Tag

Mobile-friendly website Archives - London SEO Company, SEO Consultants, PPC Advertising Services London - FirstRank

Features of Mobile Friendly Website

6 Reasons Why You Need A Mobile-Friendly Website

By | Search Engine Optimizaion, Social Media Marketing, Website

Gone are the days when people had a desktop as the only option to access the Internet. Today things have changed; one can surf the Internet using various devices such as smartphones, tablets, etc. And that is the reason why your website needs to provide good user experience across all the screen sizes. Here are the top six reasons why your website needs to be mobile friendly.

1. Mobile Friendliness Influences Search Ranking

Google has made two things clear from its mobile-friendly update. One, websites which are not mobile friendly are going to be penalized. Two, websites which are mobile friendly will be rewarded by improving its search engine ranking. Carryout mobile-friendly test to know whether your site is mobile friendly.

2. Dominance Of Mobile Traffic

Number of mobile Internet users has already surpassed the number desktop Internet users. This dominance of mobile traffic over desktop traffic makes Mobile SEO absolutely fundamental. Not having a mobile-friendly website usually leads to a poor user experience and causes a higher bounce rate. As a result, you will lose a majority of the potential customers.

3. User Behaviour

User behavior changes from device to device. Very fewer people know that mobile users tend to spend more money than computer users. That is exactly why providing poor mobile experience reduces the sales. Make sure that your website is properly optimized for mobile, and gain seamless sales.

4. Gain Local Customers

Local customers are more likely to make a purchase within 24 hours after the Google search. A mobile-friendly site can quickly convert these potential customers into customers. Here, proper display of a website is just only one feature. Mobile friendly websites have many other features that enhance the whole experience of a user. Below are the fundamental features of a mobile-friendly site:
● Loads quickly
● Have one-click call feature
● Maps and directions
● Make a reservation, etc.

5. Enhances Social Media Marketing

Studies reveal that approximately 90% of the Internet users use social media platforms such as Facebook, Twitter, etc. through their mobile. Hence, if you are running an SMM campaign, you should expect a huge mobile traffic to your website. If your website gives a poor mobile experience, you may not retain the traffic from social media. As the result of which, you will have limited conversions.

6. Desktop Users Are Also Mobile Users

You might already know that computer users, and mobile users overlap. In other words, the majority of the people use both mobile and desktop to access the Internet. A user may collect information about your product or service on a computer, and may decide to make a purchase using a mobile, or vice versa. Either way, it is going to affect the conversion rate. Making your website mobile friendly can fix this issue.

Mobile Friendly SEO

Things You Need To Know About Google’s Mobile-Friendly Update

By | Google, Web design, Website

Google keeps updating its algorithm to bring better and relevant results for the search queries. On 21st April 2015, Google rolled out the mobile-friendly update. It is one of the major updates in this decade. The prime purpose of this update is to make Mobile Internet surfing easy and effortless. Here are the things you need to know about Google’s mobile-friendly update.

Why Mobile-Friendly Update Was Necessary

In the recent years, Mobile Internet users have exponentially increased. Today, more than 50% of Internet traffic comes from mobile phones, and it is expected to increase further. To make the Internet surfing more user-friendly, it is essential to make the websites mobile-friendly. Hence, Google’s mobile-friendly update was necessary to serve this purpose.

Changes That Google Brought To Its Algorithm

Google has updated its algorithm so that the search results should lead to content that is easily readable across all mobile phones. After the Mobile-Friendly Update, here are the qualities your website needs to have to rank well:

● Screen-Friendly: Content on a website should have fluid characteristics. That is the content should fit across various screen sizes.
● Easy To View: There should be no necessity of zooming-in, zooming-out or horizontal scrolling to view the entire page.
● Easy To Tap: Links and other elements in the website should be easy to tap.
● Scalable Fonts: Website should include fonts that scale for easier reading across all devices.
● Free From Flash Like Technologies. Etc.

Google’s Mobile-Friendly Update:

● Does not affect search ranking on desktops.
● Solely affects search ranking on mobile phones.
● Applies to individual pages, not the entire website.
● Affects search results for all languages equally.

How To Find Out Whether Your Site Is Mobile-Friendly or Not?

You can test individual mobile pages with the help of Mobile-Friendly Test. You can also find out status of the full website via Mobile usability report in webmaster tools. Nonmobile-friendly pages of your website results in reduction of web traffic, as Google prioritizes mobile-friendly sites over nonmobile-friendly sites.

 Impact Of Google’s Mobile-Friendly Update

After the update, mobile friendliness has become a ranking signal. Google’s Mobile-Friendly Update can bring positive or negative impact to your website depending on whether your web pages are mobile-friendly or not. The mobile-friendly website will have a better search engine ranking over the websites that aren’t mobile-friendly. Although it is important for a website to be mobile-friendly, but it is not the only criteria. A website should obviously have fresh, original and high-quality content.

What If Your Website Fails Mobile-Friendly Test?

Failing mobile-friendly test will definitely have a negative impact on website traffic and online visibility. Recommendations provided post Mobile-Friendly Test can do a pretty good job in optimizing your website for mobiles. With these recommendations or suggestions, you can easily fix mobile usability issues and errors across the site. Lack of responsive web design has been the major and the most popular reason to fail this test. It can be fixed only if the website is rebuilt.

Do you want more traffic?

Get in contact with our team to chat about what we can do for your brand today.