It means, if you make few changes to your site, then you have to wait for a long time to know the result. There is no scope of testing in search engine optimization.
    Unlike SEO, PPC is amazingly instant. Within no time, you get data on how a PPC campaign is performing. What works for PPC usually works for SEO. Therefore, you can test new ideas by the help of PPC before implementing in SEO.


    Running SEO and PPC campaign together provide you double data and hence one can have continuous access to best-performing keywords. Analyzing this data gives you plenty of information, which is necessary to make better decisions throughout the campaign. Such insightful data is not available when SEO and PPC are used separately.


    In certain industries, there are keywords that are too expensive to use for PPC. Such costly keywords can eat up your budget. If you are running SEO and PPC together, then you can use these expensive keywords for search engine optimization and target inexpensive keywords with PPC campaigns. In this way, you can reduce the cost of PPC and also achieve a better overall online presence.

    Google Adwords

    How To Run Google Adwords Effectively

    By | Digital Marketing, Google, PPC

    When it comes to online marketing tool, Google AdWords is the king. It allows you to choose when and where to place your advertisements, making it easy to target the audience. As the result of which, you get quality customers in a short period. Below are the few things to keep in mind for running Google AdWords effectively.

    1. Do Proper Research

     Just before going for any marketing strategy, it is advised to do a thorough research. Same thing applies to Google AdWords campaign.

    • Know the purpose of AdWords. Beginners usual take it as a brand awareness tool, which is wrong. AdWords is actually used to increase sales.
    • Analyze whether you can recover the money spent and gain profit.
    • Pick the right keywords, which have high search volumes. Take your time, it is the most important factor.

    2. Making It Effective

    With Google AdWords, you need to pay only when someone clicks on your ad. Therefore, keep two things in mind while writing for your ad.

    1. Your ad should pull relevant traffic.
    2. It should keep irrelevant traffic away.

     3. Add Keywords In Your Copy

     Including keywords in your copy is a good practice. Searchers tend to click ads containing keywords which they are searching for. Just adding keywords in your copy is not enough. Make sure your copy sounds good and catch attention.

     4. Make Many Versions Of Your Ad Copy

    Google allows you to run many versions of your ad copy. It is a good practice to run nearly seven to eight ad copies simultaneously. Based on click through rate, Google will increase or decrease the visibility of a particular version. Delete the versions performing least. Never settle down for one version, keep adding new versions of your copy to beat the current one.

    5. Geo-target your ads

     Geo targeting ads is the best feature which Google AdWords provides. With Geo targeting, you can show your ads in only those regions where you do business and increase your sales. Showing ads in other than your region is irrelevant and waste of money.

    6. Have a Compelling USP

     Your campaign revolves around Unique Selling Proposition (USP). Having a strong USP is basic and gives benefits while running a campaign.

    • USP increases quality leads.
    • It also increases the conversion rate.
    • It prevents unwanted leads and saves money.
    • Having a powerful USP, distinguishes you from your competitors.

    7. Target Time

     Find out when your ideal customers are online. Show your ads only when your potential customers are online. This again makes your Google AdWords campaign cost-effective and save money. It is most helpful when you are in a b2b space. You can run your ads during daytime and skip at night.

    8. Keep an Eye On Competitors

     Try to know what your competitors are doing by keeping an eye on their ads. If your competitors are regularly using a specific ad text, it means it is performing good for them. This is how you know what is working out in the market. Taking reference of that copy, create better versions.

    Do you want more traffic?

    Get in contact with our team to chat about what we can do for your brand today.